Shapes&Forms: A Seamless Fusion of Branding, Visual Identity, and UI/UX
In the bustling design hubs of Los Angeles, New York, and Medellín, Shapes & Forms emerges as a beacon of multidisciplinary motion design and creativity. Entrusted with the task of encapsulating the essence of this dynamic company, the creative direction aimed to weave the brand’s collaborations with giants like NFL, SuperBowl, Netflix, and Stiiizy into its branding and visual identity.
The challenge? To craft a visual identity that’s both simple and impactful. The solution lay in the strategic use of typography and a modular grid. This approach not only accentuated the diverse content but also ensured a cohesive and recognizable graphic universe. The result is a brand identity that resonates with Shapes & Forms’ ethos and its global collaborations with designers and motion artists.
The case study, spanning March to June 2023, delves deep into the design intricacies. From the brandbook and stationery to website design and social media posts, every touchpoint reflects meticulous attention to detail. The environmental design, clothing, objects, and signage further amplify the brand’s presence, making it a force to reckon with in the design world.
Behind this transformative journey were the creative minds of Florian Cornut, who led the direction, supported by Brand Director Byron Regej and Creative Talent Director Casey Leigh Jordan. The synergy of Partner Associate & Senior Producer duo, Thomas Knight and Katelin Perry, further enriched the project.
A nod to the fonts, Vinila by @plaudesign and GT Alpina Fine by @grillytype, for adding depth and character to the designs. The impeccable shooting/mockup by Bendito and the animations by Loic Losco @losco.gif brought the vision to life.
In conclusion, Shapes & Forms stands as a testament to the power of design when it’s rooted in clarity, collaboration, and creativity.
Branding and visual identity artifacts
Case study: March-June 2023
Creative Direction: Florian Cornut @habillage.graphique
Brand Director: Byron Regej
Creative Talent Director: Casey Leigh Jordan
Partner Associate & Senior Producer: Thomas Knight & Katelin Perry
Client: Shapes & Forms
Fonts: Vinila @plaudesign / GT Alpina Fine @grillytype
Shooting/Mockup: Bendito / Art Directed
Animation: Loic Losco @losco.gif