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How many billboards did you take a look during your walk or driving in your life? I’m sorry that I can’t remember many of them, but I sincerely believe that it’s not my problem, as…

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WordPress is rated as the most popular blogging platform available today. And for good reason. It’s free. It’s open source, which means you have access to the code and are able to customize or modify it however you want. It has a plugin for virtually anything you need or want it to do and has […]

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Original Source: https://www.webdesignerdepot.com/2019/02/know-seo-on-page-seo-10-real-world-reasons-designers-should-know-seo/

For web designers today, creating a website can mean a whole lot than just functionality, usability and aesthetic appeal. Today, every new-born website requires a thorough integration of Search Engine Optimization (SEO) protocols to become crawlable and get indexed by search engines such as Google.

A good website can attract great amounts of traffic. However, to make sure your traffic is relevant, geo-specific, and hails from the target segment, you must utilize SEO properly. According to one piece of HubSpot research, 77% of people research a brand before getting in touch with it. This means your site design, structure, content, and marketing practices must be spot on if you want spectacular search results!

Both off-page and on-page SEO are imperative to the ranking process for any website on Google. Here, we are going to discuss why web designers should know about on-page SEO well enough to create a website that not only attracts visitors, but also ranks on top of Google search engine result pages (SERPs).

1. Higher Rankings

On-page SEO involves many elements such as HTTP status code, URLs and their friendliness with the search engine. Other aspects include the correct addition of meta tags, descriptions and further heading tags on your search link on Google SERPs. All of these elements make a huge difference in on-page SEO. Therefore, a web designer who knows these details must know when to apply them in the right order so that the website receives higher rankings on Google.

2. Greater Search Accuracy

With the growing number of internet users, the demand of the data has also increased. There are so many brands for a similar product, over hundreds of online stores, and numerous branches of the same brand. Before any potential customer makes an appearance in a store, they are highly likely to search them on the internet. The statistics clearly support this as 18% more shoppers prefer Google over Amazon for searching a product and 136% of times a search engine is preferred over other websites for the same purpose. Similarly, local searches lead 50% of the mobile users to take a tour to the nearby store within 24 hours. This further necessitates web designers to readily know about on-page SEO so that the client’s business page is more visible on web.

3. More Mobile Traffic

The state of inbound reporting suggests that generating traffic is one of the main marketing challenges faced by website designers and marketers. Website designers have the opportunity to integrate SEO metrics from the start and not only make the website more user-friendly, but device responsive as well. According to marketing technology facts by Sweor 57% of the mobile users abandon a brand’s website if it has a poor mobile responsive website. SEO helps you improve these flaws and add in high-quality visual content for better marketing. Designers can use this to their advantage and focus on building an attractive, rankable and responsive website.

4. Higher Engagement

In the present era, every online brand is reflection of how far up it is on Google rankings. On-page SEO helps build a strong network of internal linking that keeps the user engaged on the website by offering them more valuable information on the right time.

It also helps brings exposure to those sectors of the website that need more attention and helps generate a positive user experience from the visitor. This helps the brand focus on its goals and deploy different marketing strategies to boost revenues.

5. Impartial Benefits for SMEs

While large businesses may dominate the small ones in terms of size, operations and employee strength, SEO does not discriminate between SMEs and Large enterprises. SEO does not require a sizeable investment and most entrepreneurs and SMEs can afford hiring a few resources or even build their own department. However, SMEs with constrained budgets may not be able afford a dedicated department for SEO. Therefore, web designers must know SEO beforehand since there is no guarantee they will get any guidance from the company when the website gets live.

6. More Quality Traffic

Designing a website with proper on-page SEO helps Google’s spiders to crawl through your URLs faster and index your pages more relevantly on their SERPs. Research conducted by Moz suggests that 71.33% of clicks made on a website are present on the first page of search results. This means that more and quality traffic would be driven to your website generating more leads, increasing the conversion rates and ROI as well.

7. Using Innovative Technologies

Content has a direct effect on your customers. According MindMeld, 60% of the users have started using voice search features to interact with search engines when making queries. This means that the designers now need to optimize the website and content for voice search as well. According to Backlinko, the average word length that helps rank the website in the first page of Google is 1890 words. Also, the use of most suitable keywords gives your website ranking a boost bringing it on the first result page of the search engine. To get more advanced SEO features, web designers also deploy SEO extensions for more optimized performance and cost effectiveness.

8. Increases Page Loading Speed

Every website designer knows that loading speed plays a deciding role in online rankings as well as user experience. Some of the factors that lower the webpage speed are the large images, bad URLs and coding, and themes with too many widgets. Thus, knowing on-page SEO helps the designer avoid such errors when designing the website, improving its loading speeds far more efficiently as compared to when it is operational.

9. Greater User Experience

You must be wondering how SEO improves the UX, right? Well, good SEO offers informative, readable and highly usable content to the readers. Also, it helps to design a visually attractive website that is nicely navigated and performs well. These features make users happy and enhance their experience on the web page. So if you’re planning to leave a long lasting impression right from the start, you must put in some on-page SEO from the beginning.

10. Cost-Effectiveness

Its irrefutable that SEO has a great cost advantage. A skilled web designer knows how well systematic integration of on-page SEO can save costs that can pile up later if the website starts getting traffic. Everything from page titles, meta descriptions, meta tags, URL structure, body tags, keyword density down to image SEO must be prepared prior to its operation stage. Neglecting these key points can be detrimental to the website’s overall progress and may result on expensive retro-fitting at a later date.

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Over the course of six weeks, we published six articles that covered a variety of SVG Filter effects and the filter primitives used to create them:

SVG Filters 101— in which we covered the basics for getting started with SVG filters.
In the second article, Outline Text with <feMorphology>, we learned about feMorphology and how it can be used to shrink and expand content. We saw how we can use it co create text outlines and paint-like image effects.
The third article, Poster Image Effect with <feComponentTransfer> was our first step into the world of feComponentTransfer. We learned how we can use it to create poster image effects.
In the fourth article, Duotone Images with <feComponentTransfer> we dug further into feComponentTransfer. We learned how to use it to recreate Photoshop’s duotone effects by creating gradient maps and applying them to images.
In the fifth article, Conforming Text to Surface Texture with <feDisplacementMap> we recreated another Photoshop-grade effect and learned how to conform text to surface texture. We saw how the steps to recreate Photoshop effects are very similar in SVG.
And in the sixth article, Creating Texture with <feTurbulence> we learned how to generate our own textures using SVG’s feTurbulence primitive. We learned how to use it to distort HTML and SVG content, as well as simulate natural texture by combining it with SVG’s lighting effects. All pretty powerful stuff.

Even though we covered a lot of areas, I can confidently say that we barely scratched the surface of what’s possible with SVG Filters. In this short follow-up article, I want to share some of my favorite resources to learn more about SVG Filters.

Moving Forward: SVG Filter Learning Resources and Experiments

To get an even broader idea of the incredible possibilities that SVG Filters bring to the Web, I highly recommend checking out Lucas Bebber’s Codepen profile. Lucas is the guy who created the famous Gooey Effect using SVG Filters. His experiments include even more impressive effects that are guaranteed to inspire you and get you excited about the possibilities that SVG brings to the Web.

See the Pen Gooey Menu by Lucas Bebber (@lbebber) on CodePen.light

See the Pen CSS Text filling with water by Lucas Bebber (@lbebber) on CodePen.light

Michael Mullany was my go-to resource for learning when I took my first dive into the world of SVG filters. I learned a lot from his writing, his contributions to the Web Platform Docs’ SVG Filters entries, and his Codepen experiments which are literally an SVG Filters gold mine! Check out this Stranger Things logo recreated entirely with SVG Filters:

See the Pen Stranger Things Logo in SVG (Filters) by Michael Mullany (@mullany) on CodePen.light

David Dailey has a fantastic introduction to SVG Filters in which he shows a wide range of possible effects that he created with feTurbulence, including but not limited to heavy cloud and bokeh-like effects.

The results of adjusting the results of feTurbulence with other filter primitives. Adjusting and saturating colors with feColorMatrix, as well as sharpening with feConvolveMatrix are examples of things you can do with generated noise.

Dirk Weber also created some of the best SVG Filter effects that I personally learned a lot from. He shared his experiments in an article on Smashing Magazine more than three years ago! He shares a variety of text effects created using SVG filters. You’ll find examples of grunge texture, protruding and 3D text, water splash effects (uses feTurbulence), and many more. Dirk uses two filter primitives in his experiments that we didn’t touch on in this series:

feTile which is a utility primitive which fills a target rectangle with a repeated, tiled pattern of an input image. Yoksel also has a great example created using a series of operations including feTile that is worth exploring.

and feConvolveMatrix which is one of the more complex and also more powerful primitives. It applies a matrix convolution filter effect. A convolution combines pixels in the input image with neighboring pixels to produce a resulting image. A wide variety of imaging operations can be achieved through convolutions, including blurring, edge detection, sharpening, embossing, and beveling. I haven’t personally experimented with this primitive just yet, but I know other people who have.

Some of the text effects that Dirk Weber covers in his article o n Smashing Magazine.

Yoksel’s SVG experiments on Codepen are also a great resource to learn from. She even created this fantastic visual SVG Filters tool which you can use to create effects and copy-paste the generated code to use in your own projects.

The visual SVG Filters editor by Yoksel.

And last but not least, you can find all there is to know about elements, properties and attributes of SVG Filters in The SVG Filters Specification.

Why SVG Filters?

SVG is currently a lot more powerful than CSS when it comes to creating graphical effects on the web. And there are several reasons why creating visual effects on the web is better than importing them as images from graphics editors like Photoshop and Illustrator:

In the days and age of the responsive web, we are no longer dealing with one image. For every image we use on the web, we should be providing responsive versions of that image optimized for different user contexts and performance. This means that if you create an image and then decide to change something about the effect in it, you’re going to have to change the effect in multiple images, which will easily turn into a maintenance nightmare. Creating effects in the browser, on the other hand, means they are resolution-independent and easier to edit.
The ability to apply filter effects on the web helps to maintain the semantic structure of the document, instead of resorting to images which—aside from generally being a fixed resolution—tend to obscure the original semantics of the elements they replace. This is especially true for effects applied to text. When effects are applied to real text on the web, that text is going to be searchable, selectable and accessible.

Effects created on the web are easier to edit, change, and update without having to jump between the graphics editor and the code editor or browser.
And last but not least, effects created on the web can be animated and interacted with. This is one of their most important points of strength.

Final Words

Thank you for joining me on this SVG Filters journey over the last few weeks. I hope this series has inspired you to start experimenting with SVG Filters and using them more when and where appropriate. There are many effects that you can create that would definitely be filed as experimental. But there are also many practical applications for filters in the wild as well. My hope is that this series has given you a glimpse of what’s possible and that it encourages you to unleash your imagination and to start creating your own practical use cases.

Finally, I hope you enjoyed this series and found it useful. Thank you for reading. =)

SVG Filter Effects: Moving Forward was written by Sara Soueidan and published on Codrops.

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Since webfont support is basically universal there’s no good reason to stick to the defaults. Google Webfonts is the largest source of free fonts with hundreds of typefaces to pick from.

Since page headers are the strongest elements they usually work best with custom fonts. However it can be tough whittling down the best choices, and that’s exactly why I wrote this post.

All the Fonts You Could Ask For

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1. Montserrat

The first in my collection is Montserrat. This font can work for pretty much anything but I think it works incredibly well as header text.

I’ve used this for navigation text with all caps, customized letter spacing, along with many different font styles from thin to super thick. Montserrat fits the bill perfectly across the board and it’s one of the more universal fonts blending into anything from a tech blog to a funeral parlor website.

The font only weighs about 500 bytes using the default style so it’s incredibly light. And with so many different styles you can get a lot of different looks from this one family.

If you’re looking for a unique heading font try Montserrat. It probably won’t work for everyone but it’s a safe starting font that many designers love.

2. Merriweather

A much thicker serif alternative is Merriweather which I also like as a body font. This versatile typeface really looks great anywhere on your site and it’ll bring plenty of attention to your headers.

If you try Merriweather for a larger page heading I suggest using the bold or bold italic style. They are surprisingly clean but they probably need some letter spacing adjustments. Either way the style and darkness of the letters are super easy to follow.

When pairing this font I usually do a sans-serif body typeface. The contrasting styles create a natural divide between headers & body copy. Plus most people find sans-serif easier to read on average for body content.

But I see a lot of sites with serif headers and they all look great. Merriweather is a nice starting point for serif, but if you don’t like it you’ll find tons of alternatives in this post.

3. Josefin Sans

Modern and classy best describes Josefin Sans. It feels like a font straight from a 1950s jazz lounge, or maybe something you’d see on the front page of The New Yorker.

It does have a distinct curvy style and the thin letters save a lot of horizontal space. You can toy with all-caps or different letter spacings to create many unique styles all from this one font family.

Some sites just look better with thin heading fonts. If you’re looking for one to try I absolutely recommend Josefin Sans with its unique letter designs and its many bold/italic styles.

4. Arvo

One other serif font I really like is Arvo. This font has a lot of character which you’ll notice right away in the bolder styles.

I really feel like Arvo works best on blogs and digital magazines because the font grabs so much focus. It’s one of the strongest fonts in this list and the serif design grabs even more attention.

If you’re launching a magazine-style blog then Arvo can work well as a strong header. But if your blog works better with sans-serif fonts this can be too much. One alternative that’s a bit more subtle is Crete Round but it doesn’t have the same eye-catching appeal as Arvo.

5. Raleway

I’ve seen Raleway on many larger blogs and online magazines for its distinct style and large variety of font variations.

For big heading text I think a mid-level thickness works best so the letters don’t get too wide. Default letter spacing is great so every word is clearly legible.

One feature unique to Raleway is the “w” letter form. It crosses in the middle which looks like two “v”s stacked together. Some may like this, others won’t. But it’s definitely unique to Raleway so it’ll stand out in your page headers too.

6. Catamaran

One of the newer fonts I found recently is Catamaran. It comes with 9 font styles from thin to black and varying thicknesses inbetween.

What I like most about this font is the offbeat lettering. Each letter takes on a very unique style and you can see this in the bolder styles. When used in heading text these letters really shine and jump off the page.

Because the bold styles are so thick you should only use Catamaran in headers with larger font sizes. It can look OK at all sizes but Catamaran really feels like a thick header typeface.

7. PT Sans

PT Sans is soft with smooth edges and thin letters. For headers I only like the bold style of PT Sans because the “normal” style just feels way too thin.

I also prefer PT Sans for headers only since it just feels too soft for regular body text. But any PT Sans header is going to look amazingly clean and readable. This font actually has a sister named PT Serif that also works well.

Between the two, I personally prefer PT Sans. It has smoother edges than the serif version and I feel it just works better in page headings and especially for blogs.

8. Open Sans

Open Sans is small, versatile, and super clean. It deserves a spot in this collection because it’s a simple font and one of the fastest loading fonts from the entire Google Fonts library.

The majority of sans-serif fonts play well with any site. Plus you can use sans-serif fonts in both your header and body text making Open Sans a reasonable choice for the entire website. One alternative I really like is Muli which has a lot more character as a header font.

But Muli’s downside is the larger file size. Ultimately this is what makes Open Sans so great because slower sites don’t rank as well and they provide a worse UX all around.

9. Roboto Slab

For a strong serif header font you might try Roboto Slab and just see how it looks. The letters aren’t too thick and the tags that hang off don’t distract the reader.

I generally prefer Roboto Slab for headers instead of the sans-serif version called Roboto. The serif version just feels stronger and leaves a much bigger impression on the viewer.

Truth be told they’re both awesome and you can’t go wrong either way. They both support all the common unicode characters and they’re both amazing choices for your website headings.

10. Ubuntu

The free Ubuntu font can be used for practically anything from nav text to large headers and even body copy. It’s extremely versatile and it’s lightweight with a pretty fast load time.

Rounded edges on the letters make this feel sleek and modern. It’s also one of the few fonts that really can be used in multiple places on your site which can cut down the total number of fonts you need.

Ubuntu was designed back in 2010 so it’s been around for quite a while. Now that webfonts are much more common the Ubuntu family is widely used in web design.

Wrapping Up

Whenever I design a new site these 10 fonts are my go-to choices for headers. They’re much better than the stock OS defaults and your layout will really stand out from the others with these strong header fonts.