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Visual Identity in CHERRYBANG’s Branding

Original Source: https://abduzeedo.com/visual-identity-cherrybangs-branding

Visual Identity in CHERRYBANG’s Branding
Visual Identity in CHERRYBANG’s Branding

abduzeedo0430—24

Discover how CHERRYBANG utilizes bold simplicity and negative space in its streetwear branding to create a stylish and memorable visual identity.

In the dynamic world of streetwear, CHERRYBANG stands out through a branding strategy that embraces bold simplicity and a striking use of negative space. Crafted by the talented Keila Alí, this branding project captures the essence of contemporary fashion while offering a fresh visual perspective that engages and inspires its youthful audience.

CHERRYBANG’s visual identity is a lesson in the power of minimalism. The brand’s logo, characterized by its simple rhombus shapes with curved sides, cleverly represents an explosion or “bang.” This design choice not only aligns with the brand name but also adds a dynamic, almost kinetic feel to the logo, suggesting movement and energy, essential qualities in the fast-paced streetwear market.

The color scheme of black and white further enhances this visual impact. By keeping the palette restrained, Alí allows the design elements themselves to take center stage. This choice not only gives the brand a timeless elegance but also ensures that the designs remain versatile and adaptable across various applications, from clothing tags to large-scale advertising.

The careful use of negative space in CHERRYBANG’s branding invites viewers to fill in the blanks, engaging their imagination and creating a more memorable image. This technique, while subtle, is effective in making the brand’s visual identity stand out in a crowded marketplace. It demonstrates that sophistication in branding can often come from what is not shown as much as from what is.

For designers and brand strategists, CHERRYBANG serves as a prime example of how less can indeed be more. The clean lines, sharp contrasts, and clever symbolism work together to create a stylish and impactful visual identity that resonates with the target demographic. Keila Alí’s work with CHERRYBANG showcases the importance of coherence between a brand’s name and its visual representation, ensuring that every element is purposeful and powerful.

Branding and visual identity artifacts

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For more information make sure to check out Keila Alí on Behance.

Are Print-on-Demand Stores Profitable?

Original Source: https://ecommerce-platforms.com/articles/are-print-on-demand-stores-profitable

Yes, print-on-demand stores can be immensely profitable. The key is to balance costs and margins and find a market niche. Products must be competitively priced while leaving enough room to cover costs plus a profit margin.

Entrepreneurs looking to start a print-on-demand (POD) store or who are considering switching to new providers might want to check out our print-on-demand website comparison.

Below, we’ll take a deeper look at the profitability structure of a POD store.

Understanding Costs

Print-on-demand shops have a huge advantage over traditional print services because they are cheap to set up. There’s no need to purchase large printing and manufacturing machines–all that’s required is a few designs and a website to sell them on.

Still, it is important to manage your costs. Here are a few of the key costs of a print-on-demand shop:

1. Material Costs

Both a huge advantage and a caveat, the material cost is whatever the print company decides to charge per item produced. Bulk discounts are important here.

Unfortunately, there isn’t a lot of transparency in what makes up the cost the manufacturer charges. Therefore, there is little room to negotiate. Then again, there is no need to purchase a $50,000 printer, either.

2. Production and Fulfillment Costs

This is often wrapped up in the per-item cost charged by the POD service or added as a separate fee. Still, it is much cheaper than having your own factory or fulfillment center to ship everything out. Sometimes, not having to deal with the headache is worth the hit to the bottom line.

3. Sales and Marketing Costs

This is where the majority of print-on-demand shop’s non-material or shipping expenses are. In order for there to be a market for the product, people have to be aware of it.

Online marketing is the way to go for raising awareness, but be careful when choosing a niche. Some target keywords are more expensive than others, and this can quickly drive a marketing budget out of control.

There may also be a sales team involved that needs to be paid commissions on the sales they make. This is just another slice of the profit pie the business has to give up.

4. Design Costs

AI art is swiftly driving down design costs, but it still has difficulty matching a human’s eye for detail. Reasonably priced artists and designers can be found all over freelancing sites like Fiverr. You can also design and ship your own items with print-on-demand using Canva.

Where Is the Profit?

Profitability can be achieved in two ways: sell many items priced at a small profit margin, or sell a few items priced at a large profit margin. The demand for the product and the number of competitors will help determine which strategy is best.

If the POD shop has a niche that no one else is currently targeting, then prices can be set high. There just needs to be a steady demand.

If the market is crowded with competitors, POD shops must continually slash their sales prices to underbid the competition. Those in the latter category must be careful, as small mishaps can cause terrible damage to businesses with a low-margin product.

Low-margin POD shops do best when using multiple print-on-demand companies. This way, they can get their coffee cups at the best price from one while buying their t-shirts from another.

The key is finding the right cost to sell your products while having enough left over to keep the lights on. It is a tricky balancing act, but one that many businesses find highly profitable.

The post Are Print-on-Demand Stores Profitable? appeared first on Ecommerce Platforms.

FREY’s High-End Furniture Branding Identity

Original Source: https://abduzeedo.com/freys-high-end-furniture-branding-identity

FREY’s High-End Furniture Branding Identity
FREY’s High-End Furniture Branding Identity

abduzeedo0424—24

Delve into FREY’s branding journey, where custom high-end furniture is given a branding and visual identity that exudes quality, functionality, and design excellence.

In the competitive sphere of high-end furniture, FREY emerges as a brand where craftsmanship meets innovation. LOTIPA™, the creative force behind FREY’s new visual identity, has woven a narrative that encapsulates more than just furniture—it captures an ethos of elegance and an unwavering commitment to quality.

Where every detail tells a story. In the realm of custom furniture, FREY stands out with a brand identity that speaks volumes of its dedication to craftsmanship. From the initial design consulting to the manufacturing and assembly, every step is a testament to FREY’s meticulous approach.

The Fabric of Design

FREY’s offerings encompass a broad spectrum, including interior design services and the creation of bespoke projects that cater to both commercial and residential spaces. Their brand identity, designed by the experts at LOTIPA™, mirrors this versatility. The visual elements—a confluence of clean lines and understated elegance—reflect FREY’s mission to furnish spaces with enduring and functional beauty.

“Endurance in every fiber.” This highlights the lasting quality of FREY’s furniture, where the finish and functionality are as flawless as the materials used.

The Material of Dreams

At FREY, the pursuit of a flawless finish is relentless. The brand identity conveys this journey through a palette that is as rich and textured as the high-quality materials used in their furniture pieces. The logo and typeface exude modern sophistication, ensuring the visual representation of FREY is as refined as the products themselves.

With a forward-looking vision, FREY’s visual identity by LOTIPA™ sets a new precedent in the furniture industry, promising a legacy of design that’s as enduring as the pieces they create. This isn’t just furniture; it’s a narrative woven into the very spaces people inhabit, enriching lives with design that lasts.

Branding and visual identity artifacts

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For more information make sure to check out Lotipa Studio website at lotipa.com 

Crafting Fintech Identity: A Closer Look at Deserve Branding

Original Source: https://abduzeedo.com/crafting-fintech-identity-closer-look-deserve-branding

Crafting Fintech Identity: A Closer Look at Deserve Branding
Crafting Fintech Identity: A Closer Look at Deserve Branding

abduzeedo0425—24

Dive deep into the evolution of fintech branding and visual identity with the Deserve Branding project by Humbleteam, featuring a unique color palette and modern aesthetics.

In the competitive fintech landscape, the power of a distinctive brand identity cannot be underestimated. The project ‘Deserve Branding’ by Humbleteam is a compelling case study in effective visual strategy for a fintech brand. This article explores the design elements that make the brand both visually appealing and strategically sound.

Visual Strategy and Color Dynamics

At the core of Deserve’s branding is a carefully chosen color palette that combines shades of blue and indigo with striking pink and orange accents. This combination not only sets the brand apart in a market dominated by more conservative hues but also injects a sense of energy and innovation into the visual identity. The use of gradients enhances this effect, adding a layer of depth and modernity that speaks to both the brand’s heritage and its future-oriented ethos.

The typography employed in the Deserve branding further underscores the brand’s commitment to clarity and usability. A sans-serif font is utilized for its clean, approachable look, while the bold logotype ensures that the brand remains memorable in a sea of competitors. These elements together foster a sense of trust and professionalism, critical in the fintech sector where customer confidence is paramount.

Subtle Echoes of the Past

A notable aspect of the Deserve project is its nod to 80s futurism. This aesthetic choice does not merely serve as a stylistic preference but acts as a bridge connecting the era known for its bold visions of the future with today’s technological advancements in financial services. This retro-futuristic vibe resonates particularly well with a demographic that appreciates a blend of nostalgia and modernity in service delivery.

As noted by Humbleteam’s lead designer, “Our goal was to merge tradition with innovation. The 80s futurism aesthetic complements the forward-thinking technology solutions provided by Deserve.”

In Conclusion

Deserve’s branding exemplifies how thoughtful design can effectively convey a fintech brand’s values and vision. By combining vibrant colors, functional typography, and a hint of retro appeal, Humbleteam has crafted an identity that is not only visually captivating but also strategically aligned with the brand’s objectives.

In an era where fintech companies vie for attention and loyalty, such a well-orchestrated visual identity is not just desirable—it’s essential.

Branding and visual identity artifacts

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For more information make sure to check out the humbleteam 🟠website at humbleteam.com

8 Best Print on Demand Companies for Stationery Products for 2024

Original Source: https://ecommerce-platforms.com/articles/best-print-on-demand-stationery-companies

If you’re thinking of exploring the lucrative world of print on demand (POD) selling, creating customized stationery could be the ideal way to get started.

Print on demand stationery companies or suppliers offer merchants an easy way to create, and sell a variety of unique products.

With the latest digital printing techniques, these companies can place your logo, patterns, or designs on everything from stockers and greeting cards, to pens, notebooks, and more.

Not only is stationery a lucrative option for business leaders, with a market set to reach a value of $34.7 billion by 2030, but POD stationery has an extremely low barrier to entry.

Most products have very low initial costs, and with print on demand, you don’t have to worry about handling inventory, fulfillment, or shipping yourself.

Here’s your guide to some of the best POD stationery providers in 2024.

Top Stationery POD Platforms

Printful

Printify

Moo

Table of contents:

Top Stationery POD Platforms

Why Use a Stationery POD Supplier?

How to Pick the Best POD Stationery Supplier

What are the Best Vendors for Stationery Print on Demand?

Choosing your POD Stationery Supplier

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Why Use a Stationery POD Supplier?

While you can always consider making your customized stationery yourself, working with a POD stationery supplier offers a number of distinct benefits.

First, you don’t have to invest in printing technologies yourself, which can be extremely expensive if you want the latest equipment.

Secondly, POD vendors don’t just handle producing products on your behalf, they also deal with some of the more complex aspects of running a business, including packaging, and shipping orders.

What’s more, with POD supplier, you don’t have to worry about minimum order quantities or inventory management.

Rather than purchasing huge amounts of stationery and hoping you get sales, you can simply issue orders to your supplier when they arrive, reducing your risk.

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How to Pick the Best POD Stationery Supplier

While working with a POD supplier for your customized stationery can be a beneficial strategy, you still need to ensure you’re working with the right vendor. There’s no one-size-fits-all strategy to picking the right supplier, but there are a few things you should consider, such as:

Product range: The wider the range of products offered by your supplier, the more opportunities you’ll have to sell to a broad audience. Look for a variety of different types of stationery, from stickers and notebooks, to cards.

Product quality: The quality of your products makes a huge difference to your ability to make a profit. Ensure your provider offers a range of high-quality printing methods, eco-friendly inks, and quality assurance strategies to preserve your brand reputation.

Fulfillment support: All POD vendors will help with fulfilment, but their options regarding delivery, customized packaging, and order tracking can vary. Make sure you can access all the tools you need to deliver a great customer experience.

Integrations: Choosing a POD supplier with a solution that integrates with your existing ecommerce platform like Shopify, or marketplace like Amazon will allow you to automate various parts of the fulfillment process, and save crucial time.

Pricing: Some POD vendors allow merchants to get started for free, while others charge a subscription fee. You’ll also have other costs to consider, such as the price of delivery, the base cost of the items you want to produce, and extra fees for customization.

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What are the Best Vendors for Stationery Print on Demand?

The good news for merchants interested in getting involved with the world of print on demand stationery, is there are plenty of great suppliers to choose from.

We’ve scoured through the most reputable options to bring you this list of worthwhile companies to consider.

1. Printful – Best Overall Print on Demand Company

Considered one of the most reliable and popular suppliers of print on demand products in the world, Printful gives sellers everything they need to start building an online business.

The company offers a huge portfolio of print-on-demand products, ranging from t-shirts and cut stickers to mousepads and wall art. Plus, there are tons of great printing options to choose from.

Printful also supports a huge range of integrations and sales channels, from social media platforms, to Amazon, Etsy, Shopify, Wix, and beyond.

There are easy-to-use design tools on the platform for customizing your products, custom packaging options, and you can even access a free logo maker.

Plus, Printful offers bonus warehousing services, so you can store all of the items you might want to sell in the same place, to streamline fulfillment.

Pricing

Business owners can start using Printful for free, with no subscription fees or minimum order requirements. However, you do have to pay for the base cost of the item, shipping fees, and any bonus features you might want, such as warehousing.

However, you can pay a monthly fee to access the “Printful Growth” plan, for discounts on your items and unlimited stores per account.

Pros 👍
Cons 👎

Pros 👍

Tons of custom products and printing options
Endless integrations for online business owners
Excellent quality assurance for peace of mind
Easy to use design and branding tools
Warehousing services and global fulfillment networks

Cons 👎

Some print on demand products are more expensive
Shipping settings can be a little complex

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2. Printify – Best for Wide range of Products

Similar to Printful, Printify also has an excellent reputation in the online market, and offers a massive range of products.

You can create art prints, add custom print to notepads and stationary cards, and even experiment with a mockup generator to see what your pieces will look like.

Printify works with printing providers located around the world to help get your items to customers in as few business days as possible.

It integrates with various ecommerce platforms and marketplaces, and even offers analytics and reporting tools to help facilitate rapid growth.

Plus, Printify offers some unique products too, including eco-friendly and sustainable items for green business owners.

Pricing

Once again, companies can get started with Printify for free, accessing all of the design tools and unlimited product options for up to 5 stores.

There are also two paid plans available. The Premium plan for $24.99 per month supports 10 stores per account and comes with a 20% discount on all products. The custom enterprise plan allows for unlimited stores per account, and includes all the features of the Premium package.

Pros 👍
Cons 👎

Pros 👍

Rapid production and delivery times for most items
Excellent range of printing partners to choose from
Easy integrations with leading platforms and marketplaces
Wide range of unique products
Value added services for larger brands

Cons 👎

Limitations on customization for some products
Slow customer service at times

3. Moo

Moo is best-known as an all-in-one solution for business cards and branding. However, the company can also produce a wide variety of other stationery items with your unique designs, including spiral notebooks, kiss-cut solutions, acrylic wall art, stationery cards, and post cards.

Whether you’re producing your own custom letterhead, or you’re designing trending products for your store, Moo has a lot of options to choose from. The design tools are extremely easy to use, and there are even templates available to help you if you need initial inspiration.

Moo’s wide collection of products and fast shipping times makes it an excellent solution for brands looking to create business-branded merchandise and promotional assets.

Pricing:

While it doesn’t cost anything to sign up with Moo, you will need to pay the full price of any products you want to purchase, which includes customization costs. There are also shipping costs to consider, although you can order sample packs of products for free.

Pros 👍
Cons 👎

Pros 👍

Wide range of stationery options to choose from
Excellent luxury printing options
Next-day delivery on some products
Access to design tools and templates
Bulk ordering for various items

Cons 👎

Some minimum order quantity requirements
No integrations with existing platforms

4. Gelato – Best for Selling Internationally

Global POD provider, Gelato, serves customers in 32 countries, with local production teams around the world.

The easy-to-use platform integrates with ecommerce stores and marketplaces in seconds, and synchronizes order data automatically to save you time.

There are no minimum order requirements, and Gelato promises superior quality on all of its items, thanks to sustainably sourced materials and cutting-edge technology.

Speaking of items, Gelato’s product collection is fantastic, covering everything from calendars to cards.

You can add your design to white-labelled products in seconds, and access tools to help you monitor things like tax, VAT, and customs payments.

There are even discounts available for bulk orders, to help high-volume retailers save on operational costs.

Pricing

Like most POD platforms, Gelato offers a free plan with access to all the features you might need. Paid plans start at $14.99 per month, for premium mockups and design tools, branded labels and packaging inserts, and more advanced features.

You can also access a “Gold” plan for $99 per month, or an enterprise-focused “Platinum” plan for custom pricing.

Pros 👍
Cons 👎

Pros 👍

Versatile range of product options
Excellent design tools for beginners
Help with VAT, tax, and customs
Fantastic customer support and quality assurance
Sustainable and fast production

Cons 👎

Some items and plans can be expensive
Limited branding options on the free plan

5. Zazzle

Similar to Redbubble, Zazzle is an online marketplace designed for merchants in the USA. The platform gives creators an easy way to upload their designs to various custom products, including notepads, post-it notes, and even business cards.

There are tons of independent and carefully vetted manufacturers to work with on the platform, and even discounts on some items.

As an online POD marketplace, Zazzle doesn’t require companies to have an existing store to get started. Plus, you can set your own royalty rates on the platform, so earning a good income is much easier than it is with other marketplaces.

While Zazzle is located in the US, it also ships products to customers worldwide, through a range of third-party logistics partnerships.

Pricing

It doesn’t cost anything to join Zazzle as a creator. You can access all of the design tools and products without paying anything, then earn a royalty from each sale. There’s also the option to create a free store and pick your own name for your storefront.

Pros 👍
Cons 👎

Pros 👍

Excellent branding and customization options
Royalty control for managing your own profit margins
Access to a wide variety of existing customers
Global fulfillment through a range of partners
Convenient and straightforward design tools

Cons 👎

Lots of competition on the marketplace
Profit margins can be difficult to master

6. Gooten

Focused on reliability, Gooten is a straightforward print on demand platform that connects with a variety of leading ecommerce platforms like BigCommerce, Etsy, and WooCommerce.

The company offers order fulfillment support to companies around the world, through logistics partners.

Plus, with Gooten, you can ensure your brand stands out with mock-up generators, customizable packaging, and more.

You can even rest assured Gooten will produce and deliver your products as quickly as possible, no matter where your customers might be.

If you’re struggling with design inspiration, you can also purchase designs on the platform.

Gooten also offers a variety of support options to companies, including solution consultants who can help you find new ways to scale your business.

Pricing

While you don’t have to pay a price to use the Gooten platform, there may be additional costs to consider.

You’ll need to pay for the base cost of your items and shipping, as well as extra services you might need, such as centralized order management and customer support.

Pros 👍
Cons 👎

Pros 👍

Design library for merchants in need of inspiration
Wide range of product options to choose from
Easy-to-use back end environment for beginners
Rapid production and worldwide shipping
Excellent custom packaging options

Cons 👎

Some products are more expensive than others
Slight learning curve for integrations

7. Contrado

Built for the creator economy, Contrado helps artists to sell their designs in a range of different formats, to customers and other businesses around the world.

Companies can use the platform to create all kinds of bespoke stationary, as well as accessories and clothing. There are even options for producing leather bookmarks and belts.

The platform comes with a convenient mockup generator and design tools to help you make the most of your custom products.

Additionally, Contrado doesn’t just make products on behalf of retailers, it also deals with customer service inquiries and ships products worldwide on your behalf.

The artist collection section on the website also offers an excellent source of inspiration to retailers who need help sourcing new designs.

Pricing:

There are no costs associated with signing up for Contrado. All you need to do is pay for the base cost of the item and any shipping fees. However, there are extra fees involved if you want to take advantage of Contrado’s wholesale solutions, or purchase designs from artists.

Pros 👍
Cons 👎

Pros 👍

Fantastic range of unique stationery products
Rapid production and delivery
Excellent global order fulfillment options
Support with customer service and inquiries
Access to art and designs for beginners

Cons 👎

No integrations with ecommerce platforms
Limited profit margins on some products

8. Redbubble – Best POD Marketplace for Selling Stationery Products

Most online business owners are familiar with Redbubble, the easy-to-use POD marketplace, designed for beginners in the creative market.

Redbubble doesn’t require users to have an existing website with a platform like WooCommerce or Squarespace to get started, instead you can simply list your products on the existing Redbubble marketplace to instantly reach potential customers.

The platform comes with access to a variety of different white label products to choose from, as well as various marketing and sales tools to boost your chances of growth.

There’s a mockup generator to help with creating your custom products, and solutions to help with returns and exchanges.

Plus, Redbubble handles every aspect of producing and dropshipping your orders for you, so you can focus entirely on marketing and growth.

Pricing

There are no fees required to start using Redbubble. You don’t even have to pay for the base cost of items or shipping.

However, you also won’t earn 100% of your profits from each sale. Instead, you earn a royalty payment whenever you make a sale.

Pros 👍
Cons 👎

Pros 👍

Easy to use platform for beginners
Lots of different white label products available
Convenient mockup and design tools
Instant access to potential customers
Support for marketing and advertising strategies

Cons 👎

Lots of competition on the platform already
Some limitations on profit margins

Choosing your POD Stationery Supplier

Creating custom stationery in the world of print on demand couldn’t be easier. There are tons of platforms to choose from throughout the US, Europe and Canada, offering everything from flat cards and wrapping paper, to calendars and notebooks.

The right solution for you will depend on a number of factors, including the type of products you want to sell, whether you have an existing ecommerce website, and your budget. Fortunately, most of the tools above will allow you to sign up and start experimenting for free.

The post 8 Best Print on Demand Companies for Stationery Products for 2024 appeared first on Ecommerce Platforms.

Floow Tennis Club’s Branding and Visual Identity Redesign

Original Source: https://abduzeedo.com/floow-tennis-clubs-branding-and-visual-identity-redesign

Floow Tennis Club’s Branding and Visual Identity Redesign
Floow Tennis Club’s Branding and Visual Identity Redesign

abduzeedo0423—24

Step onto the court with Floow Tennis Club’s refreshed branding and visual identity, crafted to embody the dynamic essence of the sport.

Floow Tennis Club, established in 1998, stands as a haven for the sport’s enthusiasts, embracing the fluidity and precision inherent in tennis. This year, Studio sch_ was tasked with revitalizing Floow’s identity, aligning it more closely with its unique character and its ambition to attract new members and talents.

“Capturing the essence of the game in design.” Floow’s visual identity now mirrors the tennis ball’s journey, from the racquet’s strike to the court’s rebound.

Design Serving Motion

The brand’s logo reimagines this athletic ballet with a clever twist on the letterforms ‘W’ and ‘F,’ suggesting a ball’s unpredictable trajectory and bounce. The design speaks to the club’s evolution from a multi-sport institution to a specialized tennis community.

A visual homage to the sport’s kinetic energy. The club’s signature colors—three shades of green—draw inspiration from the very field of play, printed crisply on equipment and apparel, inviting recognition and solidarity among members and staff.

From Court to Core Branding

Maintaining a strong, coherent identity, Studio sch_ developed supporting graphics inspired by the geometric and organic shapes of tennis equipment. This intricate graphic language elevates Floow’s brand, granting it a sophisticated and identifiable presence.

Floow Tennis Club’s rebranding isn’t just a change of visuals; it’s a strategic serve aiming to expand its community and foster regional talent. Studio sch_’s approach has ensured that the club’s brand resonates not only with its legacy but also with its future aspirations.

With their eyes on the prize, Floow Tennis Club’s new branding is a rallying cry for all who love the sport—a call to come and be part of a community where every swing and every serve tells a story. This is more than a club; it’s a legacy being built one match at a time.

Branding and visual identity artifacts

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Branding Brand Design brand identity fitness gym identidade visual identity sports tennis type typography

Branding Brand Design brand identity fitness gym identidade visual identity sports tennis type typography

Branding Brand Design brand identity fitness gym identidade visual identity sports tennis type typography

Branding Brand Design brand identity fitness gym identidade visual identity sports tennis type typography

Branding Brand Design brand identity fitness gym identidade visual identity sports tennis type typography

Branding Brand Design brand identity fitness gym identidade visual identity sports tennis type typography

Branding Brand Design brand identity fitness gym identidade visual identity sports tennis type typography

Branding Brand Design brand identity fitness gym identidade visual identity sports tennis type typography

Branding Brand Design brand identity fitness gym identidade visual identity sports tennis type typography

Branding Brand Design brand identity fitness gym identidade visual identity sports tennis type typography

Branding Brand Design brand identity fitness gym identidade visual identity sports tennis type typography

Branding Brand Design brand identity fitness gym identidade visual identity sports tennis type typography

Branding Brand Design brand identity fitness gym identidade visual identity sports tennis type typography

Branding Brand Design brand identity fitness gym identidade visual identity sports tennis type typography

For more information make sure to check out Studio sch_ – website.