AI Bill Gates presenting the first iPhone is as weird as it sounds

Original Source: https://www.creativebloq.com/news/ai-bill-gates-iphone

Just don’t zoom in.

Quick Tip: How to Manage Error Reporting in PHP

Original Source: https://www.sitepoint.com/php-error-reporting/?utm_source=rss

Quick Tip: How to Manage Error Reporting in PHP

In this quick tip on PHP error reporting, we review the tools in PHP for handling errors in a controlled way to save hours of debugging.

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Quick Tip: How to Manage Error Reporting in PHP
on SitePoint.

10+ Best Tools & Resources for Web Designers in 2023

Original Source: https://tympanus.net/codrops/2023/01/24/10-best-tools-resources-for-web-designers-in-2023/

This article highlights the top tools and resources for web designers in 2023 to help improve productivity.

Boulies Master Chair review: premium gaming chair with good back support

Original Source: https://www.creativebloq.com/reviews/boulies-master-chair

The Boulies Master Chair brings ergonomic features to a gaming chair that’s perfect for the shorter gamer.

Flow Control in JavaScript: Callbacks, Promises, async/await

Original Source: https://www.sitepoint.com/flow-control-callbacks-promises-async-await/?utm_source=rss

Flow Control in Modern JS: Callbacks to Promises to async/await

Learn about key problems related to asynchronous programming in JavaScript and how to make your life easier with promises and async/await.

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Flow Control in JavaScript: Callbacks, Promises, async/await
on SitePoint.

Movavi Screen Recorder Review, Features, and Price (2023)

Original Source: https://www.hongkiat.com/blog/movavi-screen-recorder/

Are you tired of trying to explain complicated processes or troubleshoot issues over the phone or through confusing text messages? A screen recorder can be a game-changer in these situations, allowing you to easily create video tutorials or explanations that can be shared with others.

One such app is the Movavi Screen Recorder, a app that can help you capture your computer screen, webcam, and audio with ease. In this post, we’ll explore the key features and benefits of using Movavi for all of your screen recording needs.

What is Movavi Screen Recorder?

As its name suggests, this app helps you record activities on your PC, both Windows, and Mac.

Movavi Screen Recorder is also capable of capturing screenshots, recording screencasts, grabbing audio and video from the recording, drawing (annotation) on videos, and many other useful features.

After installing, I’m immediately greeted by a widget. The widget is non-intrusive and sits nicely on the right-hand side of my screen by default.

widget on the rightwidget on the right

But this can be dragged almost on any side of your screen, top, left, right, bottom (yes, even on top of the taskbar).

draggable widgetdraggable widget

You can even have it as a notch at the center of your monitor. And when you click on it, the widget expands to show you its main features.

widget on topwidget on top
Movavi Screen Recorder’s Features

As evidenced by the introduction and the app’s name, the main purpose of Movavi Screen Recorder is to, well, record screens. But there’s more to it than just recording your screen.

Let’s explore the features.

1. Screencasting
screencastingscreencasting

Unlike other popular screen recorders like Loom, Movavi will not ask you which window, application, or monitor you want to record or take a screenshot of. You can control this by simply moving your cursor around.

If you move your cursor to the outer part of your screen or close to the edges, it will detect that you wish to record the entire screen. Otherwise, it will only capture the window you’re pointing at like on the screenshot above.

And if you want to record another screen, supposing you have multiple screens, simply move the cursor to the other monitor and start recording.

2. Draw on Videos
annotate on videoannotate on video

Yes, you can doodle while you’re recording which is a feature that I absolutely love. Movavi even has built-in shapes, lines, and colors to choose from. I can see how this can be really important for people who prefer to speak their thoughts out, especially for the more visual folks out there.

3. Simple Editing
simple editingsimple editing

When I say simple, I really mean simple. It only allows for trimming your videos. But unlike other editors that only allow you to trim a section you would like to save, Movavi allows users to trim off parts of the video directly.

video trimmingvideo trimming
4. Online Meeting Recording

One of the pet peeves of people who hop on Google or Zoom meetings is that when it’s time to record, sometimes the screen recording software they are using only records their own voice and not the other participants. This is because some recording apps do not support recording system sounds.

For example, if you are using your AirPods or any other earphones, you will only hear your colleagues through your earphones, but the recorder won’t. In this case, Movavi Screen Recorder wins since it supports this very thing.

5. Screenshot

What I like about its screenshot function is it zooms in down to the pixel so you can crop and take accurate screenshots of the sections you want to save. It’s difficult to explain so take a look at the image below.

screenshotscreenshot

From the crosshair, it will show you exactly where you are at down to the pixel, which is a very nifty function to have. And at the same time, it will measure the size of the window and element you are currently on. Let me show you what I mean:

crosshaircrosshair

In the screenshot above, it automatically measured the size of the canvas.

And in the screenshot below, it goes a little bit more granular. It measured just a single element/box.

single element measuringsingle element measuring

I’m not entirely sure how this feature can be utilized, but I can imagine that a lot of creatives out there will find it useful.

Price of Movavi Screen Recorder

Movavi does not have a free tier, but its pricing is pretty much straightforward and actually affordable.

price in usdprice in usd

The Yearly plan (only yearly, no monthly) costs $42.95/year, while the Lifetime plan is only $57.95 one-time. The Video Suite plan is $94.95. Each license would only work on 1 workstation.

I tried comparing the pricing to my local currency, Japanese Yen, and found out that if I purchase using Yen, it would end up cheaper.

price in yenprice in yen

Here’s the breakdown of the difference in pricing:

Yearly subscription: $42.95 versus 4,200¥ – this only converts to around $32, a $10 difference.
Lifetime: $57.95 versus 6,000¥ – this converts to around $45, an almost $13 difference.
Video Suite: $94.95 versus 11,900¥ – only a difference of about $5.

If you are planning on buying it, and if you have Wise, buy it in JPY/Yen and you’ll get it for cheaper.

If you’re going to ask why choose Yearly when you can have the Lifetime deal? It sounds cheaper, right?

The caveat is for the Lifetime plan, you will only get the current version. Future versions of the product will be treated as a separate product, I guess? They did mention that all plans will get free minor updates. That’s the huge distinction I can see here. If my understanding is incorrect, Movavi needs to clarify it on their website.

My Thoughts on Movavi

Movavi is a fully-featured screen recording app that I think professionals will find useful. It is loaded with basically all of the good stuff you’ll need to make your workflow easier. All of the features you’ll need are there.

Movavi is also flexible when comes to its sharing settings. You can either upload your recording on their servers, upload directly to your Google Drive, publish it on YouTube, or save it locally for further editing.

Unfortunately, Movavi technically doesn’t have a free version. You can only use it for 7 days on a trial basis, but even then, it is restricted to just testing the product, unlike the other myriad of apps out there without many restrictions.

As you can see in the screenshot below, it has a glaring watermark. Another limitation is you cannot add descriptions or tags to your videos.

movavi watermarkmovavi watermark

TLDR, here are its pros and cons:

PROS

Fully-featured screen recording app.
Loaded with all the necessary features to make workflow easier.
Flexible sharing settings, including upload to servers, Google Drive, YouTube, or local saving for further editing.

CONS

No free version, only 7-day trial with restrictions.
Watermark on recordings during trial period.
Cannot add descriptions or tags to videos.

Overall, I can see myself using this application but I would like to experience its full capabilities first without any restrictions.

To End

In conclusion, Movavi is a powerful and user-friendly screen recorder app that can help you create professional-quality video tutorials and demos. Whether you’re a business owner looking to train your employees, a teacher seeking to create online lessons, or a content creator looking to share your knowledge and skills with the world, Movavi has the tools you need to succeed.

With its intuitive interface, high-quality recording capabilities, and wide range of editing features, Movavi is an excellent choice for anyone needing a reliable screen recorder.

But would I use it? Probably not because of the pricing and its lack of a free plan for me to test properly. But I understand that it has features that other screen recording apps, like Loom, Berrycast, etc., don’t have.

Have a happy recording!

Download Movavi Screen Recorder

The post Movavi Screen Recorder Review, Features, and Price (2023) appeared first on Hongkiat.

How Spark Writer Can Help Improve Your Web Design Business

Original Source: https://1stwebdesigner.com/how-spark-writer-can-help-improve-your-web-design-business/

If you are running a web design business, your portfolio website is one of your most important tools to attract new clients. In order to actually generate leads through your website, you have to get people there, and that means you need to continually generate new content along with having it optimized for search engines. If you’re a freelancer or small business, that means you are not only a web designer or developer, but you also have to wear the hat of the content creator. How are you supposed to find enough hours in the day?

This is where Spark Writer comes in. Spark Writer is a GPT-3 writing tool that allows you to create texts such as articles, blogs, ads, and even SEO meta descriptions in an instant. In this post we are going to take a look at how Spark Writer can make your life easier and help you grow your web design business.

Spark Writer for your web design business

What Is Spark Writer?

Spark Writer is a creative tool that helps you write better, faster and more easily. It provides you with a range of templates, tips and resources that makes writing easier and more fun.

The previous paragraph was actually written by Spark Writer in a matter of seconds using the paragraph tool. That summarizes it pretty succinctly, but there is much more to this AI writing tool. There are a variety of ways to use it for your web design business blog, including generating titles and ideas, introductions, outlines, conclusions, listicles, and more – all the way to even a full article generator.

So you can see how this tool could save you a significant amount of time when creating content. Let’s take a look at several ways in more detail.

Create Catchy Titles

With the Article Title / Idea Tool, you can take your blog topic idea and generate several catchy titles easily. For example, we put the title of this post in and Spark Writer popped out the following:

How to take your web design business to the next level with Spark Writer
How Spark Writer can help you stand out from the competition
Create better content and improve your web design business with Spark Writer
The secret to success: How Spark Writer can help improve your web design business
How to improve your web design business with Spark Writer

In literally seconds we have five alternate titles we could use instead of what we started with! Coming up with ideas or refined, catchy titles no longer has to consume your time when writing new content for your blog.

Write Article Outlines

Many blog posts and articles start with an outline in order to better organize your thoughts and map out the sections and main points. With the Article Outline Tool you can type in what your article is about and in seconds have an outline of it right in front of you. If you prefer to do the actual writing of the article yourself, this would be a great way to get started and save you tons of time along the way.

Generate Listicles

One of the most popular types of blog posts is listicles, offering, for instance, “10 top web design tools of the year” or any other idea you can come up with. Spark Writer’s Listicle Tool can generate these for you in seconds.

Take a look at what we got when we typed in “Top Web Design Tools of 2022”:

Adobe XD
Figma
Sketch
Invision Studio
Protopie
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Cinema 4D
Blender

Just like that, the research has been done for us instantly. Then we could take this list, fill it in with descriptions of each tool, add an introduction and conclusion, and presto! Another way to come up with a quick blog post for your web design business!

Write Full Articles

If you’re really in a hurry, you can elect to use the Full Article Generator from Spark Writer to generate a complete, unique, and SEO friendly article in 30 seconds or less. While this may not be the best way to make sure your blog has your own unique “voice” in its writing, it can definitely save you hours per post. You could also take what the tool produces and edit it to your liking to make it more your own, which would still be a great way to reduce the amount of time you spend creating blog content.

Spark Writer options that will help your web design business

How Will You Use Spark Writer To Grow Your Web Design Business?

Although we’ve touched on just a few ways this new tool can be used to greatly increase your efficiency as a content creator, there are many more options to look into beyond what we’ve described here. Best of all, Spark Writer is 100% free to use, so you can take it for a spin right away!

It’s a brave new AI-generated content world we’re stepping into. We recommend you give Spark Writer a try and see how it can be used to help you save time, inspire creativity, and grow your business.

How to Create an OTT Platform in 2023

Original Source: https://ecommerce-platforms.com/articles/how-to-create-an-ott-platform

OTT, or over-the-top, media services are those that offer media-based products over the internet. An OTT negates the need for satellites, radios, and cable, instead relying on a simple internet connection (wireless or wired) to deliver content like television shows, movies, and music.

You can learn how to create an OTT platform as long as you’re able to focus on a niche. It’s common for YouTubers and other content creators to launch their own OTT platforms to deliver content in the most economical way possible. Not to mention, content consumers are becoming more and more keen on receiving their media through the internet anyway. 

What are Some Popular OTT Platforms?

Although it’s wise not to try to compete with the largest OTT platforms, you may find inspiration in these systems to ensure the success of your own. 

Here are some of the most popular OTT platforms in the world: 

Netflix

Hulu

Sling TV

Peacock

YouTube TV

As you can see, OTT businesses are the media streamers of the world. The ones listed above are the behemoths that offer constant streaming of TV shows and movies, but others focus on more niche content like being a replacement to cable TV, or providing sleek streams directly from YouTube, like Pluto TV. 

Regardless of your aspirations with OTT, it’s important to remember that this market is far from tapped. The goal is to target unique markets where content is lacking, or those where the users crave highly specific content on a regular basis. 

Examples of targeted OTT services include: 

Curiosity Stream: Documentary filmmaking for curious minds. 

Broadway HD: Recordings of past broadway musicals and plays. 

Shudder: Thriller, horror, and supernatural movies and shows. 

Crunchyroll: Anime-specific videos. 

Mubi: Independent films with a rotating selection and limited rentals. 

There are also plenty of instances of OTT platforms that strictly create their own content. It’s common among YouTubers, where they eventually build a strong enough user base, and decide to start charging for premium content on a streaming business channel. Other instances simply started by a creator finding a gap in the market. Regardless, these types of OTT networks produce almost all of their own type of content instead of buying much of the content like HBO, Hulu, and Sling TV. 

Examples include: 

Yoga With Adriene

Peloton

MyOutdoorTV

Now that you have an idea of how an OTT platform works, and examples from the industry, let’s explore why it’s wise to learn how to create an OTT platform. 

For Which Industries Can You Create an OTT Platform? 

Since targeting a niche is essential in the OTT space, it’s important to research each industry. Check to see which ones are lacking in streaming content, and analyze if there’s actually any desire to see more. 

Some industries you might explore include: 

News

Entertainment

Movies and TV 

Sports

Gaming

e-Learning

Music

Reasons to Create an OTT Platform

An OTT streaming platform isn’t for everyone. It’s a labor-intensive business where you either seek out rights to the media, or you produce media yourself, whether that’s workout videos, TV shows, or music. 

While brainstorming whether or not your OTT platform is a good idea, you may wonder about reasons to choose an OTT platform over a more traditional route like cable, satellite, or radio. On the other hand, you could also turn to a “modern” media technology like podcasting or making videos on YouTube. 

Here are the advantages of an OTT platform:

The infrastructure is already built: From OTT video platforms to OTT hosting providers, there’s no need to worry about launching an OTT website, since you have powerful servers and building tools at your fingertips. 

Target marketing options are endless: Just like regular television, you can keep track of viewers, sell ads, and bring in revenue from all sorts of sponsors. Running a niche OTT platform makes this even easier to attract advertisers for video monetization. 

Reach users on all devices: OTT platforms are meant to be viewed everywhere. This expands the potential for viewership on smartphones, tablets, desktop computers, streaming devices, and more. 

You can offer a subscription model: Similar to most OTT platforms, it’s best to sell subscriptions for users to access the content. This makes it comfortable for viewers, since they only have to commit on a monthly basis. From the merchant’s perspective, it promises recurring, predictable income. 

Connection is limitless: A user mustn’t sit at home to watch your content through a cable or satellite connection. And even a spotty Wi-Fi connection can be saved by cellular service. 

Lower upfront costs to product content: OTT platforms generally spend less money on production, since it’s easier to test out a show and pull the plug early. With online analytics, you receive immediate feedback as to the success of each show, making it a perfect environment for understanding target audiences. 

How to Create an OTT Platform

Learning how to create an OTT platform requires a myriad of tools. 

These tools help:

Launch an OTT website

Produce streaming content

Distribute that content

Market the website

Collect payments from viewers

Ideally, you’re looking for a system that includes features to complete all of those tasks. Luckily, those types of platforms exist and, in this guide, we’ll explain steps to implement those systems for a well-run video streaming service. 

Step 1: Get an OTT Host/Provider

OTT providers come in many forms. You can choose to self-host your website on something like WordPress or Magento; in this situation you’d go out and find OTT hosting suitable for serving up large video files. But the entirety of your website gets managed on the content management system like WordPress. 

As an alternative, you could opt for more of an all-in-one solution, where you receive OTT-specific hosting, a website builder for selling content, and built-in marketing tools. 

Regardless of the route you take, we recommend researching the wide range of OTT providers to make the right choice. 

Here are some of the best OTT platforms to consider: 

Uscreen: This provider comes highly recommended due to its increased level of security and adaptive bitrate streaming. You can build an app, offer closed captioning, and implement a video paywall. We really like this one for those learning how to create an OTT platform.

VPlayed: A self-hosted OTT platform that hosts large collections of videos, offers marketing tools, and provides analytics for understanding viewership trends. 

Muvi: An OTT platform with a fully-featured website, OTT hosting, OTT app development apps, and even audio streaming. It’s one of the best options to learn how to create an OTT platform.

Gudsho: A user-friendly video host and monetization system with distribution and video management tools. It offers super-fast video streaming, encryption features, and analytics. 

Vimeo OTT: Perhaps the most well-known OTT platform, Vimeo OTT provides a complete site builder, subscriber management, and audience segmentation. You can also encode videos, look into live engagement tools, and secure all videos with privacy features and transcoding. 

Yondo: An all-in-one streaming platform for posting live and past content. You can run webinars, stream videos, and even opt for one-on-one videos for training. The platform comes with automated payment processing, along with a video-on-demand (VOD) service if you’d rather not go with the subscription-based model. 

These types of OTT providers are the most logical routes to take, but you may find that they get expensive (depending on your content and viewership). If you’d like to try to save money, consider finding a standard website host with a video streaming plan. This way, you can put a WordPress site on that host and manage the entire thing from one dashboard. That also gives you flexibility in terms of themes and plugins, which can be limiting if you opt for a strictly OTT platform. 

And for course-selling OTT platforms, definitely look into:

Teachable

Uscreen

Udemy

Thinkific

LearnDash

Kajabi

Gumroad

These are specifically catered to video streaming platforms with course content. They often include marketing tools, landing pages, top-notch website building, and powerful enough hosting to deliver streaming video to multiple devices. 

Step 2: Configure Your Website (And a Video Streaming App)

Your website is the face of your OTT platform. Think how Netflix users go straight to the Netflix website to start browsing for on-demand videos to watch. In addition to this, it’s essential to have a mobile app configured for users to consume content from wherever they please. There are several types of TV apps you can create (iPhone, Android, Roku, Apple TV, etc.) so we’ll explain how to approach all of those options, and which to develop first. 

As mentioned before, you can either pick an all-in-one OTT hosting and website building platform, or you have the option to self-host a website. In that case, you’d still seek out an OTT hosting service to connect to your content management system. 

If you intend to go the self-hosting route, consider these platforms: 

WordPress with WooCommerce

Magento 

Joomla

WooCommerce website

You can also utilize an ecommerce platform and add an OTT/streaming service plugin for selling video content. 

Platforms with options for OTT plugins include: 

Shopify

Wix

Squarespace

BigCommerce

how to create an OTT platform with Shopify

Here’s the website setup process for how to create an OTT platform by self-hosting or using an ecommerce platform: 

Sign up for hosting and a content management system (or an ecommerce platform that provides hosting). 

Add a theme that’s designed for OTT/streaming.

Install a plugin for managing course/streaming/OTT content. For instance, Muvi offers an integration with Shopify for constructing an online store with OTT functionality. 

Create products to sell. This involves making product pages, where you can set product images, descriptions, pricing, and categories. 

Upload the content to those product pages. 

Install a subscription/membership plugin or app. Instead of charging per video, this allows you to approach a modern subscription model, where someone comes to your site and pays for one subscription to access every piece of content on the site. MemberPress and Paid Membership Pro, for example, offer membership management and subscription tools for WooCommerce and WordPress sites. 

Finish the rest of your site design with a logo, appealing homepage, and payment processing. It’s wise to also include customer support resources, contact information, and privacy documentation. 

The process is a little different if you plan to run your OTT platform using an all-in-one streaming provider: 

Sign up for an OTT platform provider like Muvi, Uscreen.tv, or Vimeo OTT. Pay for a plan that’s suitable for a startup, and input any information required to launch an account. 

Open the platform’s website builder to design/upload everything from the logo to the product gallery. Generate landing pages suitable for quickly converting customers. 

Pick a theme if options are available. 

Create product pages for the media content. 

Make the content, and upload it to the website. 

Pick a subscription or pay-per-view model to collect payments from customers. 

Tap into any built-in marketing tools to spread the word about your service. 

Finally, there’s a good chance you’ll need to develop one or two (or five) apps for customers to access your OTT content on multiple devices like iPhones, Android devices, desktop computers, Rokus, Apple TVs, and Amazon Prime Fire TV sticks. 

For that, we recommend going with an OTT app builder, like:

MAZ

Zype

Tappla

VidApp

Builder AI

making apps with VidApp

You also might consider an all-in-one OTT solution with mobile app creation included, like how VPlayed has features to launch OTT apps for Android, iPhone, Apple TV, Fire TV, Samsung Smart TV, and LG WebOS. Anything to make it a better viewing experience.

VPlayed website

Once you have a website (and maybe some apps) ready for action, it’s time to move onto consistently producing content. Read the next section for guidance on that. 

Step 3: Produce or Purchase Content (Then Upload That Content to the Website)

You can come up with content for an OTT with two methods: 

Create it yourself

Buy it from someone else

Do both

Platforms like Netflix, Hulu, and HBO opt to produce their own content, but they also include a wide range of purchased content. In fact, most of Netflix and Hulu content would be considered purchased. 

It’s far more time-consuming to produce your own content, but that depends on what you’re making. If it’s similar to a YouTube channel or podcast—with one host in a room—then it’s not nearly as difficult, or expensive, as creating a TV show ready for Netflix. And those types of videos still sell!

To run more of a marketplace for content delivery, you might consider reaching out to other content owners and paying them for their work. 

One you’re done producing or buying a series of content (we recommend having at least ten online videos ready to go for your launch) you can upload the content to your server or OTT platform website. Be sure to present them with appealing welcome graphics that explain exactly what it is people are about to watch. 

Step 4: Establish Pricing Plans

The amount to charge users, and how often they have to pay, is pivotal in keeping around customers and making it appealing for new viewers to create accounts. If your pricing is too high, you’ll see a higher churn rate; at the same time, you want to avoid leaving money on the table. 

Having said that, expenses build up when running an OTA platform. There’s the ever-increasing hosting costs for streaming high-quality video, and you’ll have to invest in marketing, site management, and content production. One way to avoid slapping customers with a high price tag is to opt for a subscription model. This way, you bring in consistent cashflow while easing the upfront costs for customers. If people stick around long enough, you actually might make more money with a subscription model than you would from a one-off charge. 

But it depends on the content sold and your customers. For example, many people would rather pay individually for online courses, seeing as how they may not take every single course on your website. But if your entire catalog is valuable enough for users, you may find that an all-content subscription makes sense. 

There are three steps when devising a monetization model: 

Pick the pricing model and plans

List the pricing on product pages or in a pricing plan table (on your website)

Configure your payment processor to accept payments based on the model chosen

Most payment processors have no issue, for example, creating multiple subscription plans, where it processes credit cards every month or year. 

To get you started, let’s look at the most popular pricing models for OTT platforms:

Subscription: The most logical business model for a traditional OTT platform (one that sells a large collection of video content) is the subscription model. You can offer one flat-rate plan or consider multiple packages, depending on what’s provided to the customer. Perhaps the higher plans remove ads, provide personalized benefits, or open up even more content. 

Pay as you go: This has a variety of names, like pay-per-view, transactional, usage-based, and one-time payment. This allows you to run a standard online store where users pick the content they’d like to view, and they only purchase that. 

Flat-rate: Sometimes it makes sense to charge a larger fee for access to all content on the site. For this model, you’re giving a lifetime subscription to remove the paywall from the site. 

Bundling: Combine this with a pay as you go model to boost sale totals. The practice of bundling involves combining related content that customers might want together, like selling courses for Beginner, Intermediate, and Advanced Photoshop together. You would typically sell bundles for a slight discount compared to if a user were to purchase the content items individually. 

Freemium or ad-supported: It’s possible to offer a hybrid pricing model, where customers come to your site and gain access to some of its content for free. After a period of time, or if the customer wants to start viewing “premium” content, they have the option to sign up for a subscription or pay as you go model. You might also consider supporting the free side of your OTT platform with advertisements or donations. Hulu is an excellent example of an OTT platform with cheaper plans that offer ads and more expensive plans without ads. 

Once you’ve established a pricing model, it’s important to prominently display that pricing on your website. 

pricing plans for OTT website

Create a Pricing page for customers to view, especially if you’re selling subscriptions. For a pay as you go model, it’s more likely you can set up a regular online store where the pricing gets listed on each product page. 

All OTT providers and website builders vary in how they handle payment processing, but your best bet is to opt for one with subscriptions included. This way, you can simply go into the subscription features to establish various plans. After that, the subscription system takes it from there, charging customers every month, year, or quarter, and sending messages for things like outdated credit card numbers and renewals. 

Step 5: Launch Marketing Campaigns with Landing Pages

From Muvi to Gumroad, and Kajabi to Teachable, several OTT providers and website builders offer tools for constructing homepages for your website, or more notably: landing pages optimized to boost conversions. 

Every OTT platform has its gallery of media, but that’s where your paying users go to access the content. In order to efficiently launch a marketing campaign, you must create a simple and informational landing page with information selling customers on your content. 

how to create an OTT platform like FWFG

This page should include:

A tagline to grab attention, noting exactly what makes your content stand out

An easy to access call-to-action button leading potential customers to your pricing and sign up page; or even better, a quick form to type in their email address and sign up for a plan or free trial

Examples of the content they’ll receive

Previews, demos, or free trials to give people a taste of what’s to come if they pay for a subscription or a one-time piece of content

Testimonials if you have them

An outline of all the possible devices and apps to view content

Plenty of visuals to give customers a glimpse of the platform long before signing up; the last thing you want is for them to wonder about what’s behind the paywall—there’s no point in hiding the interface and content too much; otherwise people will get confused as to what they’re spending money on

With a landing page like this, you’re able to launch other marketing campaigns, all of which lead to this landing page, or variations of the landing page (run A/B tests to figure out the best options, or change the designs for target marketing). 

Here are other ways to market your OTT platform: 

Google Ads

Social media ads like on Facebook, YouTube, Instagram, and TikTok

Email marketing (be sure to collect email addresses from customers)

Blogging 

Getting mentioned by bloggers, influencers, reporters, and content creators on other relevant websites

Focusing on on-page and global SEO tactics to ensure consumers find your content while browsing online

Remaining active on forums that relate to your content topics

Target marketing, in particular, is essential when learning how to create an OTT platform.

Step 6: Analyze Viewer Results

As users start rolling in, it’s important to get feedback on all the content that gets consumed. 

There are several ways to analyze viewer results:

Looking at site analytics and running reports on viewership

Checking how long users spend on your content before leaving

Sending out surveys after people consume the content to see what they liked and disliked about it

Running test groups of customers before launch to figure out if you should proceed on a content campaign

Understanding the demographics of people who click through your advertisements; all of this information is readily available through sites like Facebook Ads and Google Ads

With this information in hand, you’re able to turn around and adjust your content creation tactics. In addition, you can use retargeting ads to bring in customers who are similar to the people who like your site. 

Step 7: Retarget Content and Adjust Content Creation

When it comes to adjusting content, the best option is to make changes long before you’ve committed too much time or money to the endeavor. Similar to the TV industry, you can run “pilot” shows to check whether or not people are interested. After that, make a swift decision to scrap the idea or move forward with more focused production. 

As for retargeting, you can create and automate retargeting campaigns on: 

Facebook Ads

Google Ads

Instagram Ads

Bing Ads

Some ecommerce platforms like Wix and Shopify

TikTok Ads

Snapchat Ads

The retargeting campaigns automatically look back at the types of people who showed interest in past advertising campaigns. It then continues to target them with ads until they make the move to purchase, or at least look at your site. Retargeting also works through email marketing, since you can reach out to old customers and try to bring them back. With pay-per-view sites, you can retarget past customers and show that you have related content they might find interesting to purchase. 

Are You Ready to Build an OTT Platform? 

Learning how to create an OTT platform is easier than ever, considering you have access to OTT hosting providers (with CDNs and solid user experiences) and website builders with live streaming support and powerful ecommerce tools. 

We encourage you to walk through the steps above to make your OTT creation process a breeze. And be sure to test out the OTT site builders to increase your know-how and receive the most important streaming and marketing features in one package. 

What do you intend to sell on your OTT platform? Please let us know in the comments section!

The post How to Create an OTT Platform in 2023 appeared first on Ecommerce Platforms.

5 Ways to Avoid an Infected USB Drive

Original Source: https://www.hongkiat.com/blog/avoid-infected-usb-drives/

USB drives are a simple and convenient way to move files between devices, but they can pose risks. Unlike email-delivered viruses, where you typically have to click a link to download anything, USB-delivered malware can infect your computer the moment you plug a flash drive in.

Removable media like USB sticks are responsible for 9% of all security incidents, the second-most of any attack vector. That number goes up to 20% when you don’t include incidents involving cloud services. That’s a lot of attacks, so how can you ensure your USB isn’t compromised? Start with these five steps.

How to Protect Your PC From Infected Thumb Drive (Tips and Tools)

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How to Protect Your PC From Infected Thumb Drive (Tips and Tools)

A thumb drive or flash drive — is the most common portable data storage device. However, it can… Read more

1. Avoid using unknown USB drives

The best way to avoid infected USB devices is not to use any you don’t recognize. If someone gives you a flash drive or you find one in the wild, assume it’s unsafe and don’t plug it into your computer.

unknown USBunknown USB

Handing out infected flash drives or leaving them for curious passers-by is a common social engineering technique that takes advantage of human weaknesses like curiosity. It plays a role in 90% of security breaches because it’s so effective. People are naturally curious, and if a shiny new USB sits on the ground, they’ll want to know what’s on it.

Avoid caving to that temptation if you want to stay safe. There’s no way to tell where that drive came from or what it was plugged into before, so the risks outweigh any interesting things you might find.

2. Run Linux from a safe USB drive

You may not have an old or backup computer lying around. If that’s the case, you can protect your files from a potentially compromised USB by running Linux off a different flash drive. Opening the suspicious USB in Linux will provide a barrier between any malware and your normal operating system.

Linux is free to download and can run off a flash drive. Find a distribution, often called a distro, with a large support community like Ubuntu, then download it to a USB you know is safe. Follow the installation guide to run this new OS from your flash drive.

3. Use an old (or unimportant) computer

Your personal USB drives can get infected, too, so you need to know how to check them for malware. If you’re suspicious and want to know more, find an old computer or one you don’t use for anything important. Use this to check the drive instead of your main computer.

old laptopold laptop

Malware won’t be a big issue if your USB is infected but you plug it into a computer with no personal information or sensitive files. However, you must be sure there’s nothing a hacker would find valuable on your device.

Erase any important files or personal information and disconnect the computer from the Internet before plugging anything in.

4. Plug it in, scan it

Once you’ve followed these other steps, it’s time to check your USB. Run Linux if you’re going that route, disconnect your computer from the Internet and open your antivirus software. Then, plug the USB drive in.

Use your anti-malware software to scan the drive. That process will look different depending on what software you use, but there should be clear instructions from the program’s main menu. If your antivirus doesn’t find anything, your USB is probably safe and you can use it normally.

5. Disable Autorun and use an Anti-malware app

Another step to take before plugging the suspicious USB in is disabling Autorun. As the name implies, this feature automatically runs external media like flash drives, which is how malware often infects your computer from a USB. You’ll want to disable it to safely check your drive for viruses.

anti-virusanti-virus

You’ll also need to install anti-malware software if you don’t have any already. Even if you do, check for updates to ensure you can scan for the latest threats. It’s a good idea to update all your other software while you’re at it to be as safe as possible.

What to do with a compromised USB drive?

If your antivirus software finds an issue, you’ll have to remove it from your drive. The program will likely let you automatically delete infected files, which is the safest way forward. Once you’ve taken care of the suspicious files, restart your computer and follow these steps again to ensure you’ve removed the malware.

If you want to be as safe as possible, it’s best not to use that USB drive again, even after removing the infected malware. Keeping backups of all important files in the cloud will let you discard these devices without worrying about losing the stuff you want.

It’s also a good idea to keep your online credentials on check to catch if anything slipped through the cracks. You can check the Have I Been Pwned website to see if someone got hold of your credentials and watch your bank account and social media channels for suspicious activity.

You should also use a password manager, change all your passwords and run frequent virus scans on your computer.

haveibeenpwnedhaveibeenpwned

The post 5 Ways to Avoid an Infected USB Drive appeared first on Hongkiat.