Apple's rare U-turn on news alerts is the latest in a string of big-tech AI flops
Original Source: https://www.creativebloq.com/ai/apples-rare-u-turn-on-news-alerts-is-the-latest-big-tech-ai-flop
It could harm consumer confidence.
Original Source: https://www.creativebloq.com/ai/apples-rare-u-turn-on-news-alerts-is-the-latest-big-tech-ai-flop
It could harm consumer confidence.
Original Source: https://ecommerce-platforms.com/print-on-demand/how-to-scale-your-print-on-demand-business
You found the best print on demand company. You’ve launched your print-on-demand store. You’ve sold a few t-shirts, mugs, or hoodies.
But now you’re stuck.
You’re thinking, How do I actually grow this thing? How do I go from $500/month to $5,000… and beyond?
Here’s the truth: Scaling a print-on-demand business isn’t about flooding your store with more designs or hoping one goes viral. It’s about getting the right systems in place, finding the right audience, and investing in what’s proven to work.
The print-on-demand market is exploding—it’s expected to hit $39.4 billion by 2030. But that growth also means more competition. The days of slapping a “funny quote” on a plain t-shirt and expecting it to sell are over.
If you want to scale your business, you need a strategy.
In this guide, I’ll show you:
How to streamline your fulfillment and operations so you’re not stuck with delays or angry customers.
What it takes to build a niche brand that stands out in a crowded market.
The paid and organic marketing strategies top POD sellers use to grow fast.
Real-world examples and stats so you know this stuff works.
No fluff. No complicated jargon. Just straight-to-the-point strategies you can start using today to scale your POD business like a pro.
Ready? Let’s dive in.
How to Scale Your Print-On-Demand Business
1. Optimize Fulfillment and Operations
If your fulfillment process is slow or inconsistent, scaling becomes impossible. Customers expect their orders to arrive on time, and they expect the product to match what they saw online. Failing here means bad reviews, refund requests, and no repeat buyers.
Start by choosing a supplier you can depend on. The big names in the print-on-demand space are Printful, Printify, and Gooten. Each has strengths, but you should test their services before committing to one. Order samples to see the print quality, packaging, and shipping times.
Suppliers with fulfillment centers near your customers can reduce delivery times. If most of your orders come from the U.S., work with a supplier that has warehouses there. If you have customers in Europe, make sure your supplier can handle that region too.
Automation can also save you hours of manual work. Integrate your store with your supplier so orders are processed instantly. Most suppliers offer integrations for Shopify, WooCommerce, or Etsy, so you don’t need to track orders manually.
Pro Tip: Use multiple suppliers to minimize risks. If one supplier fails to deliver, you can rely on another. For example, use one supplier for mugs and another for apparel.
2. Build a Strong Niche Brand
Generic designs don’t sell well anymore. If your store tries to appeal to everyone, it won’t appeal to anyone. To scale, you need to focus on a niche audience.
A niche is a specific group of people who share interests or traits. For example, dog lovers, gamers, fitness enthusiasts, or teachers. The smaller and more specific the niche, the easier it is to build a loyal customer base.
When choosing a niche, look for these signs:
People are actively searching for related products.
The group has passionate members who spend money on their interests.
You can easily create designs that speak directly to this audience.
After you pick your niche, focus on branding your store around it. Use colors, language, and designs that appeal to that specific group. Don’t just sell t-shirts—sell the feeling of being part of something.
Actionable Steps:
Research niche ideas on Pinterest or Reddit. Look at what’s trending in groups and boards.
Validate your designs with a simple test. Post a mockup on Instagram or TikTok, and ask people if they’d buy it.
Remember, your niche is your superpower. Lean into it, and don’t try to appeal to everyone.
3. Scale with Paid Ads
Paid ads allow you to bring traffic to your store quickly. But without a plan, ads can waste money fast. The key is to start small, track your results, and scale the campaigns that work.
Facebook Ads are one of the most effective platforms for POD businesses. You can target people based on their interests, behaviors, and demographics. For example, if you sell designs for dog lovers, you can target people who follow “Petco” or “Dog Lovers Club.”
Dynamic Product Ads (DPA) on Facebook are another great option. These ads show products to people who’ve already visited your store or added items to their cart. Retargeting these visitors often leads to easy sales.
TikTok Ads work well for fun and relatable products. Create user-generated content (UGC) that showcases your product in action. Use trending sounds, simple text overlays, and quick cuts to grab attention. A simple ad showing someone reacting to a funny t-shirt can outperform a polished commercial.
Google Shopping Ads target people who are actively searching for products. If someone searches “funny coffee mugs” or “best gifts for gamers,” they’re ready to buy. Listing your products on Google Shopping puts you right in front of these buyers.
Pro Tip: Start with a $20–$50 daily budget. Test multiple ad creatives and audiences. Focus on the ads that get the most clicks and sales, and scale them by increasing the budget.
4. Leverage Influencer Marketing
Influencer marketing is one of the fastest ways to reach niche audiences. Partnering with the right influencers can drive traffic and sales without spending a fortune.
You don’t need celebrities or people with millions of followers. Micro-influencers (10k–50k followers) often have more engaged audiences and charge less.
How to Find Influencers:
Search Instagram or TikTok using hashtags related to your niche. For example, if you sell designs for teachers, search for hashtags like #TeacherLife or #TeacherHumor.
Use tools like Upfluence or Heepsy to filter influencers by location, audience size, and niche.
Reach out with a simple pitch. Offer a free product in exchange for a post or story. If their audience responds well, you can set up a paid collaboration with a commission structure.
Example: A pet-themed store could partner with dog influencers on Instagram. The influencer posts a picture of their dog wearing your custom hoodie and shares a discount code for their followers.
5. Upsell and Cross-Sell to Increase Sales
If you’re only selling one product per order, you’re leaving money on the table. Upsells and cross-sells can boost your average order value (AOV) with very little effort.
What’s an Upsell? Offering a higher-value product or bundle after someone adds an item to their cart. For example, if someone buys a hoodie, offer them a matching mug for 20% off.
What’s a Cross-Sell? Suggesting related products to complement what they’re buying. For example, if someone buys a phone case, show them a tote bag with a matching design.
Shopify apps like Bold Upsell and ReConvert make this easy to implement. Once set up, the apps do the work for you.
Quick Tip: Run bundle deals like “Buy 2, Get 1 Free.” This not only increases order size but also encourages customers to explore more products in your store.
6. Master Organic Traffic Channels
Paid ads are great for scaling, but you should also build long-term, free traffic channels like Pinterest, blogging, and YouTube.
Pinterest is a search engine for visual content. Create pins for your designs with keywords like “funny teacher mug” or “eco-friendly gift ideas.” The more you pin, the more people will see your products.
Blogging helps your store rank on Google. Write blog posts targeting long-tail keywords. For example:
“10 Funny Coffee Mugs for Teachers”
“Best Gifts for Gamers in 2025”
YouTube is another powerful platform. Create videos showcasing your products, sharing behind-the-scenes clips, or showing how your designs are made. A 2-minute video can drive more traffic than a week of Instagram posts.
Actionable Step: Post consistently on at least one organic channel. Over time, this traffic builds up and reduces your dependency on ads.
7. Expand Your Product Line
Scaling isn’t just about selling more of the same thing. Expanding your product line can help you reach new audiences and increase your revenue.
High-margin items like all-over print hoodies, posters, or phone cases are great options. Seasonal products like Christmas sweaters or Valentine’s Day mugs can also boost sales during peak periods.
How to Find New Products:
Use Google Trends to identify what’s popular.
Ask your customers what they’d like to see next.
Keep your niche in mind when expanding. Every product should fit your brand and appeal to your audience.
Final Takeaways
Scaling a print-on-demand business takes focus, patience, and consistent effort. You don’t need to do everything at once.
Start by fixing your systems, dialing in your niche, and driving traffic with paid ads. As you grow, add upsells, explore organic channels, and test new product ideas.
Scaling is simple—but it’s not easy. Keep testing, keep improving, and don’t stop until you hit your goals.
The post How to Scale Your Print-On-Demand Business (The No-BS Way) appeared first on Ecommerce Platforms.
Original Source: https://ecommerce-platforms.com/articles/printful-vs-bonfire-vs-spreadshirt
Let’s face it, creators and entrepreneurs thinking of getting involved the with Print on Demand (POD) business model are spoiled for choice these days.
There are countless great platforms and vendors to choose from – and it’s no wonder. After the POD market is currently growing at a CAGR of 25.8%.
Although I’ve personally tried and tested somewhere around 100 different POD platforms in the past, companies like Printful, Bonfire, and Spreadshirt still stand out.
Printful, for me, is one of the best print-on-demand solutions all-around (alongside Printify and Gelato), based on its exceptional commitment to product quality, its wide range of integrations, and its great design tools.
However, Spreadshirt and Bonfire are amazing for specific types of sellers.
Not sure which option is best for you? Here’s my honest, hands-on comparison of all three solutions.
Quick Verdict: Pros and Cons
Too busy to read this full comparison? No problem – here’s the TL;DR version:
Printful is the best option if you’re looking for a huge selection of consistently high-quality products, options to sell through various channels, and great design tools.
Bonfire is ideal if you’re looking for a POD service and fundraising platform in one, with peer-to-peer funding solutions and unique YouTube Merch selling options.
Spreadshirt is perfect for beginners and smaller sellers, looking to sell products quickly on an integrated marketplace.
The Pros and Cons
Printful Pros and Cons
Pros 👍
Cons 👎
Pros 👍
Brilliant product collection with various printing options (such as embroidery)
Integrations with dozens of sales channels, and a convenient quick store builder (for US merchants)
Fast and reliable global delivery.
Support for premium plans and add-on services for scaling businesses.
Intuitive design tools (with access to free resources and graphics)
Cons 👎
Customer support isn’t the best
Bonfire Pros and Cons
Pros 👍
Cons 👎
Pros 👍
Various fundraising options for individuals and non-profit groups.
Convenient integrations with YouTube’s Merch store (ideal for creators).
Excellent customer support and guidance.
High-quality products with fantastic online reviews.
Free and straightforward storefront builder for beginners.
Cons 👎
Not many integrations with different sales channels
Spreadshirt Pros and Cons
Pros 👍
Cons 👎
Pros 👍
Wide range of versatile and profitable products.
Convenient tools so customers can customize their own products.
Integrations with ecommerce platforms through the SPOD app.
Instant access to potential customers through a pre-built marketplace.
Easy to use tools for design and business management.
Cons 👎
Fewer integration options than Printful
Go to the top
Printful vs Bonfire vs Spreadshirt: The Core Features
Printful, Bonfire, and Spreadshirt have a lot of similarities. They’re all print-on-demand solutions that allow companies to choose, customize, and sell products online. They also all offer global fulfillment services, and allow companies to get started for free.
However, after using all of these platforms, I can say they target very different groups.
Printful is an all-in-one solution that makes it easy to sell your custom products through existing sales channels – like ecommerce platforms and marketplaces – although US merchants can create one-page quick stores.
Spreadshirt, on the other hand, encourages users to list their custom products on an existing marketplace – although some integrations are supported through the SPOD app.
Bonfire is a niche solution that allows users to create a simple merch store, or sell through YouTube Merch. It also gives individuals, artists, and non-profits access to fundraising tools.
Let’s take a closer look at what separates these solutions.
MORE:
Read our Printful Review.
Read our Spreadshirt review.
Product Variety and Customization Options
If you’re looking for variety and quality – I’d recommend using Printful. There are over 368 customizable products to choose from on the platform, from common options like T-shirts and sweaters, to shoes, and home décor.
You can even experiment with different customization options, like embroidery, and all-over print. Plus, Printful offers some great eco-friendly products too.
That’s handy if – like me, you’ve noticed a growing demand among consumers for sustainable products. I also think Printful’s design tools are the best out of the three.
There are various free resources you can use, like graphics and fonts, and a brilliant mock-up generator. Plus, Printful has an “AI Upscaler” to improve the quality of the images you use.
Spreadshirt also offers a great selection of products – though it’s mostly focused on apparel and accessories, like shirts and bags.
It does have some great “unique” items available though, like cuddly toys – and it supports embroidery, DTG, and DTF printing.
Overall, Bonfire offers the fewest products, but you’ll still get popular options like t-shirts and bags. I couldn’t find many different printing options, but it’s worth noting you can access specialist “design services” from Bonfire if you’re struggling to create unique products.
That’s something that Printful can offer too – but with Spreadshirt, you’re on your own.
Profitability and Product Quality
I mentioned above that one of the main reasons I recommend Printful to POD vendors, is that it excels at delivering consistently high-quality products. In fact, Printful has a 4.7 out of 5 star rating on TrustPilot – thanks to its commitment to excellent quality.
Printful sources high-quality materials from suppliers, and uses the latest printing tech to ensure they’re always exceeding customer expectations.
Bonfire – though lesser-known than Printful, has a pretty great reputation for quality too. Based on the reviews I’ve read, Bonfire’s products are known for being durable, and comfortable, and the print quality is excellent.
That’s probably because the company manually reviews each product before shipping it.
While Spreadshirt has earned some good reviews for product quality, I’ve noticed a lot of customers say that the items they receive from that vendor can be “hit or miss.”
One good thing about Spreadshirt is that the products are a little cheaper than those you’d get from Bonfire, so you might be able to achieve higher profit margins.
Printful used to be a far more expensive option for POD vendors, but it recently cut its base product costs (and introduced some upgrades to its premium plans, with extra discounts), which means it’s exceptional value for money today.
To put it into perspective, a unisex t-shirt would cost you about:
$16.99 from Spreadshirt
$14.10 from Printful
$17.02 from Bonfire
Printful vs Bonfire vs Spreadshirt: Sales Channels
One of the biggest differences between Printful, Bonfire, and Spreadshirt, is how and where you sell your products with each platform.
Bonfire is pretty basic, allowing companies to sell through a simple “merch store” or YouTube merch. You can’t really do much with your merch store to create a memorable brand – but you do get tools for “fundraising” if you’re a content creator or non-profit.
The main way to sell products through Spreadshirt is with its pre-existing marketplace. Every creator can build a simple storefront where they can promote their products alongside other merchants.
It’s great for getting immediate access to customers, and reducing the amount you’ll spend on ecommerce platforms – but there is a lot of competition to fight against.
If you want to use other sales channels, you’ll need a specific app – like “SpreadConnect” for Shopify.
Printful gives users the widest range of selling channels. Printful doesn’t have its own marketplace, but it does integrate with other marketplace platforms like Ebay and Amazon.
It also integrates with dozens of ecommerce platforms (like Shopify or Squarespace), and social media channels.
Plus, you can create a “quick store” to sell your products for free through Printful too – although this option is only available to US merchants for now.
Ultimately, if you want more flexibility when it comes to where you sell products, Printful is the best pick.
Ease of Use and Customer Support
One thing I love about print on demand is that virtually every POD platform is easy to use. All of the three platforms mentioned here are straightforward and intuitive.
However, I do think Printful has slightly more “user-friendly” design tools. If you’re looking for a platform that makes it easier to get started quickly, however, Spreadshirt or Bonfire might be better.
Neither of these tools require you to integrate the platform with an ecommerce storefront, so you can basically start creating and selling instantly.
If you’re not based in the US, you need to integrate Printful with another sales channel, which can take a little more time and effort.
On the plus side, all three platforms make it very easy to launch your business. You can create an account with each solution for free, and access onboarding guides, checklists, and self-help resources as you build your brand.
Bonfire does offer better customer service overall, however. Customers can connect with Bonfire’s team through live chat, email, and phone – although opening hours vary.
With Printful, you can only get support through email and chat (though support is available 24/7).
Spreadshirt only offers email-based customer support, so you’re likely to spend a little longer waiting for a response – particularly during busy periods.
Go to the top
Printful vs Bonfire vs Spreadshirt: Pricing
I mentioned above that Printful, Bonfire, and Spreadshirt all have free plans – you can get started with all three platforms, and pay only for the base cost of your products.
As noted, Printful’s products used to be a lot more expensive – but now they offer better value for money. Notably, Bonfire also takes an 8% fee from each transaction (which can quickly eat into your profits).
All three companies offer bonus services that you’ll need to pay extra for (like design support), but Printful is the only company with a “premium plan” option. The “Growth” plan is available to access for free if you earn more than $12k in sales per year – or it costs $24.99 per month.
This is a brilliant plan for scaling companies in my opinion, offering access to additional branding services, priority support, unlimited stores for each account, and fixed discounts on all kinds of products.
The fact that you can access it for free as your business grows makes Printful even more appealing – especially for established companies.
Go to the top
Printful vs Bonfire vs Spreadshirt: The Verdict
Printful, Bonfire, or Spreadshirt: Which platform should you choose.
Overall, I’d definitely say Printful is the best. It offers access to more high-quality products, better design tools, a wider range of sales channels, and that incredible “premium” plan option.
Still, Bonfire could be a good pick if you’re looking for fundraising services, easy selling options, and exceptional customer support.
I’d only recommend Spreadshirt to merchants in search of a fast and convenient way to start selling products online – thanks to its existing marketplace. The chances are as your business grows, you’ll want to consider switching to another provider.
Of course, you can always consider using all three platforms at once (you can create an account for free on all of them), so you can decide for yourself what works best for you.
The post Printful vs Bonfire vs Spreadshirt: Which is the POD MVP? appeared first on Ecommerce Platforms.
Original Source: https://smashingmagazine.com/2025/01/role-illustration-style-visual-storytelling/
Illustration has been used for 10,000 years. One of the first ever recorded drawings was of a hand silhouette found in Spain, that is more than 66,000 years old. Fast forward to the introduction of the internet, around 1997, illustration has gradually increased in use. Popular examples of this are Google’s daily doodles and the Red Bull energy drink, both of which use funny cartoon illustrations and animations to great effect.
Typically, illustration was done using pencils, chalk, pens, etchings, and paints. But now everything is possible — you can do both analog and digital or mixed media styles.
As an example, although photography might be the most popular method to communicate visuals, it is not automatically the best default solution. Illustration offers a wider range of styles that help companies engage and communicate with their audience. Good illustrations create a mood and bring to life ideas and concepts from the text. To put it another way, visualisation.
Good illustrations can also help give life to information in a better way than just using text, numbers, or tables.
How do we determine what kind of illustration or style would be best? How should illustration complement or echo your corporate identity? What will your main audience prefer? What about the content, what would suit and highlight the content best, and how would it work for the age range it is primarily for?
Before we dive into the examples, let’s discuss the qualities of good illustration and the importance of understanding your audience. The rubric below will help you make good choices for your audience’s benefit.
What Makes A Good Illustration
Visualises something from the content (something that does not exist or has been described but not visualised).
Must be aesthetically pleasing, interesting, and stimulating to look at (needs to have qualities and harmonies between colour, elements, proportions, and subject matter).
Must have a feel, mood, dramatic edge, or attitude (needs to create a feeling and describe or bring to life an environment).
The illustration should enhance and bring to life what is described in text and word form.
Explains or unpacks what is written in any surrounding text and makes it come to life in an unusual and useful way (the illustration should complement and illuminate the content so readers better understand the content).
Just look at what we are more often than not presented with.
The importance of knowing about different audiences
It is really important to know and consider different audiences. Not all of us are the same and have the same physical, cognitive, education, or resources. Our writing, designs, and illustrations need to take into account users’ make-up and capabilities.
There are some common categories of audiences:
Child,
Teenager,
Middle-aged,
Ageing,
Prefer a certain style (goth, retro, modern, old fashioned, sporty, branded).
Below are interesting examples of illustrations, in no particular order, that show how different styles communicate and echo different qualities and affect mood and tone.
Watercolour
Good for formal, classy, and sophisticated imagery that also lends itself to imaginative expression. It is a great example of texture and light that delivers a really humane and personal feel that you would not get automatically by using software.
Strengths
Feeling, emotion, and sense of depth and texture.
Drawing With Real-life objects
A great option for highly abstract concepts and compositions with a funny, unusual, and unreal aspect. You can do some really striking and clever stuff with this style to engage readers in your content.
Strengths
Conceptual play.
Surreal Photomontage
Perfect for abstract hybrid illustration and photo illustration with a surreal fantasy aspect. This is a great example of merging different imagery together to create a really dramatic, scary, and visually arresting new image that fits the musician’s work as well.
Strengths
Conceptual mixing and merging, leading to new unseen imagery.
Cartoon
Well-suited for showing fun or humorous aspects, creating concepts with loads of wit and cleverness. New messages and forms of communication can be created with this style.
Strengths
Conceptual.
Cartoon With Block Colour
Works well for showing fun, quirky, or humorous aspects and concepts, often with loads of wit and cleverness. The simplicity of style can be quite good for people who struggle with more advanced imagery concepts, making it quite accessible.
Strengths
Simplicity and unclutteredness.
Clean Vector
Designed for clean and clear illustrations that are all-encompassing and durable. Due to the nature of this illustration style, it works quite well for a wide range of people as it is not overly stylistic in one direction or another.
Strengths
Realism, conceptual, and widely pleasing.
Textured Vintage Clean Vector
Best suited for imagining rustic imagery, echoing a vintage feel. This a great example of how texture and non-cleanliness can create and enhance the feeling of the imagery; it is very Western and old-fashioned, perfect for the core meaning of the illustration.
Strengths
Aged feeling and rough impression.
Pictogram
Highly effective for clean, legible, quickly recognizable imagery and concepts, especially at small sizes as well. It is no surprise that many pictograms are to be seen in quick viewing environments such as airports and show imagery that has to work for a wide range of people.
Strengths
Legibility, speed of comprehension (accessibility).
Abstract Geometric
A great option for visually attractive and abstract imagery and concepts. This style lends itself to much customising and experimentation from the illustrator, giving some really cool and visually striking results.
Strengths
Visual stimulation and curiosity.
Lithography Etching
Ideal for imagery that has an old, historic, and traditional feel. Has a great feel achieved through sketchy markings, etchings, and a greyscale colour palette. You would not automatically get this from software, but given the right context or maybe an unusual juxtaposed context (like the clash against a modern, clean, fashionable corporate identity), it could work really well.
Strengths
Realism and old tradition.
3D gradient
It serves as a great choice for highly realistic illustration with a friendly, widely accessible character element. This style is not overly stylistic and lends itself to being accepted by a wider range of people.
Strengths
Widely acceptable and appropriate.
Sci-fi Comic Book And Pop Art
It’s especially useful for high-impact, bright, animated, and colourful concepts. Some really cool, almost animated graphic communication can be created with this style, which can also be put to much humorous use. The boldness and in-your-face style promote visual engagement.
Strengths
Animation.
Tatoo
Well-suited for bold block-coloured silhouettes and imagery. It is so bold and impactful, and there is still loads of detail there, creating a really cool and sharp illustration. The illustration works well in black and white and would be further enhanced with colour.
Strengths
Directness and clarity.
Pencil
Perfect for humane, detailed imagery with plenty of feeling and character. The sketchy style highlights unusual details and lends itself to an imaginative feeling and imagery.
Strengths
Humane and detailed imaginative feeling.
Gradient
Especially useful for highly imaginative and fantasy imagery. By using gradients and a light-to-dark color palette, the imagery really has depth and says, ‘Take me away on a journey.’
Strengths
Fantasy (through depth of colour) and clean feeling.
Charcoal
It makes an excellent option for giving illustration a humane and tangible feel, with echoes of old historical illustrations. The murky black-and-white illustration really has an atmosphere to it.
Strengths
Humane and detailed feeling.
Woodcut
It offers great value for block silhouette imagery that has presence, sharpness, and impact. Is colour even needed? The black against the light background goes a long way to communicating the imagery.
Strengths
Striking and clear.
Fashion
A great option for imagery that has motion and flare to it, with a slight feminine feel. No wonder this style of illustration is used for fashion illustrations, great for expressing lines and colours with motion, and has a real fashion runway flare.
Strengths
Motion and expressive flare.
Caricature
Ideal for humorous imagery and illustration with a graphic edge and clarity. The layering of light and dark elements really creates an illustration with depth, perfect for playing with the detail of the character, not something you would automatically get from a clean vector illustration. It has received more thought and attention than clean vector illustration typically does.
Strengths
Detail and humour.
Paint
It serves as a great choice for traditional romantic imagery that has loads of detail, texture, and depth of feeling. The rose flowers are a good example of this illustration style because they have so much detail and colour shades.
Strengths
Tradition and emotions.
Chalk
Well-suited for highly sketchy imagery to make something an idea or working concept. The white lines against the black background have an almost animated effect and give the illustrations real movement and life. This style is a good example of using pure lines in illustration but to great effect.
Strengths
Hand-realised and animation.
Illustration Sample Card
How To Start Doing Illustration
There are plenty of options, such as using pencils, chalk, pens, etchings, and paints, then possibly scanning in. You can also use software like Illustrator, Photoshop, Procreate, Corel Painter, Sketch, Inkscape, or Figma. But no matter what tools you choose, there’s one essential ingredient you’ll always need, and that is a mind and vision for illustration.
Recommended Resources
Association of Illustrators
“20 Best Illustration Agents In The UK, And The Awesome Illustrators They Represent,” Tom May
It’s Nice That
Behance Illustration
Original Source: https://ecommerce-platforms.com/articles/how-to-open-a-delicatessen
Opening a delicatessen is a chance to combine your love of fine food with a profitable business. A delicatessen or deli is all about curating high end products from fresh sandwiches to gourmet items like artisanal cheeses, charcuterie and preserves.
With the growing consumer demand for speciality and locally sourced food it’s a great business model but success requires planning, attention to detail and a commitment to giving your customers an exceptional experience.
This guide takes you through the key steps to opening a delicatessen, from market research and business planning to designing your space and building your customer base. Follow these steps and you’ll be ready to launch and grow a successful deli.
Key Points
Opening a delicatessen requires imagination, a solid plan and compliance with the law.
Do market research to find your niche, create a unique menu and choose the right location.
Equip your deli with Shopify POS to streamline your operations, manage your stock and integrate online and in-store sales.
Focus on creating an attractive environment, sourcing great products and marketing to build your customer base.
Planning
1. What is a Delicatessen?
A delicatessen is more than a shop; it’s a destination for foodies looking for special and high end products. Delicatessens sell a combination of prepared foods, speciality grocery items and artisanal products for convenience and luxury.
History
The concept of the delicatessen originated in Germany and Eastern Europe where shops sold cured meats, cheeses and imported goods.
Over time delis have evolved to include international cuisines, fresh sandwiches and gourmet products. They’ve become a meeting place and a foodie destination.
How Delicatessens are different from Restaurants
Unlike restaurants which are all about sit down meals, delis are about grab and go, takeout and speciality retail products.
But many modern delis are incorporating hybrid models with limited seating for casual dining making them more versatile and appealing to a wider audience.
Types of Delicatessens
Classic Deli: Focuses on traditional products like cured meats, cheeses and sandwiches.
Fusion Deli: Combines international cuisines, unique and creative menu items.
Gourmet Deli: Targets high end customers with luxury products like truffles, caviar and artisan olive oils.
Understanding these types helps you define your vision and target market so your deli stands out in a crowded market.
2. Market Research for your Delicatessen
Before you open a delicatessen you need to do market research to find your niche, understand your customer and assess the competition.
Local Demand
Start by looking at the demand for a deli in your chosen location. Research the local population to understand income levels, spending habits and culinary preferences.
For example an urban area with young professionals will want convenience and unique flavours, a suburban area will want family oriented meal options.
Competitor Analysis
Visit existing delis in your area to see how they operate, their pricing and menu. Note what makes them successful, their product range or customer service.
Look for gaps in the market that your deli can fill, organic options, specialty imports or dietary specific products (e.g. gluten free or vegan).
Target Market
Define your customer. Are you catering to foodies looking for gourmet experiences, busy professionals looking for quick meals or families looking for high end groceries? By understanding your target market you can tailor your menu, pricing and marketing to meet their needs.
3. Choosing the Right Location
Choosing the right location is one of the most important decisions when opening a delicatessen. Your location determines foot traffic, visibility and overall sales potential.
High Traffic Areas Look for areas with high pedestrian activity, like downtown shopping districts, office parks or near grocery stores. These areas will attract a steady stream of customers especially during lunch time or weekends.
Accessibility and Parking Make sure your location is easily accessible with plenty of parking for customers. If parking is limited prioritize areas with good public transport or high walkability.
Zoning and Regulations Check local zoning laws to ensure your chosen location is zoned for food service businesses. Be aware of any restrictions or permits required for renovations, signage or outdoor seating.
Case Study: Ideal Deli Locations
A busy neighborhood near office buildings can attract lunch time customers.
A space near a farmers market can attract customers looking for complementary products like cheese or charcuterie.
4. Business Plan
A business plan is the blueprint for your delicatessen, it outlines your vision, strategies and financial projections.
Mission and Vision Define the purpose of your deli. Are you focused on authentic international flavours, supporting local producers or health conscious options? Your mission and vision will guide every aspect of your business from menu design to marketing.
Menu Concept Outline your core products, specialty dishes and signature items. For example you may have house made sandwiches, seasonal charcuterie boards or gourmet gift baskets. Ensure your menu matches your target market’s preferences.
Financial Projections Break down start up costs into:
Equipment and supplies (e.g. slicers, refrigerators, Shopify POS).
Rent and utilities.
Staff salaries.
Initial inventory.
Provide revenue projections based on sales and include funding strategies such as small business loans or investor partnerships.
SWOT Analysis Conduct a SWOT analysis to identify:
Strengths: Unique menu, prime location.
Weaknesses: Limited seating, high rent.
Opportunities: Growing demand for specialty foods.
Threats: Existing competitors, economic downturns.
5. Legal and Regulatory
Business Registration Choose a business structure (e.g. sole proprietorship, LLC, corporation) and register your business name with the local authorities. Get an Employer Identification Number (EIN) for tax purposes.
Licenses and Permits
Apply for food safety permits from your local health department.
Get a liquor license if you will be selling alcohol.
Make sure your building complies with fire codes and accessibility standards.
Liability Insurance Get liability insurance to protect your business from unexpected events like accidents or equipment damage.
Pro Tip: Shopify POS’s built in compliance features like sales tax calculations can make regulatory management a breeze.
Execution and Opening
6. Designing Your Deli
Designing a well designed deli is important for both functionality and customer experience. A well thought out layout can improve workflow for staff while creating a welcoming environment for customers to explore your products.
Layout and Design Tips
Optimize Workflow: Position key stations like the prep area, POS terminal and storage in a way that minimizes walking. For example the slicer and fridge should be near the sandwich prep station for easy access.
Customer Flow: Arrange your space to guide customers through your products. Use clear signage and displays to highlight sections like grab and go, charcuterie boards or specialty condiments.
Seating Areas (Optional): If you have dine in options include a small seating area with comfy furniture and a clean minimal design to encourage customers to linger.
Equipment Essentials Invest in good quality equipment for smooth operations:
Fridges and Display Cases: Keep perishable items like meats, cheeses and fresh sandwiches at the right temperature and display them nicely.
Slicers and Prep Tables: Get commercial grade slicers for efficiency. Stainless steel prep tables are easy to clean and maintain.
Shopify POS Hardware: Install card readers, barcode scanners and connected scales to streamline checkout and inventory management.
Connected Scales: For bulk items a connected scale integrates with Shopify POS so you get accurate pricing and real time inventory updates.
Creating a Welcoming Environment
Use warm lighting to create a cozy atmosphere. LED lights above product displays can highlight your products.
Add natural elements like wooden shelves or rustic decor to give your deli an artisanal feel.
Play soft background music.
7. Building Your Menu
Your menu is the backbone of your deli and a key to attracting and retaining customers. A well curated menu balances classic deli items with unique items that are your brand.
Signature Items
Create items that are signature to your deli like a specialty sandwich, homemade pickles or signature sauces. Signature items will get customers coming back and talking about your deli.
Classic and Unique
Classic Items: Include deli staples like pastrami on rye, Reuben sandwiches and fresh salads. These are broad appeal items.
Unique Items: Add fusion inspired wraps or seasonal charcuterie boards to differentiate your deli from the competition.
Sourcing Good Quality Ingredients
Partner with local farmers and suppliers for fresh seasonal ingredients. Promote these in your marketing to appeal to customers who value sustainability.
Consider importing specialty products like Italian cured meats or French cheeses to attract foodies looking for authentic international flavours.
Menu Pricing
Use Shopify POS to track sales and see what’s high margin. Adjust pricing based on ingredient costs and customer demand.
8. Staffing and Training
Your deli’s success depends on your staff. Employees who are passionate, knowledgeable and trained will elevate the customer experience and operations.
Finding the Right Person
Look for candidates with food industry experience especially those with experience in handling specialty products like cheese or cured meats.
Soft skills like friendliness and problem solving are key to great customer service.
Training Programs
Food Handling and Safety: Train staff on food storage, cross contamination and hygiene practices.
Shopify POS Training: Train employees on how to use the POS for transactions, inventory checks and refunds.
Customer Service Skills: Role play scenarios to help staff handle questions, complaints and upselling opportunities with confidence.
Positive Work Culture
Recognise employee achievements and offer growth opportunities.
Team meetings can help address issues, share feedback and keep everyone aligned with your business goals.
9. Marketing Your Deli
Good marketing will get new customers and build a loyal following. A solid marketing strategy combines online and offline to create buzz around your brand.
Pre-Launch Marketing
Social Media: Use Instagram and Facebook to post menu sneak peeks, behind the scenes of your deli setup and opening day countdown.
Community Engagement: Partner with other businesses, participate in farmer’s markets or sponsor community events to get your presence out there.
Flyers and Local Advertising: Distribute flyers in high traffic areas and advertise in local newspapers or magazines.
Customer Loyalty
Implement a digital rewards program through Shopify POS to encourage repeat visits. Offer points for purchases that can be redeemed for discounts or free items.
Use Shopify POS analytics to personalise promotions, like offering discounts on a customer’s favourite items.
Seasonal Promotions and Events
Host seasonal events like holiday tastings or product launches to get customers in.
Create limited time offers like discounts on charcuterie boards during the holiday season to drive sales.
10. Opening Day and Beyond
Your opening day is your first chance to make a lasting impression. Plan and execute well and you’ll set the tone for your deli’s success.
Opening Day Checklist
Test all equipment including Shopify POS, scales and kitchen appliances to make sure they all work.
Have a soft opening for friends and family to get feedback and fine tune before the big day.
Offer free samples or discounts for first time customers to get the crowds in.
Getting Customer Feedback
Use Shopify POS to collect and collate customer feedback. Offer a small incentive like a discount for customers to fill out a survey about their experience.
Act on the feedback to make changes, whether it’s menu items or layout.
Long Term Growth
Update your menu regularly to include seasonal items and customer favourites.
Expand your reach by creating an online store that integrates with Shopify POS so customers can order products for delivery or pickup.
Keep an eye on industry trends like plant-based foods or gourmet meal kits to stay ahead of the competition and customer demands.
Frequently Asked Questions (FAQs)
How much does it cost to open a deli?
A deli can cost between $50,000 to $300,000 depending on location, equipment and inventory. Major expenses are:
Equipment: $15,000-$50,000 (slicers, refrigerators, Shopify POS hardware).
Rent: $2,000-$10,000/month depending on location.
Licenses and permits: $500-$5,000.
Do I need to have culinary experience to open a deli?
While culinary experience is helpful, it’s not necessary. You can hire skilled staff to do the food preparation and invest in training programs to ensure consistency and quality.
What are the biggest challenges of a deli?
Inventory and waste of perishables.
Competitors.
The post How to Open a Delicatessen in 2025 appeared first on Ecommerce Platforms.
Original Source: https://smashingmagazine.com/2025/01/solo-development-learning-to-let-go-of-perfection/
As expected from anyone who has ever tried building anything solo, my goal was not to build an app but the app — the one app that’s so good you wonder how you ever survived without it. I had everything in place: wireframes, a to-do list, project structure — you name it. Then I started building. Just not the product. I started with the landing page for it, which took me four days, and I hadn’t even touched the app’s core features yet. The idea itself was so good I had to start marketing it right away!
I found myself making every detail perfect: every color, shadow, gradient, font size, margin, and padding had to be spot on. I don’t even want to say how long the logo took.
Spoiler:
No one cares about your logo.
Why did I get so stuck on something that was never even part of the core app I wanted so badly to build? Why wasn’t I nagging myself to move on when I clearly needed to?
The reality of solo development is that there is no one to tell you when to stop or simply say, “Yo, this is good enough! Move on.“ Most users don’t care whether a login button is yellow or green. What they want (and need) is a button that works and solves their problem when clicking it.
Test Early And Often
Unnecessary tweaks, indecisive UI decisions, and perfectionism are the core reasons I spend more time on things than necessary.
Like most solo developers, I also started with the hope of pushing out builds with the efficiency of a large-scale team. But it is easier said than done.
When building solo, you start coding, then you maybe notice a design flaw, and you switch to fixing it, then a bug appears, and you try fixing that, and voilà — the day is gone. There comes a time when it hits you that, “You know what? It’s time to build messy.” That’s when good intentions of project and product management go out the window, and that’s when I find myself working by the seat of my pants rather than plowing forward with defined goals and actionable tasks that are based on good UI/UX principles, like storyboards, user personas, and basic prioritization.
This realization is something you have to experience to grasp fully. The trick I’ve learned is to focus on getting something out there for people to see and then work on actual feedback. In other words,
It’s more important to get the idea out there and iterate on it than reaching for perfection right out of the gate.
Because guess what? Even if you have the greatest app idea in the world, you’re never going to make it perfect until you start receiving feedback on it. You’re no mind reader — as much as we all want to be one — and some insights (often the most relevant) can only be received through real user feedback and analytics. Sure, your early assumptions may be correct, but how do you know until you ship them and start evaluating them?
Nowadays, I like to tell others (and myself) to work from hypotheses instead of absolutes. Make an assertion, describe how you intend to test it, and then ship it. With that, you can gather relevant insights that you can use to get closer to perfection — whatever that is.
Strength In Recognizing Weakness
Let’s be real: Building a full application on your own is not an easy feat. I’d say it’s like trying to build a house by yourself; it seems doable, but the reality is that it takes a lot more hands than the ones you have to make it happen. And not only to make it happen but to make it happen well.
There’s only so much one person can do, and admitting your strengths and weaknesses up-front will serve you well by avoiding the trap that you can do it all alone.
I once attempted to build a project management app alone. I knew it might be difficult, but I was confident. Within a few days, this “simple” project grew legs and expanded with new features like team collaboration, analytics, time tracking, and custom reports being added, many of which I was super excited to make.
Building a full app takes a lot of time. Think about it; you’re doing the work of a team all alone without any help. There’s no one to provide you with design assets, content, or back-end development. No stakeholder to “swoop and poop” on your ideas (which might be a good thing). Every decision, every line of code, and every design element is 100% on you alone.
It is technically possible to build a full-featured app solo, but when you think about it, there’s a reason why the concept of MVP exists. Take Instagram, for example; it wasn’t launched with reels, stories, creator’s insights, and so on. It started with one simple thing: photo sharing.
All I’m trying to say is start small, launch, and let users guide the evolution of the product. And if you can recruit more hands to help, that would be even better. Just remember to leverage your strengths and reinforce your weaknesses by leaning on other people’s strengths.
Yes, Think Like an MVP
The concept of a minimum viable product (MVP) has always been fascinating to me. In its simplest form, it means building the basic version of your idea that technically works and getting it in front of users. Yes, this is such a straightforward and widely distributed tip, but it’s still one of the hardest principles for solo developers to follow, particularly for me.
I mentioned earlier that my “genius” app idea grew legs. And lots of them. I had more ideas than I knew what to do with, and I hadn’t even written a reasonable amount of code! Sure, this app could be enhanced to support face ID, dark mode, advanced security, real-time results, and a bunch of other features. But all these could take months of development for an app that you’re not even certain users want.
I’ve learned to ask myself: “What would this project look like if it was easy to build?”. It’s so surreal how the answer almost always aligns with what users want. If you can distill your grand idea into a single indispensable idea that does one or two things extremely well, I think you’ll find — as I have — that the final result is laser-focused on solving real user problems.
Ship the simplest version first. Dark mode can wait. All you need is a well-defined idea, a hypothesis to test, and a functional prototype to validate that hypothesis; anything else is probably noise.
Handle Imperfection Gracefully
You may have heard about the “Ship it Fast” approach to development and instantly recognize the parallels between it and what I’ve discussed so far. In a sense, “Ship it Fast” is ultimately another way of describing an MVP: get the idea out fast and iterate on it just as quickly.
Some might disagree with the ship-fast approach and consider it reckless and unprofessional, which is understandable because, as developers, we care deeply about the quality of our work. However,
The ship-fast mentality is not to ignore quality but to push something out ASAP and learn from real user experiences. Ship it now — perfect it later.
That’s why I like to tell other developers that shipping an MVP is the safest, most professional way to approach development. It forces you to stay in scope and on task without succumbing to your whimsies. I even go so far as to make myself swear an “Oath of Focus” at the start of every project.
I, Vayo, hereby solemnly swear (with one hand on this design blueprint) to make no changes, no additions, and no extra features until this app is fully built in all its MVP glory. I pledge to avoid the temptations of endless tweaking and the thoughts of “just one more feature.”
Only when a completed prototype is achieved will I consider any new features, enhancements, or tweaks.
Signed,
Vayo, Keeper of the MVP
Remember, there’s no one there to hold you accountable when you develop on your own. Taking a brief moment to pause and accepting that my first version won’t be flawless helps put me in the right headspace early in the project.
Prioritize What Matters
I have noticed that no matter what I build, there’s always going to be bugs. Always. If Google still has bugs in the Google Notes app, trust me, then it’s fine for a solo developer to accept that bugs will always be a part of any project.
Look at flaky tests. For instance, you could run a test over 1,000 times and get all greens, and then the next day, you run the same test, an error shows. It’s just the nature of software development. And for the case of endlessly adding features, it never ends either. There’s always going to be a new feature that you’re excited about. The challenge is to curb some of that enthusiasm and shelve it responsibly for a later time when it makes sense to work on it.
I’ve learned to categorize bugs and features into two types: intrusive and non-intrusive. Intrusive are those things that prevent projects from functioning properly until fixed, like crashes and serious errors. The non-intrusive items are silent ones. Sure, they should be fixed, but the product will work just fine and won’t prevent users from getting value if they aren’t addressed right away.
You may want to categorize your bugs and features in other ways, and I’ve seen plenty of other examples, including:
High value, low value;
High effort, low effort;
High-cost, low-cost;
Need to have, nice to have.
I’ve even seen developers and teams use these categorizations to create some fancy priority “score” that considers each category. Whatever it is that helps you stay focused and on-task is going to be the right approach for you more than what specific category you use.
Live With Your Stack
Here’s a classic conundrum in development circles:
Should I use React? Or NextJS? Or wait, how about Vue? I heard it’s more optimized. But hold on, I read that React Redux is dead and that Zustand is the new hot tool.
And just like that, you’ve spent an entire day thinking about nothing but the tech stack you’re using to build the darn thing.
We all know that an average user could care less about the tech stack under the hood. Go ahead and ask your mom what tech stack WhatsApp is built on, and let me know what she says. Most times, it’s just us who obsesses about tech stacks, and that usually only happens when we’re asked to check under the hood.
I have come to accept that there will always be new tech stacks released every single day with the promise of 50% performance and 10% less code. That new tool might scale better, but do I actually have a scaling problem with my current number of zero users? Probably not.
My advice:
Pick the tools you work with best and stick to those tools until they start working against you.
There’s no use fighting something early if something you already know and use gets the job done. Basically, don’t prematurely optimize or constantly chase the latest shiny object.
Do Design Before The First Line of Code
I know lots of solo developers out there suck at design, and I’m probably among the top 50. My design process has traditionally been to open VS Code, create a new project, and start building the idea in whatever way comes to mind. No design assets, comps, or wireframes to work with — just pure, unstructured improvisation. That’s not a good idea, and it’s a habit I’m actively trying to break.
These days, I make sure to have a blueprint of what I’m building before I start writing code. Once I have that, I make sure to follow through and not change anything to respect my “Oath of Focus.”
I like how many teams call comps and wireframes “project artifacts.” They are pieces of evidence that provide a source of truth for how something looks and works. You might be the sort of person who works better with sets of requirements, and that’s totally fine. But having some sort of documentation that you can point back to in your work is like having a turn-by-turn navigation on a long road trip — it’s indispensable for getting where you need to go.
And what if you’re like me and don’t pride yourself on being the best designer? That’s another opportunity to admit your weaknesses up-front and recruit help from someone with those strengths. That way, you can articulate the goal and focus on what you’re good at.
Give Yourself Timelines
Personally, without deadlines, I’m almost unstoppable at procrastinating. I’ve started setting time limits when building any project, as it helps with procrastination and makes sure something is pushed out at a specified time. Although this won’t work without accountability, I feel the two work hand in hand.
I set a 2–3 week deadline to build a project. And no matter what, as soon as that time is up, I must post or share the work in its current state on my socials. Because of this, I’m not in my comfort zone anymore because I won’t want to share a half-baked project with the public; I’m conditioned to work faster and get it all done. It’s interesting to see the length of time you can go if you can trick your brain.
I realize that this is an extreme constraint, and it may not work for you. I’m just the kind of person who needs to know what my boundaries are. Setting deadlines and respecting them makes me a more disciplined developer. More than that, it makes me work efficiently because I stop overthinking things when I know I have a fixed amount of time, and that leads to faster builds.
Conclusion
The best and worst thing about solo development is the “solo” part. There’s a lot of freedom in working alone, and that freedom can be inspiring. However, all that freedom can be intoxicating, and if left unchecked, it becomes a debilitating hindrance to productivity and progress. That’s a good reason why solo development isn’t for everyone. Some folks will respond a lot better to a team environment.
But if you are a solo developer, then I hope my personal experiences are helpful to you. I’ve had to look hard at myself in the mirror many days to come to realize that I am not a perfect developer who can build the “perfect” app alone. It takes planning, discipline, and humility to make anything, especially the right app that does exactly the right thing.
Ideas are cheap and easy, but stepping out of our freedom and adding our own constraints based on progress over perfection is the secret sauce that keeps us moving and spending our time on those essential things.
Further Reading On SmashingMag
“What’s The Perfect Design Process?,” Vitaly Friedman
“Design Under Constraints: Challenges, Opportunities, And Practical Strategies,” Paul Boag
“Improving The Double Diamond Design Process,” Andy Budd
“Unexpected Learnings From Coding Artwork Every Day For Five Years,” Saskia Freeke
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