From Dorset with Color: The Happy Design of Sea Sisters

Original Source: https://abduzeedo.com/dorset-color-happy-design-sea-sisters

From Dorset with Color: The Happy Design of Sea Sisters

ibby
09/02 — 2025

Discover Sea Sisters, the British brand reimagining canned seafood with bold colors, playful typography, and packaging that turns the everyday into inspiration.

We first discovered Sea Sisters while flipping through Monocle’s latest Entrepreneurs issue, and the brand’s story and visual language instantly caught our eye. What began in West Dorset in 2020 as a lockdown experiment has grown into one of the UK’s most design-forward canneries. Founders Charlotte and chef Angus, frustrated by the lack of canned British fish on shelves, decided to do it themselves, celebrating local catch through bold design and thoughtful craft.

Packaging That Speaks

Vivid, tactile wrappers: Every tin wears a bold, full-color cap, ocean blues, leafy greens, and coral hues, that feel more like art than packaging. A wave-patterned border evokes the sea, while the matte finish adds a tactile, artisanal presence.
 
Human-centric logo: Two fisher figures in bright hoods stand against a stylized sail, an image that feels timeless and personal, connecting the product back to coastal heritage.
 
Type with character: The rounded, retro “Sea Sisters” lettering carries warmth and confidence, nostalgic yet unmistakably modern on the shelf.
 
Eco-conscious design: With recyclable wrappers and a minimized use of plastic, the packaging reflects the same sustainability ethos guiding their sourcing and production.
 

Telling the Story Through Design

Sea Sisters’ packaging is more than visual decoration, it’s storytelling at a glance. It brings heritage, craft, and playfulness together, transforming a humble tin into something you want to display as much as devour. It’s a reminder that design has the power to elevate the everyday and spark inspiration in places like a tin of Cornish hake or Norfolk mussels. Learn more about the brand at https://www.seasisters.co.uk/.