Archive for category: Random Stories

Original Source: https://smashingmagazine.com/2024/08/mastering-typography-in-logo-design/

Typography is much more than just text on a page — it forms the core of your design. As a designer, I always approach selecting types from two angles: as a creative adventure and as a technical challenge.

Choosing the right typeface for a company, product, or service is an immensely important task. At that moment, you’re not only aligning with the brand’s identity but also laying the foundation to reinforce the company or service’s brand. Finding the right typeface can be a time-consuming process that often begins with an endless search. During this search, you can get tangled up in the many different typefaces, which, over time, all start to look the same.

In this article, I aim to provide you with the essential background and tools to enhance your typography journey and apply this knowledge to your logo design. We will focus on three key pillars:

Font Choice
Font Weight
Letter Spacing

We will travel back in time to uncover the origins of various typefaces. By exploring different categories, we will illustrate the distinctions with examples and describe the unique characteristics of each category.

Additionally, we will discuss the different font weights and offer advice on when to use each variant. We will delve into letter-spacing and kerning, explaining what they are and how to effectively apply them in your logo designs.

Finally, we will examine how the right typeface choices can significantly influence the impact and success of a brand. With this structured approach, I will show you how to create a logo that is not only expressive but also purposeful and well-thought-out.

Understanding Typography in Logo Design

From the invention of the Gutenberg press in the mid-15th century through the creation of the first Slab Serif in 1815 and the design of the first digital typeface in 1968, the number of available fonts has grown exponentially. Today, websites like WhatFontIs, a font finder platform, catalogs over a million fonts.

So, the one downside of not being born in the 15th century is that your task of choosing the right font has grown enormously. And once you’ve made the right choice out of a million-plus fonts, there are still many pitfalls to watch out for.

Fortunately for us, all these fonts have already been categorized. In this article, we refer to the following four categories: serif, sans serif, script, and display typefaces. But why do we have these categories, and how do we benefit from them today?

Each category has its specific uses. Serif typefaces are often used for books due to their enhancement of readability on paper, while sans serif typefaces are ideal for screens because of their clean lines. Different typefaces also evoke different emotions: for example, script can convey elegance, while sans serif offers a more modern look. Additionally, typeface categories have a rich history, with Old Style Serifs inspired by Roman inscriptions and Modern Serifs designed for greater contrast.

Today, these categories provide a fundamental basis for choosing the right typeface for any project.

As mentioned, different typefaces evoke different emotions; like people, they convey distinct characteristics:

Serif fonts are seen as traditional and trustworthy;
Sans Serif fonts are seen as modern and clear;
Script fonts can come across as elegant and/or informal depending on the style;
Display fonts are often bold and dynamic.

Historically, typefaces reflected cultural identities, but the “new typography” movement sought a universal style. Designers emphasized that typefaces should match the character of the text, a view also supported by the Bauhaus school.

Different Fonts And Their Characteristics

We have touched upon the history of different typeface categories. Now, to make a good font choice, we need to explore these categories and see what sets them apart, as each one has specific characteristics. In this article, we refer to the following four categories:

Let’s take a closer look at each category.

A serif typeface is a typeface that features small lines or decorative elements at the ends of the strokes. These small lines are called “serifs”.

A sans-serif typeface is a typeface that lacks the small lines or decorative elements at the ends of the strokes, resulting in a clean and modern appearance. The term “sans-serif” comes from the French word “sans,” meaning “without,” so sans-serif translates to “without serif.”

A script typeface is a typeface that mimics the fluid strokes of handwriting or calligraphy, featuring connected letters and flowing strokes for an elegant or artistic appearance.

A display typeface is a typeface designed for large sizes, such as headlines or titles, characterized by bold, decorative elements that make a striking visual impact.

Typeface Persona in Practice

Experts link typeface characteristics to physical traits. Sans serif faces are perceived as cleaner and more modern, while rounded serifs are friendly and squared serifs are more official. Light typefaces are seen as delicate and feminine, and heavy ones are seen as strong and masculine. Some typefaces are designed to be child-friendly with smoother shapes. Traditional serifs are often considered bookish, while sans serifs are seen as modern and no-nonsense.

Based on the provided context, we can assign the following characteristics per category:

Serif: Bookish, Traditional, Serious, Official, Respectable, Trustworthy.
Sans Serif: Clean, Modern, Technical, No-nonsense, Machine-like, Clear.
Script: Elegant, Informal, Feminine, Friendly, Flowing.
Display: Dramatic, Sophisticated, Urban, Theatrical, Bold, Dynamic.

Let me provide you with a real real-life logo example to help visualize how different typeface categories convey these characteristics.

We’re focusing on ING, a major bank headquartered in the Netherlands. Before we dive into the logo itself, let’s first zoom in on some brand values. On their website, it is stated that they “value integrity above all” and “will not ignore, tolerate, or excuse behavior that breaches our values. To do so would break the trust of society and the trust of the thousands of colleagues who do the right thing.”

Given the strong emphasis on integrity, trust, and adherence to values, the most suitable typeface category would likely be a serif.

The serif font in the ING logo conveys a sense of authority, professionalism, and experience associated with the brand.

Let’s choose a different font for the logo. The font used in the example is Poppins Bold, a geometric sans-serif typeface.

The sans-serif typeface in this version of the ING logo conveys modernity, simplicity, and accessibility. These are all great traits for a company to convey, but they align less with the brand’s chosen values of integrity, trust, and adherence to tradition. A serif typeface often represents these traits more effectively. While the sans-serif version of the logo may be more accessible and modern, it could also convey a sense of casualness that misaligns with the brand’s values.

So let’s see these traits in action with a game called “Assign the Trait.” The rules are simple: you are shown two different fonts, and you choose which font best represents the given trait.

Understanding these typeface personas is crucial when aligning typography with a company’s brand identity. The choice of typeface should reflect and reinforce the brand’s characteristics and values, ensuring a cohesive and impactful visual identity.

We covered a lot of ground, and I hope you now have a better understanding of different typeface categories and their characteristics. I also hope that the little game of “Assign the Trait” has given you a better grasp of the differences between them. This game would also be great to play while you’re walking your dog or going for a run. See a certain logo on the back of a lorry? Which typeface category does it belong to, and what traits does it convey?

Now, let’s further explore the importance of aligning the typeface with the brand identity.

Brand Identity and Consistency

The most important aspect when choosing a typeface is that it aligns with the company’s brand identity. We have reviewed various typeface options, and each has its unique characteristics. You can link these characteristics to those of the company.

As discussed in the previous section, a sans-serif is more “modern” and “no-nonsense”. So, for a modern company, a sleek sans-serif typeface often fits better than a classic Serif typeface. In the previous section, we examined the ING logo and how the use of a sans-serif typeface gave it a more modern appearance, but it also reduced the emphasis on certain traits that ING wants to convey with its brand.

To further illustrate the impact of typeface on logo design, let’s explore some more ‘extreme’ examples.

Our first ‘Extreme’ example is Haribo, which is an iconic gummy candy brand. They use a custom sans-serif typeface.

Let’s zoom in on a couple of characteristics of the typeface and explore why this is a great match for the brand.

Playfulness: The rounded, bold shapes give the logo a playful and child-friendly feel, aligning with its target audience of children and families.
Simplicity: The simple, easily readable sans-serif design makes it instantly recognizable and accessible.
Friendliness: The soft, rounded edges of the letters convey a sense of friendliness and positivity.

The second up is Fanta, a global soft drink brand that also uses a custom sans-serif typeface.

Handcrafted, Cut-Paper Aesthetic: The letters are crafted to appear as though they’ve been cut from paper, giving the typeface a distinct, hand-made look that adds warmth and creativity.
Expressive: The logo design is energetic and packed with personality, perfectly embodying Fanta’s fun, playful, and youthful vibe.

Using these ‘extreme’ cases, we can really see the power that a well-aligned typeface can have. Both cases embody the fun and friendly values of the brand. While the nuances may be more subtle in other cases, the power is still there.

Now, let’s delve deeper into the different typefaces and also look at weight, style, and letter spacing.

Elements of Typography in Logo Design

Now that we have a background of the different typeface categories, let’s zoom in on three other elements of typography in logo design:

Typefaces
Weight and Style
Letter-spacing

Typefaces

Each category of typefaces has a multitude of options. The choice of the right typeface is crucial and perhaps the most important decision when designing a logo. It’s important to realize that often, there isn’t a single ‘best’ choice. To illustrate, we have four variations of the Adidas logo below. Each typeface could be considered a good choice. It’s crucial not to get fixated on finding the perfect typeface. Instead, ensure it aligns with the brand identity and looks good in practical use.

These four typefaces could arguably all be great choices for the Adidas brand, as they each possess the clean, bold, and sans-serif qualities that align with the brand’s values of innovation, courage, and ownership. While the details of typeface selection are important, it’s essential not to get overly fixated on them. The key is to ensure that the typeface resonates with the brand’s identity and communicates its core values effectively. Ultimately, the right typeface is one that not only looks good but also embodies the spirit and essence of the brand.

Let’s zoom in on the different weights and styles each typeface offers.

Weight and Style

Each typeface can range from 1 to more than 10 different styles, including choices such as Roman and Italic and various weights like Light, Regular, Semi-Bold, and Bold.

Personally, I often lean towards a Roman in Semi-Bold or Bold variant, but this choice heavily depends on the desired appearance, brand name, and brand identity. So, how do you know which font weight to choose?

When to choose bold fonts

Brand Identity
If the brand is associated with strength, confidence, and modernity, bold fonts can effectively communicate these attributes.
Visibility and Readability
Bold fonts are easy to read from a distance, making them perfect for signage, billboards, and other large formats.
Minimalist Design
Using bold fonts in minimalist logos not only ensures that the logo stands out but also aligns with the principles of minimalism, where less is more.

Letter-spacing & Kerning

An important aspect of typography is overall word spacing, also known as tracking. This refers to the overall spacing between characters in a block of text. By adjusting the tracking in logo design, we can influence the overall look of the logo. We can make a logo more spacious and open or more compact and tight with minimal adjustments.

Designer and design educator Ellen Lupton states that kerning adjusts the spacing between individual characters in a typeface to ensure visual uniformity. When letters are spaced too uniformly, gaps can appear around certain letters like W, Y, V, T, and L. Modern digital typefaces use kerning pairs tables to control these spaces and create a more balanced look.

Tracking and kerning are often confused. To clarify, tracking (letter-spacing) adjusts the space between all letters uniformly, while kerning specifically involves adjusting the distance between individual pairs of letters to improve the readability and aesthetics of the text.

In the example shown below, we observe the concept of kerning in typography. The middle instance of “LEAF” displays the word without any kerning adjustments, where the spacing between each letter is uniform and unaltered.

In the first “LEAF,” kerning adjustments have been applied between the letters ‘A’ and ‘F’, reducing the space between them to create a more visually appealing and cohesive pair.

In the last “LEAF,” kerning has been applied differently, adjusting the space between ‘E’ and ‘A’. This alteration shifts the visual balance of the word, showing how kerning can change the aesthetics and readability of text (or logo) by fine-tuning the spacing between individual letter pairs.

Essential Techniques for Selecting Typefaces
Matching Typeface Characteristics with Brand Identity

As we discussed earlier, different categories of typefaces have unique characteristics that can align well with, or deviate from, the brand identity you want to convey. This is a great starting point on which to base your initial choice.

Inspiration

A large part of the creative process is seeking inspiration. Especially now that you’ve been able to make a choice regarding category, it’s interesting to see the different typefaces in action. This helps you visualize what does and doesn’t work for your brand. Below, I share a selection of my favorite inspiration sources:

Fonts in Use
MaxiBestOf
Typewolf
Savee
Font in Logo

Trust the Crowd

Some typefaces are used more frequently than others. Therefore, choosing typefaces that have been tried and tested over the years is a good starting point. It’s important to distinguish between a popular typeface and a trendy one. In this context, I refer to typefaces that have been “popular” for a long time. Let’s break down some of these typefaces.

Helvetica

One of the most well-known typefaces is Helvetica, renowned for its intrinsic legibility and clarity since its 1957 debut. Helvetica’s tall x-height, open counters, and neutral letterforms allow it to lend a clean and professional look to any logo.

Some well-known brands that use Helvetica are BMW, Lufthansa, and Nestlé.

Futura

Futura) has been helping brands convey their identity for almost a century. Designed in 1927, it is celebrated for its geometric simplicity and modernist design. Futura’s precise and clean lines give it a distinctive and timeless look.

Some well-known brands that use Futura are Louis Vuitton, Red Bull, and FedEx.

That said, you naturally have all the creative freedom, and making a bold choice can turn out fantastic, especially for brands where this is desirable.

Two’s Company, Three’s a Crowd

Combining typefaces is a challenging task. But if you want to create a logo with two different typefaces, make sure there is enough contrast between the two. For example, combine a serif with a sans-serif. If the two typefaces look too similar, it’s better to stick to one typeface. That said, I would never choose more than two typefaces for your logo.

Let’s Build a Brand Logo

Now that we’ve gone through the above steps, it seems a good time for a practical example. Theory is useful, but only when you put it into practice will you notice that you become more adept at it.

TIP: Try creating a text logo yourself. First, we’ll need to do a company briefing where we come up with a name, define various characteristics, and create a brand identity. This is a great way to get to know your fictional brand.

Bonus challenge: If you want to go one step further, you can also include a logo mark in the briefing. In the following steps, we are going to choose a typeface that suits the brand’s identity and characteristics. For an added challenge, include the logo mark at the start so the typeface has to match your logo mark as well. You can find great graphics at Iconfinder.

Company Briefing

Company Name: EcoWave

Characteristics:

Sustainable and eco-friendly products.
Innovative technologies focused on energy saving.
Wide range of ecological solutions.
Focus on quality and reliability.
Promotion of a green lifestyle.
Dedicated to addressing marine pollution.

Brand Identity: EcoWave is committed to a greener future. We provide sustainable and eco-friendly products that are essential for a better environment. Our advanced technologies and high-quality solutions enable customers to save energy and minimize their ecological footprint. EcoWave is more than just a brand; we represent a movement towards a more sustainable world with a special focus on combating marine pollution.

Keyword: Sustainability

Now that we’ve been briefed, we can start with the following steps:

Identify key characteristics: Compile the top three defining characteristics of the company. You can add related words to each characteristic for more detail.
Match the characteristics: Try to match these characteristics with the characteristics of the typeface category.
Get inspired: Check the suggested links for inspiration and search for Sans-Serif fonts, for example. Look at popular fonts, but also search for fonts that fit what you want to convey about the brand (create a mood board).
Make a preliminary choice: Use the gathered information to make an initial choice for the typeface. Adjust the weight and letter spacing until you are satisfied with the design of your logo.
Evaluate your design: You now have the first version of your logo. Try it out on different backgrounds and photos that depict the desired look of the company. Assess whether it fits the intended identity and whether you are satisfied with the look. Not satisfied? Go back to your mood board and try a different typeface.

Let’s go over the steps for EcoWave:

1. Sustainable, Trustworthy, Innovative.

2. The briefing and brand focus primarily on innovation. When we match this aspect with the characteristics of typefaces, everything points to a Sans-Serif font, which offers a modern and innovative look.

3. Example Mood Board

4. Ultimately, I chose the IBM Plex Sans typeface. This modern, sans-serif typeface offers a fresh and contemporary look. It fits excellently with the innovative and sustainable characteristics of EcoWave. Below are the steps from the initial choice to the final result:

IBM Plex Sans Regular

IBM Plex Sans Bold

IBM Plex Sans Bold & Custom letter-spacing

IBM Plex Sans Bold & Custom edges

5. Here, you see the typeface in action. For me, this is a perfect match with the brand’s identity. The look feels just right.

Expert Insights and Trends in Typographic Logo Design

Those interested in typography might find ‘The Elements of Typographic Style’ by Robert Bringhurst insightful. In this section, I want to share an interesting part about the importance of choosing a typeface that suits the specific task.

“Choose faces that suit the task as well as the subject. You are designing, let us say, a book about bicycle racing. You have found in the specimen books a typeface called Bicycle, which has spokes in the O, an A in the shape of a racing seat, a T that resembles a set of racing handlebars, and tiny cleated shoes perched on the long, one-sided serifs of ascenders and descenders, like pumping feet on the pedals. Surely this is the perfect face for your book?

Actually, typefaces and racing bikes are very much alike. Both are ideas as well as machines, and neither should be burdened with excess drag or baggage. Pictures of pumping feet will not make the type go faster, any more than smoke trails, pictures of rocket ships, or imitation lightning bolts tied to the frame will improve the speed of the bike.

The best type for a book about bicycle racing will be, first of all, an inherently good type. Second, it will be a good type for books, which means a good type for comfortable long-distance reading. Third, it will be a type sympathetic to the theme. It will probably be lean, strong, and swift; perhaps it will also be Italian. But it is unlikely to be carrying excess ornament or freight and unlikely to be indulging in a masquerade.”

— Robert Bringhurst

As Robert Bringhurst illustrates, choosing a typeface should be appropriate not only for the subject but also for the specific task. What lessons can we draw from this for our typeface choice in our logo?

Functional and Aesthetic Considerations

The typeface must be legible in various sizes and on different mediums, from business cards to billboards. A well-designed logo should be easy to reproduce without loss of clarity.

Brand Identity

Suppose we have a brand in the bicycle industry, an innovative and modern company. In Robert Bringhurst’s example, we choose the typeface Bicycle, which, due to its name, seems to perfectly match bicycles. However, the typeface described by Robert is a serif font with many decorative elements, which does not align with the desired modern and innovative look of our brand. Therefore, this would be a mismatch.

Trends
“Styles come and go. Good design is a language, not a style.”

In this part, we discuss some new trends. However, it is also important to highlight the above quote. The basic principles we mention have been applicable for a long time and will continue to be. It can be both fun and challenging to follow the latest trends, but it is essential to integrate them with your basic principles.

Minimalism and Simplicity

Minimalism in Logo Design remains one of the major trends this year. The most characteristic aspect of this style is to limit the logo to the most essential elements. This creates a clear and timeless character. In typography, this is beneficial for readability and, at the same time, effectively communicating the brand identity in a timeless manner. We also see this well reflected in the rebranding of the fast-food chain Ashton.

Customization and Uniqueness

Another growing trend is customization in typography, where designers create personalized typefaces or modify existing typefaces to give the brand a unique look. This can range from subtle adjustments in letterforms to developing a completely custom typeface. Such an approach can contribute to a distinctive visual identity. A good example of this can be seen in the Apex logo, where the ‘A’ and ‘e’ are specifically adjusted.

Conclusion

We now know that choosing the right typeface for a logo goes beyond personal taste. It has a significant impact on how powerful and recognizable a brand becomes. In this article, we have seen that finding the perfect typeface is a challenge that requires both creativity and a practical approach. With a strong focus on three key aspects:

Font choice,
Font weight,
Letter spacing.

We have seen that finding the right typeface can be a quest, and personal preferences certainly play a role, but with the right tools, this process can be made much easier. The goal is to create a logo that is not only beautiful but also truly adds value by resonating with the people you want to reach and strengthening the brand’s key values.

We also looked at how trends can influence the longevity of your logo. It is important to be trendy, but it is equally important to remain true to timeless principles.

In summary,

Truly understanding both the technical details and the emotional impact of typefaces is enormously important for designing a logo. This knowledge helps to develop brands that not only look good but also have a deeper strategic impact — a strong brand.

And for those of you who are interested in diving deeper, I’ve tried to capture the fundamentals we’ve discussed in this article, focusing on good typeface choices, font weights, and letter spacing in a tool huisstijl. While it’s not perfect yet, I hope it can help some people create a simple brand identity that they love.

Original Source: https://ecommerce-platforms.com/articles/printful-quick-stores-vs-printify-pop-up-store

Printful Quick Stores vs Printify Pop-up Store: which is the best, most user-friendly option for selling print-on-demand products without an ecommerce platform or marketplace account?

First, I want to point out that both Printful Quick Stores, and Printify Pop-up Store aren’t the most scalable or flexible options for online retailers. Ultimately, as your business grows, you’re probably going to want to consider setting up a full store with a platform like Shopify, and integrating it with Printful or Printify.

After all, while Printify and Printful’s simple storefronts are great for beginners with limited budgets, they don’t give you access to all the features you need to grow your revenue, such as robust inventory management tools, marketing apps, and website design customization options.

Still, both tools do have their benefits. I put Printful Quick Stores, and Printify Pop-Up store to the test, to bring you this complete comparison guide.

Printful Quick Stores vs Printify Pop-Up Store: Quick Comparison

Ultimately, Printful Quick Stores and Printify Pop-Up store are very similar services.

Printful Quick StoresPrintify Pop-Up StoreAvailabilityCurrently available to US retailers and US customers only.Available to Printify customers worldwide. PricingFreeFreeCustomization OptionsAdd your own logo to your storeCreate a custom website URL Customize product descriptions and product imagesSet automated default markups for productsAdd your own logo to your storeGet a unique URL for your custom storeCustomize product descriptions and product imagesAutomated pricing customization Core features Simple storefrontEnd-to-end fulfillment through PrintfulComplete access to the Printful POD platformSimple storefront with a handful of themesEnd-to-end fulfillment through Printify partnersFull access to the Printify POD platform Unique benefits Consistent product quality due to in-house printing methodsPowerful mockup generator and design toolsAutomated customer order tracking Wide selection of worldwide printing partnersMore than 850 customizable productsDedicated merchant support teamAI-powered design tools (for products)Best forCompanies that want to take advantage of Printful’s reputation for exceptional print quality. Creators who want to launch a simple store with access to dozens of global print partners and countless unique products. 

What is Printful Quick Stores?

Printful Quick Stores is a free tool offered by the Printful print on demand company, that allows users to create a simple online store and start selling items online. It’s quite a new service from Printful, which first launched in June 2024.

Before this, the only way to sell items created with Printful online would be to either manually submit orders to the POD company, or integrate Printful with your existing marketplace or ecommerce platform. Printful integrates with dozens of platforms and tools, from Shopify to Amazon, which is one of the reasons I think it’s among the best POD platforms around.

However, launching and managing an online store can be expensive, time-consuming, and complicated for beginners. That’s why Printful decided to launch its Quick Stores service, to help anyone and everyone take advantage of the growing print on demand market.

Notably, unlike Printify Pop-Up store, Printful Quick Stores is currently only available to retailers and buyers in the US. You can only launch a Quick Store in the United States, and you won’t be able to sell products to global customers.

Try Printful Quick Stores

How to Use Printful Quick Stores

Getting started with Printful Quick Stores is very simple, provided you’re located in the US. All you need to do is sign up for a free account with Printful, then click on the “My Printful” tab in the menu on the right-hand side of your dashboard.

Click the Start button under “Connect your Store”, and you’ll be taken to a page where you can either integrate Printful with an existing sales channel, or create a new Quick Store.

Click Create store now under the Quick Stores option, and Printful will ask you to enter a few details. You can:

Choose a name for your store

Select a custom website address (though it will have the .printful.me TLD)

Pick your country of tax residence (US is the only option for now)

Upload a logo image to add to your store

Set your default markup for all Printful products on your storefront.

Once you’ve entered all your details, click Create Store and go back to your Printful dashboard. Click on the Stores tab and you should see your new store listed at the top of the page.

If you’ve already created product templates in Printful’s dashboard, you can click “Add Product” to immediately add those to your store. Alternatively, select “Add Product” and choose from Printful’s range of customizable products.

When you choose a product to sell on your store, you’ll automatically be taken to Printful’s design tool, where you can upload artwork, adjust its placement, and create mockups for your storefront. You’ll also be able to write product descriptions and add prices before uploading them to your store.

It’s as simple as that. From there, you can share the link to your Printful store with potential customers. Whenever they buy something, your earnings will be added to your Printful wallet. Printful will automatically transfer your profits to your chosen bank account, once a month, provided you’ve earned more than $25.

Try Printify Pop-Up Store

What is Printify Pop-up Store?

Printify Pop-Up store is a similar service to Printify Quick Stores, although Printify did offer the feature first. It allows you to create a simple store with a custom link, so you can sell products online without having to build an ecommerce store, or sell through a marketplace like Amazon.

Again, the store you create will be very basic. Like with Printful, you won’t be able to adjust your store’s appearance or functionality too much. However, Printify does give you some basic themes to choose from. You can also add a logo to your store, give your store a custom name, and create a custom URL. Although your URL will feature the Printify.me TLD (rather than something like .com).

Printify’s Pop-up store service is available to anyone with a Printify account, regardless of your location. I also like the fact that Printify allows you to add links to your social media accounts to your store – this isn’t an option with Printful Quick Stores.

How to Use Printify Pop-Up Stores

The process for creating a Pop-Up store with Printify is very similar to designing a “Quick Store” with Printful. All you need to do is sign up for a free account on Printify, then head to your dashboard, and click the “My New Store” tab in your menu.

Click on Add New Store and you’ll be taken to a page where you can choose to integrate Printify with an existing ecommerce platform or marketplace, or create a new “pop-up” store.

Select “Launch Pop-Up store” and you’ll be taken to a page where you’ll need to enter a few details, you can:

Select your country of tax residence

Choose a unique store name (and custom URL)

Upload a logo to use on your storefront

Choose a theme for your store

Link your social media accounts to your store

Connect your store with Facebook Meta pixels, and Google Analytics

Once you’ve entered all the core details for your store, you’ll be able to choose a theme to alter your store’s appearance. Notably, you won’t get the same variety as you would from a platform like Shopify. There are only five themes available, and they’re all pretty similar.

After choosing a theme, you can launch your pop-up store, then head back to your Printify dashboard to add products to your storefront. If you’ve already used Printify’s design tools to customize one of the products offered by the company, you can hover over the “…” menu next to that product in the “My Products” page to publish it to your store.

If you want to create a new product from scratch, click on the “Catalog” tab and choose from one of Printify’s products. You’ll be able to use all of the state-of-the-art design tools to customize your chosen product, including Printify’s AI image generator.

Remember to add a description to your products before listing them on your website. Once you’ve published your products to your store, you can share your custom link with potential customers. Whenever someone buys something from your store, Printify will send the details to your chosen print partner, and they’ll handle order fulfillment for you.

After deducting the cost of the product, taxes, and other fees from your earnings, Printify will transfer the profit to your Printify Wallet. Your earnings will then be transferred to your chosen bank account on the 14th of each month.

MORE:

Printful vs Printify – Full Comparison

Printify Pop-Up Store Review

Printful Quick Stores Review

Printful Quick Stores vs Printify Pop-Up Store: The Verdict

Printful Quick Stores and Printify Pop-Up Store are almost identical services. They both allow you to launch a storefront for free, and sell products without using a separate ecommerce platform or a marketplace like Etsy. However, Printify’s Pop-Up store does have some unique benefits.

First, it allows you to connect with a wider range of vendors, and choose from a broader selection of products than you’ll get on Printful. Additionally, Printify’s service is:

Available globally (Printful Quick Stores is only available in the US)

More feature-rich, with the option to connect to social media channels, and choose from a (limited) selection of store themes.

Less restrictive, as Printify will allow you to access your profits without any limitations (you have to earn at least $25 before making a withdrawal from Printful).

Obviously, Printful’s Quick Store solution is still very new, so there’s a good chance its features and benefits could improve in the months ahead. For now, however, Printify is the better option for quick and simple POD sellers overall.

The post Printful Quick Stores vs Printify Pop-up Store: Which is Best? appeared first on Ecommerce Platforms.

Original Source: https://www.sitepoint.com/momento-migrates-object-cache-to-ampere-altra/?utm_source=rss

Explore Momento’s serverless cache on Ampere-powered Google Tau T2A, simplifying cloud app performance with automated resource management and high scalability.

Continue reading
Momento Migrates Object Cache as a Service to Ampere Altra
on SitePoint.

Original Source: https://abduzeedo.com/morfos-design-merging-technology-and-nature-branding

Morfos Design: Merging Technology and Nature in Branding

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Morfos Design blends technology and nature in their architectural branding and visual identity with dynamic design and biophilic elements.

Morfos Design, a Milan-based architectural consultancy, specializes in creating mission-critical control rooms and innovative buildings. Their work draws on Italian design traditions and ergonomic principles, striking a balance between technology, nature, and user-centric solutions.

The project scope included research, strategy, logo creation, and crafting a comprehensive visual identity system. Morfos’ visual identity was designed to convey a harmonious blend of technology and nature, emphasizing key elements like user-centrism, innovation, and biophilia.

Central to the project is the custom-designed “MORFOS” wordmark. This logo reflects the brand’s core values—sensibility, dynamism, and technology. The letters’ fluid forms communicate movement and energy, while remaining adaptable to various compositions. The flexibility of the wordmark ensures that it integrates seamlessly across multiple platforms, enhancing the brand’s visual storytelling.

The visual language of Morfos Design takes inspiration from natural forms, merged with technological sophistication. With a minimalist color palette and modern typography, the design reinforces a connection to nature—integral to Morfos’ philosophy. The system’s flexibility ensures a cohesive brand narrative, whether in print, animations, or 3D motion.

An innovative vignette-system expands on the logo’s integration into the visual identity. These vignettes, inspired by natural shapes, are dynamic and adaptable, contributing to a fluid visual system. They can be animated or modified, reinforcing the brand’s emphasis on biophilic design and technological innovation.

By incorporating elements like collaboration and user-centrism, Morfos Design successfully bridges the gap between cutting-edge technology and the calming influence of nature. This visual identity system serves as a testament to their design ethos—creating spaces that are functional, dynamic, and deeply connected to the natural world.

Branding and visual identity artifacts

Credits

Strategy & Concept: Michał Markiewicz
Creative Direction & Design: Michał Markiewicz
Motion & 3D: Kasia Olejarczyk
Graphic Design: Edyta Mucha
Web Design: Edyta Mucha

For more information make sure to check out markiewicz.studio

Original Source: https://smashingmagazine.com/2024/08/how-defend-your-design-process/

Maybe you’ve been there before: You’re in the middle of the design process, and stakeholders expect you to deliver faster. How do you best manage a situation like this? How do you communicate the design process and defend it when stakeholders think the design is taking too long?

Let’s take a closer look at what you can do to clarify false expectations and prevent them in the first place.

This article is part of our ongoing series on UX. You can find more details on design patterns and UX strategy in Smart Interface Design Patterns 🍣 — with live UX training coming up this year. Free preview.

Why Stakeholders Ask For Quicker Turnaround

🤔 Polished deliverables hide the process.

When you show someone a polished, final design, they probably won’t see the complexity of the work behind it unless they are a designer themself, of course. That’s the knowledge gap that lies between designers and stakeholders and one of the reasons why stakeholders might make false assumptions about how long the design will take.

🤔 Polished deliverables suggest a fast production time.

Not familiar with the design process, stakeholders often track value in UX deliverables in an attempt to “measure design” and the progress made. And that can lead to a dilemma: When more final, polished deliverables arrive quickly, stakeholders also assume a faster production time. The real value of design, however, lies in the quality of the process behind it.

How To Get Support From Stakeholders

Design is all about well-orchestrated feedback loops. For different audiences, from customers and designers to developers and stakeholders. Cutting corners breaks these feedback loops. The result is poor inputs that lead to poor outcomes — often reversible but sometimes damaging for years to come.

Protecting the design process isn’t only in the interest of the designers but, most importantly, in the interest of the user and the business. So, how can we advocate for it?

✅ Highlight user value.

One mistake to avoid is to present deliverables as “finished.” Emphasize that you are still testing and highlight that the design process is a way to maximize user value and that business value comes from user value, not the other way around. No productivity optimization can automate user value, and there is no “later” phase to patch broken design work.

✅ Ask for uninterrupted time.

To get the time you and your team need to design, it might be an option to suggest uninterrupted times for heads-down design work. You could also suggest shifting priorities or reducing the overall scope.

✅ Be sincere about the process.

Also, remember to calibrate expectations: You don’t know how your stakeholders work, so you shouldn’t expect that they know and understand the design process. The more sincere you are about what’s needed to be ready, the more likely you are to get understanding and support, rather than fast turnaround requests.

✅ Visualize progress.

As designers, we often get defensive, not showing the work until we feel that it’s in good shape. Personally, I found it remarkably helpful to show the design progress to stakeholders early and repeatedly instead. Not to ask for a personal opinion on the design but if they think it actually helps deliver user value.

A great technique to visualize the complexity of UX work is event storming — we’ll take a closer look at how it works in a second. To keep stakeholders on top of things, it might also be a good idea to report progress proactively. So why not opt for a short, two-minute video update once a week?

Exercise: Event Storming

The most impactful way to be transparent about the process and explain why design takes time is to visualize it. Not as abstract Double-Diamond or Triple-Diamond diagrams, but as messy, real-world sticky notes on a huge Miro or FigJam board — with all the pieces of work needed to get to final deliverables.

How To Run An Event Storming Session

Basically, we bring everyone involved in the project on board for a 2-hour session. We set orange sticky notes as events required for the success of the project on a timeline. Then, we cluster these events and break them across lanes, with everything from user testing and stakeholder approval to research tasks and design initiatives.

The resulting timeline visualizes the process and acts as a reference for the work to be done, or the work completed. Sometimes, we add multiple lanes to map the work across different UX activities, e.g., UX research, UX metrics, and so on. Your timeline might also include any other teams and domains that are relevant to the work — think technical details, risks, stakeholder engagement, user testing, and others.

The Value Of Event Storming

To me, event storming creates a much more honest and real visualization of the design process compared to any diamond diagrams that we often use. It’s messy, it’s complex, it’s difficult, and it matches the complexity of real life. Plus, it’s customized to the needs of a specific project, with people who must be involved for successful delivery.

I can’t emphasize enough just how incredibly impactful this little exercise can be to create a shared understanding about what we are doing, how we are doing it, and what is required from all teams for a successful delivery. I hope it will help you defend your process the next time stakeholders ask for a quicker turnaround. 🙌🏽

Further Reading

“Design Without Process, Or The Form Factor Trap,” by Pavel Samsonov
“How To Increase Heads-Down Time To Design,” by Sungjoon Steve Won
“How Can You Find Time To Design?,” by José Torre
“Product Design: Too Much Work, Too Little Time,” by Tess Gadd

Meet Smart Interface Design Patterns

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