ACCENT Branding and Visual Identity
VELKRO shared a branding and visual identity project for Accent, a new brand created in 2019 that specializes in image services, such as hair styling and image coaching. It focuses on providing accurate, individualised advice and making every client feel like one-of-a-kind.
We imagined a concept that highlights and champions individuality. As every client is unique, we sought to ensure that this (corporate) identity reflected that. We decided to play with the concept of personalised and cut accents by hand, making every piece of each application as unique as any customer. An identity with a strong retro personality, sober, professional and colorful at the same time.
Photography Cassandra Stuyt