Original Source: https://www.sitepoint.com/understanding-python-decorators/?utm_source=rss
Learn what Python decorators are, what their syntax looks like, how to identify them in a script or framework, and how to apply them.
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Understanding Python Decorators, with Examples
on SitePoint.
Original Source: https://www.sitepoint.com/python-multiprocessing-parallel-programming/?utm_source=rss
Learn what Python multiprocessing is, its advantages, and how to improve the running time of Python programs by using parallel programming.
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A Guide to Python Multiprocessing and Parallel Programming
on SitePoint.
Original Source: https://tympanus.net/codrops/2022/08/15/checkerboard-transition-for-text-in-three-js/
In this new ALL YOUR HTML coding session we’ll have a look at how to recreate the checkerboard transition from Gleec made by Immersive Garden with Three.js and GLSL, using MSDF text rendering.
Original website: https://gleec.com/
Developer: Immersive Garden
This coding session was streamed live on August 14, 2022.
Support: https://www.patreon.com/allyourhtml
Setup: https://gist.github.com/akella/a19954…
Original Source: https://www.sitepoint.com/typescript-vs-javascript/?utm_source=rss
In this TypeScript vs JavaScript comparison, you’ll learn about TypeScript’s advantages and disadvantages, and when and when not to use it.
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TypeScript vs JavaScript: Which One You Should Use, and Why
on SitePoint.
Original Source: https://tympanus.net/codrops/collective/collective-724/
Inspirational Website of the Week: También
A beautiful design with smooth animations and lovely interactions. Our pick this week.
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Stable Fluids with three.js
Misaki Nakano writes about fluid simulation and shows how to implement Navier-Stokes equations.
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FauxPilot
FauxPilot is an attempt to build a locally hosted version of GitHub Copilot.
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WebGL Glass and Refraction
Daniel Velasquez exploring how refraction techniques work in this Offsceen Canvas issue.
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CSS Tip with :has()
Jhey Thompkins shows a powerful example on how to use the CSS :has() selector.
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Zazow
An algorithmic generative art maker where you can chose an algorithm and create unique digital artworks.
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Astro 1.0
Read all about the release of Astro, a web framework for building fast, content-focused websites.
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The Infinite Marquee
Ryan Mulligan shows how to code a responsive looping marquee-style animation using HTML and CSS.
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Playcode
A JavaScript playground with instant live preview and console.
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How I Used DALL·E 2 to Generate The Logo for OctoSQL
Jacob Martin shows how he used the DALL·E 2 AI system to generate a logo for his project.
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Not All Zeros are Equal
Miriam Suzanne writes about situations where removing units from any 0 value will break your code.
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Sematic
Sematic is an open-source development toolkit to help Data Scientists and Machine Learning (ML) Engineers prototype and productionize ML pipelines in days not weeks.
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Botspam Apocalypse
A very interesting write up on how bots are crippling the Internet ecosystem.
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Joycon.js
With this lib you can add controller functionality to your JavaScript game.
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adadot
Adadot is an analytics tool that helps techies achieve their strategic goals by analysing productivity and collaboration data.
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Use One Big Server
Nima Badizadegan argues that using one big server is comparatively cheap and keeps your overheads at a minimum.
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From Our Blog (Sponsored)
How to Copy HTML and CSS Code From Websites Easily
Learn how to use CSS Scan to easily copy styles and markup of any element on a website.
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Original Source: https://tympanus.net/codrops/collective/collective-723/
Inspirational Website of the Week: Repeat
A really cool design with amazing typography and lots of interesting micro interactions and details.
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:has(): the family selector
Jhey Tompkins writes about the game changing :has() selector and shows what you can do with it.
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kmenu
An animated and accessible command menu. By Harsh Singh.
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Quick Tip: Negative Animation Delay
Learn how you can use negative animation delay to create more natural looking animations. By Michelle Barker.
Read it
Vertex Shader Displacement
Daniel Velasquz writes about distortion and displacement of geometries.
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WEBGi Jewelry Landing Page Demo
An amazing Three.js jewelry landing page for product visualization and configuration using WEBGi. By Anderson Mancini.
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Terrain Warp
A wonderful demo made by Ichitaro Masuda.
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Faux 3D content scroller
A great CSS trick by Jhey on how to use the mask property to create a faux 3D look.
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How to choose an interpolation for your color scale
Natural, quantiles, linear or custom? Lisa Charlotte Muth shows which option ist the best for maps based on continuous (unclassed) and stepped (classed) data.
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Finer grained control over CSS transforms with individual transform properties
Learn how to use individual transform properties and several keyframes in this article by Bramus Van Damme and L. David Baron.
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Exploring CSS Grid’s Implicit Grid and Auto-Placement Powers
Temani Afif shows how to harness the power of implicit grids.
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Practical Deep Learning for Coders 2022
Read about the complete from-scratch rewrite of fast.ai’s most popular course, that’s been two years in the making.
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CSS border animations
Bramus Van Damme looks at several ways to animate a border in CSS.
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Svelvet
Svelvet is a lightweight Svelte component library for building interactive node-based flow diagrams.
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Flowful
Boost productivity with procedurally generated ambient music that you can listen to for free.
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SecondFounder
SecondFounder is a marketplace where you can sell your side projects.
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Cloudscape
Cloudscape offers user interface guidelines, front-end components, design resources, and development tools for building intuitive, engaging, and inclusive user experiences at scale.
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OpenAI API
The OpenAI API can be applied to virtually any task that involves understanding or generating natural language or code.
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Hyperspace Text
A super cool hyperspace text demo by Johan Karlsson.
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Lyra
Fast, in-memory, typo-tolerant, full-text search engine written in TypeScript
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From Our Blog
Inspirational Websites Roundup #40
A fresh set of inspirational websites that have an outstanding design.
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From Our Blog
Large Image to Content Page Transition
A simple scroll effect and page transition inspired by Vitalii Burhonskyi’s Dribbble shot.
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Original Source: https://www.hongkiat.com/blog/designers-speed-up-online-project-with-these-tools/
When you are working on an online project, anything from collaboration to testing services and task management can add a lot to your productivity. Fortunately, there are tons of tools that can help us do online projects faster and better. However, there are so many on the market that it’s difficult to know which one will be a perfect fit for our needs.
After a good long research, I have created from scratch this showcase of tools and services for designers and developers with which they can speed up their online projects. There are WordPress themes, website builders and testing services, invoicing, and much more.
Check it below and share your opinions.
Best Project Management Software for Remote Teams
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Best Project Management Software for Remote Teams
Working with a remote team is all the rage now, not only for established companies, but also for… Read more
ClickUp
ClickUp is a one-stop app for all your project management needs. With an intuitive dashboard and versatile features, you can have a seamless workflow for everyday tasks. Some of its best features include:
Customise your tasks into subtasks, link tasks, automation, tags, etc. with 30+ ClickApps.
100+ third-party app integrations so you can work with all your favorite tools in one place.
Share and collaborate on your ideas with your team members with creative whiteboards.
Create an efficient Kanban board to take full control of your project management.
You can use ClickUp’s basic features for free for an unlimited time, however, for more advanced features and teams, premium packages start from $5 to $19 a month. It is available for Windows, macOS, and Linux, Chrome extension, email add-on as well as android and iOS app.
ListingPro
With customers in over 170 countries, ListingPro is the preferred and most popular choice among entrepreneurs, web designers, and developers. Things that people, including myself, love about this tool are:
There is no need to install additional plugins for the basic features. You are packed with everything you need.
No need for previous experience or coding skills. Anybody can have a directory website like Yelp, FourSquare, Zomato, and any other.
Express install and demo import functions that help you build a directory website in seconds.
The regular license is $69, and it includes six months of technical support, easy setup assistance, 1-Click demo import, free lifetime updates and detailed documentation that will guide you step by step.
Userfeel
With Userfeel, anybody can quickly run a website usability check for an affordable cost and the process is literally outstanding. The panel consists of more than 20,000 testers speaking 40 languages. You can even have testers provide comments in your language while testing a website that is on a language you don’t understand.
Practically, you “hire” one or more testers to test your website, and you will get a video in less than 24 hours. You will see how a tester is experiencing your website. You can filter testers by various demographic criteria like age, gender, country, language, and web experience.
Userfeel helps you create highlights videos with the most critical issues in minutes and have the video downloaded locally or uploaded to your YouTube account as unlisted, ready to share. The one-off payment of $49 for desktop tests, or $99 for mobile/tablet tests with NO further monthly or annual fee!
DealJumbo
DealJumbo is a design bundles website literally packed with tons of awesome things. Some of the deals can be found only on DealJumbo as they have exclusivity with some of their partners. You will find premium fonts, graphics, mock-ups, a section with discounts, products under $10 and more.
The deals come with an exclusive extended license, meaning that you can use it for an unlimited number of commercial projects. You can also download 1580+ free fonts and graphics – all with standard commercial license.
Brizy
Brizy is one of the best WordPress page builders in the market that can quickly help anybody build gorgeous websites in minutes. You simply arrange the 150 pre-made design blocks or just build your website from scratch – both ways are super simple and do not require any coding skills.
Brizy can be tested for free on the website (you can save the HTML of what you create for free and use it anywhere you like, for personal or commercial projects). I personally found that the results look amazing and compete with the premium WordPress theme.
Deeezy
Deeezy is a design deals website where web professionals can find awesome free and premium fonts, graphics, vector and other elements for a fraction of the normal cost. The website is loaded with interesting stuff that you can use in your projects.
actiTIME
actiTIME is a popular and powerful online project time tracking software that allows users to track time, register leaves, and add comments in a weekly timesheet. In just a few clicks, you can configure the time tracker to suit your needs and hide the features you don’t want to use. Do try the demo.
15 Best Time Tracking Apps
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15 Best Time Tracking Apps
When you’re working with remote teams, one of the tools that become almost inevitable is the time tracking… Read more
Notism
Notism is a great collaboration tool that offers a simple and effective way to discuss visual content and collaborate with teams and stakeholders. You can comment and sketch in real-time, create prototypes and run usability tests and manage project development by adding tasks. In almost every company, there is more than one field of work where Notism can save you tons of time.
Goodie website
Goodie is a web development service where developers actually deliver high-end websites for a fixed cost which starts from $999. The website guarantees that you will get a code of basic, functional, responsive website for this starting price.
Cost of additional features like custom plugins, animations, or more advanced elements will be estimated. If you also need a design – they can help with that as well. Check the websites they have made on their page to get a better idea of their skills and creativity.
Codester
Codester is the one-stop shop for web designers and developers where they can buy and sell PHP scripts, website themes, plugins, graphics, and much more. You should always check the Flash Sale section, where great stuff is being sold with huge discounts.
Designhooks
Desinghooks is a brilliant, very well-structured website that is loaded with free resources for web designers and developers. All the resources are handpicked from amazing designers around the world and very well categorized, so you can easily find what you are looking for.
Uncode
Uncode is a pixel-perfect WordPress theme that anyone can use without writing a single line of code to create stunning WordPress websites. It’s among the most flexible themes, with 50 pre-made Concepts and 200 layouts. Only imagination is the limit.
Pixpa
Using the powerful Pixpa drag and drop builder, you can quickly create a gorgeous portfolio website with integrated e-commerce, client proofing, and blogging tools. No need to have any prior experience or coding skills. It’s super simple to use, and it is loaded with everything you need.
You can try Pixpa for free for 15 days, no credit card is required.
Format
Format is a free gorgeous website template that is a perfect fit for designers, agencies, web studios and freelancers.
ContentSnare
ContentSnare will help you get content from your clients without the hassle. It is aimed at web designers, but people from other industries are also using it, including bookkeepers, digital marketers, coaches, and engineers.
uSocial
“Like” and “Share” buttons created with uSocial have trendy designs and can be easily applied to all devices. It takes as little as a few minutes to install buttons to a website with the help of the builder.
The supported social media are Facebook, Google+, Twitter, LinkedIn, and many more. Add the buttons and track statistics and the number of shares with a counter tool.
Instant Logo Design
Many times we need a beautiful logo, but our time and budget are limited. Instant Logo Design is a simple-to-use logo design software that can deliver you a great logo in less than 1 minute and for prices starting from $29.
uCalc
uCalc.pro offers online calculator templates for any kind of website including construction and repair, car service, delivery service, cafes and restaurants, etc.
You can create a calculator with the help of a user-friendly builder that doesn’t require any coding skills. Your calculator will also be able to collect contact details, send notifications to your email, and create invoices in PayPal.
Inkydeals
Inkydeals is providing hugely discounted digital design deals for web professionals. Check the website where you will find high-quality resources at unbeatable prices for designers (beginners and veterans alike).
Crello
Crello is an easy-to-use design tool for creating stunning visuals including, designs for digital ads, animated posts, social media and more. It is easy to use — it doesn’t matter if you are an experienced designer or a beginner.
Crello was made for marketers, social media specialists, entrepreneurs, bloggers, and anyone who needs a simple solution for their creative projects. There are 12,000 free templates and more than 60 million stock photos.
MailMunch
With over 50,000 websites to get more leads and grow, MailMunch is a popular solution to grow your email list and convert visitors into customers and subscribers.
It lets you create multiple types of opt-in forms so you don’t have to rely on one way of collecting leads. The solution includes popups, embedded forms, top bars, slide boxes and more. There is a free option and the premium plans start from $15 per month.
Elementor
Take your design to the next level with this powerful WordPress page builder. There are over 900,000 users that enjoy creating stunning websites with Elementor.
This builder is lighting fast, everything loads in real-time and you have a strong interface with everything needed.
Controlio
From small companies to large enterprises, Controlio is the perfect solution to monitor employees’ PC activity from anywhere. You can easily check the user’s desktop, see if he is available or away, or which apps and websites he is on.
By offering to monitor the usage scenarios on the website, Controlio can be used in many ways.
UptimeRobot
UpTimeRobot is a great service to know if your website is up and running. Every 5 minutes, there are 50 monitors that will check it and all of that is totally free with more than 500,000 happy users.
InvoiceBerry
InvoiceBerry is a great invoicing platform where you can create fully customized invoices and send them in less than 60 seconds. It is loaded with functionalities like creating reports, tracking expenses and much more. The pricing starts from $15 / month.
StickerYou
StickerYou sells custom labels, decals, stickers, temporary tattoos and more. You can print any size, shape, and order quantity to make your message stick. Our vinyl logo stickers are perfect to brand your business. What are you waiting for? Make it stick!
Foxy.io
Foxy.io represents the future of custom e-commerce. Its hosted cart and payment page allows you to sell anything, using your existing website or platform. Easily integrate with WordPress, Webflow, Wix, Webflow, Squarespace, and anywhere you can add a link or embed HTML.
Take advantage of coupons, discounts, live and custom shipping rates, automatic tax calculations, and more.
Pofo
Pofo is a highly creative and modern Bootstrap responsive multipurpose corporate and portfolio WordPress theme with 25 ready homepage demos. It comes with pixel-perfect graphics and is loaded with the latest features that will make your website look stunning.
Pofo is blazing fast, search engine optimised, WooCommerce shop ready and coming with WPBakery page builder and revolution slider.
RumbleTalk
RumbleTalk is the web chat that you can implement on your website in minutes. It allows you to have a direct connection with your website visitors that ensures better conversions while spending only a few bucks.
You can start with RumbleTalk’s free forever plan and upgrade it (for advanced features) when you need it.
WrapPixel
WrapPixel offers a range of templates, like PSD templates, website templates, admin dashboard templates, free HTML templates and free admin templates etc.
WrapPixel is built with a strategy that works excellently to offer you fewer but high-quality items.
The post Speed Up Your Design Projects with These Online Tools appeared first on Hongkiat.
Original Source: https://abduzeedo.com/legor-art-website-design
Lego® Art Website Design
abduzeedo0805—22
Havas CX İstanbul shared a web design project for Lego A/S, a Danish toy production company based in Billund. It manufactures Lego-brand toys, consisting mostly of interlocking plastic bricks; who allows anyone to build their dreams out of Lego blocks.
Lego Art is a DIY Lego product targeting adults which is different from Lego Dots by its concept of building mosaic art pieces. Lego Art allows people to have their favorite visual pixelized to be built with Lego Art dots and colors.
Our task was to provide the opportunity to visualize customer dreams in Lego Art.
Challenge
Everyone knows Lego, but what about Lego Art?
We needed a platform where the users could buy and experience these premium Lego® Art sets, which were offered for sale for the first time in Turkey.
We should have explained that there is more than one design option in each box and the only limit to being able to do more is their creativity. We were tasked with figuring out how to attract people with different interests to this story.
Solution
We designed a scroll-triggered microsite experience for Lego® Art.
Sith Lords, Wizards of Hogwart’s, The Beatles legend of the 60’s and more… We created a journey where we talked about key features where we showed different product sets covering each persona. Users turned their photos into wonderful pieces of art with a widget on the site, we also integrated them with social media to inspire more people.
It’s time to show users how they can work on this modern canvas.
We are not just designing buttons, we are the craftsmen… Nowadays most designers use stock or pre-build images and scenes. We believe storytelling is an important part of the usability and storytellers should bring to life their Pinocchios.
We have designed a navigation where users can easily follow the journey while scrolling. In addition, it is very easy to explore all products with the quick menu.
Videos
For more information make sure to check out Havas CX İstanbul on
Behance
Website
Original Source: https://www.webdesignerdepot.com/2022/07/popular-design-news-of-the-week-june-27-2022-july-3-2022/
Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.
The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!
Advanced CSS Tricks that You Have to Know
Nnneon – SVG Generator for Futuristic-looking Glowing Shapes
The Best New CSS Features for 2022
Avatarg – Generate Beautiful Types of Avatar in One Click
I Just Spent $35,000 on a Domain. Here is Why!
10 Useful CSS Layout Generators (Grid & Flexbox)
Fffuel – A Mighty Collection of SVG Generators
Raindrop.io — All in One Bookmark Manager
My Wonderful HTML Email Workflow
3 Essential Design Trends, July 2022
My Dumbest CSS Mistakes
Source
p img {display:inline-block; margin-right:10px;}
.alignleft {float:left;}
p.showcase {clear:both;}
body#browserfriendly p, body#podcast p, div#emailbody p{margin:0;}
The post Popular Design News of the Week: June 27, 2022 – July 3, 2022 first appeared on Webdesigner Depot.
Original Source: https://www.hongkiat.com/blog/top-email-marketing-trends/
It’s the second half of 2022, and email marketing is more relevant than ever. In 2021, businesses from diverse industries will be forced to adapt to numerous new technologies and other changes. As 2022 unfolds, we see that world events, coupled with innovations in technology, continue to play a significant role in influencing the direction of email marketing.
The international lockdowns during the last two years have accelerated the shift toward online shopping. In fact, a report from the global management consulting firm, McKinsey & Company, showed that 75 percent of U.S. consumers began experimenting with new shopping behaviors in 2020. This increase in online activity has made email marketing an essential part of many retailers’ business models.
Statista.com reports that the number of emails sent and received globally has increased each year since 2017, and that in 2022, the number of emails sent and received each day is predicted to be 333.2 billion. The message here is very clear: Boost your email marketing campaign(s) if you want to stay relevant.
One of the best things you can do for your business right now is to stay up to date with what’s happening in the field of email marketing. Acting on this information in a way that is relevant to your niche will help you keep your business growing and evolving in these changing times.
Here are the top 11 email marketing trends you absolutely need to know this year.
1. Measuring Success… Moving Beyond Open Rates
Marketers have traditionally tracked the success of their email campaigns via open-rate numbers. However, simply opening an email — which may mean only that your subject line is enticing — is less important than what the recipient does afterward. Figuring out if consumers have acted on your email by tracking what they do after opening it should be your focus. And last year, the email open rate metric took a big hit.
In 2021, Apple enacted its Mail Privacy Protection (MPP) policy which hampers the sharing of data from consumers’ emails. While the way in which MPP works is somewhat technical, the result is that it gives retailers the impression that all their emails have been opened, rendering the open rate practically useless as a metric.
What are your options? How can you identify which email strategies are working?
Engagement is useful in tracking email success as it measures how recipients interact with your campaign. Click-through and conversion rates as well as replies can be used to measure engagement. If you can tie revenue to a specific email campaign, the resulting ROI will help you determine the campaign’s success.
Adding Urchin Tracking Module (UTM) codes to email links helps you determine how effectively your emails are getting consumers to visit your website.
We’re seeing the results of MPP. When the developer beta of iOS 15 was released, observers noticed a small uptick in open rates, then another when the public beta came out. And once iOS 15 was publicly released, we saw a huge uptick in open rates.
46.3% of all emails were opened in the Apple Mail app in 2020. You should expect that many Gmail, Yahoo, AOL, and Outlook subscribers will be affected, too, because those email accounts can be routed into Apple Mail apps.
2. Email Plays a Vital Role in a Customer Retention Strategy
Lifetime revenue is more important than a single sale, which means that your email strategy should seek to gain and retain long-term customers. Acquiring customers is not as difficult as retaining them.
How can you turn new buyers into lifelong customers?
While certainly not the newest digital strategy out there, email marketing has been proven to be very effective in retaining customers.
Email that engages recipients, communicates desired information, provides a positive brand experience, and is personalized to customers’ unique needs goes a long way toward improving your Customer Lifetime Value (CLV).
Several types of emails that help build loyalty should become part of your marketing arsenal. These include welcome emails, newsletters, targeted product recommendations and offers, and loyalty program rewards and updates.
Research from Rosetta found that customers actively engaged with brands and their loyalty programs buy 90% more frequently and spend 60% more per transaction.
Compared with the average consumer, loyal customers deliver 23% more revenue and profitability.
3. For Email, Hyper-Personalization Is Power
Addressing emails with the recipient’s name is no longer enough. Today’s consumers expect that businesses understand what they need, and they want and expect businesses to customize emails to meet those needs.
This type of communication, known as hyper-personalization, improves the Click-through Rate (CTR) and generates more revenue.
Hyper-personalized emails improve recipients’ experiences and engage them by providing content and offer they like, as often as they like. Individualized content —including product recommendations and offers — is based on data collected about the customer’s preferences, purchases, and online behavior. Emails should be sent on a schedule based on the frequency of the recipient’s open habits.
52% of consumers expect offers to always be personalized (up from 49% in 2019).
72% of consumers say they engage only with emails that are specifically targeted to them.
Email marketing personalization improves the open rate (82%) and click-through rate (75%), while increasing customer satisfaction (58%).
4. Artificial Intelligence Is the Smart Way to Go
Artificial Intelligence (AI) is ideal for turning data analysis into valuable and actionable insights. Those in the know expect that, at some time in the not-so-distant future, AI will be able to rapidly and accurately identify a company’s potential customers and expeditiously deliver personalized email content without human intervention.
How is AI currently impacting email marketing?
AI is now being used to improve email campaigns by cleaning up mailing lists, segmenting audiences for testing and targeting, optimizing email send times, ensuring that emails land in the inbox and not in spam folders, collecting data for content personalization and even writing email subject lines. AI saves retailers time and money while improved click-through rates boost revenue.
In a 2018 study by Statista, a survey of 401 marketers who used AI in email personalization showed that 41.29% had an improvement in revenue by using this technology.
In a study of 50 billion emails sent by businesses worldwide, AI tools increased deliverability rates by 50%.
5. The Case for Automated Email Marketing
Automation helps marketers quickly plow through the labor-intensive tasks associated with emailing: data analysis, segmentation, optimal timing and frequency, and hyper-personalized content. Retailers today send a variety of emails automatically, including welcome emails, birthday emails, abandoned cart emails and more, that are triggered by certain actions. Targeted emails improve engagement and build trust, resulting in increased revenue.
Chatbots are not part of the email itself, but when added to your website content, they can be configured to automatically prompt visitors to sign up for emails and then send emails to those addresses.
This allows you to automate the process of sending messages with news, special offers and notifications — with little to no human supervision.
Automated emails result in click rates that are 119% higher than broadcast emails and they drive 18 times more revenue.
Retailers that connect with their customers via automated emails realized conversion rates as high as 50%.
6. BIMI Adoption Helps Protect Users from Fraud
What is BIMI? Brand Indicators for Message Identification (BIMI) is a method that displays the brand’s logo in inboxes to help prevent email spoofing. Providing users with evidence that an email comes from an authentic source increases trust and engagement. Plus, the more you use your logo, the greater the brand recognition and recall.
Now is the best time to invest in the resources required to implement BIMI. While Yahoo and Verizon Media were already supporting BIMI, Google didn’t officially endorse the use of BIMI logos for Gmail until 2021. With Gmail now in the mix and its users comprising up to 25% of subscriber mailing lists, retailers have more incentive than ever to spend on BIMI authentication.
According to the FBI, U.S. businesses lost more than $2 billion due to email fraud between 2014 and 2019.
7. An Interactive Email Strategy Moves the Needle
Interactivity in emails is anticipated to grow in 2022 due to its positive impacts on engagement, loyalty and conversion. Interactive emails go beyond the simple act of a user scanning content. They provide users with an entertaining experience as well as the convenience of clicking on content without opening a browser window.
Typical elements you may want to add to your emails are surveys and quizzes, animated GIFs and fun effects, slideshows of featured products that permit shopping directly from the email, User-generated Content (UGC) and animated Calls-to-Action (CTAs). Not only do these items make the customer’s experience more enjoyable, but they also offer you the opportunity to glean information about your customers.
Interactivity has been shown to increase the number of clicks and conversions which, in addition to potentially increasing revenue, offer performance metrics beyond the open rate.
However, be aware of the caveats: Be sure to make your interactive emails mobile-friendly and avoid overdoing the animation — you don’t want your emails to end up in the recipient’s spam folder!
Interactive content results in twice as many conversions as passive content. It generates conversions moderately or very well 70% of the time vs. 36% for passive content.
8. Let Your Happy Customers Generate Your Content
User-generated content (UGC) is exactly what it sounds like: original, brand-specific content created and posted by customers, typically on social media platforms.
This content can be texts, videos, podcasts, reviews, recommendations and images. UGC serves the same purpose as testimonials on websites, which is to verify that real customers trust and like your brand.
How do you use UGC in email marketing? If you do not have current UGC about your brand, you can email customers and ask them how they use your product; include a hashtag to spur users into posting photos about your brand on social media.
Not only do you gain almost-free publicity, but you can also introduce this user-generated content in future emails and advertising campaigns. UGC makes emails appear authentic, especially to jaded consumers who assume that advertisers exaggerate product benefits.
86% of companies make UGC part of their marketing strategies to build trust and authenticity.
92% of consumers seek reviews and recommendations from a company’s existing customers before making a purchase, and 90% of consumers trust UGC over company-generated ads and promotional emails.
9. Express Appreciation to Your Valuable Customers
Consumers have a lot of choices. Showing customers your appreciation via email helps you stand out from the competition even as it also improves engagement, increases brand loyalty, and sustains long-term customer relationships.
Common ways to express appreciation include celebrating special milestones or birthdays with an offer, providing early access to a sale, offering customer-only discounts, and simply thanking the recipient for being your customer.
You can also connect with customers during troubled times to express your shared empathy.
For example, you can use email to send an offer to customers in honor of your staff or local health care workers, or even send an email about a special project or favored charity.
The opportunities abound!
Birthday emails have 179% higher click rates and generate 342% more revenue than promotional emails.
10. Looking into the Dark Side of Mobile Accessibility
An important trend for 2022 is the creation of well-designed, mobile-responsive emails that allow users to search without opening a browser window. Today’s emails must be easy to read on the go — both for users who prefer the newly popular dark mode as well as those who like the traditional light mode.
Light mode (dark text on a light screen) is the default mode. When the dark mode display setting is turned on, the user sees light text on a dark background.
Dark mode emails can be challenging for designers, but if emails are incompatible with dark mode, the layout can break and the email may be sent to a spam folder. To make email easy to read on dark mode screens, use high-contrast text and visuals that look good on a dark background.
During the fourth quarter of 2021, 54.4% of global website traffic came from smartphones.
69% of consumers worldwide search for product information via mobile devices.
82.7% of survey respondents said that they use dark mode on their devices.
11. The Minimalism Trend is Last but Not Least
In how many ways do you communicate with your customers? Consumers get confused and distracted by all the information that comes at them every day, which means building a strong brand presence is essential.
The branding of your emails should be consistent with that of your website, social media, videos and advertisements so that your brand is instantly recognizable regardless of the channel.
Further, emails should be short, clear and uncluttered; minimalist design is trending. Craft a few short, clearly written and easy-to-read paragraphs, plain text, simple images, soft colors and a lot of blank space — with no distractions.
While this advice seems to contradict the interactive and dark mode email trends, we suggest there is a time and place for everything. The key is to know which style to use and when.
Minimalist email design and content are ideal for quickly communicating a message in a straightforward manner, while interactive designs are best for grabbing attention, increasing engagement, and encouraging users to take the desired action.
Each trend not only has its own design style, but each also requires a different overall content tone as well. Are you new to email and not sure how to write content? Now is the time to learn the proper way to write email marketing copy for a range of styles.
Wrap Up
Emails remain an important part of a successful retail marketing strategy. Email is always evolving and to achieve optimal results, your email campaigns must continually evolve, too.
This article presented the top 11 email marketing trends that retailers should adopt in 2022 to grow their brand, increase revenue and beat the competition.
Yet even as savvy marketers follow the trends presented above, they will be keeping an eye on the email trends that are developing during 2022.
Be a savvy marketer and watch this space for the next round of email trends!
The post 11 Email Marketing Trends You Need to Know in 2022 appeared first on Hongkiat.
