Original Source: https://www.sitepoint.com/fonts-colors-used-facebook-twitter-google/

This article was updated in November 2018 to reflect the most recent colors and fonts used by social networks such as Facebook, Twitter, and Instagram. For the first time this doesn’t include Google Plus, which is now defunct. Was it ever really alive anyway?

Social login buttons, links to social media channels — in 2018 this is still a thing in web design and app design. I mean, what business isn’t on social media these days?

Having a collection of brand assets used social networks, so that we can incorporate them into our own designs, is quite handy. It’s something we Google every time we build an app or website (What is the color used by Facebook?, What is the Facebook color code?, or simply, Facebook blue). In fact, I bet that’s how you found this article!

Well, I won’t keep you waiting. Let’s take a look at the colors and fonts used by Facebook, Twitter, Pinterest, Instagram, Snapchat, LinkedIn, Facebook Messenger, YouTube, and Google Material Design. If I’ve missed something, hit me up on Twitter.

Just show me the main colors (Facebook, Twitter, Instagram, YouTube, Pinterest).

Facebook

“Facebook Blue” Color Codes

Hex: #4267b2
RGB: 66,103,178

Facebook Fonts

Windows: Segoe UI
macOS: San Francisco
iOS: San Francisco
Android: Roboto

Facebook uses the Segoe UI font for the Windows version of their desktop website, and the Apple-made San Francisco font for the macOS version (both are the default system font). For iOS and Android, it’s San Francisco and Roboto respectively (again, both system fonts, for readability and familiarity. These fonts are becoming a standard.

Read more about Facebook’s Branding Guidelines here.

Twitter

Twitter Color Codes

Hex: #38A1F3
RGB: 56,161,243

Combined with variants of “Twitter Grey” (which contains a mix of blue, black and white tones), Twitter blue (#38A1F3) is used as the primary brand color throughout.

Read more about Twitter’s Brand Guidelines here.

Twitter Fonts

Windows: Helvetica
macOS: Helvetica Neue
iOS: San Francisco
Android: Roboto

While Twitter has also defaulted to system fonts for their mobile apps (as most social networks do), the Windows version of the website uses Helvetica, and the macOS version Helvetica Neue — somewhat outdated but I’m sure they have their reasons.

Remember when Twitter randomly trialed Gotham Narrow?

Pinterest

Pinterest Color Codes

Hex: #BD081C
RGB: 189,8,28

Pinterest’s classic red color has never changed!

Pinterest Fonts

Windows: Segoe UI
macOS: San Francisco
iOS: San Francisco
Android: Roboto

Fun fact: while Pinterest uses roughly the same fonts that are standard with other social networks, Pinterest uses the Hiragino font for Japanese and other oriental languages, which reads better in comparison to the fonts used with Roman languages.

Read more about Pinterest’s Brand Guidelines here.

Instagram

“Instagram Grey” Color Codes

Hex: #231F20
RGB: 35,31,32

Instagram also uses a combination of different gradients. It’s difficult to understand what the individual colors are and in which scenario they should be used, but you can find all of Instagram’s brand assets here. To be honest, it’s rare to see these colors in the wild — those referencing their social media channels tend to use “Instagram Grey.”

Instagram Fonts

Windows: Segoe UI
macOS: San Francisco
iOS: San Francisco
Android: Roboto

Nothing out of the ordinary here. As you can, Segoe UI, San Francisco, and Roboto are sort of becoming a standard with social networks, with Instagram being no different.

The post Fonts and Colors Used by Facebook, Twitter, Instagram + More appeared first on SitePoint.

Original Source: http://feedproxy.google.com/~r/1stwebdesigner/~3/T4g-mL7POWk/

Web design agencies are tasked with the tough assignment of producing a site design that communicates their skill levels through various visuals and elements. They are often judged as much on their website design as they are on their portfolio of work. It’s a critical aspect of generating work and conveying a high level of design skill.

As such, agency sites are often meticulously designed with even the very smallest of details being paid considerable attention to. This, in turn, means that the sites present some of the most forward-thinking and exciting designs in the web design industry.

In this article, we are going to round up ten of the most beautifully designed and polished web design agency sites around today.

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R&D

R&D’s agency website combines a spacious layout with a unique and vibrant green background. This contributes to the visual impact and makes for a memorable website design.

Mast

Mast’s website is very minimal but uses beautifully composed imagery and overlapping navigation elements.

A Day Out

This agency website by A Day Out is incredibly unique and impactful. It uses large cutouts with plenty of imagery and large capitalized typographic elements.

Lg2

Lg2’s website implements an unusual navigation layout which spans the border of the central content area. The animated visuals within the ‘2’ are an eye-catching addition.

Mathematic

Mathematic’s website is highly-focused on visuals. The slider spans the entirety of the hero section, creating an immersive experience perfect for showcasing their work.

Phoenix

This website from Phoenix offers one of the most unique layout directions of all. The typography is seemingly sporadic but provides great effect as it overlaps the rotating imagery.

2LG

2LG’s agency website uses an immersive loading graphic which consists of their logo overlaying a colorful image. The site then transitions seamlessly into a refined homepage with minimal graphics and typography.

Designgoat

This agency site design from Designgoat is similarly sporadic in the way it has approached its laying out of imagery. The result has a brutalist-style feel to it and offers a beautifully unique look when combined with the red highlights and text.

Gin Lane

Gin Lane’s simple website uses beautiful serif type against a muted gradient background. The hero leads perfectly into the rest of the homepage design.

P22

P22 has approached its agency web design with a combination of minimalism and brutalism. The bordered logo text is attractive and counters the filled typography used in the remainder of the monochrome design.

Original Source: http://feedproxy.google.com/~r/Designrfix/~3/fCGdl7qRszc/complete-facebook-ads-course

It seems like a new social media platform is being launched every year. Despite the competition, Facebook remains to be the world’s largest social media platform, with over 2 billion daily active users. Your customers, clients, and target audience are likely among them. If you are running a small business, you may not be able […]

The post 92% Off: Get the Complete Facebook Ads Course for Only $15 appeared first on designrfix.com.

Original Source: https://www.sitepoint.com/five-techniques-lazy-load-images-website-performance/

This article is part of a series created in partnership with SiteGround. Thank you for supporting the partners who make SitePoint possible.

With images making up a whopping 65% of all web content, page load time on websites can easily become an issue.

Even when properly optimized, images can weigh quite a bit. This can have a negative impact on the time visitors have to wait before they can access content on your website. Chances are, they get impatient and navigate somewhere else, unless you come up with a solution to image loading that doesn’t interfere with the perception of speed.

In this article, you will learn about five approaches to lazy loading images that you can add to your web optimization toolkit to improve user experience on your website.

What Is Lazy Loading?

Lazy loading images consists in loading images on websites asynchronously, that is, after the above-the-fold content is fully loaded, or even conditionally, only when they appear in the browser’s viewport. This means that, if users don’t scroll all the way down, images placed at the bottom of the page won’t even be loaded.

A number of websites use this approach, but it’s especially noticeable on image-heavy sites. Try browsing your favorite online hunting ground for high-res photos, and you’ll soon realize how the website loads just a limited number of images. As you scroll down the page, you’ll see placeholder images quickly filling up with real images for preview. For instance, notice the loader on Unsplash.com: scrolling that portion of the page into view triggers the replacement of a placeholder with a full-res photo:

Why Should You Care About Lazy Loading Images?

There are at least a couple of excellent reasons why you should consider lazy loading images for your website:

If your website uses JavaScript to display content or provide some kind of functionality to users, loading the DOM quickly becomes critical. It’s in fact common for scripts to wait until the DOM has completely loaded before they start running. On a site with a significant number of images lazy loading, or loading images asynchronously, could make the difference between users staying or leaving your website

Since most lazy loading solutions consist in loading images only if the user has scrolled to the location where images would be visible inside the viewport, if users never get to that point, those images will never be loaded. This means considerable savings in bandwidth, for which most users, especially those accessing the web on mobile devices and slow-connections, will be thanking you.

Well, lazy loading images helps with website performance, but what’s the best way to go about it?

There is no perfect way.

If you live and breath JavaScript, implementing your own lazy loading solution shouldn’t be an issue. Nothing gives you more control than coding something yourself.

Alternatively, you can browse the web for viable approaches and start experimenting with them. I did just that and came across these five interesting techniques.

#1 David Walsh’s Simple Image Lazy Load and Fade

David Walsh has proposed his own custom script for lazy loading images. Here’s a simplified version:

The src attribute of the img tag is replaced with a data-src attribute in the markup:

[code language=”html”]
<img data-src=”image.jpg” alt=”test image”>
[/code]

In the CSS, img elements with a data-src attribute are hidden. Once loaded, images will appear with a nice fade-in effect using CSS transitions:

[code language=”css”]
img {
opacity: 1;
transition: opacity 0.3s;
}

img[data-src] {
opacity: 0;
}
[/code]

JavaScript then adds the src attribute to each img element and gives it the value of their respective data-src attributes. Once images have finished loading, the script removes the data-src attribute from img elements altogether:

[code language=”js”]
[].forEach.call(document.querySelectorAll(‘img[data-src]’), function(img) {
img.setAttribute(‘src’, img.getAttribute(‘data-src’));
img.onload = function() {
img.removeAttribute(‘data-src’);
};
});
[/code]

David Walsh also offers a fallback solution to cover cases where JavaScript fails, which you can find out more about on his blog.

The merit of this solution: it’s a breeze to implement and it’s effective.

On the flip side, this method doesn’t include loading on scroll functionality. In other words, all images are loaded by the browser, whether users have scrolled them into view or not. Therefore, you get the advantage of a fast loading page because images are loaded after the HTML content. However, you don’t get the saving on bandwidth that comes with preventing unnecessary image data from being loaded when visitors don’t view the entire page content.

#2 Robin Osborne’s Progressively Enhanced Lazy Loading

The post Five Techniques to Lazy Load Images for Website Performance appeared first on SitePoint.