Archive for category: Random Stories

Original Source: http://feedproxy.google.com/~r/Designrfix/~3/4Rnkrwv66dw/graphic-design-inspiration-sources-5-ways-to-feed-your-creativity

When it comes to creating awesome designs, every graphic designer has to start somewhere. One moment your ideas overflow, then suddenly inspiration runs dry. The creativity that pushed you to pursue graphic design gradually weighs heavily on your shoulders. What many of us do not know is that graphic design is a process that takes […]

The post Graphic Design Inspiration Sources: 5 Ways to Feed Your Creativity appeared first on designrfix.com.

Original Source: https://www.smashingmagazine.com/2018/07/desktop-wallpaper-calendars-august-2018/

Sunshine All Day Every Day (August 2018 Wallpapers Edition)

Sunshine All Day Every Day (August 2018 Wallpapers Edition)

Cosima Mielke

2018-07-31T13:11:56+02:00
2018-07-31T15:32:00+00:00

Everybody loves a beautiful wallpaper to freshen up their desktops. So to cater for new and unique artworks on a regular basis, we embarked on our monthly wallpapers adventure nine years ago, and since then, countless artists and designers from all over the world have accepted the challenge and submitted their designs to it. It wasn’t any different this time around, of course.

This post features wallpapers created for August 2018. Each of them comes in versions with and without a calendar and can be downloaded for free. A big thank-you to everyone who participated!

Finally, as a little bonus, we also collected some “oldies but goodies” from previous August editions in this collection. Please note, that they only come in a non-calendar version. Which one will make it to your desktop this month?

Please note that:

All images can be clicked on and lead to the preview of the wallpaper,
We respect and carefully consider the ideas and motivation behind each and every artist’s work. This is why we give all artists the full freedom to explore their creativity and express emotions and experience throughout their works. This is also why the themes of the wallpapers weren’t anyhow influenced by us, but rather designed from scratch by the artists themselves.

Submit your wallpaper

We are always looking for creative designers and artists to be featured in our wallpapers posts. So if you have an idea for a wallpaper, please don’t hesitate to submit your design. We’d love to see what you’ll come up with. Join in! →

Meet Smashing Book 6 with everything from design systems and accessible single-page apps to CSS Custom Properties, Grid, Service Workers, performance, AR/VR and responsive art direction. New frontiers in front-end and UX with Marcy Sutton, Harry Roberts, Laura Elizabeth and many others.

Table of Contents →

Purple Haze

“Meet Lucy: she lives in California, loves summer and sunbathing at the beach. This is our Jimi Hendrix Experience tribute. Have a lovely summer!” — Designed by PopArt Web Design from Serbia.

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with calendar: 320×480, 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440
without calendar: 320×480, 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440

Coffee Break Time

Designed by Ricardo Gimenes from Sweden.

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with calendar: 320×480, 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440
without calendar: 320×480, 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440

A Midsummer Night’s Dream

“Inspired by William Shakespeare.” — Designed by Sofie Lee from South Korea.

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with calendar: 800×480, 1024×768, 1280×720, 1280×800, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 2560×1440
without calendar: 800×480, 1024×768, 1280×720, 1280×800, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 2560×1440

This August, Be The Best!

“Here is the August monthly calendar to remind you of your as well as your team’s success in the previous months. Congratulations, you guys deserved all the success that came your way. Hope you continue this success this month and in the coming months.” — Designed by Webandcrafts from India.

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with calendar: 320×480, 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1200, 1920×1440, 2560×1440
without calendar: 320×480, 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1200, 1920×1440, 2560×1440

No Drama LLama

“Llamas are showing up everywhere around us, so why not on our desktops too?” — Designed by Melissa Bogemans from Belgium.

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with calendar: 320×480, 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1200, 1920×1440, 2560×1440
without calendar: 320×480, 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1200, 1920×1440, 2560×1440

The Colors Of Life

“The countenance of the clown is a reflection of our own feelings and emotions of life in the most colorful way portrayed with a deeper and stronger expression whether it is a happy clown or a sad clown. The actions of the clown signify your uninhibited nature — the faces of life in its crudest form — larger, louder, and in an undiluted way.” — Designed by Acowebs from India.

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with calendar: 320×480, 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×800, 1280×960, 1280×1024, 1366×768, 1440×900, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440
without calendar: 320×480, 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×800, 1280×960, 1280×1024, 1366×768, 1440×900, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440

Hello August

“August brings me to summer, and summer brings me to fruit. In the hot weather there is nothing better than a fresh piece of fruit.” — Designed by Bram Wieringa from Belgium.

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with calendar: 800×600, 1280×1024, 1440×900, 1680×1050, 1920×1080, 1920×1200, 2560×1440
without calendar: 800×600, 1280×1024, 1440×900, 1680×1050, 1920×1080, 1920×1200, 2560×1440

Exploring Thoughts

“Thoughts, planning, daydreams are simply what minds do. It’s following the human impulse to explore the unexplored, question what doesn’t ring true, dig beneath the surface of what you think you know to formulate your own reality, and embrace the inherent ‘now’ of life. The main character here has been created blending texture and composition. Thoughts will never have an end.” — Designed by Sweans from London.

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with calendar: 320×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440
without calendar: 320×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440

Chilling At The Beach

“In August it’s Relaxation Day on the 15th so that’s why I decided to make a wallpaper in which I showcase my perspective of relaxing. It’s a wallpaper where you’re just chilling at the beach with a nice cocktail and just looking at the sea and looking how the waves move. That is what I find relaxing! I might even dip my feet in the water and go for a swim if I’m feeling adventurous!” — Designed by Senne Mommens from Belgium.

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with calendar: 1280×720, 1280×800, 1920×1080, 2560×1440
without calendar: 1280×720, 1280×800, 1920×1080, 2560×1440

Let Peace Reign

“The freedom and independence sprouts from unbiased and educated individuals that build the nation for peace, prosperity and happiness to reign in the country for healthy growth.” — Designed by Admission Zone from India.

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with calendar: 320×480, 640×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1920×1080, 1920×1200, 1920×1440, 2560×1440
without calendar: 320×480, 640×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1920×1080, 1920×1200, 1920×1440, 2560×1440

On The Ricefields Of Batad

“Somebody once told me that I should make the most out of vacation. So there I was, carefully walking on a stone ridge in the ricefields of Batad. This place is hidden high up in the mountains. Also August is harvesting season.” — Designed by Miguel Lammens from Belgium.

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with calendar: 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440
without calendar: 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440

Fantasy

Designed by Ilse van den Boogaart from The Netherlands.

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with calendar: 1280×1024, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440
without calendar: 1280×1024, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440

Oldies But Goodies

The past nine years have brought forth lots of inspiring wallpapers, and, well, it’d be a pity to let them gather dust somewhere down in the archives. That’s why we once again dug out some goodies from past August editions that are bound to make a great fit on your desktop still today. Please note that these wallpapers, thus, don’t come with a calendar.

Happiness Happens In August

“Many people find August one of the happiest months of the year because of holidays. You can spend days sunbathing, swimming, birdwatching, listening to their joyful chirping, and indulging in sheer summer bliss. August 8th is also known as the Happiness Happens Day, so make it worthwhile.” — Designed by PopArt Studio from Serbia.

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without calendar: 320×480, 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440

Psst, It’s Camping Time…

“August is one of my favorite months, when the nights are long and deep and crackling fire makes you think of many things at once and nothing at all at the same time. It’s about these heat and cold which allow you to touch the eternity for a few moments.” — Designed by Igor Izhik from Canada.

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without calendar: 1024×768, 1024×1024, 1280×720, 1280×800, 1280×960, 1280×1024, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440

Bee Happy!

“August means that fall is just around the corner, so I designed this wallpaper to remind everyone to ‘bee happy’ even though summer is almost over. Sweeter things are ahead!” — Designed by Emily Haines from the United States.

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without calendar: 640×480, 800×600, 1280×720, 1280×800, 1280×960, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440

Hello Again

“In Melbourne it is the last month of quite a cool winter so we are looking forward to some warmer days to come.” — Designed by Tazi from Australia.

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without calendar: 320×480, 640×480, 800×600, 1024×768, 1152×864, 1280×720, 1280×960, 1600×1200, 1920×1080, 1920×1440, 2560×1440

A Bloom Of Jellyfish

“I love going to aquariums – the colours, patterns and array of blue hues attract the nature lover in me while still appeasing my design eye. One of the highlights is always the jellyfish tanks. They usually have some kind of light show in them, which makes the jellyfish fade from an intense magenta to a deep purple – and it literally tickles me pink. On a recent trip to uShaka Marine World, we discovered that the collective noun for jellyfish is a bloom and, well, it was love-at-first-collective-noun all over again. I’ve used some intense colours to warm up your desktop and hopefully transport you into the depths of your own aquarium.” — Designed by Wonderland Collective from South Africa.

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without calendar: 320×480, 800×600, 1024×768, 1280×960, 1680×1050, 1920×1200, 2560×1440

Let Us Save The Tigers

“Let us take a pledge to save these endangered species and create a world that is safe for them to live and perish just like all creatures.” — Designed by Acodez IT Solutions from India.

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without calendar: 320×480, 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440

Shades

“It’s sunny outside (at least in the Northern Hemisphere!), so don’t forget your shades!” — Designed by James Mitchell from the United Kingdom.

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without calendar: 1280×720, 1280×800, 1366×768, 1440×900, 1680×1050, 1920×1080, 1920×1200, 2560×1440, 2880×1800

Ahoy

Designed by Webshift 2.0 from South Africa.

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without calendar: 1366×768, 1440×900, 1680×1050, 1920×1080, 1920×1200, 2560×1440

About Everything

“I know what you’ll do this August. 🙂 Because August is about holiday. It’s about exploring, hiking, biking, swimming, partying, feeling and laughing. August is about making awesome memories and enjoying the summer. August is about everything. An amazing August to all of you!” — Designed by Ioana Bitin from Bucharest, Romania.

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without calendar: 320×480, 800×480, 800×600, 1024×768, 1280×960, 1280×1024, 1440×900, 1600×1200, 1680×1050, 1920×1080, 1920×1200, 1920×1440, 2560×1440

Shrimp Party

“A nice summer shrimp party!” — Designed by Pedro Rolo from Portugal.

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without calendar: 320×480, 800×600, 1280×800, 1440×900, 1600×1200, 1920×1080, 2560×1440

The Ocean Is Waiting

“In August, make sure you swim a lot. Be cautious though.” — Designed by Igor Izhik from Canada.

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without calendar: 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440

Oh La La… Paris Night

“I like the Paris night! All is very bright!” — Designed by Verónica Valenzuela from Spain.

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without calendar: 800×480, 1024×768, 1152×864, 1280×800, 1280×960, 1440×900, 1680×1200, 1920×1080, 2560×1440

World Alpinism Day

“International Day of Alpinism and Climbing.” Designed by cheloveche.ru from Russia.

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without calendar: 1024×768, 1280×800, 1280×1024, 1440×900, 1680×1050, 1920×1200

Estonian Summer Sun

“This is a moment from Southern Estonia that shows amazing summer nights.” Designed by Erkki Pung / Sviiter from Estonia.

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without calendar: 320×480, 1024×1024, 1280×800, 1440×900, 1920×1200

Aunt Toula At The Beach

“A memory from my childhood summer vacations.” — Designed by Poppie Papanastasiou from Greece.

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without calendar: 320×480, 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440

Flowing Creativity

Designed by Creacill, Carole Meyer from Luxembourg.

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without calendar: 320×480, 1024×768, 1024×1024, 1280×800, 1280×1024, 1680×1050, 1920×1080, 1920×1200, 2560×1440, 2880×1800, 1366×768

Searching for Higgs Boson

Designed by Vlad Gerasimov from Russia.

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without calendar: 800×600, 960×600, 1024×768, 1152×864, 1229×768, 1280×800, 1280×960, 1280×1024, 1400×1050, 1440×900, 1440×900, 1440×960, 1600×1200, 1600×1200, 1680×1050, 1728×1080, 1920×1200, 1920×1440, 2304×1440, 2560×1600

Unforgettable Summer Night

Designed by BootstrapDash from India.

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without calendar: 320×480, 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1440×900, 1440×1050, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440

Join In Next Month!

Thank you to all designers for their participation. Join in next month!

Original Source: https://www.sitepoint.com/how-to-select-the-right-copywriting-gig-on-fiverr-for-marketing-copy/

This article was created in partnership with Fiverr. Thank you for supporting the partners who make SitePoint possible.

In this article, we are going to educate SitePoint readers on how to select the right gig on Fiverr for marketing copy.

As a worldwide verified freelancing platform, Fiverr is a 100% safe and productive site where you can buy and sell services. Boasting one of the fastest customer service departments available today, Fiverr's team immediately responds to questions and inquiries for a seamless customer usability experience.

In this guide you will learn:

The top tips for success when shopping around Fiverr
How to select blogging, email, and editing gigs
How to select a marketing copy gig that is right for you
Pros and cons of cheap versus expensive Fiverr writers

The Top Tips for Success When Shopping Around Fiverr

We are going to go over how to select the right gig every time when shopping on Fiverr.

/1. Be realistic about your expectations regarding the price you need to pay for a required writing job. Quality work costs more, even at Fiverr. Although it's still more affordable than any other freelancing marketplace, you're not going to get published on Forbes, or publish a high-quality e-book with custom illustrations, if you don't invest several hundred dollars.

Think of Fiverr as your go-to marketplace where you can always find the most affordable deals on writing services and more. Projects range from short blog post editing that will cost you only a few bucks, to top quality e-book writing services that will cost you several hundred dollars.

/2. Know how to clearly communicate. A good and bad point of Fiverr is that it's a global marketplace with every nationality selling and buying services. That means you need to be able to clearly articulate what it is that you want, in basic English, without the complexities.

If you can't clearly explain what it is that you need, do not try and outsource the project. That's a sign that you need to go back to the drawing board and reevaluate what it is that you need, first and foremost. When approaching a freelancer, you need to have an adept understanding of the task at hand, and the details required to make it happen.

It's ok to be a pain – the writers expect it. Now is the time to be safe, rather than sorry, and get all the information out in the open. It's up to the writer if they want to take on the task or not.

Be comprehensive.

Selecting Blogging, Emailing, and Editing Gigs

Now that you're ready to address your marketing copy, first understand that there are a variety of gigs out there related to content marketing. You can work on a press release, e-mail copy, newsletter, blog, product description, website page, and the list goes on.

For the sake of this piece, we're going to look at the 3 most important marketing copy gigs for our business: blogging, emailing, and editing & proofreading.

1. Blog writing gigs

Blogs are applicable for B2C, B2B, and personal posts, providing brands with an easy way to communicate a message, announcement, or feature to their followers. You want to find a writer that matches your personal style.

Within basic gigs, you can reasonably expect a Fiverr writer to provide 100-300 word blog posts, with titles and references.

When communicating with these writers regarding your blog, we recommend you use the following steps to ensure they have everything they need to write an awesome blog for you:

Your Blog URL: Firstly, send the writer your blog URL. They need to be able to familiarize themselves with your blog tone. Your blog might be informal with a little humor, or it could be incredibly serious and fact-based. Your ghostwriter will know how to take on your tone, but they need the right information first to make it happen.

If you don't have an existing blog, do your best to find at least 1-2 links to other blogs that have the tone you want. Your blog writer is not a mind-reader, and needs some kind of starting point in understanding your overall goal. The more examples you can provide them, the better.

Your Topic: Although blog writers can come up with completely original topics just based on your industry, if you do have a topic in mind, now is the time to communicate it to them (and not after the blog has been written). Let's say you own a social media management company. There is plenty to write on, but where do you want them to begin? Are you looking for more conversions regarding your SEO service? Tell the blog writer you want a blog on the benefits of SEO with a call-to-action at the end pushing the reader to sign up for your SEO services.

Although some of this might seem self-explanatory, be sure to articulate exactly what topic you want if that's your end goal. If not, you can let the blog writer do their thing.

Any Secret Specifications: When we find reliable Fiverr providers, it can be easy to assume they know how to do everything. Ghostwriters can select topics, research them, and write amazing marketing copy for your business. However, they can’t know that your company is only six months old and doesn’t actually provide SEO services (but will in two months). These secret specifications need to be communicated from the onset. It's not fair to surprise them after the entire blog has been crafted.

2. Email copy gigs

Email copy gigs on Fiverr will help you draft one or multiple emails for luring customers and patrons to your website.

Within the basic gigs, providers on Fiverr will vet your platform and draft up one or two emails that you can send to your subscriber list.

If you explore gig add-ons, email writers can write a series of emails, with release dates, so you continue to string on your leads.

3. Editing & proofreading gigs

A variety of editors are able to provide rewrites, proofing for grammar, syntax, spelling, and capitalization, as well as feedback on the copy.

Within the basic gigs, editors will proofread up to 1k or 2k words on your behalf, tracking their changes in a Word document. You can choose to accept or reject the changes, as well as request that a tracked changes and accepted changes document is provided at the end of the order.

How to Select a Marketing Copy Gig That Is Right for You

Now that we've explored the types of marketing copy gigs available to you on Fiverr, we're going to look at 5 steps for selecting the right marketing copy gig. There are many writers and editors available to you through the site, so where do you begin? How do you weed out the faulty providers? Here are our recommendations.

1. Reviews

As a review-based platform, you want to use Fiverr's publicly stated reviews to your advantage. If a gig only has 2 reviews, and one of them is not 5 stars, chances are you're not going to gamble. But if you see a gig with 300 reviews and a 5 star average, you know you're working with a serious provider.

The post How to Select the Right Copywriting Gig on Fiverr for Marketing Copy appeared first on SitePoint.

Original Source: https://www.smashingmagazine.com/2018/07/logging-activity-web-beacon-api/

Logging Activity With The Web Beacon API

Logging Activity With The Web Beacon API

Drew McLellan

2018-07-27T13:40:14+02:00
2018-07-27T14:14:35+00:00

The Beacon API is a JavaScript-based Web API for sending small amounts of data from the browser to the web server without waiting for a response. In this article, we’ll look at what that can be useful for, what makes it different from familiar techniques like XMLHTTPRequest (‘Ajax’), and how you can get started using it.

If you know why you want to use Beacon already, feel free to jump directly to the Getting Started section.

What Is The Beacon API For?

The Beacon API is used for sending small amounts of data to a server without waiting for a response. That last part is critical and is the key to why Beacon is so useful — our code never even gets to see a response, even if the server sends one. Beacons are specifically for sending data and then forgetting about it. We don’t expect a response and we don’t get a response.

Think of it like a postcard sent home when on vacation. You put a small amount of data on it (a bit of “Wish you were here” and “The weather’s been lovely”), put it in the mailbox, and you don’t expect a response. No one sends a return postcard saying “Yes, I do wish I was there actually, thank you very much!”

For modern websites and applications, there’s a number of use cases that fall very neatly into this pattern of send-and-forget.

Getting the process just right ain’t an easy task. That’s why we’ve set up ‘this-is-how-I-work’-sessions — with smart cookies sharing what works really well for them. A part of the Smashing Membership, of course.

Explore features →

Tracking Stats And Analytics Data

The first use case that comes to mind for most people is analytics. Big solutions like Google Analytics might give a good overview of things like page visits, but what if we wanted something more customized? We could write some JavaScript to track what’s happening in a page (maybe how a user interacts with a component, how far they’ve scrolled to, or which articles have been displayed before they follow a CTA) but we then need to send that data to the server when the user leaves the page. Beacon is perfect for this, as we’re just logging the data and don’t need a response.

There’s no reason we couldn’t also cover the sort of mundane tasks often handled by Google Analytics, reporting on the user themselves and the capability of their device and browser. If the user has a logged in session, you could even tie those stats back to a known individual. Whatever data you gather, you can send it back to the server with Beacon.

Debugging And Logging

Another useful application for this behavior is logging information from your JavaScript code. Imagine you have a complex interactive component on your page that works perfectly for all your tests, but occasionally fails in production. You know it’s failing, but you can’t see the error in order to begin debugging it. If you can detect a failure in the code itself, you could then gather up diagnostics and use Beacon to send it all back for logging.

In fact, any logging task can usefully be performed using Beacon, be that creating save-points in a game, collecting information on feature use, or recording results from a multivariate test. If it’s something that happens in the browser that you want the server to know about, then Beacon is likely a contender.

Can’t We Already Do This?

I know what you’re thinking. None of this is new, is it? We’ve been able to communicate from the browser to the server using XMLHTTPRequest for more than a decade. More recently we also have the Fetch API which does much the same thing with a more modern promise-based interface. Given that, why do we need the Beacon API at all?

The key here is that because we don’t get a response, the browser can queue up the request and send it without blocking execution of any other code. As far as the browser is concerned, it doesn’t matter if our code is still running or not, or where the script execution has got to, as there’s nothing to return it can just background the sending of the HTTP request until it’s convenient to send it.

That might mean waiting until CPU load is lower, or until the network is free, or even just sending it right away if it can. The important thing is that the browser queues the beacon and returns control immediately. It does not hold things up while the beacon sends.

To understand why this is a big deal, we need to look at how and when these sorts of requests are issued from our code. Take our example of an analytics logging script. Our code may be timing how long the users spend on a page, so it becomes critical that the data is sent back to the server at the last possible moment. When the user goes to leave a page, we want to stop timing and send the data back home.

Typically, you’d use either the unload or beforeunload event to execute the logging. These are fired when the user does something like following a link on the page to navigate away. The trouble here is that code running on one of the unload events can block execution and delay the unloading of the page. If unloading of the page is delayed, then the loading next page is also delayed, and so the experience feels really sluggish.

Keep in mind how slow HTTP requests can be. If you’re thinking about performance, typically one of the main factors you try to cut down on is extra HTTP requests because going out to the network and getting a response can be super slow. The very last thing you want to do is put that slowness between the activation of a link and the start of the request for the next page.

Beacon gets around this by queuing the request without blocking, returning control immediately back to your script. The browser then takes care of sending that request in the background without blocking. This makes everything much faster, which makes users happier and lets us all keep our jobs.

Getting Started

So we understand what Beacon is, and why we might use it, so let’s get started with some code. The basics couldn’t be simpler:

let result = navigator.sendBeacon(url, data);

The result is boolean, true if the browser accepted and queued the request, and false if there was a problem in doing so.

Using navigator.sendBeacon()

navigator.sendBeacon takes two parameters. The first is the URL to make the request to. The request is performed as an HTTP POST, sending any data provided in the second parameter.

The data parameter can be in one of several formats, all if which are taken directly from the Fetch API. This can be a Blob, a BufferSource, FormData or URLSearchParams — basically any of the body types used when making a request with Fetch.

I like using FormData for basic key-value data as it’s uncomplicated and easy to read back.

// URL to send the data to
let url = ‘/api/my-endpoint’;

// Create a new FormData and add a key/value pair
let data = new FormData();
data.append(‘hello’, ‘world’);

let result = navigator.sendBeacon(url, data);

if (result) {
console.log(‘Successfully queued!’);
} else {
console.log(‘Failure.’);
}

Browser Support

Support in browsers for Beacon is very good, with the only notable exceptions being Internet Explorer (works in Edge) and Opera Mini. For most uses, that should be fine, but it’s worth testing for support before trying to use navigator.sendBeacon.

That’s easy to do:

if (navigator.sendBeacon) {
// Beacon code
} else {
// No Beacon. Maybe fall back to XHR?
}

If Beacon isn’t available and your request is important, you could fall back to a blocking method such as XHR. Depending on your audience and purpose, you might equally choose to not bother.

An Example: Logging Time On A Page

To see this in practice, let’s create a basic system to time how long a user stays on a page. When the page loads we’ll note the time, and when the user leaves the page we’ll send the start time and current time to the server.

As we only care about time spent (not the actual time of day) we can use performance.now() to get a basic timestamp as the page loads:

let startTime = performance.now();

If we wrap up our logging into a function, we can call it when the page unloads.

let logVisit = function() {
// Test that we have support
if (!navigator.sendBeacon) return true;

// URL to send the data to, e.g.
let url = ‘/api/log-visit’;

// Data to send
let data = new FormData();
data.append(‘start’, startTime);
data.append(‘end’, performance.now());
data.append(‘url’, document.URL);

// Let’s go!
navigator.sendBeacon(url, data);
};

Finally, we need to call this function when the user leaves the page. My first instinct was to use the unload event, but Safari on a Mac seems to block the request with a security warning, so beforeunload works just fine for us here.

window.addEventListener(‘beforeunload’, logVisit);

When the page unloads (or, just before it does) our logVisit() function will be called and provided the browser supports the Beacon API our beacon will be sent.

(Note that if there is no Beacon support, we return true and pretend it all worked great. Returning false would cancel the event and stop the page unloading. That would be unfortunate.)

Considerations When Tracking

As so many of the potential uses for Beacon revolve around tracking of activity, I think it would be remiss not to mention the social and legal responsibilities we have as developers when logging and tracking activity that could be tied back to users.

GDPR

We may think of the recent European GDPR laws as they related to email, but of course, the legislation relates to storing any type of personal data. If you know who your users are and can identify their sessions, then you should check what activity you are logging and how it relates to your stated policies.

Often we don’t need to track as much data as our instincts as developers tell us we should. It can be better to deliberately not store information that would identify a user, and then you reduce your likelihood of getting things wrong.

DNT: Do Not Track

In addition to legal requirements, most browsers have a setting to enable the user to express a desire not to be tracked. Do Not Track sends an HTTP header with the request that looks like this:

DNT: 1

If you’re logging data that can track a specific user and the user sends a positive DNT header, then it would be best to follow the user’s wishes and anonymize that data or not track it at all.

In PHP, for example, you can very easily test for this header like so:

if (!empty($_SERVER[‘HTTP_DNT’])) {
// User does not wish to be tracked …
}

In Conclusion

The Beacon API is a really useful way to send data from a page back to the server, particularly in a logging context. Browser support is very broad, and it enables you to seamlessly log data without negatively impacting the user’s browsing experience and the performance of your site. The non-blocking nature of the requests means that the performance is much faster than alternatives such as XHR and Fetch.

If you’d like to read more about the Beacon API, the following sites are worth a look.

“W3C Beacon specification,” W3C Candidate Recommendation
“MDN Beacon documentation,” MDN web docs, Mozilla
“Browser support information,” caniuse.com

(ra, il)

Original Source: http://feedproxy.google.com/~r/CreativeBloq/~3/nyKBIbc4vxE/bring-a-brand-to-life-with-illustration

Many brands choose to use illustration to do at least some of the talking for them, and if it’s true that an image speaks a thousand words, it’s easy to see why. Whether through content, style, implicit narrative or (likely) all three, an image can communicate what copy and typography often can’t, at once setting out a mood, tone of voice, target audience and attitude in a succinct visual. 

The illustrator hotlist 2018

The idea of using illustration not just in a campaign, but as a core part of a brand’s visual identity is perhaps less common than it once was, and seems more aligned to certain sectors than others. Luxury food packaging design, for instance, especially on seasonal ranges: think high-end Christmas chocolate boxes. Or craft beer, a sector that’s seemingly indefatigable when it comes to both new variants and breweries.

An illustration route is straight to the point: it’s an instant emotional connection that can surpass language barriers

Chloe Templeman, Design Bridge

So what can illustration do that type, photography and copy alone can’t? For one, it shows a uniqueness, and in the right hands, it delivers on-shelf standout like few other approaches can. There’s far less chance, for instance, of a brand commissioning the same illustrator, style and image as there is of it using a similar typeface or colourway. 

Broadly speaking, a brand commissioning illustration also subtly communicates a level of thought and attention. In a similar way to brands working with bespoke, hand-drawn typography, even digitally created illustration hints at a person behind a brand. This helps build its story and tells us that there’s more to the product than just ‘buy me’.

As Chloe Templeman, creative director at Design Bridge puts it, the notion of image as story is as, “old as cave paintings and hieroglyphics, and has come full circle to emojis. An illustration route is straight to the point: it’s an instant emotional connection that can surpass language barriers.”

Boozy illustration

Thirst Craft is a Glasgow-based branding and design agency specialising in the drinks sector, whose portfolio boasts no shortage of richly illustrated designs – including the design for Loch Lomond Brewery used as the headline image for this article. According to creative director Matt Burns, it’s little surprise that the craft beer sector in particular has latched onto illustration as the perfect conduit for communicating a brand’s attitude and uniqueness. 

Hired Guns Creative created this packaging for Driftwood Brewery

“Illustration is created by the hand, and that hand-rendered touch lends itself nicely to craft beer, and the whole ‘brewed by hand’ story,” he says. “There’s something personable about illustration, so it’s a great way to communicate and tell a story of that brewery, but there’s also something kind of quite edgy and visually exciting about illustration, which is why it works well on pack.”

Burns adds that illustration is engaging and has a lot of energy, meaning that people can really relate to it. “It captures that level of excitement and emotion… rather than being a sales tool, it’s a piece of art. People want to keep the cans, and you don’t get that with other packaging.” 

Hired Guns Creative is an agency based in British Columbia, Canada which, like Thirst Craft, has chosen to specialise in solely creating designs for alcohol, with most of its work across the craft beer sector and the majority of that work relying on illustration in one form or another. So why is craft beer such a rich font of illustrated packaging?

Rather than being a sales tool, it’s a piece of art

Matt Burns, Thirst Craft

“A lot of it comes down to trying to compete on shelf,” says managing partner Leif Miltenberger. “The craft beer market in North America and in the UK is exploding, so every product on that shelf is trying to scream as loud as it can for attention. Really bold, eye-catching illustration is a good way to stand out, and is difficult for other companies to emulate. A lot of craft beer companies have packaging design that’s very minimalist, and although you can stand out through typography, bright colours, or certain printing techniques, it’s easier for another company to come along and replicate that.”

For craft beer in particular, brands are selling an attitude as much as a liquid: “A lot of people in that space really try to align themselves with counterculture through their brand, and illustration is a great way to do that. You can design things for the craft beer guys that major beer or spirit brands would be too scared to do,” says Miltenberger. Somewhat unusually, Hired Guns chooses to create all its illustration in-house, mostly by creative director Richard Hatter.

Investing in craft

When a brand commissions illustration work, it’s not only a way of augmenting or creating a more cohesive brand world or message, it sends out a signal that it cares about its product, and the people that are buying it. A distinctive, characterful illustration is a symbol of uniqueness and distinction, immediately elevating it above nondescript system fonts or less ownable colour palettes. 

Silas Amos gave Red Red a surreal vibe with illustration

“It shows they value the appearance of the product as well as what’s inside,” says Miltenberger. “Some people think that if the product is good enough, it’ll be successful, but that’s not the case. It’s a super-competitive market. Sometimes you get the feeling from the illustration that they’re trying to target a certain demographic – maybe something hand-drawn to feel authentic and appeal to millennials or hipsters or whatever name they have on their demographic. But bigger corporations more and more are co-opting that approach: a hand-drawn gin label doesn’t mean its created in small batches by someone who cares.”

Being seen as a creative brand is priceless… The more avant-garde you are, the more you’re making a difference

Silas Amos

As Burns points out, such intricate packaging is also a crucial hook – especially within the craft beer sector: “The packaging is what makes people buy the first one, and the product makes them buy the second, third and fourth.”

Careful and considered commissioning also gives the sense of a brand being not just about product, but artistry. “Being seen as a creative brand is priceless,” says creative strategist and designer Silas Amos. “For brands, it’s about creating an aura around themselves. The more avant-garde you are or the more you visually snag, the more you’re making a difference.” 

There’s also the question of how much a brand is seen to be investing in craft, continues Amos. “Craft is telling a story, and that tends to be whimsical – pictures are a good way to tell whimsical stories.”

One of the reasons we’ve recently seen a wave of illustration that hints at care, craft and heritage is the fact that so many brands are celebrating landmarks. Their 100th or 150th anniversary is a perfect chance to put their flag back in the ground, and show a world full of shiny start-ups that they’ve been in it for the long haul; they’re reliable, an institution. 

Design Bridge played on the heritage of Hellmann’s with this design

At the forefront of Design Bridge’s recent work for Hellmann’s Mayonnaise, for instance, was stripping the aesthetic away from synthetic-leaning imagery to usher in a new, softer, watercolour-like, hand-drawn style of illustration. “It feels like more love has been put into it,” says Templeman.

Brand storytelling

It’s that ability for illustration to convey narrative that brings London-based studio Together Design to draw on it (excuse the pun) for so many projects. As creative director and founder Heidi Lightfoot puts it, illustration is perfect for branding projects as it can communicate, “really big themes and messages that you just couldn’t sum up in a photograph.” 

In a photograph, Lightfoot explains, you really have to feel some resonance to the people being featured. “But in illustration it’s often less personal, so we tend to find illustration really useful in communicating big themes that are part of a client’s message.”

Together Design put together this packaging and illustration for Fortnum & Mason

That sense of illustration as a succinct and easily manipulated conduit for a brand’s message extends into what it says about the brand itself – again, what’s “inherent in a drawing is artistry and craft in a way that’s harder to communicate in other ways,” says Lightfoot. 

“Type can feel quite cold, and photography can occasionally feel quite glossy, but with an illustration you usually see the hand of the artist. That artistry in craft communicates care, warmth and a bespoke quality, which is lovely for brands who want to communicate those attributes. Then if you’re using one style across different materials, it becomes part of the brand’s handwriting.”

Choosing the right collaborators

A few years back, the typical way for an agency to find the right illustrator for a project would have been through submitted physical portfolios or using agencies and organisations such as the AOI. Nowadays, it’s more a mix of good old-fashioned ‘who you know’ and trawling through online portfolios and social media, most notably Instagram, and for Together Design, sometimes Pinterest too. 

For Burns, finding the best illustrator for the project is “more gut instinct than anything else,” and he warns against the temptation to simply hire the person who’s available at the right time, at the right price – especially when up against tighter deadlines and smaller product budgets.

For Amos, the process of hiring an illustrator to work on a brand is similarly instinctual. “There’s no hard and fast rule or set process [for commissioning], but as a designer, I think in pictures, so I’ve already got something in my head and I’m looking to translate that into a picture. Sometimes you see a person’s work and think ‘their style would be great’, and that informs the answer; but sometimes you have the answer and you’re looking for the style.” 

The artist will always bring their own take on something and that brings a whole new angle

Heidi Lightfoot, Together Design

Of course, as Burns hints, you can’t always get what you want when it comes to your dream commission. You have to take into account budget, availability, and the opinions of any other stakeholders who might have a say in the final look and feel.

But what makes a person great to work with, should they fit all of those more pragmatic criteria? For Amos, the best sort of relationship is “a little bit of a ping-pong match,” and Lightfoot agrees that it’s vital to find someone willing to collaborate, and work through potentially numerous iterations with the designers.

“No matter how perfect the brief is, when you see the first rough there will always be ways to improve, or perhaps the emphasis on different elements has changed,” she says. “It’s nice to be able to have a conversation about that rather than one stage and one stage only, though that’s very rare as illustrators are usually very open to ideas from both sides. The artist will always bring their own take on something and that brings a whole new angle. It’s all about collaboration, not just telling people what to do.” 

The key to that sort of working relationship is both clarity and flexibility: setting out a clear brief, but being willing and open to listen to new ideas and seeing an illustrator not as a gun for hire, but a crucial cog in the bigger creative machine.

When to illustrate

Of course, as with any other design communication tool – be it copy, typography, photography, pattern or colour – designers working with global brands have to do some careful research into any unexpected signifiers that might say something they don’t want to say in other countries.

When Design Bridge worked with Timorous Beasties on a set of highly illustrative packaging for Fortnum & Mason, for instance, the team soon discovered that moths are seen as unlucky for certain cultures; and had to take care with the shape and colouration of the butterflies that appeared in the work. 

Design Bridge worked with Timorous Beasties on this packaging

As we’ve seen, illustration and craft beer are superbly comfortable bedfellows, and many food brands, too, use illustrative imagery to convey their message and create on-pack details. So are there any sectors where illustration wouldn’t work?

According to Lightfoot, not really. “There might be sectors or client types you wouldn’t think could use it, but illustration can disrupt in an exciting manner,” she says. “Even with a product where photography might be king – maybe with something like a tech brand – there’s always a way that illustration can play a part in the marketing, and I’m excited about brands that use it as part of their core messaging.” 

Templeman agrees: “An illustration route goes straight to the point in conveying a brand’s message. It has so much stretch and there’s such a huge spectrum of different styles – from more linear, stripped-back work to infographics to beautiful artworks – that I can’t think of a brand that illustration would never be right for.” 

This article was originally published in Computer Arts, the world's best-selling design magazine. Buy issue 279 or subscribe here.

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