5 Simple Steps to Zero Conversions

Original Source: https://www.webdesignerdepot.com/2018/06/5-simple-steps-to-zero-conversions/

Alright, so let me begin by addressing the title because there is a method to my madness: There are literally hundreds of articles out there with tips, tricks, and best practices when it comes to e-commerce; some are generic and some are more technical but they do cover most areas of interest.

But how about the big no-nos of e-commerce? How can you be sure you won’t make a single sale today? Well, that’s why I’m here. I’ll go through a list of the biggest deal breakers and conversion killers that a store owner can implement to make sure their precious inventory will never reach the grubby hands of shoppers.

Follow these tips and you won’t make a single sale…

1. The Store Platform

That’s right, the platform is one of the biggest decisions in building a store that doesn’t sell anything. You’ll have to pick one that is hard to use and maintain, needs a heavy server to run, and has to be slow, and by slow I mean 1992 dial-up slow. You want people to feel comfortable with your store and waiting in line is something that seems to happen to you every time you hit the mall, so why not try to recreate this all too familiar feeling by making the customer wait a couple minutes before the site loads.

the platform is one of the biggest decisions in building a store that doesn’t sell anything

Do not fall for the hype of getting for a popular self-hosted e-commerce platform like Magento, or Woocommerce, and especially don’t fall for any of those fancy e-commerce Software-as-a-Service providers like Shopify, or Zento. Oh no no no. Find one that has yet to build a developer community, one that has a limited list of features and make sure it costs a lot (that’s how you know it’s going to be great).

The domain name is important too. Get one that perfectly describes what you are trying to sell (or not). Something like www.buy-the-perfect-pair-of-black-loafers-that-go-with-everything.com. Get a lot of characters in there and do use as many hyphens as the registrar will allow.

2. The Design

Every now and then you’ll have one stubborn user that sticks around while the site loads painfully for minutes on end. Since they waited this long you’ll want to use every bit of real estate on the website. Leave no room unused. Have anything and everything display on the first page with lots of buttons and input fields to click on.

Make sure you show your pop-up on Every. Single. Page.

The logo needs to be on par with your brand image and to accomplish that, I’d advise you use Clipart. Open up MSPaint, drop a couple of cliparts in there and you are all set. (Why spend hundreds or thousands of dollars on fancy logo designers when you can do it yourself?)

After you’ve carefully created the site you’ll want to have a couple of pop-up show up, and don’t be fooled: people click on the “hide” button by mistake all the time. Make sure you show your pop-up on Every. Single. Page.

3. The Product

There will be some that might try to convince you need to spend time and money doing your research before selling a product. Don’t believe the hype! If you are going to do this whole selling of goods online you need to have a solid conviction and trust your instincts. Basically listen to our good friend, Shia LaBeouf’s words of wisdom: Just do it! (You’ll be surprised at the outcome, trust me!)

If you are going to sell your own product, go both feet in! Talk to the company building the product and make sure they make anywhere from 25,000 to 100,000 units. You’ll want to fill your warehouse with inventory, after all, you do know what the people want.

Pricing is going to be important too. Don’t worry about knowing the market, cost of production, or the competitors, what’s important is that you stick to your guns—your initial assessment. Keeping tabs on costs and different factors like storing fees, handling or shipping will only slow you down. Ain’t nobody got time for that.

4. Customer Support

Customer lifetime value, customer loyalty, support department, man stop pushing that hippy stuff. Listen, we as a community of dedicated “Zero conversion shop entrepreneurs” (yeah, we are making this a thing) need to unite and scream off the top of our lungs: “We don’t care!” Don’t answer the phone, don’t email back, and avoid any social media interaction with your customer, you already have a lot on your plate and you certainly don’t need that negativity in your life.

Now if you absolutely need to contact customers I’d advise you email them. You might like to try a little something that I like to call “the email waterboarding technique.” Send them a message about a product you have and every couple of days you ask them if they’ve seen it and if they are ready to buy it. Your email subject should read: “How about now?”

5. Marketing

Deals, special offers, freebies, free shipping? Are you kidding me? You have worked your ass off getting here and after countless minutes setting up your website and putting together a design after slapping on a logo made by your 12 yo nephew—who, everyone knows, is good with computers—you really don’t want to give away free stuff.

If you build it, they’ll come

So when you think about offering discounts or rewards to your customers remember kids, just say no!

What about Ads, you say? No! The Ad industry is but a smoke screen for the large enterprises that want to reach into your pockets and grab your hard earned cash. You really don’t want to get mixed with the likes of them in order to get customers. Like my favorite quote from the movie Field of Dreams said: “If you build it, they’ll come.” Just get the website up and people will storm the gates.

How about marketing automation? Well, robots are taking more of our jobs with each passing day so it is our responsibility, nay, our duty to make sure no robot, bot or machine learning technique will ever take a real person’s job away from them. Hubspot, Marketo, and Autopilot are just a few examples of services that would eliminate countless hours of doing manual sales groundwork so avoid them at any cost!

Conclusion

To summarise the wisdom I’ve shared with you all, to make sure you don’t have a store that sells you have to follow these 5 simple rules. Thank you for sticking with me through this article and, remember, only YOU can stop people from buying stuff from your online store.

PS. If on the other hand, you’d actually like to run a successful store, then take advice in this article, and do exactly the opposite.

Add Realistic Chalk and Sketch Lettering Effects with Sketch’it – only $5!

Source

p img {display:inline-block; margin-right:10px;}
.alignleft {float:left;}
p.showcase {clear:both;}
body#browserfriendly p, body#podcast p, div#emailbody p{margin:0;}

Apache vs Nginx Performance: Optimization Techniques

Original Source: https://www.sitepoint.com/apache-vs-nginx-performance-optimization-techniques/

Some years ago, the Apache Foundation’s web server, known simply as “Apache”, was so ubiquitous that it became synonymous with the term “web server”. Its daemon process on Linux systems has the name httpd (meaning simply http process) — and comes preinstalled in major Linux distributions.

It was initially released in 1995, and, to quote Wikipedia, “it played a key role in the initial growth of the World Wide Web”. It is still the most-used web server software according to W3techs. However, according to those reports which show some trends of the last decade and comparisons to other solutions, its market share is decreasing. The reports given by Netcraft and Builtwith differ a bit, but all agree on a trending decline of Apache’s market share and the growth of Nginx.

Nginx — pronounced engine x — was released in 2004 by Igor Sysoev, with the explicit intent to outperform Apache. Nginx’s website has an article worth reading which compares these two technologies. At first, it was mostly used as a supplement to Apache, mostly for serving static files, but it has been steadily growing, as it has been evolving to deal with the full spectrum of web server tasks.

It is often used as a reverse proxy, load balancer, and for HTTP caching. CDNs and video streaming providers use it to build their content delivery systems where performance is critical.

Apache has been around for a long time, and it has a big choice of modules. Managing Apache servers is known to be user-friendly. Dynamic module loading allows for different modules to be compiled and added to the Apache stack without recompiling the main server binary. Oftentimes, modules will be in Linux distro repositories, and after installing them through system package managers, they can be gracefully added to the stack with commands like a2enmod. This kind of flexibility has yet to be seen with Nginx. When we look at a guide for setting up Nginx for HTTP/2, modules are something Nginx needs to be built with — configured for at build-time.

One other feature that has contributed to Apache’s market rule is the .htaccess file. It is Apache’s silver bullet, which made it a go-to solution for the shared hosting environments, as it allows controlling the server configuration on a directory level. Every directory on a server served by Apache can have its own .htaccess file.

Nginx not only has no equivalent solution, but discourages such usage due to performance hits.

Server share stats, by Netcraft

Server vendors market share 1995–2005. Data by Netcraft

LiteSpeed, or LSWS, is one server contender that has a level of flexibility that can compare to Apache, while not sacrificing performance. It supports Apache-style .htaccess, mod_security and mod_rewrite, and it’s worth considering for shared setups. It was planned as a drop-in replacement for Apache, and it works with cPanel and Plesk. It’s been supporting HTTP/2 since 2015.

LiteSpeed has three license tiers, OpenLiteSpeed, LSWS Standard and LSWS Enterprise. Standard and Enterprise come with an optional caching solution comparable to Varnish, LSCache, which is built into the server itself, and can be controlled, with rewrite rules, in .htaccess files (per directory). It also comes with some DDOS-mitigating “batteries” built in. This, along with its event-driven architecture, makes it a solid contender, targeting primarily performance-oriented hosting providers, but it could be worth setting up even for smaller servers or websites.

Hardware Considerations

When optimizing our system, we cannot emphasize enough giving due attention to our hardware setup. Whichever of these solutions we choose for our setup, having enough RAM is critical. When a web server process, or an interpreter like PHP, don’t have enough RAM, they start swapping, and swapping effectively means using the hard disk to supplement RAM memory. The effect of this is increased latency every time this memory is accessed. This takes us to the second point — the hard disk space. Using fast SSD storage is another critical factor of our website speed. We also need to mind the CPU availability, and the physical distance of our server’s data centers to our intended audience.

To dive in deeper into the hardware side of performance tuning, Dropbox has a good article.

Monitoring

One practical way to monitor our current server stack performance, per process in detail, is htop, which works on Linux, Unix and macOS, and gives us a colored overview of our processes.

HTOP

Other monitoring tools are New Relic, a premium solution with a comprehensive set of tools, and Netdata, an open-source solution which offers great extensibility, fine-grained metrics and a customizable web dashboard, suitable for both little VPS systems and monitoring a network of servers. It can send alarms for any application or system process via email, Slack, pushbullet, Telegram, Twilio etc.

Netdata dashboard

Monit is another, headless, open-source tool which can monitor the system, and can be configured to alert us, or restart certain processes, or reboot the system when some conditions are met.

Testing the System

AB — Apache Benchmark — is a simple load-testing tool by Apache Foundation, and Siege is another load-testing program. This article explains how to set them both up, and here we have some more advanced tips for AB, while an in-depth look at Siege can be found here.

If you prefer a web interface, there is Locust, a Python-based tool that comes in very handy for testing website performance.

Locust installation

After we install Locust, we need to create a locustfile in the directory from which we will launch it:

from locust import HttpLocust, TaskSet, task

class UserBehavior(TaskSet):
@task(1)
def index(self):
self.client.get(“/”)

@task(2)
def shop(self):
self.client.get(“/?page_id=5”)

@task(3)
def page(self):
self.client.get(“/?page_id=2”)

class WebsiteUser(HttpLocust):
task_set = UserBehavior
min_wait = 300
max_wait = 3000

Then we simply launch it from the command line:

locust –host=https://my-website.com

One warning with these load-testing tools: they have the effect of a DDoS attack, so it’s recommended you limit testing to your own websites.

Tuning Apache
Apache’s mpm modules

Apache dates to 1995 and the early days of the internet, when an accepted way for servers to operate was to spawn a new process on each incoming TCP connection and to reply to it. If more connections came in, more worker processes were created to handle them. The costs of spawning new processes were high, and Apache developers devised a prefork mode, with a pre-spawned number of processes. Embedded dynamic language interpreters within each process (like mod_php) were still costly, and server crashes with Apache’s default setups became common. Each process was only able to handle a single incoming connection.

This model is known as mpm_prefork_module within Apache’s MPM (Multi-Processing Module) system. According to Apache’s website, this mode requires little configuration, because it is self-regulating, and most important is that the MaxRequestWorkers directive be big enough to handle as many simultaneous requests as you expect to receive, but small enough to ensure there’s enough physical RAM for all processes.

libapache2-mod-php7 mpm_prefork HTOP report

A small Locust load test that shows spawning of huge number of Apache processes to handle the incoming traffic.

We may add that this mode is maybe the biggest cause of Apache’s bad name. It can get resource-inefficient.

Version 2 of Apache brought another two MPMs that try to solve the issues that prefork mode has. These are worker module, or mpm_worker_module, and event module.

Worker module is not process-based anymore; it’s a hybrid process-thread based mode of operation. Quoting Apache’s website,

a single control process (the parent) is responsible for launching child processes. Each child process creates a fixed number of server threads as specified in the ThreadsPerChild directive, as well as a listener thread which listens for connections and passes them to a server thread for processing when they arrive.

This mode is more resource efficient.

2.4 version of Apache brought us the third MPM — event module. It is based on worker MPM, and added a separate listening thread that manages dormant keepalive connections after the HTTP request has completed. It’s a non-blocking, asynchronous mode with a smaller memory footprint. More about version 2.4 improvements here.

We have loaded a testing WooCommerce installation with around 1200 posts on a virtual server and tested it on Apache 2.4 with the default, prefork mode, and mod_php.

First we tested it with libapache2-mod-php7 and mpm_prefork_module at https://tools.pingdom.com:

mpm prefork test

Then, we went for testing the event MPM module.

We had to add multiverse to our /etc/apt/sources.list:

deb http://archive.ubuntu.com/ubuntu xenial main restricted universe multiverse
deb http://archive.ubuntu.com/ubuntu xenial-updates main restricted universe multiverse
deb http://security.ubuntu.com/ubuntu xenial-security main restricted universe multiverse
deb http://archive.canonical.com/ubuntu xenial partner

Then we did sudo apt-get updateand installed libapache2-mod-fastcgi and php-fpm:

sudo apt-get install libapache2-mod-fastcgi php7.0-fpm

Since php-fpm is a service separate from Apache, it needed a restart:

sudo service start php7.0-fpm

Then we disabled the prefork module, and enabled the event mode and proxy_fcgi:

sudo a2dismod php7.0 mpm_prefork
sudo a2enmod mpm_event proxy_fcgi

We added this snippet to our Apache virtual host:

<filesmatch “.php$”>
SetHandler “proxy:fcgi://127.0.0.1:9000/”
</filesmatch>

This port needs to be consistent with php-fpm configuration in /etc/php/7.0/fpm/pool.d/www.conf. More about the php-fpm setup here.

Then we tuned the mpm_event configuration in /etc/apache2/mods-available/mpm_event.conf, keeping in mind that our mini-VPS resources for this test were constrained — so we merely reduced some default numbers. Details about every directive on Apache’s website, and tips specific to the event mpm here. Keep in mind that started servers consume an amount of memory regardless of how busy they are. The MaxRequestWorkers directive sets the limit on the number of simultaneous requests allowed: setting MaxConnectionsPerChild to a value other than zero is important, because it prevents a possible memory leak.

<ifmodule mpm_event_module>
StartServers 1
MinSpareThreads 30
MaxSpareThreads 75
ThreadLimit 64
ThreadsPerChild 30
MaxRequestWorkers 80
MaxConnectionsPerChild 80
</ifmodule>

Then we restarted the server with sudo service apache2 restart (if we change some directives, like ThreadLimit, we will need to stop and start the service explicitly, with sudo service apache2 stop; sudo service apache2 start).

Our tests on Pingdom now showed page load time reduced by more than half:

Pingdom test

The post Apache vs Nginx Performance: Optimization Techniques appeared first on SitePoint.

​Download 10 Free Images From Adobe Stock

Original Source: https://www.webdesignerdepot.com/2018/06/%E2%80%8Bdownload-10-free-images-from-adobe-stock/

It’s been just three years since Adobe unveiled Adobe Stock, and in that time the service has grown from 40 million photos and vectors, to over 90 million assets ranging from professional photographs, to high-quality 3D files; that’s over 45,000 new assets uploaded every day.

The bitmaps, vectors, videos, 3D models, and design templates offer both designers and businesses a simple way of employing art-direction as a sales tool, without the associated cost.

Professional-Grade Assets

In a world of competitive marketing, social media, and 24 hour advertising, successful brands need shots that aren’t just well-taken, but well produced, with post-production in Adobe Lightroom or Photoshop as a minimum requirement.

As the devices we view the web on become more sophisticated, the need for professional-grade images grows; the time has passed when snap-shots taken on a home-camera—even a high-end model—are sufficient.

Because Adobe Stock is tightly integrated into the tools that professional photographers prefer, Adobe Stock has a disproportionately high number of professional photographers uploading work, giving users unprecedented access to the type of quality shot that actively draws in users.

In addition to the normal range of images, Adobe Stock Editorial delivers a hand-picked set of premium images that are highly topical. If your business works in fast-paced news media, or leverages current events to engage users, then Adobe Stock Editorial gives you access to images that you won’t find anywhere else.

Taking Your Business Global with Adobe Stock

One of the biggest issues facing brands in 2018 is the increasing global identity of consumers. Even when selling nationally, brands are finding that customers expect to be represented in marketing material.

Gone are the days when a company could shoot its catalogue on the back lot and hope to make a connection with its customer base; a company based in New Jersey needs to include assets that speak to consumers in New Mexico.

Even when a company has the budget to hire a professional photographer, a team of models, hair and makeup professionals, and post-production services, it’s rare that there’s the budget to ship the team to different locations. Adobe Stock enables companies to engage different cultures, both interstate, and international, by providing professional grade images that reflect their customers, no matter where they’re located.

Adobe Stock assets are royalty-free, meaning there are no geographic, or time limits on using them. And Adobe Stock excels at enabling brands to express their values through selective images; different nationalities, cultures, genders, and age groups can all be found in a few clicks.

Adobe Stock also helps you combat safe-guarding issues. Because all Adobe Stock images of people include model releases (meaning the model has consented to their likeness being used) you can safely add pictures of people, including children, without running into privacy issues.

By using Adobe Stock you’re gaining access to the local expertise of photographers worldwide, leveraging their insights to engage your audience in ways you never expected.

Adobe CC Integration

Adobe Stock has the tightest integration with Adobe Creative Cloud (CC) of any stock provider, and includes numerous features that are exclusive to CC members.

CC products allow you to browse through Adobe Stock images, and even search by keyword, directly in the UI. In the case of images you can try before you buy using water-marked images, and only pay for images if you decide to license them. Purchasing couldn’t be simpler thanks to Adobe CC Libraries; when you buy the stock, the water-marked version of the asset is automatically swapped for a clean, high-quality version.

Adobe Stock even supplies design templates. Now, you can create a new file in your favorite Adobe design app by selecting a purchased template, then customizing it as per your requirements.

10 Free Images

To help you experience the power and depth of Adobe Stock for yourself, Adobe are offering WebdesignerDepot readers 10 free images.

To claim your free images, simply create a free Adobe ID (you don’t need an Adobe CC membership).

 

[– This is a sponsored post on behalf of Adobe –]

Add Realistic Chalk and Sketch Lettering Effects with Sketch’it – only $5!

Source

p img {display:inline-block; margin-right:10px;}
.alignleft {float:left;}
p.showcase {clear:both;}
body#browserfriendly p, body#podcast p, div#emailbody p{margin:0;}

Find Awesome Design Case Studies in the Case Study Club

Original Source: https://www.hongkiat.com/blog/find-design-case-studies/

Huge online repository of design-focused case studies in the area of UI, UX, product design, and branding etc.

The post Find Awesome Design Case Studies in the Case Study Club appeared first on…

Visit hongkiat.com for full content.

20 Best New Portfolios, June 2018

Original Source: https://www.webdesignerdepot.com/2018/06/20-best-new-portfolios-june-2018/

Welcome back, Readers. It’s June, and if I got paid extra for every instance of the word “minimalist” in this article, I could probably afford to vacation in Canada. Well, my point is that minimalism is the general theme of this month, because that’s what it has all come down to: various forms of minimalism.

Still, within that descriptor, there’s a fair amount of variety to be had here. Enjoy.

Note: I’m judging these sites by how good they look to me. If they’re creative and original, or classic but really well-done, it’s all good to me. Sometimes, UX and accessibility suffer. For example, many of these sites depend on JavaScript to display their content at all; this is a Bad Idea™, kids. If you find an idea you like and want to adapt to your own site, remember to implement it responsibly.

Bruno Ferdinand

Bruno Ferdinand is a designer with strong type skills and the nearly-obligatory hipsterish tendencies we see a lot of nowadays. The guy does simple, beautiful, and kind of rustic design rather well.

Platform: JS app

Yumpic

Yumpic is a portfolio site featuring — and you might have guessed this — photos and videos of food. They specialize in food-related digital content for anyone who wants to make the perfect Instagram account, and also (read: actually mostly) for people who make money off their food. The actual portfolio work is artfully interspersed with illustration and playful touches, which definitely sets the right mood,in my opinion.

Platform: WordPress

Duane Dalton

Duane Dalton’s portfolio pretty strongly reflects his print-focused work, being minimalist and asymmetrical. It’s one of the simpler sites on this list, but no less visually pleasing for that.

Platform: Static Site

Kenta Toshikura

Kenta Toshikura’s website is one of those minimalist-looking presentation-style sites. As is par for the course in cases like these, I’d not look too closely at the usability, but the visuals and general aesthetic style are just plain pretty, darnit. In particular, there’s this touch of 3D-feeling typography that catches my eye.

Platform: Static Site

Ellen Mandemaker

I’m not precisely sure what Ellen Mandemaker makes, precisely, but my best guess is art. And art is what you get from the get go: you’ll see a collage of it to begin with, and then a simple and orderly portfolio that promptly and efficiently throws you into the deep end. It’s one of those portfolios that made me think “I’m not entirely sure what I’m looking at, but I like it.”

Platform: Static Site

No Plans

No Plans is a one-page portfolio that keeps things fairly simple, preferring a clean design and a decidedly serif-friendly way of doing things. Also, they indent some of their paragraphs. I know, right? You hardly ever see that these days.

Platform: WordPress

Lab101

I’ll never be a fan of sites that change your cursor, but everything else about Lab101 is pretty solid. The overall aesthetic is minimalist and modern, with some interesting touches of 3D animation on the “Contact” page.

Platform: WordPress

Studio Bjørk

Studio Bjørk has a thing for monochromatic palettes, diagonal lines, and horizontal layouts. And you know what? It works out pretty darned well for them. There’s also a significant bit of animation, great type, and some background video here and there, all combining to make a site that a marketer would call dynamic. Oh,

[Sighs.] Fine, I’ll call it dynamic, too. It just sounds so much like marketer-speak that I didn’t want to say it.

Platform: Static Site

Juul Hondius

I often make reference to magazine-style designs ion this article series, but Juul Hondius’ portfolio is one of the more interesting examples I’ve seen lately. It looks like an old, ooold magazine, complete with small spacing issues and slightly cramped text, combined with beautiful and striking photography.

Those might technically be “issues”, but the design as a whole hits me with a very specific sense of nostalgia that just sells the imagery to me. Besides, it’s a photographer’s site. How badly do you want to read the text anyway?

Platform: Static Site

Thu-Van Tran

Thu-Van Tran’s website has one main theme that makes it visually interesting: layers. Every page is loaded on top of the home page like one piece of paper overlaying another. It’s like a paper prototype come to life. Combined with the sheer simplicity of layout, and strong typographic choices, it stands out.

Platform: Static Site

Aristide Benoist

Aristide Benoist’s portfolio combines a grid-based aesthetic with warping animations to striking effect. While most of the text could and certainly should be bigger, the visual theme of this site is enough to make you look, at least. Whether it’s interesting enough to make you grab your glasses will greatly depend on the user.

Platform: Static Site

Datagif

Datagif love their sans-serif type, and apparently spicing up standard layouts with geometric flourishes and animation. This one’s not going to blow your mind, but it looks good, even kind of playful for all the corporate aesthetic it has. Give it a look.

Platform: Static Site (I think)

Handsome

Oh, Handsome takes me back maybe five years or so. The large serif type, the darkened photos as backdrops, all those barely visible straight lines. Did we just go back to the early days of flat design? Well, it’s both nostalgic, nearly perfectly executed, and a pleasure to browse.

Platform: Static Site

Sister

Sister’s agency site is living proof that any design style, even the once super-artsy minimalism-with-asymmetry trend, can be given an almost corporate flair. And that’s not a criticism. Corporate-feeling front end design tends to be modern and devastatingly effective in its simplicity, and the same is true here.

Not a fan of those occasional modal pop-ups, though. That’s a corporate trend that can go straight to hell.

Platform: WordPress

Makers and Allies

Makers and Allies is a branding studio in the finest tradition of hipster design studios, but with a lot more motion design added to the mix. It evokes just the right balance of rustic aesthetics with the modern technical competence we expect. Or at least the animation we expect. Whatever, it looks good, even if some of the text could use more contrast.

Platform: WordPress

Bipolar Studio

Bipolar Studio combines motion graphics with a pretty modernist aesthetic style, and good old fashioned big type. Their work basically is video, so it’s they use a lot of it in their design. I do like the little “stats” section at the end of each project page, detailing what it took to complete each project.

It’s just that, and I can’t believe I’m saying this, but the logo could be bigger. With type that thin, it should be.

Platform: Static Site and/or JS App

Akins Parker

Akins Parker’s agency site wasn’t made with Powerpoint, but it’s presentational design in its purest form. You go to see this one for the graphics, not for the usability.

Platform: Static Site

Ian Jones

Ian Jones’ portfolio is another site to embrace the visual grid theme. But unlike many other sites, the visual representation of the grid is only visible when his work is on the page. It’s a dead-simple approach, but it looks calm and professional, and I can’t fault that.

Platform: Static Site

Michael Uloth

Michael Uloth is a rare talent indeed. When he’s not literally singing opera, he builds minimalist-yet-beautiful websites for artsy people. His own site is no exception.

Platform: Static Site and/or JS App

Lasse Fløde

Lasse Fløde is a photography studio with a striking one-page portfolio. Lovers of white space should definitely enjoy this one, as it employs that asymmetrical almost collage-style so favored by many photography portfolios these days. Simple and effective.

Platform: Static Site

Add Realistic Chalk and Sketch Lettering Effects with Sketch’it – only $5!

Source

p img {display:inline-block; margin-right:10px;}
.alignleft {float:left;}
p.showcase {clear:both;}
body#browserfriendly p, body#podcast p, div#emailbody p{margin:0;}

The Best Ways to Use Symmetrical Design in your Projects

Original Source: http://feedproxy.google.com/~r/Designrfix/~3/OYioZuhXa5k/symmetrical-design

Symmetrical Design is a form of artwork where the objects or elements arrange identically on both sides of the axis. You will have perfect symmetry when the objects that are mirrors and exactly the same. While perfect symmetry can be alluring, that is not the only acceptable form of symmetrical design.Why Symmetrical Design is Important in […]

The post The Best Ways to Use Symmetrical Design in your Projects appeared first on designrfix.com.

19 great parallax scrolling websites

Original Source: http://feedproxy.google.com/~r/CreativeBloq/~3/Yi0kECfpYmc/parallax-scrolling-1131762

One web design trend that refuses to go away is parallax scrolling. With this, the website layout sees the background of the web page moving at a slower rate to the foreground, creating a 3D effect as you scroll. It can sometimes be overwhelming, but when used sparingly it can provide a nice, subtle element of depth that results in a distinctive and memorable website.

But to show how it should be done, we've collected together sites that employ the technique to good effect. In some cases the parallax scrolling is the star of the show; in others it simply adds a touch of depth that makes the foreground seem to pop out a little.

01. Bear Grylls

Digital agency Outpost was tasked with creating a new digital strategy for explorer and TV personality Bear Grylls. “To live up to the new brand vision and values and embody the ‘adventure brand’ we needed to take people on a journey online,” says the studio in its case study. A rich, dynamic user experience was key.

Subtle parallax is used throughout, but the real scene-stealer is the homepage. Grylls appears in a dramatic mountainscape, and the viewer is drawn into the scene as they scroll. It’s a great introduction to the adventures to follow.

02. ToyFight

ToyFight is an award-winning creative agency, and its website is a whole lot of fun. Founders Jonny Lander and Leigh Whipday have turned themselves into 3D figures, which appear in a range of scenes throughout the site (including this cheeky Sagmeister & Walsh reference). Clever use of parallax amplifies the 3D effect, and paired with bold, bright, plain backgrounds, never becomes overwhelming or irritating.

03. Hello Monday

Hello Monday is a design agency based in Denmark. It aims to create immersive digital experiences that tell a story and bring joy to their users, and it has gone one step beyond with its portfolio site. When creating a studio site, the difficulty is that adopting cool or cutting-edge design ideas often means sacrificing clarity and usability, which is paramount for a design portfolio. 

Hello Monday manages to achieve both by introducing a subtle parallax effect within a pared-back page layout. Each project hero image moves slightly, to bring it to life and add energy to the design without detracting from the information on show. The effect is used on the studio’s homepage only, with individual project pages kept static to allow the work to shine. 

04. A-dam

Screenshot of the A-dam website shows men in underwear

A-dam uses parallax to showcase its stylish underwear

A-dam designs original boxer briefs and shorts for men with character, using GOTS-certified organic cotton. The boxers are handmade by people with fair wages and normal working hours. They're an ethical and stylish alternative to your usual supermarket pants, and their site, created by Build in Amsterdam, showcases them nicely, with assorted parallax elements popping in from all directions as you scroll.

05. Diesel: BAD Guide

84.Paris created this impressive parallax website (and associated social media campaign) to accompany the launch of Diesel’s BAD fragrance. The one-page site presents the series of rules that make up the ‘BAD Guide’. 

The user can explore by dragging the mouse around the parallax page, which is laid out like a pinboard of images to click through. There’s advice on everything from Tinder (‘Swipe right, right, right, right – you’ll sort them out later’) to Instagram (‘Don’t forget to get in touch with an ex on Thursdays #TBT’), accompanied by monochrome illustrations.

06. Myriad

Screenshot of Myriad website shows 'Myriad' written in shapes

Bareface’s site for Myriad shows off the furniture system’s infinite possibilities

Myriad is a range of modular office furniture by Boss Design that's designed to be flexible and reconfigurable, allowing you to build your own working spaces as you see fit. As part of its work on the launch, Bareface created a site showcasing Myriad's infinite possibilities with clever use of parallax elements, pulling in inspiring arrangements of furniture as you explore the site.

07. Firewatch

Screenshot of Firewatch website shows an illustration of a hiker looking over a golden canyon at dawn

Each layer of trees moves independently

One of the most beautiful examples of parallax scrolling we’ve seen is this website for the game Firewatch, which uses six moving layers to create a sense of depth. It’s great because there’s no scroll hijacking (something that often accompanies the parallax effect), and it’s only used at the top of the page – the rest of the site is still so you can read the information without getting seasick. If you want to see how it’s done, here’s a nice demo on CodePen.

08. Garden Studio

Screenshot of Garden site shows an illustration of a bench under red-leafed trees overlooking a lake

Layering of the landscape makes it seem three dimensional

In a similar vein, Garden Studio has also opted to use the parallax technique in a sensible and delightful way at the top of its site, before moving into a mostly static page. The shifting landscape is subtle and unobtrusive yet also the star of the show – we found ourselves scrolling up and down again and again. 

09. GitHub 404

Screenshot of GitHub's 404 page shows a cartoon Jedi-type character saying 'This is not the web page you were looking for'

GitHub’s 404 breaks the rules of parallax for a disorienting effect

This isn’t strictly parallax scrolling as the effect happens on mouse wiggle as opposed to scroll, but it’s a really fun page that uses layering to add depth. Unlike 'proper' parallax, the background moves faster than the foreground, creating a disorienting, otherworldly feel.

10. Jess & Russ

Screenshot shows an illustration of a woman in a white dress being carried by a swift over a city skyline at night

Every illustration has a sense of depth

It's no surprise that design power couple Russ Maschmeyer and Jessica Hische's wedding website is a beauty to behold. The site charts their romantic story, with parallax scrolling used throughout to add depth to the illustrations. They got married in 2012, but the website is still well worth a look.

11. Alquimia WRG

Example of parallax scrolling websites: Alquimia

Alquimia WRG uses parallax elements to simulate a 3D space environment

Based in Milan, Alquimia WRG is a digital agency that aims to create amazing and effective experiences for brands on digital media. Clean and minimal, and only black and white, the website uses a mixture of the usual suspects (HTML5, CSS, and JavaScript) to achieve a neat package.

HTML5 canvas is used to animate the initial loading image. Subtle "parallax elements in the homepage are dynamically created and animated to simulate a 3D space environment through mouse movement," says Andrea Bianchi, creative director at Alquimia.

Page navigation is achieved via a simple and smooth page sliding effect, which is implemented by changing CSS properties with JavaScript. The works page contains a simple list of selected projects, which, when selected, reveals further information in a smooth sliding effect.

When such content is loading, a JavaScript animated preloading bar appears at the bottom of the screen, which is a nice touch. The site achieves its goal, which, as Bianchi says, "was to create an ideal balance between content, usability and user experience".

12. Make Your Money Matter

Example of parallax scrolling websites: Make Your Money Matter

Manage your finances with information and advice from Make Your Money Matter

Finance and money are hardly the most interesting of subjects. But New York-based digital agency Firstborn is quids in with this dynamic parallax scrolling website Make Your Money Matter for the Public Service Credit Union.

With the aim of teaching the public the benefits of joining a credit union, rather than using a bank, this brilliant site includes everything from how a credit union works, to where to find one and how to apply, as well as a calculator showing just how much banks profit from customer's deposits.

13. Seattle Space Needle

Example of parallax scrolling websites: Seattle Space Needle

Scrambled egg all over my face. What is a boy to do?

The site for Seattle's iconic Space Needle starts at the base of the 605-foot tower and invites you to scroll up all the way to the top, taking in views of Seattle and the SkyCity Restaurant along the way. And if 605 feet isn't quite high enough for you, keep on scrolling and see what you find!

14. Madwell

parallax scrolling: Madwell

New York agency Madwell uses parallax scrolling to add a sense of depth

Design and development agency Madwell, based in New York, shows off its portfolio with a range of parallax scrolling effects to create a noticeable 3D style that adds a huge amount of depth.

15. Peugeot Hybrid4

parallax scrolling: Madwel

Peugeot uses parallax scrolling to create an auto-playing web comic

Peugeot has gone all out with using parallax scrolling to create an auto-playing comic in the browser. The comic plays as you scroll down the page (or use its autoplay feature that automatically scrolls) and helps to advertise the car manufacturer's new HYbrid4 technology.

16. Cultural Solutions

parallax scrolling: Madwe

The circles move at different speeds for a subtle 3D effect

Arts consultancy Cultural Solutions employs a subtle parallax scrolling effect to introduce depth to its homepage. Its main brand image is the use of colourful circles – the circles in the background move slower than those in the foreground, creating a subtle 3D effect.

17. Walking Dead

Parallax scrolling websites: Walking Dead

Walking Dead uses parallax scrolling to pull you into its gory world

We're big fans of TV zombie drama The Walking Dead at Creative Bloq, and we were gripped by this website launched to promote it. The imaginative site harks back to the show's comic strip origins and makes clever use of parallax scrolling to pull you into its sick and depraved world.

"We came at this as fans of the show, first and foremost," says lead designer Gavin Beck. "With this drive, we wanted to create a world within the Walking Dead that fans could explore and appreciate.

"To achieve this, we looked to several existing technologies and techniques such as HTML5, CSS3, JavaScript/jQuery, Web Audio/HTML5 Audio, and parallax scrolling. The challenge was to find a unique approach to incorporate all these methods into a single engaging experience across all platforms."

18. New York Times: Tomato Can Blues

Examples of parallax scrolling websites: New York Times

A beautiful experience is to be had with this parallax scrolling New York Times article

In today's era of low attention spans and bite-size media, how do you attract people to longform journalism? Here's a great response to that problem from the New York Times, combining some clever web design techniques with storytelling and comic-inspired illustrations created by Atilla Futaki.

One of the best examples of parallax scrolling we've seen, the article takes you through the story of a cage fighter written by Mary Pilon. As you scroll through the content, the illustrations come alive with clever animations and alterations, allowing you to fully immerse yourself in the content.

Futaki's illustrations were based on police records, witness accounts, photographs and the reporter's notes, and the attention to detail shines through. All in all it's a great reading experience – is this the future of online journalism?

19. Snow Fall

Example of parallax scrolling websites: Snow Fall

The New York Times’ ‘Snow Fall’ article kickstarted a whole new craze for rich parallax sites

One of the first sites to really push the boundaries on what you could do with longform editorial content online, the New York Times' Snow Fall article combines a range of different elements, including parallax scrolling and web video.

The article, about the horror of an avalanche at Tunnel Creek, was published online in December 2012 but still stands strong as an example of what you can do with parallax scrolling. The newspaper presented the Pulitzer-winning article in an innovative way that grabbed the design community's attention worldwide.

Related articles:

5 quick ways to improve your portfolio dramatically35 brilliantly designed 404 error pagesCreate an interactive parallax image

Quality Solidity Code with OpenZeppelin and Friends

Original Source: https://www.sitepoint.com/solidity-openzeppelin/

Given the fact that all of Ethereum’s computations need to be reproduced on all the nodes in the network, Ethereum’s computing is inherently costly and inefficient. (In fact, Ethereum’s developer docs on GitHub state that we shouldn’t expect more computational power from Ethereum than we do from a 1999 phone.)

So, security on the Ethereum Virtual Machine — meaning, the security of smart contracts deployed on Ethereum blockchain — is of paramount importance. All the errors on it cost real money — whether it’s errors thrown by badly-written contracts, or hackers exploiting loopholes in contracts, like in the well-known DAO hack, which caused a community split and sprang the Ethereum Classic blockchain into existence.

Turing Completeness — and a whole range of other design decisions that have made Ethereum a lot more capable and sophisticated — have come at a cost. Ethereum’s richness has made it more vulnerable to errors and hackers.

To add to the problem, smart contracts deployed on Ethereum cannot be modified. The blockchain is an immutable data structure.

This and this article go into more depth regarding security of smart contracts, and the ecosystem of tools and libraries to help us to make our smart contracts secure.

Let’s look at some amazing upgrades to our toolset we can use today to utilize the best practices the Solidity environment can offer.

Helper Tools

One of the coolest tools in the toolset of an Ethereum developer is OpenZeppelin’s library. It’s a framework consisting of many Solidity code patterns and smart contract modules, written in a secure way. The authors are Solidity auditors and consultants themselves, and you can read about a third-party audit of these modules here. Manuel Araoz from Zeppelin Solutions, an Argentinian company behind OpenZeppelin, outlines the main Solidity security patterns and considerations.

OpenZeppelin is establishing itself as an industry standard for reusable and secure open source (MIT) base of Solidity code, which can easily be deployed using Truffle. It consists of smart contracts which, once installed via npm, can be easily imported and used in our contracts.

The process of installing truffle

The Truffle Framework published a tutorial for using OpenZeppelin with Truffle and Ganache.

These contracts are meant to be imported and their methods are meant to be overridden, as needed. The files shouldn’t be modified in themselves.

ICO patterns

OpenZeppelin’s library contains a set of contracts for publishing tokens on the Ethereum platform — for ERC20 tokens, including a BasicToken contract, BurnableToken, CappedToken. This is a mintable token with a fixed cap, MintableToken, PausableToken, with which token transfers can be paused. Then there is TokenVesting, a contract that can release its token balance gradually like a typical vesting scheme, with a cliff and vesting period, and more.

There’s also set of contracts for ERC721 tokens — or non-fungible, unique tokens of the CryptoKitties type.

ERC827 tokens contracts, standard for sending data along with transacted tokens, are also included.

There’s also a set of crowdsale contracts — contracts for conducting Initial Coin Offerings. These can log purchases, deliver/emit tokens to buyers, forward ETH funds. There are functions for validating and processing token purchases.

The FinalizableCrowdsale contract provides for execting some logic post-sale. PostDeliveryCrowdsale allows freezing of withdrawals until the end of the crowdsale. RefundableCrowdsale is an extension of the Crowdsale contract that adds a funding goal, and the possibility of users getting a refund if the goal is not met.

Destructible contracts can be destroyed by the owner, and have all the funds sent to the owner. There are also contracts for implementing pausability to child contracts.

OpenZeppelin provides many helpers and utilities for conducting ICOs — like a contract which enables recovery of ERC20 tokens mistakenly sent to an ICO address instead of ETH. A heritable contract provides for transferring of ownership to another owner under certain circumstances. The Ownable contract has an owner address, and provides basic authorization/permissions and transferring of ownership.

The RBAC contract provides utilities for role-based access control. We can assign different roles to different addresses, with an unlimited number of roles.

Zeppelin also provides a sample crowdsale starter Truffle project which hasn’t been audited yet, so it’s best used as an introduction to using OpenZeppelin. It makes it easy to start off with a crowdsale and a token fast.

The post Quality Solidity Code with OpenZeppelin and Friends appeared first on SitePoint.

Move the World Mural Drawings by Deck Two

Original Source: http://feedproxy.google.com/~r/abduzeedo/~3/atJW2Zx6Duw/move-world-mural-drawings-deck-two

Move the World Mural Drawings by Deck Two

Move the World Mural Drawings by Deck Two

AoiroStudio
Jun 08, 2018

Very cool project title for a mural drawing by Deck two who is an artist from Paris, France. Entitled: Move the World, we follow him on this absolute beautiful drawing showcasing the important landmarks of the World. It’s quite stunning and I can’t even imagine the level of patience it would take to work on this kind of project. Props to Thomas for his incredible dedication!

One of my last mural project in Memphis, Tennessee. A huge 2,6 x 13 meters long panoramic view in the entrance of JKI offices. That mural embraces all the famous places in the world that the company has been reaching through the years. Long days of work to complete this freehand mural with just a couple of Molotow acrylic markers. I chose a small 2mm nib to get as much details as I could so the visitors could stare at the walls to discover all the hidden details. I hope you guys will like it too.

More Links
Learn about about Deck two
Follow Deck two’s work on Behance
Illustration & Art Direction
Move the World Mural Drawings by Deck TwoMove the World Mural Drawings by Deck TwoMove the World Mural Drawings by Deck TwoMove the World Mural Drawings by Deck TwoMove the World Mural Drawings by Deck TwoMove the World Mural Drawings by Deck TwoMove the World Mural Drawings by Deck TwoMove the World Mural Drawings by Deck TwoMove the World Mural Drawings by Deck TwoMove the World Mural Drawings by Deck TwoMove the World Mural Drawings by Deck Two

mural
murals
drawing
drawings


The best VPN for Mac and Windows in 2018

Original Source: http://feedproxy.google.com/~r/CreativeBloq/~3/_a5IKv_V09U/best-vpn-deals-for-mac-and-windows

Struggling to know which is the best VPN service for your needs? We can help: we’ve taken a look at all the major Virtual Private Networks and rated the best VPNs below, to help you choose which is right for you.

The best web hosting services of 2018

Whether you’re working from Beijing and need the best VPN for China, or you’re based in your local coffee shop and need better security, we’ve got the best VPN for creative professionals – as well as the best VPN deals – right here.

And don’t worry: you don’t have to be technical. VPNs are surprisingly simple. Some just take minutes to get up and running… 

What is a VPN and why do I need it?

VPN, which stands for virtual private network, is a service that encrypts your internet communications. It enables users to securely access a private network, and send and receive data remotely.

If you’re a freelancer, for example, a VPN lets you remotely connect to an office network as though you were working in the building. It’ll also let you securely send confidential material to a client or do your banking from an unsecured public network, such as a coffee shop Wi-Fi spot, or abroad.

A VPN can also keep your internet browsing anonymous, or make you appear to be located in another country – which can be useful if you work with global clients that have IP-based restrictions on their sites. “I often have to fire up the VPN to make myself appear as if I’m in different EU territories,” says London-based web designer Robert Fenech. “A quick 'turn on and select country', and voila.”

Sometimes it’s not the website protocols themselves that you have to get round, but government censorship. Just imagine you’re visiting Beijing and needed to download some Photoshop files from a service that the ‘Great Firewall of China’ has blocked. A VPN can help you get around that too.

Whatever your reasons for using a VPN, there are a number of services on the market. Here, we’ve picked the very best VPNs for designers, artists and creatives. 

The best VPN services and deals in 2018

Canadian VPN service TunnelBear is aimed squarely at non-technies and VPN newbies. It’s incredibly easy to use, and gives you a wide range of clients – covering both desktop and mobile devices.  Setting up the TunnelBear VPN takes a matter of minutes, with a hugely simplified process compared to other VPN services. Explanations are jargon-free and written in the kind of plain English everyone can understand. 

The flipside of that, of course, is that options are limited compared to other VPNs, so more advanced users looking for high levels of configuration will be better off with a rival service. But that aside, what TunnelBear does, it does very well, with the choice of more than 20 servers around the globe, and pretty impressive speeds overall (although those speeds do drop a little over long-distance connections).

Paid plans give you unlimited data and can be had for a reasonable $4.16 per month. And TunnelBear also offers a free VPN service, which limits you to just 500MB of traffic per month.

Best VPN: Cyber Ghost

 CyberGhost is the best VPN for you if you're looking for a service that's a bit more customisable than TunnelBear (above) – yet feel a little intimidated by jargon and over-complex instructions. It's headquartered in Romania, and has a ton of easy-to-follow guides that explain everything in basic English that anyone can follow.

These are handily divided up by device, so you don’t have to cross-reference all over the place. And they explain everything from how to surf anonymously and how to block ads to more advanced fare, such as how to configure a Raspberry Pi as a web proxy with OpenVPN, or how to share a VPN connection over Ethernet.

And it’s good that these guides exist, because Cyber Ghost does offer a large number of configuration options, such as setting it to automatically run on Windows startup, assigning specific actions for different Wi-Fi networks, and making CyberGhost automatically run when you use certain apps, such as Facebook. 

The interface is pretty easy to use too. The main window offers six simple options: Surf Anonymously, Unblock Streaming, Protect Network, Torrent Anonymously, Unblock Basic Websites, and Choose My Server. And you can try the service out before you buy with the free plan – although it has some restrictions: you can only connect one device at a time, it may run slower than the full commercial service, and it displays adverts.

All in all, Cyber Ghost is a great VPN service for anyone who’s not a total newbie and wants to push what their VPN is capable off, but doesn’t want to go wading too deep into the techie weeds. 

Best VPN: VYPR VPN

VYPR VPN is a fast, highly secure service without third parties. If you’re looking for privacy, then a service based in Switzerland – known throughout history for obsessive levels of discretion within its banking system – has to be a good start. But while Vypr is keen to trumpet its service’s ability to provide privacy and security, it’s really the speed of the thing that’s the most impressive. 

VYPR VPN is hardly alone in claiming to offer “the world’s most powerful VPN”. However, it backs up this claim on the basis that, unlike many of its rivals, it owns its own hardware and runs its network. Either way, it was pretty nifty when we took it for spin. In short, if your work involves uploading and downloading a lot of hefty files, and shaving time off that is going to make a difference to your quality of life, VYPR VPN is the one of the best VPNs you can choose. 

Best VPN: Windscribe

Windscribe offers a decent enough VPN that has one main benefit over rivals: its commercial plan allows for unlimited connections. That means that you can use it on as many devices as you want simultaneously, where most providers only offer five. 

Alternatively, you might be attracted by the high-level of privacy it offers. You don’t have to use your real name or provide an email address to sign up to the service. And if you want to stay totally anonymous you can (as with most VPNs) you can pay with Bitcoin. Plus, being based in Canada, it’s nicely out of reach of US law enforcement agents.

If neither of those things are a big selling point, though, then it probably shouldn’t be your first choice, as performance and features as a whole are fairly average. Prices start at $3.70 a month for a biannual plan.

Best VPN: HotSpot shield

HotSpot shield offers an impressive level of speed

HotSpot Shield is another fast mover. When we took it for a spin, we experienced very fast upload and download speeds when transferring big image files, and while these weren’t quite up to Vypr’s levels, they were pretty darned close. 

This may not be the best choice if privacy is your biggest priority, though. HotSpot Shield is based in California, making it subject to U.S law enforcement. It doesn’t let you pay for the service with Bitcoin. And it uses its own proprietary VPN protocol, which some people are suspicious of because it hasn’t been widely analysed externally. 

That said, Hotspot Shield Premium's high speeds and low prices have clear appeal, and the seven-day trial makes it easy to test the service for yourself. As you'd expect, the best value for money is the one-year subscription, unless you want to commit to the lifetime plan. 

Best VPN: ExpressVPN

ExpressVPN has a hard-won reputation for excellent customer service

ExpressVPN is based in the British Virgin Islands, which may ring alarm bells for privacy enthusiasts. But there’s no need to worry: this self-governing tax haven is in no way interfered with by British law enforcement. As you’d hope from the name, it’s also a super-fast VPN service and offers high levels of encryption. On the downside, it only offers three simultaneous connections per user, where most services offer five.

But what really stands out for ExpressVPN is its customer support. Although it’s not alone in offering live chat, 365 days a year, 24 hours a day, its agents have a great reputation for sorting problems quickly, efficiently and with a smile in their voice. And while that’s not often our main consideration when selecting a provider of any service, perhaps it should be.

Related articles:

The expert guide to working from homeThe essential guide to tools for designers10 top prototyping tools