Fully-Immersive Brand Identity for The Revolution Hotel
abduzeedoApr 19, 2019
Adam&Co. is a Boston-based multi-disciplinary creative consultancy founded and led by award-winning creative director, Adam Larson in partnership with executive producer, Allison Doherty. With 20+ years working with clients across nearly every industry, The Revolution Hotel is Adam&Co.’s first fully-immersive brand identity project.
The Revolution presented Adam&Co. the opportunity to build a new, dynamic hotel brand from the ground up, extending their expertise into the physical realm through a multifaceted approach to experiential branding. Adam&Co. created and managed the strategic vision, branding, design, and art curation for the first-of-its-kind, boutique hotel in Boston’s historic South End.
About the Project
Boston has a unique way of defining and breaking convention, dating back to the American Revolution in 1775. It’s rich history is why so many people travel from all over the world, to visit the city that started it all. Adam&Co.’s creative vision for the hotel celebrates the city’s vibrant past and it’s continued efforts toward shaping the future.
Catering to today’s experience-seeking global travelers, The Revolution was built to evoke the city’s revolutionary spirit through the integration of art and installations, showcasing historical figures, innovations, and events specific to Boston, recontextualized and juxtaposed through modern applications, creating a balanced mix of the old and the new. Featured artists include Tristan Eaton, The Individuals Collective, and Adam&Co.
The Revolution was built to evoke the city’s revolutionary spirit through the integration of art…
About The Revolution Hotel
The Revolution boasts a variety of room options, including standard king with private bath, quads and triples with bunk beds and shared bathrooms, and long-term stay lofts with kitchenettes, and oversized bathrooms. The hotel also features a cafe, a gym, a large co-working space with a bar, as well as a forthcoming restaurant with outdoor patio for dining and events.
Also in the works is a proprietary augmented reality app that will allow visitors a chance to navigate the content of the hotel in more depth through curated video content.
The building’s history and architecture became a great source of inspiration when approaching the design of the hotel. An adaptive reuse project, the building itself dates back to the 1880’s when it became one of the first YWCAs in the country, a place dedicated to the empowerment of women. In 1953, a Mid-Century Modern addition was added to serve as a dormitory for young women who were joining the workforce after WWII. The developers, architects and design team all took great care to celebrate its original use as well as to embrace, preserve, and expose its original architecture.
Adam&Co. commissioned world-renown Los Angeles’ street artist Tristan Eaton to create a 65 ft. mural that is the centerpiece of the hotel’s lobby, and the first Boston mural by Tristan. Inspired by the famous murals at the nearby Boston Public Library, and created entirely by freehand spray paint, the mural combines carefully rendered portraits of influential Bostonians with various excerpts of the city’s history, and contributions to pop culture. Tristan also designed custom carpeting that lines the halls of the guest floors.
Here is an exclusive BEHIND THE SCENES VIDEO INTERVIEW WITH TRISTAN EATON
To celebrate our lineage in science, technology and innovation, Adam&Co. partnered with Boston-based Individuals Collective to create a three-story sculptural installation featuring objects that represent significant inventions from the area. The “Innovation Tower” includes everything from microwaves and car parts, to old computers, microchips, transmitters, telephones, safety razors, Converse sneakers, basketballs, volleyballs, and typewriters.
Additional art throughout the hotel includes custom wallpapers, custom stencil murals, and framed art installations all designed by Adam&Co. Adam&Co.
The Revolution Hotel is the first hotel on the east coast to be managed by the boutique hotel management company Provenance Hotels. It is owned and was developed by the Mount Vernon Company, with Creative Direction provided by Adam&Co., designed in partnership with PCA Architects.
Fully-Immersive Brand Identity
Behind the scenes: Art Instalations – tristaneaton.com
Behind the scenes: Design Process