Finarte — Branding and Visual Identity

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Finarte — Branding and Visual Identity

abduzeedo07.23.21

FIB | Fábrica de Ideias Brasil shared a beautiful branding and visual identity for Finarte, a Brazilian company established with the objective of helping collectors to better manage their art patrimony by offering credit products, insurance and valuation services. Thus, collectors can better understand the economic value of their works of art, protect this important asset and manage it more dynamically, having access to liquidity to meet other needs and opportunities or even to acquire new works. FIB was responsible for the visual identity and contact points. The concept of the logo and visual identity refers to the movement of money, an analogy to the income of capital through art.

Credits

Project Manager: Mariana Jorge e Ivy Miranda
Visual Identity: Thiago Limón
Interface site: Gabriel Catte

For more information make sure to check out:

Behance
Website