Minor Minutes: Branding and Industrial Design for Children's Watches

Original Source: https://abduzeedo.com/minor-minutes-branding-and-industrial-design-childrens-watches

Minor Minutes: Branding and Industrial Design for Children’s Watches

abduzeedo
02/06 — 2025

Discover Minor Minutes, a Swedish brand blending branding and industrial design to create playful, analog watches for kids.

Minor Minutes, a Swedish watch company, has created a playful and engaging brand identity aimed at helping children learn to tell time. The company’s unique approach to branding and industrial design is evident in its colorful watches and packaging.

Minor Minutes, a Swedish watch company, has created a playful and engaging brand identity aimed at helping children learn to tell time. The company’s unique approach to branding and industrial design is evident in its colorful watches and packaging.  

The watches are designed with a focus on playful creativity and autonomous learning. They feature a distinctly Swedish design with a balance of equality and individualism. The watches have a unique speaking function that tells the time when a button is pressed. They are entirely analog, which is a refreshing change in a world dominated by digital devices.  

The brand’s visual identity is inspired by children’s TV shows, exciting toys, and outdoor activities. The goal was to capture the excitement of childhood in every element of the brand. The result is a delightfully chunky logo design and lively typeface that perfectly expresses the energy of kids at play.  

The packaging design is just as playful and engaging as the watches themselves. The boxes are brightly colored and feature fun illustrations that are sure to appeal to children. The packaging also includes a variety of educational activities that help children learn about time.  

Overall, Minor Minutes has created a successful brand that is both fun and educational. The company’s unique approach to branding and industrial design has resulted in a product that is sure to appeal to children and parents alike.  

You can learn more about Minor Minutes on Behance 

Branding and industrial design artifacts

Credits

Naming & Copy: Thomas Pokorn
Logotype: SETUP Type
Campaign photos: Fabian Engström
Product photos: Allt Studio