Original Source: https://abduzeedo.com/hexeon-revitalizing-branding-rithmm
Hexeon: revitalizing branding with Rithmm
Rithmm, a small team of senior designers boasting a combined 15+ years of design experience, recently undertook a branding and visual identity project that has caught the attention of industry experts. Led by the award-winning Logo Specialist & Brand Designer, Kwaku Amprako, Rithmm collaborated with Hexeon™, an AI cybersecurity company specializing in advanced threat detection and prevention solutions.
Hexeon™ prides itself on its cutting-edge technology, utilizing artificial intelligence to provide robust security measures for businesses and organizations. Recognizing the need to showcase the efficiency and effectiveness of Hexeon’s approach, Rithmm set out to create an identity system that would embody trust, security, and efficiency.
The creative direction set by Kwaku Amprako and his team focused on developing a visual language that would resonate with Hexeon’s target audience. The result is a compelling brand identity that reflects the company’s innovative spirit and commitment to safeguarding digital assets.
The logo created for Hexeon™ captures the essence of cybersecurity, blending sleek, geometric shapes with a hint of futuristic appeal. The clean lines and contemporary typography exude professionalism and expertise, while the choice of colors—predominantly deep blues and vibrant greens—conveys a sense of trust and reliability.
In addition to the logo, Rithmm crafted a comprehensive visual identity system for Hexeon™, including a versatile color palette, typography guidelines, and accompanying graphic elements. The cohesive design elements across all brand touchpoints—website, marketing collateral, and digital assets—create a consistent and memorable experience for Hexeon’s customers.
The collaboration between Rithmm and Hexeon™ has been a resounding success, with the visual identity project earning praise from both industry peers and the client. The resulting brand identity not only reinforces Hexeon’s position as a leading AI cybersecurity company but also establishes a strong foundation for their future growth and success in the competitive market.
As Rithmm continues to make waves with their impressive design work, their partnership with Hexeon™ serves as a testament to their expertise in creating impactful and visually captivating brand identities.
Branding and visual identity
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