The best Black Friday deals 2018: how to grab a bargain this year

Original Source: http://feedproxy.google.com/~r/CreativeBloq/~3/PO4IF2JXRSQ/best-black-friday-deals-2018

Black Friday 2018 is coming around again fast. It's a fantastic time for designers and artists to make massive savings on creative hardware, software and resources – but the sheer volume of Black Friday deals on offer, and the speed at which they come and go, can be utterly overwhelming.

That's why we'll be curating the very best Black Friday deals in 2018 for designers, artists and creatives right here – so bookmark this page and check back in closer to the time.

In the meantime, there are a few things you can do now to make sure you're ready to bag a bargain in November. From the dates you need in your diary through to pro tips on how to get the best Black Friday deals as a designer, artist or creative, here’s everything you need to know about Black Friday 2018…

When is Black Friday 2018?

This year, Black Friday falls on 23 November 2018, with Cyber Monday following on the 26 November. Always held the day after Thanksgiving, Black Friday marks the unofficial beginning of the Christmas shopping season. 

Traditionally Black Friday was a one-day brick-and-mortar juggernaut of sales, with Cyber Monday later conceived by savvy marketeers to extend the sales period online. These days, Black Friday is of course a huge online event as well. 

In the last few years, the spending bonanza has morphed into a 'Black November', with many major retailers leaking decent money-saving deals throughout the month. Amazon, for example, officially opened its Black Friday Deals Store on the 17 November in 2017, a week before Black Friday started. We also saw plenty of deals creeping through before that – and a lot of rock-bottom deals in the days after Cyber Monday, too. 

So make sure you check back into this page from early November to see what's on offer.

Black Friday: where to find the biggest savings

So where to look for real bargains? Well, the best Black Friday deals on creative hardware and software tend to come from third-party retailers – rather than directly from manufacturers like Apple or Wacom. That said, Microsoft slashed the cost of its Surface family of tablets for Black Friday 2017, and we saw big tech bargains on the Dell website too.

Some of the biggest savings last year across the board, however, came from Amazon and eBay. Certainly this is where you need to be if you're in the market for a new drawing tablet – and there were fantastic bargains to be found on desktops, laptops, 4K monitors, computer mice, keyboards and more.

Whether you’re interested in perusing Black Friday deals directly on the websites of the most reputable retailers, sign-up for early Black Friday alerts or do some early product research, here are the links you need… 

Black Friday deals 2018: retail links

US: Black Friday retail links

Amazon | eBay | Newegg | Jet Black | Microsoft | Dell | Walmart | B&H Photo | GameStop | Toys R Us

UK: Black Friday retail links

Amazon | eBay | Microsoft | Dell |  Very.co.uk | John Lewis | Currys | Argos | Tesco | AO.com | Carphone Warehouse | Mobiles.co.uk | ASOS

How to get the best Black Friday deals in 2018

We’ll be curating the very best Black Friday deals for creatives right here again this year, so bookmark this page and keep checking back in November. But there are some other pro tips you can follow for bagging big Black Friday bargains, too.

01. Do your research

The best way to avoid getting a bad deal is to do your research first. You need to be knowledgeable about the product – and its normal retail price. 

Draw up a list of items you might like to purchase over Black Friday, read the reviews, research the best manufacturers, and make sure you know the difference between a good and bad version of that product.

02. Compare prices

It’s always a good idea to compare prices, so use price-comparison internet shopping sites like PriceGrabber.com for insight where you’re looking at product prices. 

03. Check the extras

And make sure you check the specs: are you looking at a low or high-specced product for this price? Does it come with accessories? What about post and packaging charges?

04. Consider payment options

Another tip is to think about how you’re paying. While we don’t suggest racking up huge credit cards bills with big interest rates, many credit cards do offer benefits like free warranties, return protection and sale price protection – which are worth bearing in mind. 

05. Get an Amazon Prime subscription

Prime users (including all those on a free trial) are offered an exclusive 30-minute early access period to all Amazon Lightning Deals. If you don't already have one, an Amazon Prime subscription will set you back £79/$99 per year. 

06. Know the best days to buy

Adobe has crunched the numbers to put together a handy guide revealing the best days to buy different products, and also which products are more likely to run out on which days.

Apparently, Thanksgiving is the best time to grab a bargain on computers – you’re likely to save 16 per cent, on average – but it’s also the day popular tablets and televisions are most likely to be out of stock.

Black Friday, meanwhile, is the best day to save on tablets and televisions (on average 24 per cent), with computers most likely to be out of stock. 

Today’s best deals on the best creative kit

Can't hang on until Black Friday to pick up a hot deal? No problem. There are plenty of fantastic bargains to be found on creative hardware, software and resources right now. 

We're tracking the months' best deals in the following articles, and you can scroll down for the day's best deals on our favourite creative products…

The best Macbook and Macbook Pro deals The best Microsoft Surface dealsThe best Dell XPS dealsThe best cheap laptop dealsThe best Wacom tablet dealsThe best Adobe deals30 books every graphic designer should read

Related articles:

The best laptop deals for designersThe best Macbook and MacBook Pro dealsThe best Wacom tablet deals

10 Reasons Why You Will Never Let Placeit Go

Original Source: https://www.webdesignerdepot.com/2018/09/10-reasons-why-you-will-never-let-placeit-go/

Placeit offers thousands of smart templates which you can customize by simply clicking a few options, while still keeping a professional layout. You won’t have to worry about resolution, dimensions or proportions. We promise your designs will always look sharp since there’s no way you can mess it up.

The Brilliance of Web Designing
1. It’s as Easy as Breathing

Anyone can design, even you. Yes, you! Don’t trust us? Give it a try.

2. It’s so Fast You’ll Think You Just Missed It

It’s like watching a movie, the hard part is choosing which one, after that you just have to enjoy. You can play with all of Placeit’s smart templates before deciding which design suits your brand the best.

3. Get Yourself an Original Design

You can customize each template as much as you want to ensure you get an original design. From choosing your brand’s color, to uploading a custom image or selecting a graphic that represents who you are, Placeit lets you create unique content that speaks for you.

4. You Can Do It All on Your Own

If you’re not a designer, there’s no need to hire one, Placeit designs for you, allowing you to create amazing visuals without needing the skills and expertise. And if you’re a designer, you’ll be saving golden time!

5. Responsive Designs

Is your app available for iPhone and iPad? Showcase it on a mockup that highlights its best features on both devices! Placeit has hundreds of mockups of multiple devices so you can promote your apps and responsive websites like the pros.

6. Pixel Perfect

This means that every image you create on Placeit will have the highest resolution for you to comfortably use on its intended medium, be it web or print. This ensures your image will always look smooth!

7. Professional Templates

Every template is tailored by a team of skillful designers, so no matter how much you experiment, your design is bound to be beautiful and professional.

8. Everybody Gets a Perfect Match

There is a huge variety of templates, over 12k and counting, with different styles, and formats. Placeit guarantees you’ll find what you’re looking for.

9. So You’re a Startup… We Have the Whole Kit

Every branding asset you can think of, starting from your core logo itself. All you need to boost your marketing efforts with one single tool.

10. Unlimited Downloads

Can’t decide for a single mockup, flyer, video, logo or social media graphic? Get them all! With Placeit’s Unlimited Plan, you can download the entire library for just $29/mo. What else will you ever need?

Using a Logo Generator for Your Brand

How does it work? Very simple, Placeit’s logo maker is a lifesaver, you can choose a specific niche for your logo or use them all.

All you need to do is type the name of your brand and… voilá! Have a look at a full library of logo opportunities for your brand’s name.

Once you find the one that is perfect for you, then you can further customize it. You can change the graphics, colors, fonts and in some cases, even the layout!

Design Core Branding Assets in Seconds!

Designing compelling marketing materials for your business is something you’ll be able to do in just a matter of seconds thanks to Placeit’s wide array of design templates. Get started with flyer and business card templates to showcase your newly designed logo and then move over to amazing ad banners, promo videos and social media images to make the most of your business through online promos and giveaways!

 

 

Create Hundreds of T-Shirt Designs in Seconds!

Placeit’s t-shirt design templates will help you upscale your online t-shirt business like the pros. There are tons of different tshirt templates to choose from so you can find the one that represents your brand the best, then all you need to do is customize it, and like all things Placeit, it takes just a few seconds to create professional designs that look a million bucks.

Every Mockup You’ll Ever Need

Whether you are looking to promote a new app or website with iPhone or MacBook mockups, your clothing brand on t-shirt mockups or a branding project with banner mockups, Placeit has your back with the largest mockup library you can think of. And the best part? These mockups are customizable straight from your browser, which means you don’t need to use Photoshop or other editing tools, just upload your image file and watch it come to life instantly.

And there’s so much more added every day! Visit Placeit to discover all the new templates you can customize and download today!

 

[– This is a sponsored post on behalf of Placeit –]

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Grid Vs Flexbox: Which Should You Choose?

Original Source: https://www.webdesignerdepot.com/2018/09/grid-vs-flexbox-which-should-you-choose/

CSS Grid and CSS Flexbox are complimentary web layout technologies that have been hotly anticipated for years. However, despite some superficial similarities they are actually used for very different tasks; they each solve a very different set of problems.

In an ideal scenario, you may find that you employ both for different layout tasks. In this post we’ll look at their differences, look at how they solve various layout problems, and help you choose which (if either) is the right solution for your problem.

Grid is Container-Based, Flexbox is Content-Based

In flexbox layout, the size of a cell (flex-item) is defined inside the flex-item itself, and in the grid layout, the size of a cell (grid-item) is defined inside the grid-container.

Confusing?

Let’s look at an example, here’s the HTML to create a row of elements:

<div class=”row”>
<div>1</div>
<div>2</div>
<div>3</div>
<div>4</div>
</div>

And we style this using flexbox like so:

.row {
margin: 20px auto;
max-width: 300px;
display: flex;
}
.row > div {
border: 1px dashed gray;
flex: 1 1 auto; /* Size of items defined inside items */
text-align: center;
padding: 12px;
}

We defined the size of the cells inside the flex-item by setting flex: 1 1 auto;. The flex property is shorthand to set flex-grow, flex-shrink, and flex-basis properties in one statement; its default value is 0 1 auto. Notice the “row” div is the flex-container, and we don’t set the size of the items there. We set the size inside the flex-item.

When previewed in a browser we get a row of boxes, as you would expect:

Now let’s see how we can generate the same output using grid:

.row {
margin: 20px auto;
max-width: 300px;
display: grid;
grid-template-columns: 1fr 1fr 1fr 1fr; /* Size of items defined inside container */
}
.row div {
border: 1px dashed gray;
text-align: center;
padding: 12px;
}

Above code will give us exactly the same output.

Notice, now we are defining the cell’s size using grid-template-columns inside the grid-container (.row), not the grid-item.

This is an important difference. It shows that the flexbox layout is calculated after its content is loaded whereas the grid layout is calculated regardless of the content inside it. So, if possible, avoid using flexbox to build the overall layout of your website.

Grid Has a “Gap” Property, Flexbox Doesn’t

You can argue that a major difference between flexbox and grid is that in the latter we can create gutters between grid-items using grid-column-gap, like so:

In order to achieve the same result in flexbox we would have to use padding and nested containers, or increase the width of the flex-container and use the justify-content property to spread the flex-items.

We have to take a circuitous route in flexbox because it doesn’t have a gap property. However, it is on the way; the CSS Box Alignment Module 3 contains CSS features relating to alignment of boxes in all layout modes: block layout, table layout, flex layout, and grid layout. The Box Alignment module collects properties from flexbox, grid, and multi-column which can be used consistently across all the layout models. Eventually we’ll be able to add gaps with row-gap and column-gap properties, but not yet.

Flexbox is One Dimensional, Grid is Two Dimensional

We’ve been arranging elements as rows and columns on the web since we used tables for layout. Both flexbox and grid are based on this concept. Flexbox is best for arranging elements in either a single row, or a single column. Grid is best for arranging elements in multiple rows and columns.

In other words, Flexbox is one dimensional, and Grid is two dimensional. Let’s look at a commonly used one dimensional layout – the social share buttons:

All the elements are in a single row. We can implement this using Flexbox like this:

<ul class=”social-icons”>
<li><a href=”#”><i class=”fab fa-facebook-f”></i></a></li>
<li><a href=”#”><i class=”fab fa-twitter”></i></a></li>
<li><a href=”#”><i class=”fab fa-instagram”></i></a></li>
<li><a href=”#”><i class=”fab fa-github”></i></a></li>
<li><a href=”#”><i class=”fas fa-envelope”></i></a></li>
<li><a href=”#”><i class=”fas fa-rss”></i></a></li>
</ul>

.social-icons {
display: flex;
list-style: none;
justify-content: space-around;
}

The justify-content property determines how the extra space of the flex-container is distributed to the flex-items. The space-around value distributes the space in such a way that the flex-items get placed evenly with equal amount of space around them.

Next, let’s take a look at a commonly used 2-dimensional layout:

We can’t implement this layout with a single row or a single column, we need multiple rows and columns to do that, and that’s where we use CSS Grids. Let’s make it using CSS Grid:

<div class=”container”>
<header>Header</header>
<main>Main</main>
<aside>Aside</aside>
<footer>Footer</footer>
</div>

and the CSS:

.container {
max-width: 800px;
margin: 2em auto;
display: grid;
grid-template-columns: 3fr 1fr;
grid-template-rows: repeat(3,auto);
grid-gap: 1rem;
}

.container header {
grid-area: 1/1/2/3;
}

.container main {
grid-area: 2/1/3/2;
}

.container aside {
grid-area: 2/2/3/3;
}

.container footer {
grid-area: 3/1/4/3;
}

.container > * {
background-color: #ddd;
padding: 1rem;
}

We are creating two columns using the grid-template-columns property, and three rows using grid-template-rows property. The repeat() function creates 3 rows with auto height.

Then, inside the grid-items (header, main, aside, and footer) we define how much area those grid-items will cover using the grid-area property.

Flexbox Wraps vs Grid Wraps

When the total width of items inside the container is greater than the width of the container, in that case both the layout models have the option to wrap the items to a new row. However, the way both handle wrapping is different.

Let’s look at that difference by building an sample layout. Create two rows and place 6 divs inside each row:

<h2>Flexbox</h2>
<div class=”row-flex”>
<div>1 2 3 4 5 6 7 8 9 0</div>
<div>2</div>
<div>3</div>
<div>4</div>
<div>5</div>
<div>6</div>
</div>

<h2>Grid</h2>
<div class=”row-grid”>
<div>1 2 3 4 5 6 7 8 9 0</div>
<div>2</div>
<div>3</div>
<div>4</div>
<div>5</div>
<div>6</div>
</div>

Now, we will use Flexbox to layout the first row and Grid for second:

/* Flexbox row styles */
.row-flex {
margin: 40px auto;
max-width: 600px;
display: flex;
flex-wrap: wrap;
}
.row-flex div {
border: 1px dashed gray;
flex: 1 1 100px;
text-align: center;
padding: 12px;
}
/* Grid row styles */
.row-grid {
margin: 40px auto;
max-width: 600px;
display: grid;
grid-template-columns: repeat(auto-fill, minmax(100px, 1fr));
}
.row-grid div {
border: 1px dashed gray;
text-align: center;
padding: 12px;
}

For the first row, we are using flex: 1 1 100px to give the flex-items a base width of 100px and allow it to grow and shrink.

We are also enabling wrapping of flex-items inside the flex-container by setting the flex-wrap property to wrap, its default value is nowrap.

For the second row, we are using the grid-template-columns property to create columns with minimum width 100px set by the minmax() function. We are using repeat() function to create columns repeatedly.

You can see the beauty of Grid and Flexbox lies in the ability to stretch and squeeze the items based on the amount of space available. Flexbox achieves this using flex-grow and flex-shrink properties, and Grid achieves this using a combination of minmax and auto-fill functions inside the grid-template-columns property.

However, look carefully at the cell 5 and cell 6 as they are pushed down. In the case of Flexbox, the cell 5 and 6 are not the same size as other cells when pushed down. While in case of Grid, they retain the same size as all other cells in the grid.

This happens because when a flex-item is wrapped and pushed in a new row, the Flexbox layout algorithm treats it as a part of a different flex-container. Hence the pushed item loses its context.

This behavior could be used in some use cases, for example, an email subscriber form:

Let’s build this subscriber form:

<div class=”subscriber-form-container”>
<form>
<input type=”email” placeholder=”Email Address”>
<input type=”text” placeholder=”Name”>
<input type=”submit” value=”Subscribe”>
</form>
</div>

and give it some styles in our CSS:

.subscriber-form-container {
max-width: 650px;
margin: 40px auto;
border: 1px dashed gray;
box-sizing: border-box;
}
.subscriber-form-container form {
display: flex;
flex-wrap: wrap;
}
.subscriber-form-container form input {
margin: 6px;
padding: 0.4rem;
box-sizing: border-box;
}
.subscriber-form-container form input{
flex: 1 1 150px;
}
.subscriber-form-container form input[type=”email”] {
flex: 2 1 300px;
}

The flex property is the shorthand for three properties: flex-grow, flex-shrink, and flex-basis. We want the width of the “email” field to be double the width of other two input elements, and we achieve this by using its “flex-grow” and “flex-basis”.

The “flex-grow” property of input elements is set to “1”, but that of email input element is set to 2. So, when there is extra space available, the email input element will grow twice compared to other input elements.

Flexbox outperforms Grid in this use case. Yes, you could use some hack to get CSS Grid replicate this behavior using minmax() function, but Flexbox is well-suited for this kind of single dimensional layouts.

However, if you want a multi-dimensional layout with the wrapped elements maintaining their widths, for example, an image gallery, then Grid is the best choice:

One more thing, did you notice we are not using any media queries here. That’s because Flexbox and Grid layouts are built on concept of responsiveness and hence reduce the use of Media Queries.

Will CSS Grid make Flexbox Obsolete in the Future?

Absolutely not.

In fact, that’s what this article was about. CSS grid and Flexbox, both are designed to solve a different set of problems.

Currently, CSS Grid doesn’t have enough support across the browsers to make production ready websites. The general rule of thumb I use is that a feature must cover more than 95% of global usage. Only then I use that feature in real websites. Currently, Flexbox covers 95% of global usage, and Grid covers 87% of global usage.

Soon Grid will also get good support among the browsers, and we will use a mix of Grids and Flexboxes to make amazing website layouts that previously weren’t possible.

 

Featured image via DepositPhotos.

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Tough Interview(er) Questions For The Job-Seeking Designer

Original Source: https://www.smashingmagazine.com/2018/09/job-interview-questions-designer/

Tough Interview(er) Questions For The Job-Seeking Designer

Tough Interview(er) Questions For The Job-Seeking Designer

Joshua Bullock

2018-09-26T13:30:31+02:00
2018-09-26T11:46:24+00:00

Whether you’re a multi-year veteran to the UX industry or fresh out of a higher education or boot camp style program, setting out into the job market can be a daunting task for any designer. From freelancing or working for a more boutique studio, doing agency work, or joining the enterprise, a myriad of positions, requirements, and organizations are available for a design practitioner who is looking to take the next steps in their career.

In this article, I’ll present a list of questions from my personal experience to consider leading up to and even during the interview process. I’ll also include the goal when asking the questions, basically what you’re trying to learn, along with responses I’ve received when asking them of prospective employers.

As with anything, your mileage might vary, but considering these topics before an interview may help you better solidify the perspective on what you are looking for from your next position. It is written primarily from the position of an interviewee, however hiring managers may also find them valuable by looking at their company through that lens and considering them for prospective designers.

Recommended reading: The Missing Advice I Needed When Starting My Career

Understanding Design Maturity

Jared Spool and other UX leaders have written a few things about the design maturity of organizations and the ideal distribution of design resources. When considering taking a design position within an organization, how might we look at the company through this lens and better understand where they are on their experience journey? With numerous titles being thrown around (Experience Designer, Product Designer, UI Designer, Interaction Designer, UX Designer, and so on), what might provide additional clarity for the working relationship you’re about to enter into and the role you are about to assume?

Having a few years in various design roles, I’ve spent time on both sides of the interview table — both as a hiring manager and as a prospective employee. In every interview I’ve been a part of, be it part of the hiring team or as an interviewee, an opportunity was presented to inquire about the team or organization. “Do you have any questions for us?” is the most common phrase I’ve heard and this presents a golden opportunity to dig deep and gain valuable insights into the dynamics of the team and organization you’re speaking with.

Meet SmashingConf New York 2018 (Oct 23–24), focused on real challenges and real front-end solutions in the real world. From progressive web apps, Webpack and HTTP/2 to serverless, Vue.js and Nuxt — all the way to inclusive design, branding and machine learning. With Sarah Drasner, Sara Soueidan and many other speakers.

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SmashingConf New York 2018, with Dan Mall, Sara Soueidan, Sarah Drasner and many others.

When I am applying, I’m on the verge of entering into a new relationship, and to the best of ability, I want to understand where we are both headed. Just as the organization is investing in me as an individual, I am being asked for a commitment of time, energy, passion, creativity, and least of all artifacts. I would like to understand as much about my partners as possible. Given that no prenuptials exist in the working world, we may eventually part ways, and our engagement should be as profitable as possible for both sides.

I’ve asked the aforementioned question many times of prospective candidates, and in some cases, the response has regrettably been completely passed over. The seemingly benign, “Do you have any questions for us?” opening affords any designer a wealth of opportunity to learn more about the company and design engagement. If design solves problems by gathering information, I propose we attend the hiring process as we would any other research effort.

Notes taken during a designer interview shown along with Post-its, writing utensils, and a computer showing mock-ups.

Interviewing is a great opportunity to get to know the company, take notes! (Large preview)

Interviewing Like A Researcher

The following is a list of questions that can assist in your evaluation of a prospective employer and provide invaluable insight into their organizational maturity in the digital product space. All of these questions can help to paint a more holistic and honest picture of the design process as well as the value that a talented designer might bring to an organization. Below I’ll share questions I’ve asked, as well as their intent, along with some responses I’ve received from prospective employers. Let’s dive in.

Question #1

“What are the three biggest challenges facing your business over the next six months? What about the six months after that?”

Why ask this?

This is on the ground information for any designer. Upcoming challenges should be readily apparent for anyone on the existing team, and they’re already considering how the person being interviewed might help solve them. Framing the question in this way can provide valuable insight into how far ahead the team is thinking and how proficient they are at planning. It also can help a designer quickly bring value and insights to the organization.

What follow-ups might provide more insight?

Does work exist in the pipeline that a designer can help immediately bring to the product through evaluative research?
Is there a product that has been delayed based on initial feedback?
What insights were learned and how can that be used to tighten cycles and quickly iterate to production?
Is a project hemorrhaging funds from a past launch that didn’t grow as quickly as anticipated?
Are there ideas of how to save this investment and help it become successful?

How is this question received?

This is honestly the easiest of any question on this list. It’s a bit of a softball as I would expect any executive, manager, or team member to have this information top-of-mind. That said, when I’ve asked the question it shows that I’m already considering the above and how I might be a positive influence quickly. I’ve consistently gotten great answers to this question, and it also allows for an open conversation on how a candidates’ particular skill set could be leveraged immediately once hired.

Question #2

“Should you be moving fast and breaking things or moving slow and fixing things?”

Why ask this?

Facebook popularized the mantra of “Move fast and break things,” in an effort to fail quickly while continuing to grow from what was learned. While fostering a culture of continual learning is enormously valuable, not all problems can be solved by creating completely new products.

Continuing to cover up technical debt through a constant barrage of new features can be catastrophic. That said, many organizations are held hostage by successful products that continuously add features so much that innovation is completely stifled. It’s very helpful to understand both sides of this question and the value they can bring to a product’s design.

What follow-ups might provide more insight?

How comfortable is the team with the idea of shipping a rough Minimum Viable Product (MVP), to gain insights quickly?
How risk-averse is the company or group or even the design team?
Is the business dealing with a very fragile codebase?
How frequently is tech debt refactored?
How is UX debt identified and managed?

How is this question received?

This is a very thought-provoking question for lean/agile organizations and the most common response I’ve received has been, “That’s a really great question,” and the ever-popular “It depends.” I’ve gotten fantastic responses by asking this as it affords an honest reflection on the current state of the business. The design team likely has an opinion on whether they are moving too fast or too slow and if they should behave a bit differently.

The answer doesn’t need to be a scary thing, but it should be honest and should afford some honest reflection. The best designers I’ve known appreciate hearty challenges they can dig into, and this question can provide additional clarity as to what you’re stepping into.

Question #3

“If you’re moving fast, why?

Why ask this?

Moving fast can be very exhilarating, but it may not result in productivity. To some stakeholders I’ve spoken with, the word “Agile” is synonymous with “I get my things faster.” In reality, being agile or ‘lean’ is about learning and delivering the right product or solution in the smallest way to customers. Moving fast can be very advantageous so long as it’s coupled with a willingness from design to show work that may not be perfect but is functional to the point of being usable. This is where moving fast is great; learning can be realized quickly and new product directions can be identified early. This can inform an interviewing designer on how data and research are being collected and distributed to other teams or the larger organization. Alternatively, if this isn’t happening, it could indicate a large opportunity for change or an unmitigated disaster so be on the lookout and follow-up accordingly.

What follow-ups might provide more insight?

Are you trying to break things and learn from failure, or just moving fast because of #things?
Are you looking to gain mindshare in a new market?
How is the growth being managed?
How is the doubling or tripling of staff affecting team dynamics, agile health, or even the company culture?
What plan is in place for documenting and disseminating learning that has been gathered?
How important is this task for the organization and the work I do as a designer?

How is this question received?

This question and the next tend to be contingent on individual teams or parts of the company. I’ve also had it backfire a bit as it’s easy for someone to become defensive of their organizational behavior. One exuberant response I’ve heard is “We’re failing fast and failing often on our teams!” but when pressed with, “What have you learned from those failures? How has that learning been incorporated into the project and received by leadership?” responses were a bit uncomfortable. This is a massive red flag for me — honesty is tremendously important to me. Just be aware this can start to get into uncomfortable territory, but it can also speak volumes about a team or leader in how they manage their response.

Question #4

“If you’re moving slow, why?”

Why ask this?

Sites and applications are like rose bushes: if they aren’t pruned periodically they can get unruly and — eventually — downright ugly. Likewise, the continuous addition of new features to any code base without sufficient refactoring and paying down tech debt can create a very fragile product. The company may have started moving quickly to capture market share or breaking things in order to build quickly and try out changes to the tech stack.

From a design perspective, the biggest experience gains aren’t necessarily from a design system or improved onboarding. The company may need to modernize the tech stack to focus on improved performance or application up-time. The team may need to make changes to their delivery mechanism providing some form of Continuous Integration and Continuous Delivery (CICD), a system where a designer can more easily implement A/B testing and better understand where the most impactful changes might be made.

Most designers would likely not give a second thought to the state of the tech stack because that’s an ‘engineering problem’, amirite? However, getting an up-front look at the state of the product from a technical perspective is immeasurably valuable, even to design.

Understanding where the company is in upgrading their systems, what frameworks are being used, and how willing they are to invest in the infrastructure of a legacy product provides a glimpse into the company or team priorities.

What follow-ups might provide more insight?

Which parts of the site/application/product are least-effective?
Should they be retired or reinvested in?
How might these upgrades impact day-to-day work?
Are new features being prioritized into the new product development so we can phase out aging systems?
How will these changes impact customers?
Can they still get their jobs done in the new system or are they going to be retired?
How is that being communicated to users?
Has there been any communication around sunsetting these retiring systems to lessen the burden?
Has any analysis been done to understand how much revenue is provided by those users whose features are about to come to an end?

How is this question received?

This line of questioning has typically been handled offline as managers I’ve spoken to didn’t have the answers handy. They were typically fielded by an IT or Dev manager, who was more than happy to see that level of interest from a designer. As a designer, I don’t need to understand the details of my team’s API end-points, but I should understand something about the health of my digital product.

Interviewer having a discussion with a prospective designer.

The interview process is about mutual discovery—learn as much about your potential team and organization as they are learning about you. (Large preview)

Question #5

“What are the three pieces of your product that are most valuable but also in the most need of an update?”

Why ask this?

This question is all about priority and, similar to the prior question, this could be digging more into the tech stack of the product. My reason for asking actually has more to do with the “core loop” of the product. The core-loop is the dopamine hit that attracts a user and keeps them coming back to enjoy the product repeatedly.

It’s akin to the food pellet that makes a rat respond to stimuli. It can also be a prime pain-point that’s a massive trigger for catastrophic system failure, and thus ultimate fear within the team. “Don’t do anything to this or our entire system could shut down.” When considering some changes to that legacy system perhaps we simply leave it alone, but we might enhance it in another way leveraging something more modern as an overlay or in a new tab or window?

What follow-ups might provide more insight?

What is standing in the way of doing this work?
What team members could we talk to about these features?
Have they done any research to understand what’s causing the behavior to be erratic or difficult to maintain?
What users can we speak with about the features to understand how they’re using it?
Perhaps there’s a slight tweak that could be made enabling the same outcome, but putting less stress on the system?
Are there small tweaks that could be made to relieve pressure on the back-end and reduce strain on the database?

How is this question received?

Similar to the prior question, this can quickly get technical but it doesn’t have to. I’ve posted the question to a hiring manager who also forwarded it to a member of the product and dev teams who all gave slightly different answers. As suspected, they all provided some overlap which clearly showed what the most important problem was to work on from the business’ perspective. Don’t hesitate to ask they forward the inquiry on to someone who might be better suited or could provide a more nuanced response. Gathering broad viewpoints is a hallmark of what we designers do well.

Question #6

“Do you have a customer I might contact to get their thoughts about your product or service?”

Why ask this?

This may be the boldest question on this list, but it provides so much amazing value as an incoming designer. If we are operating as practitioners of a human-centered approach, we should be comfortable talking to users and our employer should be comfortable ensuring we have access to them. Granted, you may not yet be a member of the team, and they’re not yet your customer. But putting a willing foot forward in this area speaks confidently that you would love to get first-hand access to customer feedback.

What follow-ups might provide more insight?

How familiar is your team talking to their users?
How often does this activity take place?
Assuming this customer is a fan of the company, do we have access to users who aren’t so happy with the product?
Do we ever seek feedback from someone who has canceled the service?
How might the team use any insights you bring back to them?

How is this question received?

This question is bold and can be a bit tricky. Sometimes the team doesn’t have a good customer in mind, or even if they do, they don’t have ready access to them as customers are handled by a separate gatekeeper. At the same time, I would expect most companies to have a short-list of customers who think they’ve hung the moon. The marketing department tends to plaster their quotes all over the home page so feel free to look for that prior to the interview and ask for those contacts directly.

When asking this question, I’ve also provided the questions I was intending to ask as well as the answers I got back. With free user research on the table and an opportunity for the marketing team to gain additional positive feedback asking this worked out in my favor, but that won’t always be the case. Be gracious and understand if someone’s not comfortable providing this access, but it’s a strong play in expectation setting for a human-centered design practice.

Question #7

“What is your dedicated budget for UX and design?”

Why ask this?

If the value of user experience is wrapped up solely in market research, then the company doesn’t understand a human-centered approach through their users. Market research can certainly be valuable by informing the company if a business idea might be financially viable. However, user research can guide the organization in delivering something truly valuable. This question can help a prospective designer understand that the company sees design as an investment and competitive advantage.

What follow-ups might provide more insight?

What percentage of your overall expenditures does this represent and why?
What is the highest-titled member of the design team?
What is the education budget in a given year for training or events?
Has this grown, shrunk, or stayed flat compared to the prior year?
What are the growth areas for the design team overall, i.e. where is the design investment focused?

Research?
Visual design?
Copywriting?
Architecture?

How is this question received?

This is honestly more of a leadership question, but it can be tailored to even an entry-level position. Any organization without a clear operating budget for design isn’t taking the practice seriously nor its practitioners. Product, engineering, and design are the components of a balanced team. Funding one at the behest of another is a dumpster fire and clearly communicates that the balance is out of alignment.

The easiest answer I’ve been given is the salary and position I’m applying for, however, that shows a lack of foresight in terms of both growth for the team by way of headcount, as well as properly empowering designers to do their best work.

Prospective designer discussing their process through a whiteboard exercise during an interview.

Discussions during an interview. You have the floor so use it to your advantage. (Large preview)

Just The Beginning

These are just a few of the types of things we could be talking about during experience or product design interviews. We certainly should care about excellent visual design and elegant UI. We should absolutely care about qualitative and quantitative analytic data and the insights they provide. We should definitely care about motion design, user flows, journey maps, design systems, microcopy, and culture fit. These are all part of the playbook of any strong, digital-design candidate. But the answers to the above topics can be incredibly impactful for the first 90 days and beyond when assuming a new design role.

You may not be able to ask these questions in a face-to-face discussion, but they make a great follow-up email after an interview. Or perhaps they’re questions you keep in the back of your mind as they’ll inevitably come up in your first few months on the job. They could prove very useful to guide a longer-term, strategic vision that empowers you to improve the business by crafting glorious engagement with both your teams and your customers.

Does Asking These Things Actually Help Get The Job?

I’ve been asked if these questions were helpful in landing a better job and truthfully, I don’t know. I did find a very rewarding new position as a Principal Product Designer, and I used these questions throughout the interview process. After I was hired, I spoke to a couple of folks who were part of that process, and they mentioned the questions, so they were at least memorable.

The entire line of questioning has also resulted in the opportunity to co-author a book around using design to address organizational change and reconsidering how the field of experience design is currently defined. I would posit both of these opportunities were impacted in some way by these thought-provoking questions, even if the projects have yet to be fully realized (we are just starting work on the book, but it’s a very exciting concept).

I also used the questions in interviews with several different companies and ultimately, I was able to entertain multiple offers. Through each interview using these questions allowed me deeper insights about the organization than I would have had otherwise. Did the questions directly help me get the position? Of that I’m unsure, but they were absolutely beneficial for both my own awareness and for the team I eventually joined.

Final Thoughts

Approaching the job interview process more like a researcher gave me a very different perspective on the process. Interviewing can be a stressful event, but it can also be a mutual glimpse into a shared future. Any prospective employer is inviting a designer to embark on a life journey with them — or at least a year or two — and the interview is where the two parties really start to get to know one another. The answers to these questions can help paint a more transparent picture of the shared road ahead for both the designer and the teams they might partner with.

Let me know your thoughts in the comments, and whether you have other tough questions you’ve asked during interviews. I would love to know how they’ve been received and continue adding to my own list!

Further Reading

“How You Can Find A Design Job You Will Truly Love,” Susie Pollasky
“Facebook Changes Its ‘Move Fast and Break Things’ Motto,” Samantha Murphy, Mashable
“Sprints & Milestones” podcast by Brett Harned and Greg Storey
“Playbook” offers career advice for designers via crowdsourced Q&A
“Dear Design Student” is a collab from some amazing industry veterans providing wisdom to up-and-coming design talent. #invaluable

Smashing Editorial
(mb, ra, yk, il)

15 Best Browser Extensions for Developers (2018)

Original Source: https://inspiredm.com/15-best-browser-extensions-for-developers-2018/

The biggest change for 2018 has been the major overhaul of FireFox, and with it the way add-ons work in that browser. As a result, many popular add-ons are no longer being maintained or have become unavailable.

Most add-ons for Firefox are also available as extensions for Google Chrome. In this article, we’ll try to give preference to cross-browser add-ons / extensions, which within this context means they’ll work on Firefox, Chrome, and Chromium. We’ll also give preference to free extensions that aren’t known to pass your information to third parties and are not supported by ad revenue. We’ll focus more on extensions that don’t restrict you to a particular development technology.

Few developers would see any advantage in using Microsoft Edge as a development browser, but it is fine for post-development testing. Only a little over 4 in every 100 site visitors can be expected to be using it, although that number can be expected to increase slightly as more users abandon Internet Explorer.

Even though there far more Chrome users than there are Firefox users, those in the IT crowd tend to prefer Firefox, which is why there are more and better extensions aimed at developers in Firefox.

Now let’s take that look at the very best browser extensions for developers and why you might want to add them to your browser.

1. Built With

When you find yourself on a really well made site and you want to know how they made it, this extension will save you a lot of time and effort digging around in source code. Download links: Chrome/Chromium, Firefox

2. aXe

This is an accessibility auditing tool. It’s always best to try and make your pages as accessible as possible, and aXe will help you avoid accidentally excluding a segment of users from your site. Download links: Chrome/Chromium, Firefox

3. ColorZilla

An oldie but still a goody, this extension allows you to sample colors directly from a page, retrieve color codes, generate gradients, and more. Download links: Chrome/Chromium, Firefox

4. WebDeveloper

Adds some useful extras to your browser for control of CSS, forms, images, and information. One of the most popular extensions ever made. Download links: Chrome/Chromium, Firefox

5. Woo Rank

Analyze any web page for SEO data. Provides a powerful report showing you all the SEO internals, including an overall SEO score, suggestions for improvement, keyword cloud, and much more. Download links: Chrome/Chromium, Firefox

6. Tab2QR

Generate a QR code of the page you’re on and you can visit the page with your phone just by scanning the QR code. Good for testing responsive sites, even if you did not create them. Download links: Chrome/Chromium, Firefox

7. HTTP Request Maker

This can be very useful for testing PHP form responses where you don’t really want to actually submit the form (which might trigger additional processing you don’t need to test). With this tool you can forge HTTP requests effortlessly. Note that although the Chrome and Firefox extensions have the same name and do the same things, they’re made by different developers and are not exactly the same. Download links: Chrome/Chromium, Firefox

8. Page Performance Test

Quickly obtain a report of how your page performs at different stages of it’s journey to your browser. It’s kind of like a more advanced version of tracert. This one is only available on Firefox for now. There are similar extensions for Chrome and Chromium but they’re not as rich in features as this one. Download links: Firefox

9. Word Count Tool

This one can actually do more than the name implies, as it will also tell you how many characters and how many sentences are within a selected block of text (or the whole page). Download links: Chrome/Chromium, Firefox

10. Web Developer Checklist

Make sure you’re following best web development practice guidelines with this tool that will show up where your standards may have slipped. Download links: Chrome/Chromium, Firefox

11. Image Map Editor

One of a trio of excellent extensions from German developer Heinz-Jürgen Boms, this one does exactly what the name says it does. You can generate an image map directly in the browser just by tracing over the areas of an image you want to map. Download links: Firefox

12. Advanced Frame Editor

Another extension from Heinz-Jürgen Boms, this is really a CSS styling tool where you can build a frame directly in the browser by specifying its attributes. It is worth checking out the documentation before starting to use it. Download links: Firefox

13. Bootstrap Responsive Helper

This is a very simple little extension that helps you see quickly if your breakpoints are working correctly and what bootstrap level the current mode is. Of course you’ll only need this extension if you actually work in Bootstrap. The Chrome version is developed by Jonathan Defraiteur, and the Firefox version is developed by Kevin Bon. Download links: Chrome/Chromium, Firefox

14. Try It Yourself HTML5 Editor

If you prefer to keep things simple and just get all your work done from one place, this extension is for you. Rich in features, this context-aware editor works directly in the browser and supports HTML, CSS, and JavaScript. It’s far from perfect, but for a quick and dirty edit without the bother of opening a separate application, it gets the job done. Download links: Firefox

15. X-Ray Goggles

Technically this one isn’t an extension, it’s actually a bookmarklet. But it works so well, we couldn’t leave it off the list. Even though it’s made by Mozilla, it works equally well in Chrome because both browsers are fully standards compliant. To use it, you’ll need to make your bookmarks bar visible. Then visit the download page, which you can reach via the links below, and drag the X-Ray Goggles button onto the bookmarks bar. Then just visit any site, fire up your X-Ray Goggles bookmark, select an element on the page, and you can edit the code for it. Download links: Chrome/Chromium, Firefox

header image courtesy of Monika Pola

The post 15 Best Browser Extensions for Developers (2018) appeared first on Inspired Magazine.

A Window to the Past: Amazing Art Deco Posters by Mads Berg

Original Source: http://feedproxy.google.com/~r/abduzeedo/~3/Gp2Wqaaupcg/window-past-amazing-art-deco-posters-mads-berg

A Window to the Past: Amazing Art Deco Posters by Mads Berg

Amazing Art Deco Posters by Mads Berg

GisMullr
Sep 25, 2018

Mads Berg is a Danish designer well known for his exquisite posters. His singular style is simply stunning. Check out the posters we have here and you will be hooked too. His incredible and bold art deco artworks will certainly take you back in time. Mads posters are elegant, colorful and stylish. The way he uses lines and curves delivers a modern take on the classic poster look. It is a beautiful combination of great illustration, type and shapes. In my opinion his images bring a certain glamour back to advertisement. It is a simple and elegant way of delivering a very clear message. I can see Don Draper – from Mad Men – showing these to his clients. So take your Old Fashioned cocktail, seat back and enjoy.

Mads work was already showcased here twice: back in 2014 and 2013. Since it has been a while and because he has a ton of new and inspiring pieces, we are showcasing his work again. And remember to check his website for more info and artworks.

Based in Copenhagen, Mads Berg is widely known for his modern art deco style and vintage graphics. His main fields of illustration are posters, brand illustrations, key visuals, editorial illustrations, cover art and murals. The illustrations are characterized by a style which translates classic poster art into a modern and timeless look. His pared back environments provide an elegant simplicity that delivers a concise narrative message.

Mads has been working as an illustrator and designer since 2001 and has collaborated with numerous multinational clients. Clients such as Coca Cola, Orangina, San Diego Zoo, Lego, Monocle and Wired. He graduated from the Danish Design School in 2001. Since then, has been working independently as an illustrator. Occasionally working as a lecturer at design schools.

A Window to the Past: Amazing Art Deco Posters by Mads BergA Window to the Past: Amazing Art Deco Posters by Mads BergA Window to the Past: Amazing Art Deco Posters by Mads BergA Window to the Past: Amazing Art Deco Posters by Mads BergA Window to the Past: Amazing Art Deco Posters by Mads BergA Window to the Past: Amazing Art Deco Posters by Mads BergA Window to the Past: Amazing Art Deco Posters by Mads BergA Window to the Past: Amazing Art Deco Posters by Mads BergA Window to the Past: Amazing Art Deco Posters by Mads BergA Window to the Past: Amazing Art Deco Posters by Mads BergA Window to the Past: Amazing Art Deco Posters by Mads BergA Window to the Past: Amazing Art Deco Posters by Mads BergA Window to the Past: Amazing Art Deco Posters by Mads BergA Window to the Past: Amazing Art Deco Posters by Mads BergA Window to the Past: Amazing Art Deco Posters by Mads BergA Window to the Past: Amazing Art Deco Posters by Mads BergA Window to the Past: Amazing Art Deco Posters by Mads Berg
More links:
madsberg.dk
Behance

illustration
posters


10 web skills that pay

Original Source: http://feedproxy.google.com/~r/CreativeBloq/~3/mV-ePLGbsOU/10-web-skills-that-pay

Happy with your income? Yes? Well, jolly good, run along and check out some interesting 404 pages or something.

For the rest of us, of course, the opportunity to earn a bit – or maybe a lot – more is always welcome, and if you're working on the web then there are plenty of things you can do to boost your income. Whether you want to simply make yourself a better prospect for a pay rise or promotion, or if you'd rather pull in some extra cash directly, there are loads of opportunities out there.

We spoke to some experts and figured out the 10 best ways to start bringing in more money. Read on to find out how you could soon be coining it in.

01. JavaScript

This might seem like a glaringly obvious place to start but we're kicking off with JavaScript for a good reason: decent JavaScript developers are in surprisingly short supply. If you can demonstrate an in-depth knowledge of vanilla JavaScript then you're immediately on a firm footing to find well-paying work. If you add some of the more popular frameworks to your armoury then you can start earning some serious money.

James Huckle, head of technology at Mirum UK, suggests that you can get a long way on just React; however if React is all you know it's really going to limit your usefulness to an employer. "Someone who comes in and can only do React isn't a lot of good because if something goes wrong you've got to have someone with the skills to find out where the defect's coming in," he tells us. And that's where fully-fledged JavaScript developers can really make their mark.

12 common JavaScript questions answered

If you set your mind to it, adding JavaScript to your skill set needn't take long. "One of our developers came straight off one of these 12-week boot camps and she's turned out amazing," says Jonathan Bradford from Kota. "There are great courses that you can do for next to nothing and if you get that on your CV then my eyes are going to light up because at the moment I'm dealing with people who only have limited knowledge of HTML, CSS and jQuery."

02. Project management

project management tools

Knowing the best project management tools can be a great help

Sometimes you're going to have to step up if you want to maximise your earning potential and if you want more money and new challenges, a move into project management can give you both. Nowadays it's near-impossible to avoid project-management methodologies and it's about a lot more than simply shipping products on time and on budget – agile methodologies can shape the way a project progresses.

"You definitely need a smart techie in the room able to organise the work, the crossover between the technical build team and the delivery management team," says James Huckle. "It's about understanding process, how creative crosses over into technology and experience of what those overlaps are, understanding how edge cases occur and how mistakes get made."

Top tips for nailing project management

"Companies know they need to shift cultures towards being lean, with small multi-disciplinary teams working at a faster rate," adds Kate Taylor client services director at Zone. "So agile project management is something where we're competing with more people and starting to see a better quality in the market than the last few years."

03. UX design

"UX is definitely hardest to hire in at the moment," says Zone's Kate Taylor. "The market is so buoyant, it's really tough to get people and UX designers can command a high day rate as freelancers."

Which is all well and good if you're a user experience designer, obviously, but even if you're not, the need for good design means that, whatever your job, if you can bring some design sensibilities to the table then you're increasing your value. After all, these days design is everyone's business.

New skills in UX design

"There are a lot of creative thinkers in all of the other disciplines who are experienced in working alongside clients and who know what good looks like," says Taylor. "The whole obsession we're seeing at the moment with just wanting a UX designer is short-sighted. The market's struggling to deliver enough people and a lot of those skills really do exist elsewhere, so you just have to be a lot more open-minded about how you approach those conversations and how you get to a solution."

04. Flexbox & CSS Grid layouts

complete guide to flexbox

Add Flexbox or CSS Grid to your skill set to up your income

The very nature of the web means that new techniques and technologies are evolving all the time. If you're down with the latest cutting-edge tools then you can be sure that your skills will be in demand – and along with that will come decent remuneration.

Right now, the smart money is on flexible layouts and grid-based systems; over the past year they've been fully adopted by the major browsers and the benefits of using them are instantly obvious to anyone who appreciates great-looking responsive web design. So if you're prepared to invest time in figuring out how they work, you'll be adding a vital skill to your CV.

Fashion flexible layouts with CSS Grid

Should you go with Flexbox or CSS Grid Layout? Almost certainly both: Flexbox is built for layouts in a single dimension, while CSS Grid works with two-dimensional layouts and is therefore much better suited to dealing with more complex designs. With both systems under your belt you'll be able to provide clients with beautiful and sophisticated layouts, whatever their requirements may be.

05. WordPress

WordPress

Building WordPress sites can be a lucrative side income

It's easy to overlook WordPress if you're a serious web developer but as a platform it's immensely popular, running 30 per cent of the web from the personal blogs that helped it make its mark, through to heavyweight news and corporate sites. And its benefits for agencies with an eye on the bottom line should be obvious: with an immense library of WordPress themes and plugins available, it's much easier to get a full-featured site up and running fast, as Kota's Jonathan Bradford attests.

40 brilliant WordPress tutorials

"Learning WordPress doubled my salary when I was at an agency and I now own a WordPress agency," he tells us. "I used to approach small businesses and charge just under £1,000-£2,000 for a website with SEO. I could build this from a theme in a weekend."

As Kota has grown, its relationship with WordPress has become more sophisticated, moving from themes to bespoke JavaScript. "The way WordPress is moving forwards now," says Bradford, "that's all going to be using headless JavaScript on the front end and really separating WordPress on the back end."

06. Testing

"Developers don't really see QA as part of their job," says Mirum's James Huckle, and this can be a big problem when it comes to delivering working sites on time. "The definition of 'done' is one of the biggest challenges I have with midweight/junior developers," he continues. "Done is not when you say you've done the feature; done is when you've done it, you've tested it, someone else has tested it and the test has passed."

And it's an awareness of the need for testing that makes you more valuable as an individual. "A good developer should know how to write unit tests in their code, so they can at least test their own code is working as per design," he tells us. "I'd expect developers to be able to write functional tests and I'd expect them to understand that it's their responsibility to work with QA to make sure whatever they develop gets into production in a way that is defined as done."

07. Soft skills

Tech and design skills are all well and good but, like it or not, for a web business to succeed it needs people who can grease the wheels. The skills we're talking about here are generally referred to as 'soft skills' – the ability to communicate with teams, talk to clients or customers and ensure that projects get delivered on time.

"I really hate the name 'soft skills' as it downplays the benefits," says Zone's Kate Taylor. However, even if the name makes it sound a bit fluffy and probably not your problem, the fact is that if you can master the soft skills, you'll become a much more attractive prospect for employers and you'll see many more opportunities to expand your career in different directions.

Kate Taylor continues: "We're seeing a much greater requirement for the soft skills that you'd find in client services for candidates across the board." She points out that from a tech and project management perspective, these disciplines are becoming a lot more client-facing, particularly now that agile practices mean that client teams are being injected into projects. When you find yourself working shoulder-to-shoulder with the people paying the bills, an old-fashioned coder mindset won't get you far; agencies need people who know how to network, can build relationships, read the politics and who are strategically minded enough to spot opportunities and bring them to the agency.

08. Facebook

Facebook offer ads

Facebook ads can offer better money-making opportunities than Google’s

When you're all about the code or the design, demands such as marketing and SEO can feel like a bit of an unwelcome distraction. If you want to earn more money, though, they're a sure-fire way of boosting your income and the best place to take advantage of that right now is Facebook.

For Jonathan Bradford of Kota, SEO and marketing were his route to escape from an agency job and set up his own studio. And while mastering Google's mysterious SEO algorithms is an obvious solution, Kota has found that Facebook ads represent a much better way to make money. He explains how he set up Facebook ads for Brazilian restaurant chain Presto's new outlet: "We put out an offer via Facebook ads that targeted a mile radius around Chelmsford and we got thousands and thousands of downloads from this advert."

Facebook ads are easier to target than Google ads and Facebook's new commitment to transparency is making things even easier. "Soon you'll be able to see competitor ads and you'll be able to see the likes, tags and engagement," says Bradford. "For someone to add that to their skill set if they're working on the digital marketing side, once they've done a few they've got it on their portfolio and they can show you the result."

09. Side projects

Side projects - conferences

If you know stuff, share it in a conference talk

It's all too easy to focus on the day job but if you want a competitive edge in the jobs market, then a strong portfolio of side projects can really help you stand out. "The people with more value are the people with more skills, more crossover and more collaboration," explains James Huckle. Basically, if you have a lot of skills across the board under your belt then you're a lot more useful – and you can command a bigger salary as a result.

Of course, it depends on the side project. Your fledgling web comics might have some social traction but they're probably not going to give you much leverage in your pay negotiations. Rather, think about something like speaking at conferences – whether it's a big-ticket event or a local meetup. If you can do conference talks or even a bit of teaching, this demonstrates that you know your stuff and you have the confidence and communication skills to share your knowledge – a quality that's irresistible to employers.

10. Full-stack development

Finally, the big one. The web industry is awash with specialists but to hold it all together there's always demand for multi-talented full-stack developers.

In theory, if you're a full-stack developer you're at home at the front or back end. Realistically, though, you're more likely to be focused on one and this can make a big difference to how much you'll earn. Back-end work, with its requirements for heavyweight languages and systems that provide foundations for any site, is more valuable to employers, while the slightly less demanding front-end aspects, while still a vital link in the chain, don't attract the same high rates.

Full stack isn't something you drift into; it requires a particular mindset. Kate Ganiukova at Hacker Noon describes the traits as an analytical mind, patience, love for learning, attention to detail, creative vision and discipline, and you'll need all of those to master the full set of skills – and to carry on learning fresh ones.

If that's beyond you, it still pays to apply full-stack thinking in your work. As Jonathan Bradford points out: "The kind of developer we would like is someone who has a core mindset, is clever and, if they have a problem with code, by the next morning they'll have figured it out."

This article was originally published in issue 309 of net, the world's best-selling magazine for web designers and developers. Buy issue 309 here or subscribe here.

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Setting up Your PyMongo Environment

Original Source: https://www.sitepoint.com/setting-up-your-pymongo-environment/

This article was originally published on MongoDB. Thank you for supporting the partners who make SitePoint possible.

In this article, we’ll introduce developers to programming MongoDB using the Python programming language. PyMongo is the name of the client library (in MongoDB speak we refer to it as a “driver”) we use to interact with the MongoDB Server.

To get started we need to install the toolchain used by a typical MongoDB Python developer.

Installing m

First up is m. Hard to find online unless your search for “MongoDB m”, m is a tool to manage and use multiple installations of the MongoDB Server in parallel. It is an invaluable tool if you want to try out the latest and greatest beta version but still continue mainline development on our current stable release.

The easiest way to install m is with npm the Node.js package manager (which it turns out is not just for Node.js).

$ sudo npm install -g m
Password:******
/usr/local/bin/m -> /usr/local/lib/node_modules/m/bin/m
+ m@1.4.1
updated 1 package in 2.361s
$

If you can’t or don’t want to use npm, you can download and install directly from the GitHub repo. See the README there for details.

For today we will use m to install the current stable production version (4.0.2 at the time of writing).

We run the stable command to achieve this.

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Get People Motivated With Your Blog

Original Source: http://feedproxy.google.com/~r/Designrfix/~3/sZXXq1ZIRKQ/get-people-motivated-with-your-blog

There are many different types of blogs. Some are strictly informational, while others aim to create a community of like-minded individuals. Blogs with unique content and writers with personality have a good chance of bringing in a large number of readers. It will help if you have a clear idea of the purpose of your […]

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The Power of Influencers in Your Marketing Campaign

Original Source: http://feedproxy.google.com/~r/1stwebdesigner/~3/l4-ju5iGb78/

Marketers are always looking for innovative ways to broaden their reach and increase conversions. It can be challenging to find the right targeting strategies for the customers you want to attract.

When you’ve worn through all the tricks in your marketing toolbox, try tapping into your influencers for help.

These individuals and independent operations cultivate dedicated followings by providing consistent, relevant content to their audiences. If your business model appeals to one or more niche markets, partnering with an influencer is a great way to skyrocket interest in your brand quickly.

Instant Access to a Wide Audience

When you start a digital marketing campaign, the planning phase should focus on developing profiles of the types of customers you aim to capture. Casting a wide net at a mildly interested audience can succeed at times, but in the early days of a startup, or for companies working in narrowly focused niches, targeted marketing is much more effective.

An influencer who releases content relevant to your niche is a fantastic doorway to thousands or more potential customers. An influencer may be a single person operating a blog or YouTube channel, or it may be an independently operated podcast or talk show channel with several members.

The best influencers take it upon themselves to explore their niches and deliver authentic, original content to their audiences. Having one create content about your brand, products, or services is a fantastic way to attract leads and build your following.

Authenticity is crucial. The influencer should be keen to share your offerings with the audience after recognizing the value of your work. While you reap the benefits of instant access to a potentially vast audience, the influencer can easily produce fresh new content using your brand.

Eventually, the honest feedback influencers provide about your brand builds your credibility and makes their audience more likely to share what you have to offer with others.

Return on Investment

Marketing is a constantly evolving field, and marketing professionals need to continually reassess the efficacy of their budgets. If an element of a marketing campaign isn’t generating enough revenue to justify its operating cost, it may be time for a change. Return on investment (ROI) is crucial, and influencer marketing can offer up to eleven times the ROI of most other digital marketing techniques.

Take the time to research the influencers in your niche before approaching anyone. If you want to generate the most ROI, you must carefully plan your influencer-driven content. Some examples include:

Product reviews. Provide influencers with samples of your products for review. This is incredibly common in the video game industry, where countless YouTube channels devoted to game reviews cumulatively report billions of views per month. Developers can easily get their games in front of millions of potential players at a very low cost. This generates excitement about upcoming and new releases and encourages engagement within the community.
Demonstrations. Invite influencers to use your services or products as demonstration videos or how-to guides. Modern consumers enjoy informative and instructional content, and this builds engagement among viewers, influencers, and your brand.
Giveaways. Consider providing influencers with several free samples of your products they can use in giveaways and contests. These events are easily shareable across social media outside the influencer’s audience, potentially increasing your brand reach even further. The influencer will enjoy the additional recognition and audience growth, as well.
Audience participation. Your influencer may create a hashtag or other trending submission format for the audience to share experiences. User-generated content is incredibly valuable, recyclable, and leads to happy customers. Modern consumers appreciate making connections with brands, not just making solid purchases. By asking for their feedback and using it wisely, you can generate consistently relevant and valuable content. Again, this is another win-win for you and the influencer.

While some influencer relationships may grow out of mutual benefit, you need to compensate your influencers in some way. You can pay them for their time, but it’s important to consider modern consumers’ attitudes toward sponsored content. Label directly sponsored content appropriately to avoid questions about your content’s credibility – bear in mind that many audience members will doubt the influencer’s sincerity if they know you paid for the content.

An alternative could be to offer influencers a commission based on the sales they bring you, but there are other options, as well.

Product-based companies should consider giving influencers free or discounted products, especially for giveaways. You should be confident in your products, so ask the influencer to do honest reviews about them. You may not always get perfect marks, but consumers appreciate honesty and transparency.

Your influencer can enjoy the free or discounted products, and the audience will appreciate a steady stream of honest content.

Finally, you can cross-promote. Influencers want to build their reach as much as you do – their livelihood depends on maintaining an audience. Give your influencers shout-outs or recommend their channels to your own audience.

Additionally, you may already have quite a bit of social media reach, yourself, so sharing the influencer’s content through your own network will likely benefit you both.

Finding the Right Influencer

Once you decide how to proceed with your influencer-driven content campaign, it’s time to choose the right channels. Start by defining the context of your content – what type of audience is going to want to know about you? You need an influencer whose tone works for your brand image, as well.

There are many humorous YouTube channels with millions of followers, but some companies don’t work on certain channels. Find influencers who cater to your ideal customers and tailor your content accordingly.

Influencers with millions of followers likely receive countless sponsorship and content creation requests, so you may want to start with a few smaller outlets before moving on to influencers with larger audiences. For example, there are countless video game “let’s play” channels on YouTube.

A few have millions of subscribers, but there are also dozens with thousands of dedicated fans. In many cases, consumers will follow several channels in a niche, so gaining traction in one can easily spread to others organically.

Eventually, the larger influencers will take notice, and gaining access to their larger audience numbers should be much easier for you.

Let Audiences Opt in to Your Brand

One of the most valuable aspects of influencer marketing is that audiences choose their influencers. They opt in to what influencers have to offer, so the interest is already present. If you can establish value to the influencer, you’ll build recognition and credibility quickly among the audience. Loyal audiences will want to hear what influencers have to say about your brand.

The relationships you cultivate with influencers can pay off dramatically. You may even develop long-term brand advocacy relationships that benefit your influencers as much as you for years to come. Thoughtful planning, stellar content, and painstaking research into the influencers in your market will help your influencer-driven content flourish, and cultivate your brand recognition faster than most other digital marketing techniques.

However, it’s important to remember the other elements of your marketing campaign when working on your influencer-driven content. Marketing trends change without warning, and you should always look for new ways to provide potential customers with your content.

As your influencer campaign grows, always be on the lookout for new ways to leverage your access to this new, wider audience through other marketing efforts, like your social media presence and email lists.

Once you build a strong bond with an influencer, you’ll grow to share audience members, and may even introduce one another to new prospects and leads. In time, you and your influencers will forge new business relationships and build even more resonance and credibility among potential consumers.

Encourage transparency, authenticity, and quality in your influencer-driven marketing campaign, and you’ll quickly understand why influencer marketing is so powerful.