Reebok #BeMoreHuman Hand-Drawn Typeface

Original Source: http://feedproxy.google.com/~r/abduzeedo/~3/aOqzjIUhN1A/reebok-bemorehuman-hand-drawn-typeface

AoiroStudio
Nov 09, 2018

I was surfing on Behance for an inspiration related to fonts for ABDZ. I stumbled across the work of Simon Stratford who is a designer based in London, UK. He published a project for Reebok #BeMoreHuman Typeface fully hand-drawed. It’s just a beautiful and yet powerful campaign featuring popular celebrities like Gal Gadot (Wonder Woman, Danai Gurira (from Black Panther) and more. I would totally advise you to check out the videos as well, it’s great to see Simon’s work animated and represented by strong women.

Reebok #BeMoreHuman—Working with Venables Bell + Partners I created a hand-drawn typeface that could be adapted by other designers to form distinctive lettering work for their new Reebok #BeMoreHuman campaign. I only created the typeface with many alternatives Venables Bell + Partners created the photography, layouts, lettering and other adaptations.

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Reebok #BeMoreHuman Hand-Drawn Typeface
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Gal Gadot