Be Legendary. Nike Branding Concept for Tokyo 2020

Original Source: http://feedproxy.google.com/~r/abduzeedo/~3/4wQsSWfJdIg/be-legendary-nike-branding-concept-tokyo-2020

Be Legendary. Nike Branding Concept for Tokyo 2020

AoiroStudio
Aug 02, 2018

Daniele Caruso is a freelance illustrator based in Swindon, United Kingdom. He is working mainly in illustration, graphic design and branding. We are taking a look at his branding concept for Nike: Be Legendary, for the upcoming and anticipated Tokyo 2020. With the tagline “legendary”, Daniele included mythological creatures to create an artistic atmosphere alongside with the colour palette that totally reminds me of Dotonbori (the bright heart) from Osaka, Japan. What do you think? Would you like this kind of visual approach if it was from Nike.

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danielecaruso.com
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nike
branding
concept
illustration
tokyo