Rocrea Furniture’s Sustainable and Elegant Branding & Visual Identity

Original Source: https://abduzeedo.com/rocrea-furnitures-sustainable-and-elegant-branding-visual-identity

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Discover how Hosam.Brands redefined Rocrea Furniture’s branding and visual identity with sustainability and elegance.

Rocrea Furniture, a UK-based brand, merges sustainability and elegance in its designs. Known for its commitment to eco-friendly materials and methods, Rocrea creates handcrafted pieces that resonate with environmentally conscious consumers. This article delves into how Hosam.Brands revamped Rocrea’s branding and visual identity, aligning with the brand’s core values and market position.

Rocrea Furniture stands out for its dedication to sustainability and elegance. The brand’s philosophy is to create furniture that not only serves contemporary living needs but also preserves the natural beauty of materials. Each piece is handcrafted, combining traditional craftsmanship with modern aesthetics, ensuring versatility and eco-friendliness.

Understanding the vital connection between brand perception and success, Rocrea enlisted Hosam.Brands to overhaul their brand and visual identity. The objective was clear: to ensure the brand resonated deeply with its ethos and stood out in a competitive market.

The comprehensive approach aimed to create a cohesive and powerful visual identity that reflected Rocrea’s commitment to sustainability and elegance.

The Challenge

Rocrea’s primary challenge was to design a unique and sustainable dining table that appeals to eco-conscious consumers in the UK. The table needed to incorporate a blend of modern and traditional elements, be space-efficient for urban living, and utilize environmentally friendly materials and production methods.

The Solution: Eco-Blend Dining Table

To meet this challenge, Rocrea developed the “Eco-Blend Dining Table.” This innovative product exemplifies Rocrea’s values:

• Sustainable Materials: Made from reclaimed wood sourced sustainably within the UK.

• Space-Efficient Design: Features a modular design perfect for urban living spaces.

• Blend of Aesthetics: Merges traditional craftsmanship with modern design elements.

• Eco-Friendly Finishes: Uses environmentally friendly finishes for durability and aesthetics.

• Local Production: Produced locally to reduce carbon footprint, packaged with eco-friendly materials, and offered at a competitive price point.

Visual Identity Elements

1. Logo Design: The logo created by Hosam.Brands is both modern and timeless, reflecting the brand’s blend of contemporary and traditional styles. It is simple yet elegant, embodying Rocrea’s sustainable ethos.

2. Color Palette: Earthy tones dominate the color scheme, emphasizing Rocrea’s commitment to natural materials and eco-friendly practices. These colors create a warm and inviting feel, aligning with the brand’s aesthetic.

3. Typography: The chosen fonts are clean and sophisticated, enhancing the brand’s modern yet classic appeal. This typography supports Rocrea’s identity as a provider of elegant and sustainable furniture.

4. Print Design: Hosam.Brands ensured that all print materials, from business cards to brochures, reflected the brand’s core values and aesthetic. Eco-friendly printing techniques and materials were used to stay true to Rocrea’s sustainability mission.

Rocrea Furniture’s redefined branding and visual identity by Hosam.Brands successfully encapsulates the brand’s dedication to sustainability and elegance. The Eco-Blend Dining Table serves as a testament to Rocrea’s innovative approach to eco-friendly design. For a closer look at the project, visit Behance.

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