Charming and Minimalist Branding and Visual Identity for Blend

Original Source: https://abduzeedo.com/charming-and-minimalist-branding-and-visual-identity-blend

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Charlotte Slegers has delivered a truly enchanting and minimalist branding project for Blend Coffee Shop, showcasing her impeccable design skills. The project exudes a sense of charm and elegance through the clever use of script typography, creating a unique visual identity that captures the essence of the coffee shop.

The script typography chosen by Slegers adds a touch of sophistication and a personal, handwritten feel to the brand. The flowing curves and delicate lines of the script create a harmonious and inviting aesthetic, reflecting the warm and welcoming atmosphere of Blend Coffee Shop. The typography serves as the focal point of the branding, captivating attention and leaving a lasting impression.

To add contrast and visual interest, Slegers incorporates cute graphics into the branding. These playful elements complement the script typography and inject a sense of whimsy into the overall design. The combination of elegant script and charming graphics strikes the perfect balance, creating a visually appealing and memorable brand identity.

In addition to the captivating branding elements, Slegers extends her design expertise to the packaging of Blend Coffee Shop’s milk bottles. Here, she opts for a minimalist approach, focusing solely on the word “blend” rendered in the script typography. This choice adds a touch of elegance to the packaging, ensuring a cohesive and refined visual experience across all touchpoints. The simplicity of the design allows the quality of the product to shine through while maintaining a consistent brand aesthetic.

Charlotte Slegers’ branding work for Blend Coffee Shop is a testament to her ability to create captivating and elegant designs. The script typography, combined with cute graphics and minimalist packaging design, forms a cohesive visual identity that perfectly represents the coffee shop’s charm and style. This branding project showcases Slegers’ talent for blending elegance, minimalism, and playfulness, resulting in a brand that is sure to stand out in the competitive coffee industry.

Branding, packaging design and visual identity

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