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Original Source: https://abduzeedo.com/love-wellness-branding-design-thats-fun-and-functional

Love Wellness: Branding Design That’s Fun and Functional

abduzeedo0925—24

Love Wellness, the women’s health brand by Lo Bosworth, needed branding and packaging that were as playful as they were informative. Discover how custom typography and illustrations made this brand a hit. 

Love Wellness isn’t your average women’s health brand. It’s bubbly, vibrant, and oh-so-relatable. But striking the balance between light-hearted and informative can be a tough act for any designer. So, how did Kristine Arth and Lobster Phone nail it?

Let’s break down what makes this branding and packaging design sing.

The logo, inspired by a 1930s art deco type specimen, gives a nod to vintage glamor. But the playful twist on the letterforms, especially the kissable ‘V,’ adds a fresh, contemporary vibe. It’s like your cool, stylish aunt giving you the best health advice – fun and trustworthy all at once. 

Forget clinical diagrams. Love Wellness uses quirky illustrations that capture the essence of each product. It’s a visual language that’s both approachable and memorable. Plus, it perfectly complements the playful typography, creating a cohesive brand identity. 

Ever noticed how certain colors just make you feel something? Love Wellness uses color psychology to its advantage. Each product features a unique color combo that evokes specific emotions and highlights the product’s purpose. Think calming blues for stress relief or energizing yellows for a boost.

From the quirky product names (who wouldn’t love “Good Girl Probiotics”?) to the cheeky illustrations, Love Wellness oozes personality. This brand isn’t afraid to have fun, and that’s exactly what makes it stand out in a sea of sterile health products.

Love Wellness proves that health and wellness branding doesn’t have to be boring. By blending vintage inspiration with modern design sensibilities, this brand has created a visual identity that’s as playful as it is powerful. 

So, next time you’re tackling a branding project, remember: Don’t be afraid to inject some personality. A little bit of fun can go a long way in capturing hearts (and customers!).

Branding and packaging design artifacts

For more information make sure to check out Kristine Arth on Behance  and lobsterphone.com

Original Source: https://www.webdesignerdepot.com/3-essential-design-trends-september-2024/

September’s web design trends have a fun, fall feeling … and we love it. See what’s trending in website design this month.

Original Source: https://abduzeedo.com/care-lord-bauhaus-inspired-branding-modern-commuter

CARE OF LORD: Bauhaus-Inspired Branding for the Modern Commuter

abduzeedo0917—24

Discover how CARE OF LORD’s Bauhaus-inspired branding elevates minimalist fashion for the urban commuter. Explore the fusion of form and function in this visually striking design project by Lowkey Design.

In the bustling world of urban commuting, where functionality meets style, the CARE OF LORD brand emerges with a distinct visual identity. Designed by the acclaimed Lowkey Design, this branding project takes inspiration from the Bauhaus movement, offering a fresh perspective on minimalist fashion for the discerning businessman.

CARE OF LORD’s design philosophy centers on the Bauhaus principle of marrying form and function. This is evident in every aspect of their visual identity, from the logo to the branded materials. The Oracle font, with its clean lines and geometric precision, serves as the cornerstone of the brand’s typography. Its numerical design cleverly echoes the brand’s focus on performance parameters, reinforcing the idea that these garments are as practical as they are stylish.

The brand’s commitment to quality extends to its choice of materials. Durable cardboard boxes, designed for reusability, reflect CARE OF LORD’s sustainable ethos. Even the hangtags serve a dual purpose, transforming into labels for storage boxes. This attention to detail speaks to a brand that values longevity and user experience.

A Grid System for Visual Harmony

Underpinning the entire visual identity is a rigorous grid system. Inspired by the vertical proportions of the CARE OF LORD name, this grid ensures consistency across all brand materials. From the website to the care labels, every element adheres to this system, creating a sense of visual order and harmony.

The Bauhaus Legacy Lives On

CARE OF LORD’s branding is a testament to the enduring influence of the Bauhaus movement. By embracing simplicity, functionality, and a timeless aesthetic, the brand has created a visual identity that resonates with the modern urban commuter. It’s a reminder that good design is not just about looking good; it’s about serving a purpose.

Branding and visual identity artifacts

Grid System

CARE OF LORD believes that order creates happiness. By establishing visual order through a rigorous grid system, we standardize the design of brand materials, such as the brand book, the website, and care labels, ensuring all layouts adhere to this system.

The fundamental proportions of the grid system are based on the vertical proportions of CARE OF LORD， We have created a motion to explain the derivation process of the grid system.

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Credits

Design：lowkey design
Motion Design：lowkey design
Photography：lowkey design 

Original Source: https://tympanus.net/codrops/collective/collective-864/

The State of ES5 on the Web * CSS display contents * Repaint

Original Source: https://www.sitepoint.com/five-techniques-lazy-load-images-website-performance/?utm_source=rss

Discover five techniques to lazy load images for better website performance. Learn how to add lazy loading in HTML, JavaScript, and on scroll.

Continue reading
Five Ways to Lazy Load Images for Better Website Performance
on SitePoint.