Original Source: https://abduzeedo.com/innovative-branding-ccos-special-coffees
Innovative Branding for CCO’s Special Coffees
Explore the unique branding and visual identity designed by Junior Ferpazzi for CCO’s Special Coffees, reflecting expertise and creativity.
In the realm of branding and visual identity, the recent work of Junior Ferpazzi for CCO – Ca. Comerk Special Coffees stands as a remarkable example. The campaign, initiated by Carolina Comerk, a founder and coffee specialist, revolves around a monthly introduction of novel coffee flavors, each accompanied by distinct packaging designs that celebrate the essence of the product.
The inaugural design for CCO’s campaign is a tribute to the fundamental stages of coffee production. Utilizing wireframes as the primary graphic element, this design choice symbolically represents the ‘root’ of every seed project, a nod to the origin story of each coffee variety. This approach not only enhances the visual appeal but also deepens the connection between the product and its origins.
Further elevating the design is the moodboard’s sunny atmosphere, intentionally crafted to embody a sense of positivity and freshness. This element aims to evoke the pleasant experience of enjoying a meticulously crafted coffee. The bright and airy mood of the packaging mirrors the uplifting effect of a good coffee, creating a harmonious visual and sensory experience.
Ferpazzi’s design philosophy for CCO’s campaign effectively marries functionality with aesthetics. The packaging serves not just as a container but as a storytelling medium, offering consumers a glimpse into the journey of each coffee variety from its roots to the cup. This holistic approach to branding and visual identity is reflective of an understanding that good design goes beyond mere appearance; it creates an experience, a narrative that resonates with the audience.
In summary, the branding and visual identity crafted for CCO by Junior Ferpazzi are exemplary in their ability to capture the essence of the product while also engaging the consumer on a deeper, more experiential level. It’s a testament to the power of thoughtful design in elevating a brand and creating a lasting impression in the competitive world of specialty coffees.
Branding and visual identity artifacts
For more information make sure to check Junior Ferpazzi Behance profile.