Original Source: https://abduzeedo.com/shapesforms-seamless-fusion-branding-visual-identity-and-uiux

Shapes&Forms: A Seamless Fusion of Branding, Visual Identity, and UI/UX

abduzeedo0925—23

In the bustling design hubs of Los Angeles, New York, and Medellín, Shapes & Forms emerges as a beacon of multidisciplinary motion design and creativity. Entrusted with the task of encapsulating the essence of this dynamic company, the creative direction aimed to weave the brand’s collaborations with giants like NFL, SuperBowl, Netflix, and Stiiizy into its branding and visual identity.

The challenge? To craft a visual identity that’s both simple and impactful. The solution lay in the strategic use of typography and a modular grid. This approach not only accentuated the diverse content but also ensured a cohesive and recognizable graphic universe. The result is a brand identity that resonates with Shapes & Forms’ ethos and its global collaborations with designers and motion artists.

The case study, spanning March to June 2023, delves deep into the design intricacies. From the brandbook and stationery to website design and social media posts, every touchpoint reflects meticulous attention to detail. The environmental design, clothing, objects, and signage further amplify the brand’s presence, making it a force to reckon with in the design world.

Behind this transformative journey were the creative minds of Florian Cornut, who led the direction, supported by Brand Director Byron Regej and Creative Talent Director Casey Leigh Jordan. The synergy of Partner Associate & Senior Producer duo, Thomas Knight and Katelin Perry, further enriched the project.

A nod to the fonts, Vinila by @plaudesign and GT Alpina Fine by @grillytype, for adding depth and character to the designs. The impeccable shooting/mockup by Bendito and the animations by Loic Losco @losco.gif brought the vision to life.

In conclusion, Shapes & Forms stands as a testament to the power of design when it’s rooted in clarity, collaboration, and creativity.

Branding and visual identity artifacts

Credits

Case study: March-June 2023
Creative Direction: Florian Cornut @habillage.graphique
Brand Director: Byron Regej
Creative Talent Director: Casey Leigh Jordan
Partner Associate & Senior Producer: Thomas Knight & Katelin Perry
Client: Shapes & Forms
Fonts: Vinila @plaudesign / GT Alpina Fine @grillytype
Shooting/Mockup: Bendito / Art Directed
Animation: Loic Losco @losco.gif

Original Source: https://ecommerce-platforms.com/articles/teelaunch-vs-teespring

Teelaunch vs Teespring, which platform should you use for your print on demand business?

At a glance, these solutions seem pretty similar. They’re both designed to support entrepreneurs and creatives in the print-on-demand market, with a range of customizable products to choose from, and excellent fulfilment services. Both tools also allow you to sell your products on a range of platforms.

Even the names of the two platforms were nearly exactly the same, until Teespring officially updated its name to just “Spring”.

However, there are some slight differences between the two services you’ll need to be aware of as a budding business owner.

Here’s everything you need to know to make the right choice between Teelaunch and Teespring.

What is Teelaunch?

Let’s start with the basics. Teelaunch is a print on demand solution provider, which uses technology to connect your ecommerce store to third-party fulfilment and production companies worldwide.

The platform allows business owners to add their own designs to a host of different products, from wall art and drinkware, to apparel, and home goods.

Teelaunch works with worldwide fulfilment centers, so you can easily sell products to customers anywhere in the world. Plus, it integrates with a handful of marketplaces and ecommerce platforms, ranging from WooCommerce and Shopify, to Etsy and BigCommerce.

What is Teespring?

Teespring (Spring) is similar in a lot of ways to Teelaunch. The platform allows any creator to sign up for an account, and add their own unique designs to about 50 different types of products. Options range from phone cases and tote bags, to stickers, and home décor.

Spring’s fulfillment teams handle the creation of quality products on your behalf, and ship items directly to your customers, so you don’t have to worry about any logistics yourself.

Teespring also offers access to a range of tools to improve your chances of sales, such as a Boosted Network for advertising, and a dedicated customer support team for your buyers.

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Teespring: Features and Functionality

Both Teelaunch and Teespring take a relatively straightforward approach to online selling.

When you create an account with Teespring, you’ll get access to various design tools you can use to customize the white label products in Teespring’s collection. You can add your own designs, adjust text and images, and experiment with colors in a mockup generator.

Once you’re happy with your designs, you can then list your products on your ecommerce website, or create your own storefront on the Teespring platform. Teespring storefronts come with access to easy-to-use product listings, promotional tools, analytics, and integrations.

Teespring handles all of the production and shipping process for you, so all you need to do is focus on promoting and growing your store. Key features of the platform include:

Comprehensive dashboard: Teespring includes a comprehensive dashboard where you can check your sales performance, see hot streak challenges, manage your product listings, and create storefronts, all in one place.

Order management and analytics: You can monitor all of your personal orders in the “orders” section of your dashboard, and gain valuable insights with sales analytics. Teespring offers useful insights into your most profitable products and sales channels.

Integrations: With Teespring, you can connect your storefront directly to YouTube, Twitch, and Streamlabs, to boost your promotional strategy. There’s also the handy “Boosted Network” option, which allows you to showcase products on Amazon, Ebay, Etsy, Walmart, and various other online marketplaces.

Marketing tools: Teespring allows users to connect with buyers through email and message-based marketing. You can also use the promotions tool to create custom promo codes and gift cards for buyers, to increase your chances of sales. Plus, you can add tracking pixels for platforms like Facebook, Google, and Twitter.

Design resources: Teespring comes with a host of design resources and tutorials, to help you make the most impressive products possible. The company also offers a wide range of specialty items to customize, such as pop sockets, backpacks, and pins.

TeespringGo also provides access to a variety of other services. For instance, you can purchase inventory outside of the POD world and ship it to Teespring’s warehouse, to take advantage of their fulfillment services. You can also access product sourcing support from Teespring directly.

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Teelaunch: Features and Functionality

One of the major differences between Teelaunch and Teespring, is that while “Spring” gives you the option to create your own storefront directly, Teelaunch is an app designed to integrate with other sales platforms and tools.

The print-on-demand app gives users instant access to a variety of products you can customize and sell. Once you integrate Teelaunch with your chosen ecommerce platform (or Etsy), you can create a product using the simple mock-up generator tools included within the app.

When you’re ready to start designing a product, you can click on an item, and start adding your own customizations to color, sizing, print sizes, and designs. Teelaunch will show you the potential production and shipping costs for each product as you work.

When you’re happy with your design, you can simply add it to your store, and Teelaunch will handle fulfilment whenever a customer places an order. Key features of the platform include:

Simple design tools: Teelaunch makes it easy to create custom-designed products and add them straight to your store. The user-friendly solution allows entrepreneurs to experiment with all kinds of designs and patterns, using an integrated mockup generator.

Integrations: As a POD app, Teelaunch integrates directly with a variety of ecommerce platforms, including Etsy, Shopify, BigCommerce, and WooCommerce. There’s also a custom API option for creating your own automated workflows.

Shipping services: Teelaunch ships products through a variety of well-known shipment companies, and provides access to shipping costs throughout the creation process. You can also access tracking features with Teelaunch to keep customers up to date on their orders.

Unfortunately, Teelaunch does lack a lot of the “bonus” features you can access with Spring, such as marketing tools, the Boosted Network (for marketplace integrations), and comprehensive analytics.

You’ll need to rely on the tools of your ecommerce platform to handle these aspects of your POD business. Fortunately, since Teelaunch can integrate directly with your Shopify store, it should be relatively easy to create your own email marketing and social media campaigns.

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Teelaunch vs Teespring: Pricing

Pricing can be a little difficult to get your head around with print-on-demand companies. Both Teespring and Teelaunch allow users to start using their services for free, with no monthly subscription costs. However, there are other fees to consider, such as:

Ecommerce store subscriptions: If you want to integrate your POD tools with an online store, you’ll need to pay a monthly fee for solutions like Shopify or Wix. You don’t necessarily need to create your own store with Spring, but having multiple platforms for sales can be a good way to increase your sales.

Production costs: The cost of each item you create with Teespring and Teelaunch can vary, depending on your choice of product, and your customization needs. You’ll be able to see the base cost of your DTG, and custom products as you create each item on either platform’s mockup generator tools. Remember, a high-quality print on a premium product, such as all-over print leggings can cost a little more.

Shipping costs: With most POD services, you’re responsible for paying for the cost of shipping your items to customers. You should be able to see the shipping costs offered by each print-on-demand platform when creating your items. Just remember your costs can vary based on the shipping options and shipping times you choose, and the location of your customers.

There may be other fees to consider with each solution too. For instance, if you want to use the TeespringGo service to sell a wide range of products with the help of the Teespring fulfillment company, you’ll need to pay for warehousing and storage costs.

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Teelaunch vs Teespring: The Main Differences

There are a lot of similarities between Teelaunch and Teespring. Both options will allow you to sell a range of items, ranging from t-shirts and hoodies to tank tops and other unique products.

Both options also offer excellent printing options for their product selection, such as direct-to-garment and screen printing. Plus, you should be able to expect excellent print quality from both vendors. Teespring and Teelaunch have both earned some excellent reviews over the years.

However, there are some core differences to consider:

Integrations: Teelaunch integrates with a range of ecommerce platforms, so you can add your print-on-demand products to your existing store. Spring, on the other hand, allows you to create your own storefront within the Spring platform. You can also use the company’s Boosted Network solution to sell your merch on online marketplaces.

Marketing tools: Teelaunch doesn’t have any integrated tools available to help you with marketing. Although there are branding options to make your products stand out. Alternatively, Spring can help you boost your profit margins with integrated marketing tools.

Unique products: Teespring has more unique products available in their product selection than Teelaunch. However, some of these items can be a little more expensive than the common print-on-demand products available from Teelaunch.

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Teelaunch vs Teespring: Pros and Cons

For influencers, creators, and entrepreneurs looking to start their own online business, both Teelaunch and Teespring are excellent tools. These solutions allow you to outsource your in-house fulfilment and garment printing needs to a third-party network of dedicated suppliers.

You can use each platform to sell to customers all over the world, from the USA, to Europe and Australia, and you’ll even be able to choose your own product pricing strategy.

However, Teespring is a slightly more comprehensive solution for print on demand sites than Teelaunch. With Spring, beginners can create a storefront, sell through social media, and connect to a wide network of marketplaces.

Plus, there are tons of value-added services on offer from the Teespring brand, helping you to manage customer service, increase turnaround time, and minimize the upfront costs of running your business.

Alternatively, Teelaunch is a slightly more beginner-friendly solution, designed for people who already have their own ecommerce store. While the product catalog is a little basic in comparison to Teespring, you’ll still find plenty of great items to sell.

Remember, if neither Teelaunch nor Teespring is right for you, you can always consider a handful of other POD options, such as:

Gooten

Printify

Redbubble

Customcat

Spreadshirt

Zazzle

The post Teelaunch vs Teespring (2023): Which Platform is Best? appeared first on Ecommerce Platforms.

Original Source: https://www.hongkiat.com/blog/marketing-yourself-leverage-weak-points/

We all have flaws, but these imperfections can serve as catalysts for our growth. Throughout history, human innovation has been driven by the need to overcome weaknesses. For example, the invention of the spear enabled us to hunt faster animals, compensating for our own lack of speed.

In the modern era, technological advancements like airplanes have given us the ability to travel faster than the fastest bird. Similarly, strategic planning allows us to explore even the most inaccessible parts of the ocean. The aim is not perfection, but rather, continuous improvement. In the business world, this principle is key to effective marketing.

How to Balance Marketing Yourself With Getting Work Done

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Why Marketing Is Crucial

Marketing plays a pivotal role in business success. Traditional marketing strategies focused on showcasing a product’s strengths and benefits to attract potential clients. However, in today’s saturated market, this approach is no longer sufficient.

Nowadays, everyone is both a consumer and a provider. What distinguishes you is your ability to subtly showcase your expertise without overtly stating it. This nuanced method not only captures attention but also elicits emotional engagement, thereby drawing clients to you.

Weakness 1: Time Constraints

Expertise is highly valued by clients. I’ve started to delegate some coding tasks to platforms like oDesk and Fiverr, where there is fierce competition in various freelance fields such as coding, design, and video editing.

Despite this, clients are often willing to pay more for genuine expertise. Being an expert implies that your time is limited, which can actually work in your favor. Use your part-time freelancing and limited availability as a unique selling proposition.

When you apply for a job, highlight that your time is a valuable asset. Stress that you are committed to efficiency and will not squander either your time or the client’s. By working diligently and swiftly within the scope of the job, you can turn what may seem like a limitation into a compelling advantage.

Weakness 2: Deficiency in Specific Skills

Confidence is often mistaken for arrogance, especially among experts. However, a balanced mix of confidence, honesty, and self-assurance can be advantageous. For instance, if you lack expertise in a particular skill, you can turn this into a strength by being forthright yet confident.

Consider the following example:

“While my Java skills are limited, I believe I can develop a streamlined, robust app. My experience with VB Studio equips me to create innovative solutions, such as unique coding patterns, that a specialized Java programmer might overlook. Are you open to a non-traditional approach for your app?”

Would you consider hiring someone who presents themselves in this manner? I certainly would.

Belief in your own capabilities is crucial for convincing others. In today’s digital age, acquiring specific skills is easier than ever. Platforms like Udemy offer a plethora of courses to help you become an expert in almost any field.

9 Best Websites For Online Courses & Open Courseware

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Nowadays, education is not limited to the classroom anymore. The advancements of technology and the Internet have granted… Read more

Weakness 3: Inexperience

Recognizing your lack of experience in a specific area is the first step towards improvement. If you’re new to a freelance platform and have no ratings or job history, it’s crucial not to underestimate your capabilities.

If you’re applying for a job where you lack direct experience but understand the objectives, try to relate your other work experiences to the task at hand.

For instance, if you’re a freelance writer venturing into Photoshop design, you can discuss how your writing skills are transferable to design. Be candid about your lack of ratings, but emphasize your strengths.

Here’s a sample letter of intent:

“I’m eager to design your website using Photoshop. Although I don’t have job experience or ratings on this platform, I possess the necessary skills for this project. My fresh perspective will enable me to create a custom site that meets your business needs.”

“Being new to this platform, I bring a fresh approach without the constraints of rigid thinking. I’m adaptable and willing to meet your specific needs.”

“Here’s why I’m qualified: I have previously worked as a writer for… and completed…”

Proceed to list your writing achievements to further bolster your case.

Weakness 4: Operating as a Small Entity

Being a small company or even a solo entrepreneur is not a drawback; it’s an opportunity. As a smaller operation, you have unique advantages, such as:

Providing individualized attention to each client
Delivering faster and more personalized customer service
Offering competitive pricing due to lower overhead costs
Being agile and innovative

Make sure to highlight these benefits when communicating with potential clients. Many people today prefer smaller companies because they often feel overlooked by larger organizations that can’t offer personalized service.

How to Work Better with Clients

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When you’re a small operation personally managing client relationships, these issues are mitigated. Make your clients feel valued and special. However, be cautious as your company grows; rapid expansion could lead to a decline in the personalized service your clients have come to expect.

Conclusion

In summary, your online presence – be it your profile on freelancing platforms, your personal website, or your mobile app – should be meticulously crafted. Any perceived weaknesses can be repositioned as unique benefits. Adopting this strategy is crucial for effective marketing and personal growth.

The post Transforming Weaknesses into Strengths: A Guide to Personal and Professional Growth appeared first on Hongkiat.

Original Source: https://tympanus.net/codrops/2023/09/08/inspirational-websites-roundup-49/

A thoughtfully curated collection of websites showcasing exceptional web designs.

Original Source: https://smashingmagazine.com/2023/09/facilitating-inclusive-online-workshops-part1/

Have you ever found yourself trapped in an hour-long meeting, listening to someone’s endless talk without understanding their main point? Or sat through a discussion where everyone speaks, but no actions are decided upon in the end? Or perhaps felt like the meeting you’re participating in is simply a waste of time?

If you have, you’re not alone.

According to a survey conducted by Clarizen and Harris Poll (2017), three in five employed adults reported that preparing for a meeting “takes longer than the meeting itself,” and 35% of those who attend status meetings called them a waste of time. In fact, 46% of employed Americans would rather engage in any unpleasant activity than sit in a meeting.

Meetings, when organized well, can serve as an effective way to share information and make decisions. The harsh reality, however, is that many meetings are poorly structured, ending up as a drain of resources.

One of the possible ways to replace meetings with something better and more effective is the implementation of workshops. But while workshops can be a highly effective way to foster collaboration and generate innovative solutions, they often require active participation from everyone involved. Yet, not everyone feels comfortable voicing their thoughts or taking the lead in a group setting, even though these quieter voices can be just as valuable and insightful. This is what led to the concept of an “inclusive” workshop — a workshop that ensures everyone feels heard, connected, and comfortable expressing their ideas.

What’s Inclusivity, And What’s Its Impact?

Before we dive into the concept of an inclusive workshop, let’s first talk about the foundation. At its core, inclusivity means recognizing, appreciating, and respecting the diverse tapestry of human individuality. It’s about valuing the uniqueness everyone brings to the table, from attributes like ethnicity, gender, age, and religion to less apparent characteristics such as cognitive style or socioeconomic background.

Inclusivity is deeply rooted in the social identity theory, introduced by Tajfel & Turner in 1979. This theory suggests that our identities — who we think we are — are partly defined by the social groups we feel part of. It’s human nature to seek acceptance and to want to belong to a group that appreciates us for who we are. This need for social acceptance influences how we view ourselves and how we interact with others.

An inclusive environment embraces this diversity and uses this as an advantage to create a collaborative environment. Think of an orchestra, for example. Every instrument, whether it’s a violin, a trumpet, a cello, or a drum, brings with it its unique sound. Some may play a melody, others a harmony, and some keep the rhythm. Each of these sounds is different, but when combined, they create a harmonious symphony. In an inclusive setting, each person, with their distinct qualities, comes together with others to form a symphony of collaboration and understanding.

However, people are beautifully complex, and although this complexity is what often breathes life into a workshop, it can also introduce an element of unpredictability, which, if not managed well, can potentially lead to discord among the participants.

The only thing we can do is acknowledge the fact that not everyone will be comfortable speaking up, particularly in group settings. There could be various reasons for this, including individual personality traits, cultural backgrounds, past experiences, or simply the fear of judgment. As a facilitator, it is your responsibility to ensure that every individual in the room feels comfortable expressing their opinions and ideas. In the remainder of this article, I will be introducing some practical principles and techniques that could guide you in facilitating an inclusive workshop.

Preparing For An Inclusive Workshop

If you are familiar with design thinking and design in general, you’ll find similarities between the design process and structuring an inclusive workshop. In design, we start by trying to understand our users, identifying their goals, and then crafting an effective user experience to guide them from start to finish. The same principles apply to designing an inclusive workshop:

Understand the participants,
Recognize their goals,
Plan an engaging experience to achieve these goals.

Here are some “pre-works” you can do to better prepare for your workshop.

Step 1. Make Sure You Include The Right People

The most important thing in any meeting or workshop is including the right participants. Failing to do so could prevent you from guiding the team in order to reach the goals of the workshop.

If you are facilitating a workshop for your own team (or within your company, which you know well), ask yourself the following questions so as to decide if a person should be included:

Is the meeting relevant to this person’s work and core responsibilities?
Can this person provide critical information, aid in the decision-making, or contribute meaningfully to the conversation?
Is this person’s presence necessary to achieve the meeting’s goals?

On the other hand, if you’re facilitating a workshop with an external team, provide a list of criteria that outlines what the ideal participant looks like and ask your client to include all the relevant individuals.

At this stage, bear in mind that adding a new participant not only means that you are bringing in a new viewpoint but you’re also increasing the number of necessary agreements among the members of the group. This could potentially lead to more disagreements and conflicts among different parties. Have a look at the points of agreement graph (below) to better understand how this mechanism works.

Step 2. Know Your Participants Well

Once your participant wish list is set, it’s important to invite all the participants to the workshop in a manner that is welcoming and inclusive — for example, not just sending a calendar invite and expecting them to show up. If it’s feasible, try to arrange a pre-workshop call or meeting with each participant to gain a better understanding of them. Building these personal connections before the workshop is important in ensuring your workshop activities are inclusive and productive.

Here are some more detailed steps to consider.

Personalize The Invitation

Instead of a generic invite, personalize your invitations. Clearly outline the workshop’s purpose and activities and why you think they would be a valuable addition. Be open to participant’s opinions and concerns about attendance. If there’s uncertainty about their availability or relevance to the workshop, offer them an option to contribute asynchronously if they can’t participate in real-time.

An example message could be crafted along these lines:

“Hey Lewis, I am reaching out as I am planning to run a workshop with Max to brainstorm around how we can build the AI dashboard (which is the next initiative on our roadmap), and I would love to invite you to the workshop as I believe your front-end knowledge will help us a lot to understand the tech limitations. How does that sound to you? The workshop will be approximately two hours long and is scheduled for next week. Here’s the high-level agenda…”

A message like this — where you can explain what the workshop will be about, who will be involved, and how they can contribute to the workshop — will help the participant decide whether their involvement will be useful or not.

Schedule Pre-Workshop Conversations

If possible, have a brief, informal chat with the participants, especially if you’re unfamiliar with them. This could be as simple as a quick coffee chat where you just talk about your hobbies and favorite movies. Such interactions can help build rapport before the workshop and provide insights into the participant’s goals and expectations.

Identify Personality Types And Preferences

The personality traits of your workshop participants can be grouped along two main axes: their preference for group work (individualistic vs. collaborative) and their communication style (introverted vs. extroverted). By understanding and accommodating these preferences, you can create a workshop environment that truly values and harnesses the benefits of diversity.

Individualistic participants
They may prefer tasks they can work on independently and discussions in smaller groups. Designing certain portions of the workshop that allow for individual thinking and ideation can help engage these participants.
Collaborative participants
They enjoy large group discussions and team activities. Incorporating collaborative tasks where everyone can contribute can keep these participants involved and motivated.
Introverted participants
They might feel more comfortable with structured turn-taking or with written contributions. They might not voice their thoughts as readily in a group setting, but that doesn’t make their ideas any less valuable. Establishing clear turn-taking rules or offering opportunities for written input can help ensure their voices are heard, too.
Extroverted participants
They might be more engaged in free-flowing discussions or roles that involve presenting to the group. Ensuring that the workshop format has room for open discussions can cater to their preference.

Step 3. Plan The Workshop Steps

Once you have defined your participant list and understand the participants well, the next step is to plan the workshop accordingly to meet their needs.

In the next section, I will share some high-level tips relevant in particular to inclusivity.

The specifics of planning an entire workshop is another topic altogether — I recommend reading a few books on this topic, such as Gamestorming by Dave Gray, Sunni Brown, and James Macanufo and Facilitator’s Guide to Participatory Decision-Making by Sam Kaner, as well as Smashing Magazine articles that will help you dive deeper into the specifics of crafting a workshop. You might also want to look at the 4C framework developed by AJ & Smart, which can guide you in structuring your workshop logically.

Start By Defining The Break Time

No matter the nature of your workshop, it’s important to plan regular breaks which will promote an inclusive environment.

Catering to individuals’ unique needs, be they physical or cognitive, is very important. Breaks help counter the “Zoom fatigue” prevalent in virtual workshops and respect cultural sensitivities by allowing time for personal and cultural practices.

Numerous studies indicate that people can generally focus effectively for about 45 to 50 minutes at a time. Hence, consider scheduling a 5–10 minute break every hour. These intervals offer participants time to relax, regroup, and reset their mental focus, thereby maintaining engagement and productivity throughout the session.

“Excessive focus exhausts the focus circuits in your brain. It can drain your energy and make you lose self-control. This energy drain can also make you more impulsive and less helpful. As a result, decisions are poorly thought out, and you become less collaborative. So what do we do then? Focus or unfocus? In keeping with recent research, both focus and unfocus are vital. The brain operates optimally when it toggles between focus and unfocus, allowing you to develop resilience, enhance creativity, and make better decisions too.”

— Srini Pillay, “Your Brain Can Only Take So Much Focus” (Harvard Business Review)

Choose The Right Tools

The selection of tools in a remote environment can substantially influence participants’ experience. Complex or unfamiliar tools can affect the effectiveness of even the most well-planned workshop. Thus, it’s important to select tools that can help with collaboration, address diverse participants’ needs, and are accessible and straightforward to use.

Below, you’ll find a list of some popular tools for facilitating workshops, including their advantages, disadvantages, and best-suited participant types.

Whiteboard Tools

Miro
Miro is a popular and user-friendly digital whiteboard tool known for its intuitive interface and collaborative features. It’s great for visual learners and those who thrive on a free-form canvas. Additionally, for facilitators, a wide range of workshop templates is provided so that you don’t need to start from scratch. However, this tool can be overwhelming for those who prefer more structured interfaces. In addition, in Miroverse, there are more than 1000+ templates for you to get inspired by and to better plan your workshop.
Mural
Another alternative digital whiteboard platform, Mural, is known for its ability to onboard new users easily. People can join and edit your Mural board without the need to create an account, which reduces friction. However, for facilitators who wish to have more powerful features such as AI, tables, charts, and integrations, Mural might not completely satisfy their needs.
FigJam
FigJam is a top choice for designers and those familiar with Figma. It combines the flexibility of a digital whiteboard and design-focused features. This tool suits visually oriented and design-minded participants alike but may feel less intuitive to those unfamiliar with design software in general.

Video Conferencing Tools

Microsoft Teams, Zoom, and Google Meet
These are the “traditional” tools that almost everyone knows how to use. While their interfaces may lack extensive interactive features (which leads to a somewhat basic look and feel), their key strength lies in their consistent performance and accessibility. Their familiarity among users ensures a low learning curve, contributing to smooth and efficient workshop sessions.
Butter
This tool is purpose-built for running interactive workshops, offering creative features specifically focused on workshops and collaborative meetings. Butter can cater to a broad range of personality types. For extroverted participants, it enables easy active engagement in discussions, while it also allows more introverted participants to express themselves using reactions, emojis, or GIFs in a less confrontational manner.

Group Discussion Tools

Mixerchat
This platform facilitates interactive group discussions. Participants can freely navigate different breakout rooms, engaging in breakout sessions or world café-style activities.

Choose The Activities And Communication Methods

The next and perhaps most critical step is to carefully choose activities that cater to the diversity of your participants. Use the personality types and goals you identified in Step 2 to guide your decisions. Here are some suggestions to help you get started.

If most of your participants are Introverted & Individualistic.
These participants prefer to think through ideas independently before sharing them, and they may be more comfortable in a quieter setting. A few activities for this group of people could be:

Silent Brainstorming: Each participant works individually to generate ideas and write them down. After a set period, everyone shares their ideas one by one. This approach gives introverted participants time to think and formulate their ideas before sharing them.
Silent Dot-Voting: These tools allow participants to share their views or vote on ideas anonymously, which can be less intimidating than speaking up in a group.

If most of your participants are Introverted & Collaborative.
These participants may enjoy working in groups, but they prefer quieter, more thoughtful discussions. A few activities for this group of people could be:

Small Group Discussions: Divide participants into smaller groups of 3-4 people to discuss a topic or question. This setup can feel less overwhelming than large group discussions.

Think-Pair-Share: In this activity, participants first consider a question or problem individually, then they pair up to discuss their thoughts, and finally, they share their ideas with the larger group.
Fishbowl Conversation: A small group sits in a circle (the fishbowl) to discuss a topic while the rest of the participants observe. After a while, allow participants to switch places, ensuring everyone gets a chance to contribute.

If most of your participants are Extroverted & Individualistic.
These participants enjoy expressing their ideas and might prefer to work independently. A few activities for this group of people could be:

Lightning Talks: Each participant prepares a short presentation on a topic related to the workshop’s theme. This activity allows participants to express their ideas and share their expertise.
Idea Gallery/Lightning Demo: Participants work individually to create a visual or written representation of their ideas (like a poster), then everyone walks around to view the “gallery” and discuss the ideas.
Note: The idea is not new and is also known as a “Poster Session.” The goal of a poster session is to create a set of compelling images that summarize a challenge or topic for further discussion. Creating this set might be an “opening act,” which then sets the stage for choosing an idea to pursue, or it might be a way to get indexed on a large topic. The act of creating a poster forces experts and otherwise passionate people to stop and think about the best way to communicate the core concepts of their material.

Jigsaw Activity: In this exercise, each participant becomes an “expert” in a specific aspect of a larger topic. They then share their knowledge with the group, allowing for individual exploration and public speaking.

If most of your participants are Extroverted & Collaborative.
These participants enjoy the energy of group discussions and collaborative work. A few activities suitable for this group of people could be:

Open Discussions: Provide a topic or question and allow the conversation to flow naturally. Extroverted participants typically thrive in this open format.
Group Projects: Split participants into teams and assign a project related to the workshop’s theme. This could be anything from creating a mock-up for a new product to brainstorming strategies for overcoming a business challenge.
Role-play: This group activity allows participants to act out different scenarios or perspectives related to the workshop theme, encouraging dynamic discussion and cooperative problem-solving.

Step 4. Estimate The Right Time And Allocate An Extra “Buffer”

Once you have completed planning the workshop activities, if possible, try to conduct a pilot run so that you can decide the appropriate duration for each activity.

Time management is critical for inclusivity since participants may have other engagements, and if time management is out of control, both the facilitator and the participants may feel uncomfortable as they may need to shift focus to other commitments. Therefore, it is crucial to estimate the appropriate time and allocate extra “buffer” time to avoid rushing participants during engaging discussions.

I usually like to add a 20% buffer to each activity to ensure there is always some time to spare in case some people are slower. For instance, if you have set a 10-minute brainstorming session, schedule it to be 12 minutes so that you can have some extra buffer.

Step 5. Send A Pre-note Out

Inclusion often starts before the workshop even begins. A pre-workshop note can make a significant difference in setting the stage for inclusivity. It allows all participants, regardless of their background or understanding of the key topic, to start from a common ground.

For example, if you’re conducting a workshop on project management, your pre-note could include an outline of the topics to be covered, such as agile methodology, risk management, or team leadership. You could also include a brief case study for participants to review before the workshop.

The pre-note can also include logistical details such as the workshop date, time, location (or virtual meeting link), any software they need to install (like Zoom or Microsoft Teams), and what they should bring with them (like a laptop or a notebook). By sending a pre-note, you ensure that all participants come prepared and are aligned with the workshop’s objectives right from the start.

Step 6. Bonus Tip: Personalize The Experience

Once you’ve established the framework of your workshop, it’s time to season it with some personal flair. This “secret sauce” could be a unique icebreaker or an element of surprise that sparks laughter and lightens up the atmosphere.

For instance, I’ve often incorporated the pets of my colleagues into the Miro board during my workshops. The sight of familiar furry friends not only brings a smile but also fosters a sense of community and connection within the team.

Conclusion

This was the first half of our journey exploring inclusive remote workshops where we’ve “peeled back” the layers of their essence and highlighted some critical techniques and approaches to lay out the groundwork. Remember, the key to running a successful inclusive workshop is to know your participants well and to create a space where they feel at ease. Take the time to understand them and shape the workshop activities in such a way that they match participant’s personal preferences. The most important bit, perhaps, is that every attendee should feel valued and heard.

In the second part of this two-part series, I will dive deeper into what you can do during and after the workshop in order to better tailor the experience to the workshop attendees, and I will also introduce you to the P.A.R.T.S. principle, which stands for Promote, Acknowledge, Respect, Transparency, and Share.