Apple Pencil 3 could offer unprecedented control for creatives
Original Source: https://www.creativebloq.com/news/apple-pencil-3-squeeze
We can’t wait to give the new iPad stylus a squeeze.
Original Source: https://www.creativebloq.com/news/apple-pencil-3-squeeze
We can’t wait to give the new iPad stylus a squeeze.
Original Source: https://ecommerce-platforms.com/articles/ikas-review
Although finding a suitable ecommerce platform for your business is essential, it can also be time-consuming. There are so many popular solutions out there – Shopify, Bigcommerce, and Wix, to name a few!
However, there are also emerging platforms worth considering for their unique offers, and this review does precisely that.
We’re zoning in on one such ecommerce solution designed to suit businesses of all sizes: ikas.
In this ikas review, I’ll discuss the features, pros, cons, and prices of this platform and then provide a step-by-step guide for using it.
That’s a ton of information to get through, so let’s make a start on this ikas review!
ikas Review: My Bottom Line Upfront
If you haven’t got time to read through my entire ikas review, here’s a quick summary:
ikas is an ecommerce platform suitable for all business sizes, but it places particular emphasis on small and medium-sized businesses and solopreneurs.
Users can create online stores within minutes without any technical knowledge or expertise with ikas. You can sell physical and digital products on your ikas store and manage omnichannel selling on various marketplaces, including Amazon (all from the convenience of a single dashboard).
It’s worth noting that your marketplace inventory automatically updates when you make a sale on your ecommerce website.
ikas offers a free 7-day trial and three price plans after that. Each plan includes a generous number of features, including free customer support, 16 contemporary website themes, an SSL certificate, unlimited product uploads, site traffic, and web space.
Themes are customizable and can be modified using the ikas drag-and-drop theme editor. ikas also offers a range of marketing and automation features on each price plan.
Abandoned cart reminders and marketing promotions (e.g., 3 for the price of 2) are available on all plans.
What is ikas?
Founded in 2017, ikas has offices in Berlin and Aalen, Germany, as well as Istanbul and Ankara, Turkey. It’s primarily aimed at European and Turkish eCommerce entrepreneurs and companies, and at the time of writing, 6,000 businesses use it to fuel their websites.
Its website has testimonials from some of its prominent customers, including OzNatur ,LSTNR clothing, and Hofkueche.
ikas’s site tells us that you can “easily build your eCommerce website in three straightforward steps” and boost sales using its marketing automation features. We’ll explore this in more detail below.
Every aspect of your e-commerce site is managed from a single dashboard, and you don’t need any technical knowledge to use the platform.
Selling products from your ikas e-commerce store is seamless, and omnichannel selling is just as easy – this includes physical stores and online marketplaces such as Amazon and Zalando.
You can sell physical and digital products using ikas, and it’s also worth highlighting that ikas is powered by AWS servers across Europe.
Each price plan includes a free SSL certificate, PCI-secure payments, and unlimited product, traffic, and web space.
ikas Features
Now we’ve covered the basics, let’s turn our attention to ikas’s core features:
Website Themes: There are 16 image-led, contemporary, and attractively designed themes to choose from.
One-Page Checkout: Each ikas theme offers a one-page checkout, i.e., customers can complete purchases from the convenience of one page. This includes adding their name, address, shipping method, and payment.
Theme Editor: You can customize these themes using ikas’s drag-and-drop template editor. More specifically, you can edit images, text, videos, and other content to suit your brand. You can also SEO-optimize themes (i.e., add meta tags, titles, and descriptions).
ikas App Store: Accessible via your ikas dashboard, Integrations are split into the following categories:
Fulfillment and Logistics: integrates with SendCloud
Accounting: integrates with Zero and PDF Invoices
Marketplace: integrates with Printful
International Commerce: ikas integrates with UPS, OPLOG, Navlungo, and Sendcloud. This lets you provide customers with localized product prices, website translation, and currencies. You can also offer shoppers the following payment options: Stripe, PayPal, and Klarna.
Digital Marketing Integrations: With just a few clicks, you can integrate your ikas store with Google Analytics 4, Google Tag Manager, and Universal Analytics. You can also add your TikTok Pixel and Facebook Pixels to your store. Plus, you have access to conversion APIs.
Dashboard: From the convenience of your dashboard, you can manage all your Amazon and Zalando orders, as well as your eCommerce website and physical stores. Every sale you make is automatically logged on the dashboard. So, if you make a sale via your ikas eCommerce site, your Amazon and Zalando inventory is automatically updated.
Reports: From your dashboard, you can create 36 different reports, including conversion reports over various periods, products frequently bought together, best-selling product categories, and more.
Unlimited Product Uploads: You can upload and sell as many products as you want. Simply add products via your dashboard and import products via a CSV or XLSX file. You can add products as a single product upload or as variant products (i.e., multiple products with different attributes such as color and size).
Marketing and Automation: The cart reminder feature automatically generates targeted SMS and email campaigns if customers abandon their carts. These campaigns can include discount codes and encourage shoppers to return to their carts to complete their purchases. There are also ikas’s cross-selling and up-selling options, which allow you to offer discounted and non-discounted products on your checkout page.
Advanced Product Search: Among other search settings, you can create filters to help customers find products easily on your online store. You can also set keywords for products you wish to highlight when customers search.
Wish Lists: You can allow customers to create wish lists of products for future browsing and possible purchase.
SEO Optimization via Meta Title and Description Length Checker: See if your meta tags, meta product titles, and meta descriptions are the ideal length (50 to 60 characters for a tag and 120-158 for a description). Simply type in your proposed meta title and description, and the tool will show it in red if it’s too short and green if it’s an acceptable length. You can also see what your meta titles and descriptions look like on Google Desktop View and Google Mobile View.
Unlimited Site Traffic: ikas doesn’t impose bandwidth restrictions, allowing you to drive as much traffic as you want to your site (including on busy eCommerce holidays such as Black Friday and Cyber Monday).
Unlimited Web Space: There aren’t any limitations on the number or size of the website files you can store on ikas’s data centers.
ikas Pricing
Aside from its free seven-day trial, ikas offers three pricing plans. All prices are in euros, including VAT, and can be paid using Stripe or PayPal:
Starter: €25/mo paid annually or €35/mo month-to-month
Hero: €69/mo paid annually or €99/mo month-to-month (this is the most popular plan)
All-in-One: €199/mo paid annually or €299/mo month-to-month
All plans offer the following:
A “lightning-fast” e-commerce storefront
Free customer support
FreeSSL certificate
SEO optimization
Sales reports
Unlimited product uploads/sales, site visitors, and web space
16 website themes to choose from
One-page checkouts
Cart reminder campaigns
Wish lists
Product reviews
Access to digital marketing and online marketplace integrations
Returns management
You can sell physical and digital products worldwide
You can set shipping zones based on postcodes
Sell and manage in-store products
You can create pricing and shipping offers
Access to inventory management
However, the following features are per plan:
Starter Plan
Access all the above and:
5 employee accounts
3 stock locations (stores and warehouses)
Hero Plan
All the above and:
10 employee accounts
Several online shops
Send automated abandoned cart reminders (these can include discount codes) via email, SMS, and Whatsapp messages (Whatsapp is optional)
Product reviews – (customers can include photos)
Optional cross-selling and upselling features
Social login (customers can log into your website with their Google and Facebook accounts)
You can offer customizable products (i.e., customers can customize these products with their brand’s texts and graphics)
Extended campaign management
You can offer customers the option to ‘Click and collect.’
You can offer local delivery from your store during opening hours.
Amongst other things, you can send SMS notifications to customers about their order status.
Manage up to six stock locations (your warehouses and stores)
All-in-One Plan
You benefit from all of the above features, plus:
15 employee accounts
AI-fuelled product recommendations
Cart reminders via WhatsApp
10 stock locations
Advanced cross-selling and upselling
Extended product reviews
Advanced product search
Extended sales reports
Multicurrency online stores
B2B functions and tools
Lastly, ikas Premium is also an option. Prices aren’t available for this plan; instead, you have to complete a form with your details, and the ikas team will call you to negotiate a custom plan.
It offers everything in the ‘All-in-One’ plan, a dedicated Customer Account Manager, and the following perks:
Search result options: Create custom listing arrangements for search results according to your preferences.
Product bundles: Use AI to recommend product bundles that generate a higher purchase value
Advanced cross-selling: Suggest additional products to customers who have already completed a purchase
Advanced reports: Generate advanced conversion and inventory reports using more than 30 data points, including traffic sources, orders, addresses, sales channels, campaigns, and more.
Advanced integrations: These are available via the ikas App Store. Advanced integrations include Etsy, MailChimp, and Klaviyo.
ikas Pros and Cons
No ikas review would be complete without a quick pro-cons list:
Pros 👍
Cons 👎
Pros 👍
You can sell physical and digital products and, on some plans, in-store products.
You get lots of features for your money, even on the Starter plan
There are no limits to how many products you can sell
Omnichannel selling is easy
ikas’s templates (albeit a small list) are customizable, code-free, and attractive.
There’s a 7-day free trial.
You benefit from unlimited web space and website traffic.
Cons 👎
ikas’s website is light on information and self-help resources.
There’s a bit of a learning curve
Reviews and Support
As previously stated, ikas offers free support across all its plans, accessible via phone, and email. In addition, ikas users receive a free one-hour onboarding session with a member of the ikas customer care team.
However, self-help resources are almost non-existent; no video tutorials or guides exist. That said, there’s a blog with posts organized into categories, including Digital Commerce, E-Commerce, Entrepreneurship, and Social Media.
Plus, each feature page offers an FAQ section, which helps address common questions.
As for user reviews, I headed to a range of review platforms to see what people are saying about ikas:
G2 reviewers give ikas an overall rating of 4.4 out of five stars. Users praise that there aren’t any hidden fees, ikas’s speed, and its multilingual capabilities.
However, reviewers were less optimistic about the limited number of integrations and ikas’s prices.
Elsewhere, Capterra users give ikas a resounding 4.8 stars out of 5, liking its 365 days, 8am-10pm customer support, ease of use, and ikas’s wide range of features.
The negatives primarily revolve around the limited choice of templates and “lack of website management customization.”
Half Time Summary
Ding-ding! We’re halfway through my ikas review.
To summarize, ikas is a good contender for anyone looking for an alternative eCommerce platform to some of the bigger players like Shopify, WooCommerce, and Wix.
Its lowest-paid plan offers a good range of features and a seven-day free trial.
That said, template options and integrations are limited. Also, as there’s a lack of self-help resources, newbies may find ikas’s learning curve steeper than competing platforms like Wix or Shopify.
However, although ikas’s templates lack in number, the 16 available are attractive, code-free, and easily customizable, allowing you to create a beautiful storefront.
In addition, its dashboard is relatively easy to navigate, and I like that you can manage your eCommerce store, marketplace, and in-person sales in one place.
ikas User Guide
Moving on to the second half of my ikas review. I decided to try ikas to see if its assertion that you can set up “your very own online store” in “just three simple steps” was accurate.
These three steps are as follows:
Design your eCommerce website
Upload products to your website
Complete your eCommerce website
Obviously, you need to perform several additional actions within each step, not least setting up an account first!
ikas’s pricing page also states, “Setting up an ikas shop usually takes 1 to 3 days. The required duration depends on the number of products and the selected package.”
With that in mind, let’s take a look:
Setting up an Account
This part was easy. From ikas’s home page, click the “Start Free Trial” button and type in your:
First name
Last name
Store name
Email address
Phone number
Create a password
After which, click the purple “Create My Trial Store” button. ikas then asks a few more supplementary questions about the type of store you want to create (but you can skip these for now).
Then it’s straight to the ikas dashboard (as pictured below):
The left-side menu allows you to access all aspects of setting up and managing your store. Alternatively, you can click the purple store icon at the bottom of the left-side menu just above the “settings” icon.
Now, you need to complete the remaining four steps pictured above (the last being – make a sale!). So, with that said, let’s explore how to do that:
Add First Product/Import
Click the “Import” button on your dashboard. You’re then taken to a page where you can import products via CSV and XLSX files.
Alternatively, you can add products by clicking the “Add a Product button.” This populates two options: ‘Simple Product’ (i.e., you can add a product as a single item) or ‘Variant Product’ (i.e., you can add multiple products with different attributes, such as size and color).
In each instance, you’re taken to a page where you can add the necessary product information, including product title and type, price, image and/or video, description, SEO, and more.
Once done, you can move on to the next step.
Choose Your Theme and Edit Your Website
From your dashboard’s homepage, select the “Choose Your Theme and Edit” bar.
You’ll be taken to a theme customization page. Here, ikas shows a theme that might suit your store. If you don’t like it, click the “Add Theme” button to see the complete list of themes ikas offers.
Select a theme you like. You’ll then be asked to give the theme a name. Click “save,” and the theme will be installed and saved on your dashboard, from which you can start customizing it.
From the dashboard, click the “Customize the Theme” button.
You’re then taken to the editor. From the left-side toolbar, you can select various customization options, including editing the following:
Add text
Footers
Headers
Product slider
Email address
Banner
…And more.
You’ll also see an SEO button at the top right of the left-side menu. Click that to add SEO titles and descriptions. With each action you perform, remember to click the purple “Save” button in the top left-hand corner.
Once you’ve edited your themes and are happy with them, you can return to your dashboard homepage.
To access your themes at any time, click on your store icon in the left-hand menu of your dashboard and then click on “My Themes”.
Configure Payment Settings
Click the “Configure Payment Settings” bar from your dashboard’s homepage.
Then, click the “Add Payment Method” button.
You can then add the payment methods you wish to offer customers. You can choose from the following:
PayPal
Stripe
Payment on delivery (cash)
Pay on delivery (credit card)
EFT
Mollie
United Payment TR
Payriff AZ
Paratika TR
Sipay TR
Klarna
Apcopay MALTA
Param
Please update the image, wedon’t have adyen anymore
In each instance, click on the payment method(s) you plan to offer. You’re then taken to a page to connect your account with your preferred payment gateway with your ikas account (as illustrated in the screenshot below). In this instance, we selected Stripe:
Other Settings Worth Noting
In addition to the core steps listed above, you’ll likely need to do a few other things to get your store up and running.
Although these steps aren’t included in ikas’s quick guide on your dashboard’s homepage, you’ll still likely need to complete the following:
Customer Settings
From your dashboard’s homepage, select the “Choose Your Theme and Edit” bar.
From the left-side menu, click “Customer Settings.”
From here, you can edit your checkout page settings. For example, you can specify what customers have to fill out on your checkout page and make specific fields mandatory, such as inputting a contact mobile number or their postcode.
On this page, you can also offer customers the choice to:
Have their order gift packaged
Add a coupon code
Checkout as a guest
Accept your terms and conditions
Set up Shipping Settings
Again, select the “Choose Your Theme and Edit” bar from your dashboard’s homepage.
From the left-side menu, click “Shipping Settings.” Here, you can add your stock locations. You can also customize your “Shipping Rules”. This includes:
Which countries you will ship from
Which delivery methods you’ll offer (either standard shipping or fast delivery
Shipping rules (For example, automatically offering free delivery after a customer spends over a set amount. Or setting paid delivery if the customer spends less than the limit you’ve set)
Once you’ve created your shipping rules, they’re visible on the main shipping page of your dashboard.
You can also manage customer returns by configuring your “Return Settings”. Click “Edit Refund Settings” to create rules for accepting returns.
Automations
Again, select the “Choose Your Theme and Edit” bar from your dashboard’s homepage.
From the left-side menu, click on “Automations.” From here, you can set up your:
Abandoned cart settings: To re-engage with shoppers via email when they leave their checkout before completing the payment/
Back-in-stock alerts: Notify customers by email when their desired product is back in stock.
Product reviews: Email customers post-purchase to ask them to evaluate your products
Money transfer reminders: Email customers to remind them to settle their unpaid orders
Notifications
You guessed it: from your dashboard’s homepage, select the “Choose Your Theme and Edit” bar.
Then, from the left-side menu, select “Notifications.”
From here, you can customize all your email settings and notifications:
Starting with Email Settings:
Click on “Edit Email Settings,” there, you can add the email addresses to which order and return requests are sent. You can also select your language preference (English, Turkish, or German).
Click “Save” once done.
Returning to the “Notifications” page (illustrated above), you can customize emails with your own branding and content when sending customers notifications relating to:
Orders
Shipment
Refunds
Customers
Automations
(Within each of the above categories, you’ll see a list of all the various emails you can send to customers)
For example, under orders, there are ten different types of emails you can customize and send to customers, including:
Order canceled
Order created
Order delivered
Payment approved
…And so on.
With Shipping notifications, there are three email drafts you can customize:
Order ready for shipment
Order fulfilled
Order tracking information
With refund notifications, there are four email drafts you can customize:
Order refunded
Order refund request
Order refund request approved
Order refund request rejected
With customer notifications, there are two email drafts you can customize:
Reset password
The customer’s welcome message when they create an account
With automations, there are four email drafts you can customize:
Abandoned checkout
Customer review
Product back in stock reminder
Money transfer reminder
All you need to do is click on the edit icon for the email type you’re interested in. You’ll be taken to the customization page for that email.
From here, you can customize the emails, as shown in the example below:
Once you’ve finished customizing your email, click the purple “Save” button at the top right corner of the screen.
Manage Settings
From your dashboard’s homepage, click the “Settings” icon at the bottom of the left-hand menu.
This takes you to what’s essentially your store’s back office. From this page, you can edit the following:
Merchant Settings: You can edit settings your store’s settings, including your address, preferred currency, and time zone, and define order number and currency formatting rules.
Stock Locations: You can define multiple stock locations. Your price plan, however, limits you to the number of locations it allows.
Tax Settings: You can define country-based tax rates and specify whether product pages include or exclude taxes.
Filters and Search: Among other settings, customize the filters customers see on your online store’s search function.
Staff Members: When you add new staff members to your store, you can assign different permissions to these accounts.
Store Activity History: View and filter the actions performed by staff members or applications.
Shipping Template: Customize your shipping label’s information and paper size.
Languages and Translations: You can add a new language to your store and perform bulk or individual translations for said language.
Customer Attributes: Customize the fields used in your registration form to gather more customer information.
Email Domain Settings: Use your own domain to increase email deliverability.
Store Transfer Settings: Import your customers and products from other platforms like Wix.
Managing Orders
All order management can be done from the left-side toolbar on your dashboard’s homepage. Just click “Orders.”
From here, you can submit orders, collect payments, and check the status of your orders.
Under the “Orders” tab, you’ll see a sub-menu listing the following options:
Drafts
Abandoned Cart
Tags: Create order tags to help you manage orders; for example, mark orders as urgent
Managing Customers
From the left-sidebar on your dashboard’s homepage, click “Customers.”
Here, you can manage all of your customers’ information, including their name, address, email contact details, phone number, and order history. Customers will automatically appear here when they have ordered from your store.
You can also add customers by either clicking:
Import: (Add customers via a CSV or XLSX file)
Add New Customer: (Manually add the aforementioned customer details for individual customers).
In addition, you can add and manage customer groups. These are great for targeting specific customers with tailored marketing campaigns, sending bulk emails, and running more granular reports:
Under the “Customers” tab on the left-side menu, click “Customer Groups.”
Click on the purple “Add Customer Group” button. You can then perform one of two actions:
Manually add customers to a group.
Create a dynamic customer group by automatically grouping customers who meet specific criteria (e.g., their preferred language, their spending limit, and so on).
Blog
Last but not least, you can also add a blog to your eCommerce store.
From your dashboard’s homepage, select the “Choose Your Theme and Edit” bar.
Click the “Blog” button at the bottom of the left-side bar.
Select the purple “New Blog post” button. From here, you’re taken to a page where you can add your post’s content and your:
Blog title
A short description of the blog post
Image
Author name
Category
Tag
Language
SEO titles and descriptions
Once done, click “Save.”
Extensions
To add the extensions mentioned above (Google Analytics et al.), click “Extensions” in the left-side menu of your dashboard. You can add any or all of the extensions to your store.
Install Apps and Sales Channels
From the left side toolbar of your dashboard’s homepage, click “App Store.” You’ll see the apps we referred to earlier that ikas integrates with. Each has an “install” button.
Alternatively, to integrate with other sales channels, return to the left toolbar of your dashboard’s homepage and click on the + next to “Sales Channels.” You can then add the following:
POS (point of sale) for your physical store
B2B Wholesale (Online) Store: Set unique prices for customers or customer groups and allow only authorized users to see your products or prices.
ikas Review: My Final Thoughts
That brings us to the end of my ikas review! Hopefully, my ikas review has provided plenty of food for thought about ikasIkas’s offerings, prices, features, and, importantly, how it works.
Although ikasIkas is less well-known, it offers subscribers many features, even on its cheapest plan.
In addition, the dashboard is easy to navigate, and ikas’s themes are attractive and straightforward to customize with no coding experience needed.
The users generally praise the platform on review sites, and it’s certainly positive that there are no hidden fees.
So, can you really set up your own online ikas store in “just three simple steps?” In theory, yes.
But in practice, as our guide has just demonstrated, you’ll likely have to go through several more hoops to get up and running.
Where it falls is its lack of information, particularly since there are no instructions or videos that walk you through your store setup, which may be a deal breaker for newbies.
On the other hand, you do get a one-to-one hour-long onboarding session when you sign up.
As with all our reviews, I recommend using the 7-day free trial before committing your hard-earned cash. This is the best way to see whether this platform is right for your business.
Are you considering joining the 6,000+ businesses already using ikas? Let us know what you think in the comments below!
The post ikas Review and Step-by-Step Tutorial for 2024 appeared first on Ecommerce Platforms.
Original Source: https://abduzeedo.com/enhancing-branding-film-design-deep-dive
Enhancing Branding in Film: A Design Deep Dive
abduzeedo0331—24
Explore how Monga, Caldo Gráfico, and Clint Studio crafted a unique branding and visual identity for a Kyiv-based filmmaking company, blending retro aesthetics with modern professionalism.
In the world of visual storytelling, the essence of a brand plays a pivotal role in how narratives are crafted and perceived. Monga Design, Caldo Gráfico, and Clint Studio recently embarked on an ambitious project to develop a branding and visual identity for a Kyiv-based filmmaking company, Control Freak. Known for their visually captivating music videos and commercials, Control Freak sought to embody the essence of their brand – a deep commitment to each project and a passion for the transformative power of storytelling.
The collaboration resulted in a brand that resonates with authenticity and proximity, qualities that are increasingly sought after in today’s digital age. By choosing a color palette of worn grays complemented with rich textures, the designers paid tribute to the tangible, handcrafted feel of the retro era. This choice reflects Control Freak’s preference for shooting on film, embracing the unique quality and warmth that it brings to their productions.
Fonts were selected for their simplicity and objectivity, ensuring that the brand remains etched in the minds of its audience. The versatility of the graphic elements, drawing inspiration from retro logos and stamps, offers a range of logo versions. This not only reflects professionalism but also adds a bold, sassy edge to the brand’s visual identity.
At its core, the Control Freak project is a testament to the resilience and hope of a generation amidst challenging times. The designers aimed to transcend borders, highlighting Ukrainian artistry and filmmaking on a global stage. The nuanced approach in blending retro charm with contemporary professionalism serves as a beacon for storytelling, art, and commitment to converge.
This project showcases the importance of a well-thought-out visual identity in the filmmaking industry, proving that a brand can be both a reflection of its creators and a bridge to its audience. Through this collaboration, Monga Design, Caldo Gráfico, and Clint Studio have set a new benchmark for branding in visual storytelling, offering valuable insights for brands aiming to enhance their presence in the creative industry.
By focusing on the design aspects of this project, it becomes evident that branding and visual identity are not just about aesthetics; they are about creating a connection, telling a story, and making a mark in the hearts and minds of the audience. Control Freak’s new brand identity does just that, ensuring that their visual narratives are not only seen but felt and remembered.
Video case
Branding and visual identity artifacts
Credits
Visual identity: Monga Design → Mariana Cordeiro, Mateus Yuzo and Michel Refatti
Naming: Caldo Gráfico → Jade Monteiro and Luiz Felipe Murara
Motion: Clint Studio → Gustavo Brazzalle, Lucas José Galego e Luciano Burger
For more information make sure to check out controlfreak.monga.design and follow them on Instagram via Monga Design, Caldo Gráfico and Clint Studio.
Original Source: https://www.creativebloq.com/advice/how-much-to-build-a-website
Setting up a website for your business? We take a no-nonsense look at what you can expect to pay to build a website.
Original Source: https://smashingmagazine.com/2024/03/the-future-of-user-research/
This article is a sponsored by Maze
How do product teams conduct user research today? How do they leverage user insights to make confident decisions and drive business growth? And what role does AI play? To learn more about the current state of user research and uncover the trends that will shape the user research landscape in 2024 and beyond, Maze surveyed over 1,200 product professionals between December 2023 and January 2024.
The Future of User Research Report summarized the data into three key trends that provide precious insights into an industry undergoing significant changes. Let’s take a closer look at the main findings from the report.
Trend 1: The Demand For User Research Is Growing
62% of respondents who took the Future of User Research survey said the demand for user research has increased in the past 12 months. Industry trends like continuous product discovery and research democratization could be contributing to this growth, along with recent layoffs and reorganizations in the tech industry.
Emma Craig, Head of UX Research at Miro, sees one reason for this increase in the uncertain times we’re living in. Under pressure to beat the competition, she sensed a “shift towards more risk-averse attitudes, where organizations feel they need to ‘get it right’ the first time.” By conducting user research, organizations can mitigate risk and clarify the strategy of their business or product.
Research Is About Learning
As the Future of User Research report found out, organizations are leveraging research to make decisions across the entire product development lifecycle. The main consumers of research are design (86%) and product (83%) teams, but it’s also marketing, executive teams, engineering, data, customer support, and sales who rely on the results from user research to inform their decision-making.
As Roberta Dombrowski, Research Partner at Maze, points out:
“At its core, research is about learning. We learn to ensure that we’re building products and services that meet the needs of our customers. The more we invest in growing our research practices and team, the higher our likelihood of meeting these needs.”
Benefits And Challenges Of Conducting User Research
As it turns out, the effort of conducting user research on a regular basis pays off. 85% of respondents said that user research improved their product’s usability, 58% saw an increase in customer satisfaction, and 44% in customer engagement.
Connecting research insights to business outcomes remains a key challenge, though. While awareness for measuring research impact is growing (73% of respondents track the impact of their research), 41% reported they find it challenging to translate research insights into measurable business outcomes. Other significant challenges teams face are time and bandwidth constraints (62%) and recruiting the right participants (60%).
Growing A Research Mindset
With the demand for user research growing, product teams need to find ways to expand their research initiatives. 75% of the respondents in the Maze survey are planning to scale research in the next year by increasing the number of research studies, leveraging AI tools, and providing training to promote research democratization.
Janelle Ward, Founder of Janelle Ward Insights, sees great potential in growing research practices, as an organization will grow a research mindset in tandem. She shares:
“Not only will external benefits like competitive advantage come into play, but employees inside the organization will also better understand how and why important business decisions are made, resulting in more transparency from leadership and a happier and more thriving work culture for everyone.”
Trend 2: Research Democratization Empowers Stronger Decision-Making
Research democratization involves empowering different teams to run research and get access to the insights they need to make confident decisions. The Future of User Research Report shows that in addition to researchers, product designers (61%), product managers (38%), and marketers (17%) conduct user research at their companies to inform their decision-making.
Teams with a democratized research culture reported a greater impact on decision-making. They are 2× more likely to report that user research influences strategic decisions, 1.8× more likely to state that it impacts product decisions, and 1.5× more likely to express that it inspires new product opportunities.
The User Researcher’s New Role
Now, if more people are conducting user research in an organization, does this mark the end of the user researcher role? Not at all. Scaling research through democratization doesn’t mean anyone can do any type of research. You’ll need the proper checks and balances to allow everyone to participate in research responsibly and effectively. The role is shifting from a purely technical to an educational role where user researchers become responsible for guiding the organization in its learning and curiosity.
To guarantee data quality and accuracy, user researchers can train partners on research methods and best practices and give them hands-on experience before they start their own research projects. This can involve having them shadow a researcher during a project, holding mock interviews, or leading collaborative analysis workshops.
Democratizing user research also means that UX researchers can open up time to focus on more complex research initiatives. While tactical research, such as usability testing, can be delegated to designers and product managers, UX researchers can conduct foundational studies to inform the product and business strategy.
User Research Tools And Techniques
It’s also interesting to see which tools and techniques product teams use to gather user insights. Maze (46%), Hotjar (26%), and UserTesting (24%) are the most widely used user research tools. When it comes to user research methods, product teams mostly turn to user interviews (89%), usability testing (85%), surveys (82%), and concept testing (56%).
According to Morgan Mullen, Lead UX Researcher at User Interviews, a factor to consider is the type of projects teams conduct. Most teams don’t change their information architecture regularly, which requires tree testing or card sorting. But they’re likely launching new features often, making usability testing a more popular research method.
Trend 3: New Technology Allows Product Teams To Significantly Scale Research
AI is reshaping how we work in countless ways, and user research is no exception. According to the Future of User Research Report, 44% of product teams are already using AI tools to run research and an additional 41% say they would like to adopt AI tools in the future.
ChatGPT is the most widely-used AI tool for conducting research (82%), followed by Miro AI (20%), Notion AI (18%), and Gemini (15%). The most commonly used research tools with AI features are Maze AI (15%), UserTesting AI (9%), and Hotjar AI (5%).
The Strengths Of AI
The tactical aspect of research is where AI truly shines. More than 60% of respondents use AI to analyze user research data, 54% for transcription, 48% for generating research questions, and 45% for synthesis and reporting. By outsourcing these tasks to artificial intelligence, respondents reported that their team efficiency improved (56%) and turnaround time for research projects decreased (50%) — freeing up more time to focus on the human and strategic side of research (35%).
The Irreplaceable Value Of Research
While AI is great at tackling time-consuming, tactical tasks, it is not a replacement for a skilled researcher. As Kate Pazoles, Head of Flex User Research at Twilio, points out, we can think of AI as an assistant. The value lies in connecting the dots and uncovering insights with a level of nuance that only UX researchers possess.
Jonathan Widawski, co-founder and CEO at Maze, sums up the growing role that AI plays in user research as follows:
“AI will be able to support the entire research process, from data collection to analysis. With automation powering most of the tactical aspects, a company’s ability to build products fast is no longer a differentiating factor. The key now lies in a company’s ability to build the right product — and research is the power behind all of this.”
Looking Ahead
With teams adopting a democratized user research culture and AI tools on the rise, the user researcher’s role is shifting towards that of a strategic partner for the organization.
Instead of gatekeeping their knowledge, user researchers can become facilitators and educate different teams on how to engage with customers and use those insights to make better decisions. By doing so, they help ensure research quality and accuracy conducted by non-researchers, while opening up time to focus on more complex, strategic research. Adopting a research mindset also helps teams value user research more and foster a happier, thriving work culture. A win-win for the organization, its employees, and customers.
If you’d like more data and insights, read the full Future of User Research Report by Maze here.
Original Source: https://smashingmagazine.com/2024/03/developers-strengthen-mental-health/
I have had my fair share of projects that have given me life because of what I accomplished, as well as those that have cost me life when I reflect on the terrible stress they caused. I know I’m not unique that way; sometimes, my work makes me feel like a rock star and other times, I question whether I should be a developer at all. Some projects test you — like really test you.
In the first week of December 2023, I got a contract to rebuild an entire web app from the ground-up using a new technology designed to be launched alongside a “new year, new system” initiative heading into 2024.
I think you know where this is going. I built up a lot of confidence heading into the project but soon found that I had bitten off way more than I could chew. The legacy code I inherited was the epitome of “legacy” code, and its spaghetti nature needed more than one developer to suss out. The project looked doomed from the beginning, and I hadn’t even written a line of code!
I quit the job. After weeks of stress-laden sleep, I simply couldn’t stomach the work. I actually dreaded work altogether. And with that dread came doubts about my career and whether I should start looking outside the industry.
Is this starting to sound familiar?
That job wasn’t just a project that posed a personal challenge; no, it was a battle for my mental health. I was officially burned out. Thankfully, I was relieved of some pressure when, to my surprise, the client was weirdly understanding and offered to bring in an additional developer to share the load. That really helped, and it gave me what I needed to roll my sleeves back up and finish the job.
Is This Success?
The project launched, and the client was happy with it. But I still experience aftershocks, even today, where the trauma from that contract seeps back in and reminds me just how awful it was and the extent to which it made me question my entire career.
So, even though the project was ultimately a success, I wouldn’t say it was “successful.” There was a real non-monetary cost that I paid just for taking the job.
I’m sure it is the same for you. We’ve all had stressful projects that push us to the brink of what feels like self-destruction. It’s clear because there are so many other articles and blog posts about it, all offering insightful personal advice for relieving stress, like exercise, sleep, and eating right.
In fact, as I reflected back on projects that predated this one particular nightmare, I realized there had been other projects I’d taken that had likely contributed to the burnout. Interestingly, I found a few common threads between them that I now use as “warning flags” going into new work.
All of our experiences are unique to us, and there is no standard recipe for managing stress and protecting your mental health. Advice in this area is always best described as “your mileage may vary” for no other reason than that it is scoped to a specific individual. True, one’s experiences can go so far as to help someone through a tough situation. I find it’s the same thing with self-help books — the best advice is usually the same advice found elsewhere, only articulated better or in a way that resonates with you.
Think of this article as more of my personal story of experiences safeguarding my mental health when finding myself in super specific work situations.
The Urgent Hotfix
Remember that project with the “comfortable” deadline? Yeah, me neither. It’s that common thing where you ask when the project needs to be completed, and you get back a sarcastic “last Tuesday.”
In this particular instance, it was a usual Monday morning. There I was, still in bed, happily rested after a fulfilling weekend. Then Slack started blasting me with notifications, all of which were in the vein of,
“Hey, users can’t make payments on the app — urgent!”
You can fault me for having Slack notifications enabled early on a Monday. But still, it killed my good mood and practically erased whatever respite I gained from the weekend. But I got up, headed over to the laptop, and began working as quickly as the day had started.
The timeline for this sort of fix is most definitely a “due last Tuesday” situation. It’s urgent and demands immediate attention at the expense of dropping everything else. There’s nothing easygoing about it. The pressure is on. As we were all trying to fix the bug, the customer support team also added to the pressure by frequently reporting the rising number of users having difficulties processing payments.
We read through this huge codebase and ran different kinds of tests, but nothing worked. I think it was around 40 minutes before the deadline that a colleague came across a Reddit post (dated six years ago or so) that had the solution in it. I tell you, that bug stood no chance. We finally got the payment system up and running. I was relieved, but at what cost?
What I Learned About HotFixes
Urgent hotfixes are a reality for most developers I know. They sort of come with the territory. But allowing them to take away your well-earned peace of mind is all too easy. A day can go from peaceful to panicking with just one Slack notification, and it may happen at any time, even first thing on a Monday morning.
What I’d Do Differently
It’s funny how Slack is called “Slack” because it really does feel like “slacking off” when you’re not checking in. But I can tell you that my Slack notifications are now paused until more reasonable hours.
Yes, it was a very real and very urgent situation, but allowing it to pull me completely out of my personal time wasn’t the best choice. I am not the only person on the team, so someone else who is already readily available can take the call.
After all, a rested developer is a productive developer, especially when faced with an urgent situation.
The Pit Of Procrastination
I once got myself into a contract for a project that was way above my skill set. But what’s that thing developers love saying, “Fake it ’til you make it,” or something like that? It’s hard to say “no” to something, particularly if your living depends on winning project bids. Plus, I won’t lie: there’s a little pride in not wanting to admit defeat.
When I accepted the job, I convinced myself that all I needed was two full days of steady focus and dedication to get up to speed and knock things out. But guess what? I procrastinated.
It actually started out very innocently. I’d give myself a brain break and read for 30 minutes, then maybe scroll through socials, then switch to YouTube, followed by… you get the picture. By the time I realize what happened, I’m several hours off schedule and find stress starting to harbor and swell inside me.
Those half hours here and there took me right up to the eleventh hour.
Unfortunately, I lost the contract as I couldn’t hit my promised timeline. I take full responsibility for that, of course, but I want to be honest and illustrate the real consequences that happen when stress and fear take over. I let myself get distracted because I was essentially afraid of the project and wasn’t being honest with myself.
What I Learned About Procrastination
The “fake it ’til you make it” ethos is a farce. There are relatively “safe” situations where getting into unfamiliar territory outside your skillset is going to be just fine. However, a new client with a new project spending new money on my expertise is not one of them.
Saying “yes” to a project is a promise, not a gamble.
And I’m no longer gambling with my client’s projects.
What I’d Do Differently
Learning on the job without a solid plan is a bad idea. If a project screams “out of my league,” I’ll politely decline. In fact, I have found that referring a client to another developer with the right skill set is actually a benefit because the client appreciates the honesty and convenience of not having to find another lead. I actually get more work when I push away the work I’m least suited for.
The Unrealistic Request
This happened recently at a startup I volunteered for and is actually quite funny in hindsight. Slack chimed in with a direct message from a marketing lead on the team:
“Hi, we are gonna need to add an urgent feature for a current social media trend. Can you implement it ASAP?”
It was a great feature! I dare say I was even eager to work on it because I saw its potential for attracting new users to the platform. Just one problem: what exactly does “ASAP” mean in this instance? Yes, I know it’s “as soon as possible,” but what is the actual deadline, and what’s driving it? Are we talking one day? One week? One month? Again, startups are famous for wanting everything done two weeks ago.
But I didn’t ask those questions. I dropped everything I was doing and completed the feature in two weeks’ time. If I’m being honest, there was also an underlying fear of saying “no” to the request. I didn’t want to disappoint someone on my team.
That’s the funny part. “ASAP” was really code for “as soon as possible with your current workload.” Was that communicated well? Definitely not. Slack isn’t exactly the best medium for detailed planning. I had a lot more time than I thought, yet I let myself get swept up by the moment. Sure, I nailed the new feature, and it did indeed attract new users — but again, at what cost? I patted myself on the back for a job well done but then swiveled my chair around to realize that I was facing a pile of work that I let mount up in the meantime.
And thus, the familiar weight of stress began taking its typical toll.
What I Learned About Unrealistic Requests
Everything has a priority. Someone else may have a pressing deadline, but does it supersede your own priorities? Managing priorities is more of a juggling act, but I was treating them as optional tasks that I could start and stop at will.
What I’d Do Differently
There are two things I’d do differently next time an unrealistic request comes up:
First, I’ll be sure to get a firm idea of when the request is actually needed and compare it to my existing priorities before agreeing to it.
Second, I plan on saying “no” without actually saying it. How different would the situation have been had I simply replied, “Yes, if…” instead, as in, “Yes, if I can complete this thing I’m working on first, then I’d be happy to jump on that next.” That puts the onus on the requester to do a little project management rather than allowing myself to take on the burden carte blanche.
The 48-Hour Workday
How many times have you pulled an all-nighter to get something done? If the answer is zero, that’s awesome. In my experience, though, it’s come up more times than I can count on two hands. Sometimes it’s completely my doing; I’ll get sucked into a personal side project or an interesting bug that leads to hours passing by like minutes.
I have more than a few friends and acquaintances who wear sleepless nights like merit badges as if accumulating them is somehow a desirable thing.
The most recent example for me was a project building a game. It was supposed to be pretty simple: You’re a white ball chasing red balls that are flying around the screen. That might not be the most exciting thing in the world, but it was introducing me to some new coding concepts, and I started riding a wave I didn’t want to leave. In my head, this little game could be the next Candy Crush, and there was no way I’d risk losing success by quitting at 2:00 a.m. No way.
To this day, the game is sitting dormant and collecting digital dust in a GitHub repository, unfinished and unreleased. I’m not convinced the five-day marathon was worth it. If anything, it’s like I had spent my enthusiasm for the job all at once, and when it burned me out, I needed a marathon stretch of sleep to get back to reality.
What I Learned About All-Nighters
The romanticized image of a fast-typing developer sporting a black hoodie in a dark room of servers and screens only exists in movies and is not something to emulate. There’s a reason there are 24 hours in a day instead of 48 — we need breaks and rest, if for nothing else, to be better at what we do. Mimicking a fictional stereotype is not the path to becoming a good developer, nor is it the path to sustainable living conditions.
What I’d Do Differently
I’m definitely more protective of the boundaries between me and my work. There’s a time to work, just as there’s a time for resting, personal needs, and even a time for playing.
That means I have clearly defined working hours and respect them. Naturally, there are days I need to be adaptable, but having the boundaries in place makes those days the exception as opposed to the rule.
I also identify milestones in my work that serve as natural pauses to break things up into more manageable pieces. If I find myself coding past my regular working hours, especially on consecutive days, then that’s an indication that I am taking on too much, that I am going outside of scope, or that the scope hasn’t been defined at all and needs more definition.
Bugged By A Bug
There are no escaping bugs. As developers, we’re going to make mistakes and clean them up as we go. I won’t say I enjoy bugfixes as much as developing new features, but there is some little part of me at the same time that’s like, “Oh yeah, challenge accepted!” Bugs can often be approached as mini puzzles, but that’s not such a bad thing.
But there are those bugs that never seem to die. You know, the kind you can’t let go of? You’re absolutely sure that you’ve done everything correctly, and yet, the bug persists. It nearly gets to the point where you might be tempted to blame the bug on the browser or whatever dependency you’re working with, but you know it’s not. It sticks with you at night as you go to bed.
Then comes the epiphany: Oh crap, it’s a missing X. And X is usually a missing semicolon or anything else that’s the equivalent of unplugging the thing and plugging it back in only to find things are working perfectly.
I have lots of stories like this. This one time, however, takes the cake. I was working on this mobile app with React Native and Expo. Everything was going smoothly, and I was in the zone! Then, a rendering error cropped up for no clear reason. My code compiled, and all the tests passed, but the app refused to render on my mobile device.
So, like any logical developer, I CTRL + Z’d my way back in time until I reached a point where I was sure that the app rendered as expected. I still got the same rendering error.
That was when I knew this bug was out for my blood. I tried every trick I knew in the book to squash that thing, but it simply would not go away. I was removing and installing packages like a madman, updating dependencies, restarting VS Code, pouring through documentation, and rebooting my laptop. Still nothing.
For context: Developers typically use Expo on their devices to render the apps in real-time when working with React Native and Expo. I was not, and therein lies the problem. My phone had decided to ditch the same Wi-Fi network that my laptop was connected to.
All I had to do was reconnect my phone to the network. Problem solved. But agony in the process.
What I Learned About Bugfixes
Not every code bug has a code solution. Even though I had produced perfectly valid scripts, I doubted my work and tackled the issue with what’s natural to me: code.
If I had stepped back from my work for even a moment, then I probably would have seen the issue and saved myself many hours and headaches. I let my frustration take over to the extent that the bug was no longer a mini puzzle but the bane of my existence. I really needed to read my temperature level and know when to take a break.
Bugs sometimes make me doubt my credibility as a developer, especially when the solution is both simple and right under my nose the entire time — like network connectivity.
What I’d Do Differently
There’s an old Yiddish saying: To a worm in horseradish, the world is horseradish. You may recognize it as the leading quote in Malcolm Gladwell’s What the Dog Saw and Other Adventures. It’s closely related to other common sayings along the lines of, “To a hammer, everything is a nail.”
In addition to trying to look at bugs from a non-horseradish perspective, I now know to watch my frustration level when things start feeling helpless. Take breaks. Take a walk. Eat lunch. Anything to break the cycle of rumination. It’s often in that moment of clarity that the puzzle finally starts to come together.
The Meeting-Working Imbalance
I don’t like meetings, and I’m sure many developers would agree with me on that. They’re somewhat of a necessary evil right? There’s value, for example, in the weekly standups for checking in on the team’s progress and staying on the same page as far as what’s coming up in the following week of planning.
If only that was the one single meeting I had to attend on a given day.
Let me describe one particular day that I feel is emblematic of what I think is a common conflict between time spent in meetings and time spent working. I got to my workspace and was ready for the usual half-hour weekly team check-in. It went a little over, which was fine, but it did mean I had to rush to the next meeting instead of having a little buffer between the two. That meeting was a classic one, the type where everyone wants a developer in the room in case something technical comes up but never does, leaving me bored and dividing my attention with my actual work.
We had five meetings that day. In my book, that’s a full day completely wasted because I was unable to get around to writing any code at all, save for a few lines I could squeeze in here and there. That’s no way to work, but is unfortunately a common pattern.
What I Learned About Meetings
Meetings have to happen. I get that. But I’ve learned that not every meeting is one that I personally need to attend. In many cases, I can get the gist of what happened in a meeting by watching the recording or reading the project manager’s notes. I now know that meetings can “happen” in lots of ways, and what comes from them can still be learned asynchronously in many instances.
What I’d Do Differently
From here on out, I am asking (politely, of course) whether my attendance is mandatory or not when certain meetings come up. I also ask if I can either prepare something for the group in advance or get caught up to speed after the meeting has happened.
Conclusion
That’s it! These are a handful of situations I have found myself in the past couple of years. It’s funny how seemingly small events are able to coalesce and reveal patterns of behavior. There’s a common thread of stubbornness running through them that has opened my eyes to the way I work and how I manage my mental health.
I’m sure it is the same for you. What times can you remember when stress, anxiety, and frustration consumed you? Are you able to write them down? Do you see a pattern forming? I believe doing this sort of mental inventory is valuable because you start to see specific things that trigger your feelings, and with that, it’s possible to recognize and avoid them in the future.
Further Reading On SmashingMag
“A Simple But Effective Mental Health Routine For Programmers,” Dave Oscar
“It’s Good To Talk: Thoughts And Feelings On Creative Wellness,” Jhey Tompkins
“How To Increase Workflow And Reduce Stress With Nature Sounds,” Scott McGregor
“Dealing With Loud And Silent Burnout,” Alexander Charchar
“Mental Health: Let’s Talk About It,” Christopher Murphy
Original Source: https://www.sitepoint.com/prompt-compression-reduce-genai-apps/?utm_source=rss
Learn how using prompt compression techniques early in development helps reduce the ongoing operating costs of GenAI-based apps.
Continue reading
GenAI: How to Reduce Cost with Prompt Compression Techniques
on SitePoint.
Original Source: https://www.creativebloq.com/news/apple-tv-unreal-engine-5-max-beyond
CG film Max Beyond is bold and different.
Original Source: https://www.sitepoint.com/css-subgrid-align-column-rows/?utm_source=rss
In this quick tip, we’ll look at how to use the subgrid feature of CSS Grid to align the content of boxes that sit side by side.
Continue reading
Quick Tip: How to Align Column Rows with CSS Subgrid
on SitePoint.
Original Source: https://smashingmagazine.com/2024/03/uniting-rikyu-wisdom-brand-experience-principles/
In today’s dynamic and highly competitive market, the concept of brand experience is a key aspect of customer engagement: designers, take note.
Brand experience refers to all customer interactions and engagements with a brand, encompassing various brand channels, products, services, and encounters from the company website to unpacking its product. It involves following the user each time she comes into contact with the brand and ensuring that her experience is consistent and pleasant.
Beyond merely designing products or services, the designers or design team (along with the marketing department) must strive to create memorable, emotional, and immersive interactions with their customers. A compelling brand experience attracts and retains customers while reinforcing the brand promise.
Achieving this goal can be daunting but not impossible as long as designers follow specific principles. Recently, I attended a tea ceremony in the Japanese city of Kyoto, where I was introduced to Rikyu’s timeless wisdom. With fascination, I saw that such wisdom and insight could be applied to the principles of a compelling brand experience in the following ways.
The Japanese Tea Ceremony, According to Tea Master Rikyu
The seven principles of Rikyu were developed by Sen no Rikyu, a revered tea master of the 16th century. Each principle encapsulates the essence of the Japanese tea ceremony, emphasizing not only the preparation of tea but also the creation of a harmonious, meaningful experience.
During my own captivating tea ceremony experience, I gained valuable insights and a fresh perspective on how designers can help create meaningful connections between brands and their audiences, much as the tea ceremony has done for generations.
Rule One: Making a Satisfying Bowl of Tea
The first principle of Rikyu goes right to the heart of the tea ceremony: preparing a satisfying bowl of tea.
This deceptively simple principle reminds designers that everything we design for a brand should be able to provide a memorable experience for the final user. We should aim to go beyond simple brand and customer transactions and instead focus on crafting experiences through products and services.
Examples:
Airbnb,
Duolingo.
Both of them facilitate extraordinary experiences beyond the basic user interaction of “rent a house for my trip” and “learn a foreign language.”
Airbnb: Redefining Travel Through Experience
Compared to competitors like Booking.com, Airbnb has completely redefined the experience of travelling, adding a strong storytelling aspect.
From the beginning, the brand has offered a way for travelers to truly immerse themselves in the culture and lifestyle of their destinations.
Today, Airbnb’s website shows the brand offering the possibility of “living” in an extraordinary place, from cozy apartments to extravagant castles. We can see that their brand isn’t just about finding the right accommodation but also about creating enduring memories and stories.
Their services have been significantly updated in recent years, offering customers great flexibility to book in total safety from qualified hosts (called Superhosts) with homes that have been reviewed and reflect Airbnb quality standards.
Takeaway: Aim to create experiences that stay with people long after they have interacted with your brand.
Duolingo: Language-Learning as a Playful Adventure
Language learning is often considered a daunting task, one that pushes us out of our comfort zones. But Duolingo, with its playful and gamified approach, is changing that perception.
Their app has transformed language learning into a delightful adventure that anyone can join, even for just five minutes a day.
By creating characters that team up with Duo (the owl mascot), Duolingo injects a sense of companionship and relatability into language learning, making it feel like taking a journey alongside a helpful friend.
Takeaway: Break down complex tasks into enjoyable, bite-sized experiences that improve the long-term experience.
Rule Two: Efficiently Laying the Charcoal for Boiling Water
As I took my place in the tea room, just opposite the tea master, he explained that charcoal plays an extremely important role in the ceremony. It must be precisely placed to encourage airflow, prevent the fire from extinguishing prematurely, and prepare tea at the perfect temperature.
For designers, this translates into creating a comprehensive set of guidelines and rules that dictate how every brand element should look, feel, and behave.
Much like the precise arrangement of charcoal, a well-designed brand system is the foundation of consistent and efficient brand representation that ensures harmony and coherence across every touchpoint.
This may seem obvious, but it is only in the last decade that technology companies have started creating elaborate and complete brand guidelines.
Examples:
IBM,
Atlassian.
IBM: Consistency Breeds Loyalty and Recognisability
When we think about the connection between brand and technology, it’s natural to think immediately of Apple and Steve Jobs. So you could be surprised that in fact, IBM was one of the first tech companies to hire a professional graphic designer.
Acclaimed graphic designer Paul Rand designed the iconic IBM logo in 1956. The collaboration between Paul Rand and the company went on for many years, becoming a benchmark for the integration of design principles into the corporate identity of a tech company.
Even today, IBM’s design system Carbon is a testament to the power of simplicity and consistency. Focusing on clarity and functionality, IBM’s brand elements work seamlessly across a diverse range of products and services, including events and workplaces. The Carbon design system is also open source, meaning anyone can contribute to improving it.
Takeaway: A consistent and well-designed brand identity allows for organic growth and expansion without diluting the brand, reinforcing brand loyalty and recognition.
Atlassian: Guiding Future Decisions
Atlassian is a software company with a diverse product portfolio. Their design system promotes scalability and flexibility, while their brand elements are designed to adapt harmoniously across various Atlassian applications.
This adaptability ensures a unified brand experience while accommodating the unique characteristics of each product. It serves as a compass, helping designers navigate the vast landscape of possibilities and ensuring that each design decision made for each Atlassian product aligns with the brand’s essence.
Takeaway: A strong design foundation serves as an invaluable guide as brands evolve and expand their offering through more different products and services.
Rule 3: Providing Warmth in Winter and Coolness in Summer
In the art of the Japanese tea ceremony, the provision of warmth in winter and coolness in summer is a delicate balance, attuned to the emotional and physical states of the participants. This is well-reflected in the tea room’s decoration, and the tea served, depending on the hour and the season, in a bowl chosen by the tea master.
When I attended the tea ceremony, the room was decorated to reflect the spring season. The sweet was also inspired by the blooming cherry blossoms, which were pink and light green. The door to the garden was left open so that we could appreciate the scent of fresh blossoms in the gentle spring breeze.
In the design world, this rule translates into the profound understanding and adaptation of experiences to align with customers’ ever-changing needs and emotional states throughout their journey.
Understanding the natural flow of emotions during the user journey allows brands to create responsive experiences that feel personal.
Examples:
Nike,
Netflix.
Nike: Versatility in Style and Experience
Nike, better than any other brand leader in sportswear, exemplifies mastery in tailoring brand experiences.
The brand recognizes that customers engage with their products across diverse activities.
For this reason, Nike offers a wide range of products, sometimes presented with mini-websites and beautiful campaigns, each with its own distinct style and purpose.
Takeaway: By catering to their users’ varied tastes and needs, brands can tailor experiences to individual preferences and emotions, fostering a deeper connection and resonance.
Netflix: Personalised Home Entertainment
Netflix has deftly pioneered the use of advanced algorithms and artificial intelligence to tailor its content recommendations. These are not only based on geographic location but individual user preferences.
The platform dynamically adjusts preview images and trailers, aiming to match each user’s unique taste.
Their latest update includes Dynamic Sizzle Reel, short personalized clips of upcoming shows that offer each member a unique and effective experience.
It is worth noting, however, that while Netflix puts effort into yielding greater engagement and enjoyment for their members, the subjective nature of taste can sometimes lead to surprises, where a preview may align perfectly with an individual user’s taste, yet the show itself varies in style.
Takeaway: When customizing experiences, designers should create an interplay between familiarity and novelty, tailoring content to individual tastes while respecting the user’s need for both comfort and discovery.
Rule 4: Arranging Flowers as Though They Were in the Field
As I stepped into the tea room, there was a sense of harmony and tranquillity infused by nature forming part of the interior environment.
The flowers were meticulously arranged in a pot as though plucked directly from the field at that very moment. According to Rikyu’s principles, their composition should be an ode to nature’s simplicity and authenticity.
For designers, this rule echoes the importance of using aesthetics to create a visually captivating brand experience that authentically reflects the brand’s values and mission.
The aesthetic choices in design can convey a brand’s essence, creating a harmonious and truthful representation of the brand and its services.
It is important to remember, however, that a visually appealing brand experience is not just about aesthetics alone, but using them to create an emotional and truthful connection with the audience.
Examples:
Kerrygold,
WWF.
Kerrygold: Forging Memorable Narratives
The Kerrygold “Magic Pantry” website is testament to the art of visual storytelling, following the brand’s mission to spread authentic Irish recipes and stories from Ireland and its farms.
Through a captivating storytelling game, users explore a recipe or storybook, pick a favorite dish based on their meal, and choose their assistant.
In a perfect story fashion, with a good amount of personalization, users then learn how to cook their chosen recipes using Kerrygold products.
This immersive experience showcases the excellence of Kerrygold’s products and conveys the brand’s commitment to quality and authenticity, while the storybook confers the idea of passing family traditions across the world (so common in the past!)
Takeaway: Through visuals, designers need to be authentic, reflecting the truth about the brand. This truthfulness enhances the credibility of the brand’s narrative and establishes deeper user connections.
WWF: Enhancing Memorability Through Beauty and Truth
WWF employs visual storytelling to raise awareness about environmental issues and species in danger of extinction. Their campaign websites always present a beautiful and immersive visual journey that authentically communicates the urgency of their mission.
While these two websites are grounded in the universal act of eating, WWF prompts users to reflect on their habits’ profound impact on the environment.
Both websites ingeniously guide users to think about food consumption in more detail, fostering a journey toward mindful eating that respects both species and the environment.
The websites adopt a quiz-like approach for users to reflect on and reassess their food consumption patterns, fostering a journey toward mindful eating that respects both species and the environment.
Beyond individual insights, the interactive nature of these platforms encourages users to extend their newfound knowledge to their friends, amplifying awareness of crucial topics such as food consumption, CO2 emissions, and sustainable alternatives.
Takeaway: By infusing elements of discovery and self-reflection, designers can help brands promote their values and missions while empowering their users to become ambassadors for change.
Rule 5: Being Ready Ahead of Time
In the Japanese tea ceremony, Rule 5 of Rikyu’s principles places emphasis on the seamless art of preparation, ensuring that everything is ready for the guests.
For their part, guests are expected to arrive on time for their appointment and be mindfully prepared to attend the ceremony.
Designers should note that this principle underscores the significance of foresight, careful planning, and meticulous attention — both to detail and the user’s time.
For brands, being ready ahead of time is paramount for delivering a seamless and exceptional customer experience.
By proactively addressing customer needs and meticulously planning every touchpoint, designers can create a seamless and memorable brand experience that fosters customer satisfaction and loyalty by respecting the value of time.
Examples:
IKEA,
Amazon.
IKEA: Anticipating Customer Expectations
IKEA, the global furniture and home goods giant, is a brand that, since the beginning, has used its vast warehouse store layout to anticipate and plan customers’ needs — even the unconscious ones. In fact, you could well be among those shoppers who plan to buy just a few items but leave the store with a trolley full of things they never knew they needed!
When customers enter an IKEA store, they encounter a meticulously planned and organized environment designed as a circular one-way system.
This specific layout of the IKEA store creates a sense of discovery. It encourages shoppers to keep walking through the different departments effortlessly, anticipating or projecting needs that they may have been unaware of before they entered.
Takeaway: Brands should harness the creative ability to tap into customers’ subconscious minds through environment and product display in a way that exceeds their expectations.
Amazon: A Ready-to-go Shopping Experience
Amazon understands that their customers’ time is valuable, creating seamless online and offline experiences that streamline the shopping experience. Their unique systems strive to avoid inconveniences and provide a quick, ready-to-go shopping experience.
For example, their patented one-click ordering system simplifies the checkout process, reducing friction by saving users the trouble of manually selecting or entering settings (like address and payment methods) that are used repeatedly.
Meanwhile, the brick-and-mortar Amazon Go stores exemplify innovation, offering a shopping experience where customers can grab items and go without waiting in line.
These stores work by using the same types of technologies found in self-driving cars, such as computer vision, sensor fusion, and deep learning.
This technology can detect when products are taken or returned to the shelves, tracking them in the customer’s virtual cart. When customers leave the store with their goods, their Amazon account is charged, and a receipt is sent.
Please note: Even though Amazon recently announced the closure of some of its physical shops, the experience remains an example of innovative and efficient shopping methods.
Takeaways: Ingrain the art of preparation by utilizing advanced technologies in the brand’s operational philosophy to avoid inconvenience and provide an effortless customer experience.
Rule 6: Being Prepared in Case It Should Rain
In the context of the Japanese tea ceremony, being prepared for rain means being prepared for unexpected challenges.
According to Rikyu, when having tea, the host must be intentionally calm and ready to accommodate any situation that arises. Of course, this doesn’t just apply to changes in the weather!
For designers crafting brand experiences, this principle underscores the importance of building resilience and adaptability into the core of their strategies.
Examples:
Zoom,
Lego.
Zoom: Pioneering Remote Communication
Zoom was mostly used for business meetings before the Covid-19 pandemic struck. When it did, it forced most companies to digitize far more quickly than they otherwise would have done.
Zoom stepped up, improving its features so that everyone, from children to their baby boomer grandparents, found the user interface seamless and easy when connecting from their homes.
One of the most exciting business decisions taken by Zoom was to turn their Freemium tier wholly free and unlimited for K-12 students. This decision was taken during the early stages of the pandemic (March 2020) demonstrating empathy with the challenges faced by K-12 educational institutions.
The program significantly impacted schools, teachers, and students. It allowed for more collaborative and engaging virtual classrooms, thanks to features like Groups and useful interactions like whiteboards, raising hands, and replying with emojis.
As schools gradually returned to in-person learning and adapted to hybrid models, the free program ended. However, the positive impact of Zoom’s support during a critical period underlined the company’s adaptability and responsiveness to societal needs.
Takeaway: Designers should prioritize creating intuitive interfaces and scalable infrastructure that can accommodate surges in demand whilst also considering the impact on society.
Lego: Rebuilding From The Bricks Up
Without continuous adaptability and recognition of the ever-changing landscape of play, even a historic brand like Lego may have closed its doors!
In fact, if you are a Lego fan, you may have noticed that the brand underwent a profound change in the early 2000s.
In 1998, Lego launched an educational initiative known as Lego Mindstorm. This project used Lego’s signature plastic bricks to teach children how to construct and program robots — an innovative concept at the time since Arduino had not yet been introduced.
Lego’s decision to merge traditional play with technology demonstrated their dedication to keeping up with the digital age. Additionally, Lego Mindstorm appealed to a new audience: the broader open-source hardware and DIY electronics community that emerged during the period (and who, in 2005, found a better match in Arduino).
Please note: Even though the program is set to be discontinued by 2024, Lego’s resurgence is often cited as one of the most successful corporate turnarounds.
Lego still continues to thrive, expanding its product lines, collaborating with popular franchises, and maintaining its status as a beloved brand among children and adults alike.
Takeaway: Designers can adapt to change by refocusing on the brand’s core strengths, embracing digital innovation and new targets to exemplify resilience in the face of challenges.
Rule 7: Acting with Utmost Consideration Towards Your Guests
During the tea ceremony in Kyoto, I perceived in every gesture the perfect level of attention to detail, including my response to the tasting and the experience as a whole. I felt the impact of my experience from the moment I entered until long after I left the tea room, even as I write about it now.
This rule highlights the importance of intuitive hospitality and involves creating an environment in which guests feel welcomed, valued, and respected.
For designers, this means facilitating brand experiences that put customer satisfaction first and aim to build strong and lasting relationships.
Brands that excel in this rule go above and beyond to provide uniquely personalized experiences that foster long-term loyalty.
Examples:
Stardust App,
Tony’s Chocolonely.
Stardust App: Empowering Women’s Health with Privacy and Compassion
Stardust is an astrology-based menstrual cycle-tracking app that debuted in the Apple Store. It became the most downloaded iPhone app in late June after the U.S. Supreme Court struck down Roe v. Wade (which ended the constitutional right to an abortion and instantly made abortion care illegal in more than a dozen states).
In a world where tracking apps often lack sensitivity, Stardust App emerges with an elegant interface that makes monitoring women’s health a visually pleasing experience. But beyond aesthetics, what really sets Stardust apart is its witty and humorous tone of voice.
Acknowledging the nuances of mood swings and pains associated with periods, Stardust’s notification messages and in-app descriptions resonate with women, adding a delightful touch to a typically challenging time.
This blend of sophistication and humor creates a unique and supportive space for women’s wellness.
Note:
The female-founded app underwent scrutiny from TechCrunch, Vice, and Screen Rant, which questioned their collaboration with third parties and its safety. So on October 29th, 2022, they released a more precise and comprehensive Privacy Policy that explains in a readable way how third parties are used and how the end-to-end encryption works.
They also ensured that all sessions were anonymous so that the app would not be able to associate data with users in case of law enforcement.
Takeaway: Design a brand experience with utmost consideration toward users and that transcends the transactional to foster an enduring sense of trust, empathy, and loyalty.
Tony’s Chocolonely: Sweet Indulgence and Ethical Excellence
In their commitment to fair trade, Tony’s Chocolonely exemplifies acting with utmost consideration towards both consumers and the environment beyond merely offering delicious chocolate.
More specifically, Tony’s Chocolonely has redefined the chocolate industry by championing fair-trade practices. By introducing a sustainable business model, not only do they satisfy the cravings of chocolate enthusiasts, but they also address the broader demand for ethically sourced and produced chocolate.
In every detail, from the wrapper to the chocolate bar itself, Tony’s Chocolonely is a brand on a mission. The intentional unevenness of their chocolate bar is a profound symbol, mirroring the uneven and unjust landscape of the chocolate industry. This urges consumers to choose fairness, ethical sourcing, and a commitment to change.
Takeaway: Designers can elevate brand experiences by integrating thoughtful and personalized elements that speak to their industry and resonate with the values of their audience.
Conclusion
In the gentle and artistic practice of the Japanese tea ceremony, I discovered through Rikyu’s seven principles an illuminated path of consideration that resonates beyond the tea room, offering profound insights for crafting compelling brand experiences.
Rikyu’s ancient wisdom serves as a timeless guide, reminding us that creating a memorable experience is a balanced dance between intention and harmony and, above all, the valuable attention of those we invite into our brand spaces as welcome guests.