50 Cool 3D Street Art & Murals, Vol. 4

Original Source: https://www.hongkiat.com/blog/amazing-3d-mural-art/

Creativity can be expressed in many different forms, and one of the most powerful form of public art is the street art. However, nowadays, street artists are working in certain unconventional forms…

Visit hongkiat.com for full content.

19 JS Libraries/Plugins for Typography

Original Source: https://www.webdesignerdepot.com/2020/05/19-js-libraries-plugins-for-typography/

Typography is an integral part of website design. The typography and fonts you use play a huge role in multiple aspects of a website design. It affects factors such as readability, user experience, and even the perceived length of an article or page. It is very important that web designers get it right with typography to adequately convey the purpose of the website and its content. 

As with almost every part of web design, there are several tools available to help make you more effective. Typography is no different. 

In this article, we would be looking at 20 JS Libraries/Plugins for typography to help you create awesome web pages. Some of these tools even deal with the dreaded stuff like widows and orphans. 

1. FlowType.js

FlowType is a responsive jquery plugin that helps you to automatically resize font size based on a specific element’s width. For website typography to be readable, there should be approximately 45 to 75 characters per line. For most screens with only CSS media queries, this can be difficult to achieve. Flowtype adjusts your font size to ensure that there is a perfect character count per line no matter the kind of screen or browser the reader is using.

2. Blast.js

Blast.js allows you to do: typographic animation, juxtaposition, styling, search, and analysis. The tool allows you to separate text to enable typographic manipulation. It has character, word, sentence, and element delimiters built-in. Blast also matches phrases and custom regular expressions. 

3. Textillate.js

Textillate.js is a simple plugin for creating CSS3 text animations. The plugin combines different libraries to help apply CSS3 animations to any text. To make use of it, all you need to do is add textillate.js and its dependencies to your project. 

4. Widowtamer.js

Widowtamer.js is a JavaScript plugin that would automatically fix typography widows on your web pages. The plugin is designed to work with only responsive sites. 

5. jQuery WidowFix

JQuery WidowFix is a jQuery plugin to help you fix widows. It fixes them by adding a nonbreaking space between the last two words. The tool is lightweight and easy to use. 

6. Slab Text

Slab Text is a jQuery plugin to help you create big, bold headlines. You can also resize your viewport width so that regardless of the viewport size, the combinations of words within your headline will remain on the same line.

7. Kerning.js

Kerning.js is a simple jQuery script that allows you to scale your web type with real CSS rules automatically. It comes with no dependencies so when you add it to your web page and add some CSS rules, your page will be automatically beautified. 

8. Lettering.js

Lettering.js is a jQuery plugin for radical web typography. The plugin offers you complete down-to-the-letter control. Some of the things that can easily be done with Lettering.js are Kerning Type, Editorial Design, and Manageable Code.

9. React Text Gradient

React Text Gradient is a cool plugin that allows you to add text gradients to your site. It’s a React component that creates text gradients with CSS. The component will detect if a website background-clip is available and would then apply the gradient over the text. 

10. Typed.js

Typed.js is a JavaScript library that types out sentences in a browser, deletes them, and moves on to the next string. The tool is pretty easy to use and you can create an unlimited number of strings. The library is great for storytelling. 

11. FitText

FitText is a jQuery plugin used for inflating web type. The plugin automatically scales text so that it fills the width of a parent element. The plugin ensures that the layout of the page is not broken no matter the kind of browser you are using. 

12. TypeButter

TypeButter is optical kerning for the web. This plugin allows you to create beautifully designed texts. Typebutter also allows you to Kern your headlines and removes spaces between characters that make text hard to read. All you need to do is install the plugin and your fonts would lose unnecessary spacing. 

13. Font-To-Width

Font-To-Width is a script that allows texts to fit within their containers. Instead of scaling the font size to make text fit, Font-To-Width chooses a width or width variant and then allows for letter and word adjustments as needed. Note that this script is made for headlines or short pieces of text. It is not meant for multi-line body of text. It also works best in browsers that support subpixel spacing like Chrome. Browsers that round spaces to integer values will show rounding errors. 

14. Font Flex

Font Flex is a jQuery plugin for dynamic font sizes. The plugin makes your text flexible and adaptable to any screen. The lightweight jQuery extension is intended for use with responsive or adaptive CSS layouts. 

15. TextTailor.js

TextTailor.js is a jQuery plugin that allows text to fill the height of the parent element or truncate it when it doesn’t fit. It works perfectly with posts that have images and fixed fonts. 

16. Type Rendering Mix

With Type Rendering Mix, you can decrease the font-weight for browsers that use Core Text to render text. It also allows you to disable web fonts when no anti-aliasing is applied. You can also disable web fonts if they render badly with some text rasterizers. 

17. Textualizer

Textualizer is a jQuery plugin that transitions through blurbs of text while animating each character. When the text is transitioning, any character that is common to the next blurb is left on the screen and moved into its new position. Some of the effects it has are slideLeft, slideTop, fadeIn, and random. 

18. Jumble

Jumble is a jQuery plugin that adds colors to your headlines and also animates them. You can set parameters for the color shuffle based on brightness and saturation hue. You are also provided with a good range of colors you can jumble from. 

19. Arctext.js

Arctext.js is a jQuery plugin that allows you to curve text using CSS3 & jQuery. You can curve text up to a radius of 300, change the direction of the text, create non-rotated letters, and set or animate text. The plugin will calculate the right rotation of each letter and distribute it across the arc of the set radius.

Exploring Typography With Different JS Libraries/Plugins

As a web developer, you need to have an arsenal of tools to be efficient and get the best out of your web designs. 

Relying on just your skills might make web typography difficult to circumvent. When you use the JS libraries/plugins for typography, you have control over the look, feel, and function of your text. You can easily tackle widows and orphans, add special effects, and create a friendly UX.


p img {display:inline-block; margin-right:10px;}
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p.showcase {clear:both;}
body#browserfriendly p, body#podcast p, div#emailbody p{margin:0;}

Brutalist Branding for Tallinn Music Week of 2019

Original Source: http://feedproxy.google.com/~r/abduzeedo/~3/sjcF5KTcm0M/brutalist-branding-tallinn-music-week-2019

Brutalist Branding for Tallinn Music Week of 2019
Brutalist Branding for Tallinn Music Week of 2019


AKU shared a fresh branding project on their Behance page. It’s the visual identity for the Tallinn Music Week of 2019. I don’t know much about the project or the event but I like how brutalist it is. The folks over at AKU used some primitive objects and animations to create this striking look. It might not please everyone but nothing really does. That’s why we wanted to feature here on abdz.


How to Determine a Target Market for Your Web Design Business

Original Source: http://feedproxy.google.com/~r/1stwebdesigner/~3/3ufHwbBjD2s/

One of the best parts of running a web design business is that you have the ultimate say in what it will be. You can work with who you want and charge whatever fee you think is reasonable. You can’t find that level of control just anywhere.

This is one of the great freedoms of being a freelancer or part of a small agency. You get to forge your own path. But, how do you determine which way to go?

Some designers will be happy to dabble in a little bit of everything. That means working on different types of projects and perhaps a wide range of budgets.

But others will undoubtedly want to focus in on a particular niche. This can be a bit more difficult to determine – and it’s our subject for today.

Let’s look at some items to consider when deciding where you want your web design business to go.

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Your Tools of Choice

Before you think about clientele, it’s important to consider the tools you want to use in your web design business. This decision is a pretty big one, as it can determine your project workflow and the types of functionality you can offer.

There are any number of established paths here. For example, you might be interested in working with self-hosted content management systems (CMS) such as WordPress or Drupal. Then there are also SaaS products like Shopify, Wix or Squarespace. Alternatively, maybe your sole focus is on progressive web applications that use React or some other popular framework.

Of course, choosing one doesn’t mean you have to push the rest aside. But it is worth mentioning that the more of these types of tools you work with, the more things you have to learn.

To become really well-versed in a platform means that you’ll have to spend time with it, discovering all the different intricacies. There are only so many hours in the day to do that, so finding focus here is vital.

If you have previous experience and happen to like a particular tool, maybe the decision has already been made?

A display of tools - web design business

Projects in the Right Price Range

Like it or not, money is a major consideration of any web design business. If you’re a full-time freelancer, you’ll at least want to make enough to cover the bills. Or, maybe you envision yourself with a beach house and a Ferrari. Either way, it requires careful thought and planning.

When first starting out, it’s tempting to take on projects in just about any price range. It makes sense, as you need both money and some beautiful websites to fill out your portfolio. However, it’s not a practice that will sustain your business for the long term.

Over time, you’ll start to see how each project helps or hinders your finances. Some low-end projects will undoubtedly end up costing you if you spend too much time on them.

The ultimate goal is to figure out how much time you can afford to spend on a project at a given price. Then, set a baseline.

For example, you might determine that $2,000 is a good starting point for pricing, provided you spend no more than 20 hours on the project. From there, the price would increase as the amount of estimated time goes up. As an aside, it’s never a bad idea to estimate more time than you think you’ll need – unexpected issues always pop up.

It’s also worth thinking about how many new projects per year you’ll need to book in order to reach your income goals. If you find that it would take 10 new clients a year, maybe that’s reasonable for you. If the answer is more like 20 new clients, well, you may want to rethink your pricing.

In the simplest terms: Is it better to have one $5,000 project or five $1,000 projects? Continually taking on smaller gigs means you have to hustle that much more to earn a living.

These numbers are just examples. In the end, you have to figure out what works best for your business.

Person working at a laptop computer - web design business

Client and Project Types

The final consideration in our guide is figuring out the type of clients and projects you want to work with. These can be lumped together or not at all, depending on your personal preference.

Targeting by Industry or Size

If you’re a designer with inside knowledge of a specific industry, that may give you an edge over the competition. Having worked in the medical industry, for example, could lend itself to building websites exclusively for doctors and hospitals.

The advantage here is that you can become known within that industry and develop a great reputation. Word of mouth can be highly-effective when you have proven yourself and can boast a list of happy clients.

On the other hand, not every designer wants their focus to be quite that narrow. In that case, you may look more towards businesses that can spend within your pricing range. This offers up a variety of different types of clients, which can save you from the boredom associated with doing the same projects over and over.

Targeting by Functionality

Then there are the types of projects you’re looking to book. Again, this can be as broad or narrow as you like. It also ties in with the tools you’ve chosen to work with. If, for example, you know that you want to use WordPress, maybe your preference is to work solely on WooCommerce shops.

Much like targeting an industry, this strategy helps to position your business as an expert in whatever project type you specialize in. Building up your portfolio with successful eCommerce projects, for example, can be a huge advantage in gaining lucrative new clients.

You might also find that working within a specific industry points you in this direction. These clients may have similar needs in terms of functionality – something you can use to bolster the types of services you have to offer.

People in a business meeting.

Defining Your Ideal Client

Understanding the tools, budget range and type of clients/projects you want to work with will provide a great foundation for knowing your market. From there, you can learn to spot the ideal clients who can help your business thrive.

Still, knowing how you want to work and who you want to work with is only half the battle. It still takes patience and effort to get your name out there. But persistence pays off.

Here’s hoping that your journey leads you to where you want to go.

Building Brand Trust with Transparency: What Web Designers Can Do

Original Source: https://www.webdesignerdepot.com/2020/05/building-brand-trust-with-transparency-what-web-designers-can-do/

The web has made it all too easy for consumers to look up anything and everything they’re interested in or have questions about. “Pet stores near me.” “Best web hosting 2020.” “Tom Brady net worth.”

And it’s with this easy access to data that consumers have grown pickier about who they do business with. Because if they can get answers to all the other questions in their lives, why can’t they find out everything there is to know about a company they intend to buy from?

As such, we’re going to see more companies lean more towards honest and straightforward approaches than they have in previous years… And that means web designers need to be ready to help clients communicate that transparency through their websites.

What Web Designers Can Do to Help Brands Build Trust

Transparency and trust go hand-in-hand in the minds of consumers. A report from SproutSocial provides additional insight into why it’s so important to them.

Although the report focuses on transparency in social media, at its core it’s looking at how brand transparency translates into consumer trust.

Here is one of the key takeaways:

When brands are honest with consumers about things like their internal workings, pricing, values, and so on, their customers become more loyal. And, not only that, they become active advocates for the brand.

As for what your visitors and prospects consider as “transparency”, here are the most common things they look for:

We can use this information to better present information on clients’ websites. Here’s how:

1. Be Clear About the Solution First Thing

53% of consumers define brand transparency as clarity. And what better way to be clear than to address their pain and provide your solution right away?

In fact, you could take a page out of RE/MAX’s book and take all other distractions out of the way:

There is no navigation for the RE/MAX website save for the customer portal link. While you might not be able to get away with that exact design choice on your website, you could tuck your navigation under a hamburger menu to make sure the main thing in view is the call-to-action.

By removing other options from view, and painting a very strong argument for why your solution works (e.g. “Each year, our agents help hundreds of thousands of families buy or sell a home”), there’s no reason for visitors to get right to it. You’ve created the shortest, easiest, and clearest pathway to their pain relief.

2. Openly Display Customer and Client Reviews

One of the problems with displaying testimonials on a website is that the clients’ words are filtered through the company before they reach prospective clients’ eyes. In addition, brands obviously only want to share the most flattering of reviews, which can lead to some deception (whether intentional or not).

More than anything, consumers want brands to be open (59% of those surveyed defined transparency as openness). So, we need to do away with these overly flattering portraits of brands and start being more honest with prospects.

For service-based businesses, the solution is simple:

Encourage clients to leave reviews on the company’s Google or Facebook business page. You can put a link to those pages on the website so visitors see that honest reviews are welcome.
Use a reviews widget to display your online reviews — the good and the bad — on your website.

For ecommerce businesses, this is a little easier to implement as product reviews are commonplace. So long as there’s no manipulation of the data and visitors are able to see true reviews, there’s not much else to do than to configure a product reviews and ratings system like the one Olay has:

When you include reviews on your website, make sure a ratings sorting feature is included. That way, if customers want to see what all the bad reviews are saying, they can quickly get to them.

3. Maintain Integrity When It Comes to Data Collection

Privacy has been a major concern for consumers for years. But companies (and their web developers) found a solution amidst the release of GDPR: the cookie consent bar.

The only problem is that the cookies consent request was everywhere. And as tends to happen with consumers, banner blindness has led to more and more visitors ignoring those requests and clicking “OK” or “Allow” simply to get them out of the way.

Blind acceptance of a website’s privacy policies is not good for the brand nor the consumer. So, what some websites do now to appeal to the 23% of people who consider integrity the most important part of transparency is this:

Use just-in-time privacy notices that display only when visitors are about to share their information.
Include a “Do Not Sell My Personal Data” link at the bottom of websites as Tide does.

With the passing of the California Consumer Privacy Act, these statements enable California residents to indicate which tracking cookies they want to enable:

There are some cookie consent tools that provided for this level of user control, but not all — which is why this CCPA statement is a big step in the right direction.

4. Be 100% Honest About Pricing and Other Fees

It’s not always easy for consumers to decide what they’re going to spend their money on, what with the variety of options and distractions suggesting it might be better spent elsewhere. So, when your website provides pricing that seems too good to be true, don’t be surprised when they abandon the purchase when they discover it really is.

With 49% of consumers equating transparency with honesty, you can expect unexplained discrepancies between the ticket price and the price at checkout to cause issues for your brand.

When designing product-related pages on an ecommerce site, consider the best way to inform your shoppers without compromising the on-page experience.

Ticketmaster, for instance, does an amazing job of this.

For starters, this pop-up is what visitors see before they ever get a chance to look at ticket prices for upcoming NFL playoff games:

It’s just one way the website prepares them for any surprises.

Another way the site handles this well is with this well-placed reference to ticket fees:

The word “Fees” is a hyperlink that takes customers to the FAQs — one of many places they can go on the site for pricing-related questions:

Then there’s this accordion dropdown before checkout that details the fees that bring the total from $360 to $424:

This way, Ticketmaster customers are 100% prepared for what they’re about to find when they pull out their credit card to pay.

If your website has a high cart abandonment rate, there’s a good chance the issue has to do with the final costs. So, if your website hasn’t gently reminded them along the way of what they’ll pay, it’s time to build in more of that along the journey.

Transparency and Trust: Making the Connection for Your Clients

It’s understandable why consumers want to give their money to trustworthy brands. There are just too many options out there today. Why should a purchase ever require a deep-dive analysis into every company, every option, every product or service? By finding brands they can trust, their lives become much easier.

As a web designer, you have an important role to play in bringing prospective customers or clients to that conclusion.


Featured image via Unsplash.


p img {display:inline-block; margin-right:10px;}
.alignleft {float:left;}
p.showcase {clear:both;}
body#browserfriendly p, body#podcast p, div#emailbody p{margin:0;}

12 Tips To Boost Your Business Using Instagram

Original Source: http://feedproxy.google.com/~r/Designrfix/~3/WyDr-rOgfbQ/12-tips-to-boost-your-business-using-instagram

Instagram has quickly become one of the most popular platforms in social media. It has gained over 1 billion monthly users which is very impressive. Having that many active users in one place also makes it a good place for marketing and increasing your business. Social media platforms are amazing places to connect with people. […]

The post 12 Tips To Boost Your Business Using Instagram appeared first on designrfix.com.

20 Minimal HTML Templates for Business Websites

Original Source: http://feedproxy.google.com/~r/1stwebdesigner/~3/I74DPI7gSEk/

When creating a business website, it’s vital to have a design and layout that serves your content well. But this can feel like a monumental task if you don’t have design skills yourself. That’s why minimal HTML templates are so useful, of course. They save you time, and for just a small upfront investment, you can get a fantastic-looking site that suits your company for years to come.

Today, we’ve compiled twenty minimal HTML templates for creating effective business websites. The minimal design is key here: it means your content stands out and won’t be lost in a sea of clutter.

UNLIMITED DOWNLOADS: Email, admin, landing page & website templates

Starting at only $16.50 per month!



Example of Ocularus

The Ocularus HTML template is easy on the eyes, mostly because there isn’t a whole lot to look at. And that’s a good thing. Its minimal design allows your content to shine.


Example of Blossom

Another option is the Blossom template. This one offers a simple layout that you can use to create any type of company website you can imagine. Add images, add text with ease here.


Example of Sora

The Sora template is aimed at photographers and but could be used for any type of business with a graphical focus.


Example of Krome

Krome is a fantastic template that is suitable for portfolios, agency websites, and more. It uses a grid-based layout for showcasing images in an eye-catching way.


Example of Leto

Leto is another minimal template that can be used for portfolios. Its grid-based design makes it easy to display graphics and images succinctly.


Example of Minel

The Minel template could be customized for a wide range of businesses. It offers an interesting menu layout, call-to-action buttons, and compelling graphics.


Example of Opium

Opium is another HTML template that uses a minimal design to great effect. Enjoy the grid layout, and timeline page option to make for a unique “about us” page, and that’s just for starters.


Example of Minimalize

Minimalize is a lovely-to-look at HTML template that utilizes the one-page motif to create an engaging scrolling experience for your visitors.


Example of Vinero

Vinero is another minimal theme, this time using a monochromatic color scheme, a grid-based layout, and an overall clean look that complements your content well.


Example of Pisend

Another option is the Pisend HTML template. This one offers a minimal design, this time for blogs. It comes with 10 demos, too, so you can opt for one and get started with inserting your content immediately.


Example of Origin

If you’re looking for a portfolio HTML template, this minimal option is a good fit. Origin offers large text, large images, and easily identifiable call-to-action buttons that leave your visitors guided through an intuitive browsing experience.


Example of Pekko

Pekko is another HTML template that is sure to catch the eye. Its monochrome design allows you to feature your best work front and center with zero distractions getting in the way.


Example of Jestem

Jestem is a lovely minimal HTML template that can be used in a wide variety of ways from website to vCard to online resume. It’s easy to set up for presenting your contact info, at the very least.


Example of T-ONE

T-ONE offers a minimal design that gives you plenty of opportunity to showcase full-width images, compelling overlaid text, graphics, and CTAs.


Example of Omnia

Omnia is a minimal HTML template that prioritizes whitespace above all else. And to dramatic effect, I might add. Customize with your own photography and you’ll be impressed with the results.


Example of Laboq

Another option is the Laboq template. This one could be customized to support a grid-based portfolio or even an online store.


Example of Aether

Or you may wish to consider Aether. This minimal HTML template is multipurpose and can be used for any type of site. However, it does have a penchant for agency and portfolio company websites.


Example of Mimilism

Mimilism offers a cohesive, grid-based design that makes it easy to display your best work or examples of your service in an appealing way. Customize, add buttons, and flavor text however you see fit. The fact remains, this template provides flexibility for creating the look you want.


Example of Nubia

The Nubia HTML template really embraces minimalism in an eye-catching way. It has all the hallmarks: whitespace, grid-based layout, and a simple color scheme. But it presents content in such an appealing way that it looks like your site could be a magazine.


Example of Keepsake

Last on our list is the Keepsake template. This one offers a minimal design with a grid layout that could serve a blog, portfolio, or service agency site well.

Set Up a Minimal HTML Template for Your Business

Now that you have twenty minimal HTML templates to choose from, you can hopefully get started with setting up your own business website quickly. So many of these offer demos as well, so you can import that data, add your own images and content and get rolling with launching your new site in a matter of hours. Which is pretty great if you ask us.

30+ Beautiful Firefox Wallpapers (4K)

Original Source: https://www.hongkiat.com/blog/70-nice-and-beautiful-firefox-wallpapers/

High-quality and free Firefox-themed wallpapers for the Firefox fans.

The post 30+ Beautiful Firefox Wallpapers (4K) appeared first on Hongkiat.

Visit hongkiat.com for full content.

Coronavirus-Olympics mash-up sparks outrage

Original Source: http://feedproxy.google.com/~r/CreativeBloq/~3/syAPJhNoqZw/tokyo-2020-parody-magazine-cover

It's been a tough year for the Olympic Games, with Tokyo 2020 becoming the first in history to be postponed. And now adding insult to injury is a magazine cover which, with a few minor tweaks, has turned the Tokyo 2020 emblem into the structure of coronavirus. 

The image appears on the cover of the April edition of the Foreign Correspondents Club of Japan's (FCCP) magazine, Number 1 Shimbun. And while subversive images are mainstay of magazine covers (many of our best print ads will make you double take), the Tokyo 2020 team believe the FCCP has gone too far.

Number 1 Shimbun cover

The offending design

"It is very disappointing to see the games emblem being distorted and associated with the novel coronavirus," Tokyo 2020, spokesman Masa Takaya told insidethegames, "The design is clearly using the design of the Olympic emblem."

The cover is the work of British designer Andrew Pothecary, the magazine's art director. According to The Asahi Shimbun, Pothecary refers to the design as a parody, which was intended "to make a powerful statement about the situation in Japan in light of the fact information related to the coronavirus pandemic keeps changing daily."

If you ask us, Pothecary's "powerful statement" isn't particularly apparent in the design, which leaves it looking rather crass. We're no strangers to controversial magazine covers, but the most successful efforts tend to get away with said controversy by balancing it with a clear message. Without one, Number 1 Shimbun's cover seems a little flippant – not a great look during a global pandemic.

Logos for Tokyo Olympics and Paralympics

The official Tokyo 2020 emblems were chosen from thousands of submissions

Tokyo 2020 has called the cover an infringement on its "legally secured copyright to the Tokyo 2020 Olympic emblem," although it isn't clear whether it is seeking legal action. Interestingly, it seems the FCCP will be addressing the controversy in an online press conference tomorrow. Perhaps we'll even hear an apology then. 

As well as the unenviable organisational headache caused by the postponement of the games, the marketing and design repercussions have led to some confusing messaging, such as the decision not to design a new logo despite the new 2021 date. NBC then decided to update its own, turning it into a real head-scratcher. Hopefully the games will go ahead as planned next year, putting an end to Tokyo 2020's woes.

Read more:

New Olympic museum logo is pure design goldTokyo 2020 Olympic posters are a delightfully eclectic mixWhere to find logo design inspiration

FRISKA – Fresh Packaging Design for your Digestive Health

Original Source: http://feedproxy.google.com/~r/abduzeedo/~3/n47xUNoEWHQ/friska-fresh-packaging-design-your-digestive-health

FRISKA – Fresh Packaging Design for your Digestive Health
FRISKA - Fresh Packaging Design for your Digestive Health


Today we want to talk about your wellbeing. You’ve heard me talk about breathing techniques in the past but today I want to focus on another trending topic known as your gut health and a new brand that just launched called FRISKA. FRISKA is a family of breakthrough digestive enzymes aimed at achieving better overall health through improved gut health, something we could all use a little more of these days! FRISKA founder John Peine spent over a decade in the retail industry, most recently leading the Healthcare division at Target so he knows how critically important it is for products to have high quality and FRISKA is poised to be the best in the market. The modern design is complemented with best-in-class content creation from Finn & Gray

We were able to grab a few moments with Sally Clarke, the creative jedi-master behind FRISKA. Sally has played a key role in some of the most relevant brands in the consumer landscape, most notably as creative director at method.

“The digestive dietary supplement category is a sea of white bottles, complicated terms, and an arms race of CFU numbers, a unit used in microbiology to estimate the number of viable bacteria or fungal cells in a sample,” said Clarke. “We wanted to create a brand that communicates simply but smartly, focuses on the end benefits, and fits in with a busy, modern lifestyle.”

According to Clarke, the packaging design was inspired by beauty and personal care products. Each product is a rich, bright matte single color with a streamlined gold FRISKA logo and simple messaging. We’ve used a deep cobalt blue as the primary brand color, inspired by the beautiful blue of the glass bottles the capsules are contained in and minimized the use of plastics by using a paperboard tube as the exterior. 

“We want FRISKA to live alongside your beauty products instead of being relegated to the medicine cabinet.” – Sally Clarke, FRISKA Creative Director 

The modern design is complemented with best-in-class content creation from Finn & Gray, a Minnesota creative design studio focusing on brand identities, web design, and photography. Finn & Gray was founded by marketing veterans Ami Kochendorfer and Amanda Nagy and is making its foray onto the scene with the launch of FRISKA. You can get a little behind-the-scenes peak into their process for FRISKA via their Instagram here. 

FRISKA is available in the US at CVS Pharmacy, CVS.com, Whole Foods stores nationwide  as well as Amazon. To learn more about the brand check their site here or give the brand a follow here @get_friska.