Email is the driving force of any business. If you obtain web hosting service email is provided for “free” and is included within you hosting fee.
However, what if your web hosting service goes down? What if there is a DDOS attack? What if your WordPress website gets hacked and your account is disabled by your web host? Such vulnerabilities are becoming more common than ever and companies are opting to get their email hosting separate from their web hosted files.
The two tech giants (Microsoft & Google) have entered into the email game long time ago with their Hotmail and Gmail free service. Both companies now offer a premium email service to your business domain name.
The idea is to have your email accounts ex: firstname.lastname@example.org hosted away from where your content is hosted. “Not having all eggs in the same basket” … providing further peace of mind.