Telgea's New Branding: Connecting Continents with a Unified Visual Identity

Original Source: https://abduzeedo.com/telgeas-new-branding-connecting-continents-unified-visual-identity

Telgea’s New Branding: Connecting Continents with a Unified Visual Identity

abduzeedo
02/17 — 2025

Explore Telgea’s new branding and visual identity, designed by Signifly, which uses a minimalist sphere to symbolize a unified telecommunications ecosystem.  

Telecommunications company Telgea recently unveiled a new branding and visual identity, created by design studio Signifly. The new identity is built around the concept of connection, drawing inspiration from the ancient supercontinent Pangea. This is reflected in the name Telgea, a fusion of “Pangea” and “telecom,” and the minimalist sphere logo, known as “The Dot.”  

The Dot serves as a visual metaphor for Telgea’s mission to simplify telecommunications for businesses worldwide. It represents the convergence of continents into a single, unified telecommunications ecosystem. This minimalist yet powerful symbol is versatile and adaptable, making it ideal for a modern digital brand.  

Data Visualization: Making Complex Data Intuitive

Beyond its role as the logo, The Dot is also a key element in Telgea’s data visualization system. It is integrated across various UI components and marketing materials, transforming complex telecom data into an intuitive and engaging format. This approach allows Telgea to present data clearly and concisely without sacrificing clarity.  

Balancing Corporate and Playful

Telgea’s new identity strikes a balance between corporate and playful. The primary system, with its clean lines, minimalist logo, and straightforward typeface, conveys a professional and credible image. However, moments of creativity shine through in the use of vibrant colors and a secondary set of playful icons. These elements add personality to 404 pages, onboarding flows, and team merchandise, helping Telgea stand out from traditional telcos while maintaining a business-first image.  

A Global Brand for a Connected World

Telgea’s new branding and visual identity effectively communicate the company’s mission to connect businesses across the globe. The Dot, as a symbol of convergence, embodies the idea of a unified telecommunications ecosystem. By integrating this symbol into its data visualization system, Telgea makes complex information accessible and engaging. This thoughtful and well-executed branding strategy positions Telgea as a leader in the telecommunications industry.  

See the full Telgea branding and visual identity by Signifly here: signifly.com/work/telgea

Branding and visual identity artifacts