Original Source: https://abduzeedo.com/pass-pro-branding-and-uiux-case-study
Pass Pro: a branding and UI/UX case study
Pass Pro is a podcast that takes you behind the scenes of the music industry. Hosted by Mélodie Gambin, a music industry veteran with over 10 years of experience, Pass Pro features interviews with artists, managers, and other industry insiders about their experiences and insights. The Pass Pro team wanted to create a branding and UI/UX experience that was both visually appealing and informative.
For this project they worked with the design agency AB Projets Studio to create a brand identity that was both modern and stylish. The resulting identity features a custom typeface, a bold color palette, and a dynamic layout.
The UI/UX of the Pass Pro app was also carefully designed to make it easy for users to find and listen to episodes. The app features a clean and intuitive interface, as well as a number of features that make it easy to discover new content. For example, users can browse episodes by genre, artist, or guest. They can also create custom playlists and save episodes for offline listening.
The Pass Pro branding is based on the idea of a “pass” that grants access to the inner workings of the music industry. The logotype features a custom typeface that is both modern and stylish. The typeface is used throughout the branding, including on the website, social media, and app.
The color palette for Pass Pro logo is black and white, but there are bold and vibrant auxiliary colors. The colors are used to create a sense of energy and excitement. The colors are also used to differentiate between different sections of the branding, such as the website, social media, and app.
The layout of the branding is dynamic and engaging. The use of negative space helps to create a sense of movement and excitement. The layout is also used to highlight the key features of the Pass Pro brand, such as the podcast episodes, the guests, and the music industry insights.
The Pass Pro UI/UX is clean and intuitive. The app features a simple navigation system that makes it easy for users to find and listen to episodes. The app also features a number of features that make it easy to discover new content, such as the ability to browse episodes by genre, artist, or guest. Users can also create custom playlists and save episodes for offline listening.
The Pass Pro UI/UX works. The app has been praised for its clean and intuitive design, as well as its ability to make it easy for users to find and listen to content.
The Pass Pro branding and UI/UX are simple and efficient. The branding is both visually appealing and informative, while the UI/UX is clean and intuitive. The result is a podcast experience that is both enjoyable and informative.
For more information make sure to check out AB Projets Studio’s website or follow them on Behance and Instagram.