Futurism inspired packaging design for Bella Ciao Craft Beer

Original Source: https://abduzeedo.com/futurism-inspired-packaging-design-bella-ciao-craft-beer

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Marçal Prats shared a packaging design for Bella Ciao, a lager craft beer that pays homage to the famous libertarian anthem, a call for universal struggle against all political and social oppression.

The main purpose of the design is to express the power of the protest, using a strong combination with a striking contrast between the colors red, black, and white. In addition, the style depicts the vibrant, expressive, and even lo-fi quality finishes of the underground political print materials of the 1970s.

The design evokes the Italian origin of the song, using images taken from pamphlets of social protests in Rome during the 1970s, while the ground-breaking Futurism work by the Italian artist Fortunato Depero inspires the logotype and typefaces.

Inspiration – Italian Futurism & 1970’s Social Demonstrations

alcoholic beer beer label beverages branding craft FUTURISM Italy Packaging Logo Design