Clients have approached me on a countless occasion requiring web search results over the actual web design/development. Web site owners rather keep their out dated content, old layout, old infrastructure, old coding and expect a Search Engine Optimization to place them number 1 on Google search index.
The problem with that assumption is that Google updates its search engine index algorithm monthly if not weekly (possibly daily). The algorithm is constantly evolving and including the latest technologies, trends and social data gathering. More importantly, Google’s main search prerogative is the actual content/information. In simple terms, if your content is 5 years old, and you spend your budget on Search Engine Optimization (SEO), it won’t be significant enough for Google to care.
CONTENT IS KEY
PRO TIP: Before attacking SEO, consider changing and or updating your websites content. Google likes updated content, coding, and technology.