Fresh Resource for Web Developers (July 2018)

Original Source: https://www.hongkiat.com/blog/designers-developers-monthly-07-2018/

An interesting mix of tools including Sketch library by WordPress, React.js and Vue.js tools and resources to learn development skills.

The post Fresh Resource for Web Developers (July 2018)…

Visit hongkiat.com for full content.

Breathing New Life into an Old Website

Original Source: https://inspiredm.com/breathing-new-life-into-an-old-website/

Everyone working in development is bound at some time to discover they’ve been shelling out good money for hosting an old website that has been forgotten about.

Rather than letting this investment go to waste, you could actually revive the old site by updating it. What you do with it after that is entirely up to you. You could sell it on to a new owner, monetize the content with advertising, use the site to promote a new product or service, or simply keep it as a portfolio example of your work.

The longer the site has been sitting around, the more work you will need to do to getting working well. What follows are the basic things you’ll need to check and basic steps you can take to correct any problems you encounter.

1. Make sure you actually own the rights to the site

This is not always as simple as it seems. Sometimes you may have developed the site on behalf of somebody else, in which case they may be the legal owner of the site under most circumstances.

It gets complicated if:

the business that contracted the original site ceases to exist
the client never pays for the work
the site was developed in partnership, and the other partner withdrew from the partnership

If the site was one you developed entirely on your own and entirely for yourself, you can do as you please. In all other cases, you should check your ownership.

2. Scan for any trademarked or copyrighted content

This is similar to the above. You don’t want to have a problem from somebody else claiming you have infringed their copyright or trademark. Also you’ll want to know if somebody else has stolen your content and is using it on another site.

illustration by Kyle Anthony Miller

3. Check for broken or outdated links

The web is a dynamic place and sites come and go all the time, and site owners sometimes move content around without redirecting properly. Broken links can be frustrating and detract for the user experience, so we should always attempt to fix broken links when we find them on our sites.

These are the steps to take when you discover a broken link:

Try to discover the new home of the content the link was supposed to point to
Try to find an alternative content source that would be sufficient
Search the Wayback Machine to discover if there is an archived version of the content you can link to.
If all else fails, remove the link.

Obviously also you should make sure the link is still relevant to whatever purpose you originally included it for, which brings us neatly to our next tip.

4. Make sure content and links are contemporary

If your original content was all about getting ready for the 2014 Singapore Film Festival or an article extolling the virtues of XHTML as the perfect development language, or recommending Flash as the perfect online animation tool, you’ll want to update that content and the links that go with it.

The site for the 2014 Singapore Film Festival may still be online, so the link might not be broken, but it would normally be of more value to include a link to the upcoming or most recently completed Singapore Film Festival.

Likewise there may still be a few dinosaurs making sites in XHTML instead of HTML 5, and there’s nothing wrong with that, but if you are extolling the virtues of technologies that most coders consider to be virtually obsolete, it runs the risk of you appearing to be obsolete.

Keeping your content contemporary and fresh is important, and an often overlooked requirement. It’s most noticeable if you’re talking about technologies, scientific theories, health issues, and so on.  New discoveries can make your site content stop being factual, and as a publisher you have a responsibility to not present wrong information.

5. Don’t forget about social media

There are two ways you can have problems about social media in relation to your websites. The first, and most common, is that your site doesn’t link to your social media (and your social media doesn’t link to your site). This is simple enough to correct.

The second problem you could face is that your site might point to the wrong social media. For example, you may have had a Facebook page back in 2012 and your site pointed to that, but since then you no longer have control of that Facebook page even though it still exists.

illustration by Csaba Gyulai

That’s a problem because the traffic flow isn’t working for you, it’s working for someone else or it’s working for Facebook. You should fix these kinds of problems.

You should also consider creating a new social media presence specifically for this site, as that can give you the most value from traffic flow.

6. Fix security and privacy flaws

There are things we used to do, like putting our plain-text email address on a page, that we really shouldn’t be doing now. You may also have published content in a more innocent age that today would be considered a serious privacy risk to yourself.

You should check for this kind of stuff and remove or censor it. There are definitely better ways of allowing users to contact you than publishing your email address in plain text, and that image of your car showing the license plate number really should be doctored to obscure the number and any other features in the image that might put you at risk.

There’s no need to be paranoid, but sensible precautions certainly won’t do any harm. Failing to take precautions, on the other hand, has been known to create problems for some people.

illustration by Hurca

Giving your old site a new lease of life can be a good thing

The decision about whether to delete a site or revive it depends on a lot of factors, and it’s not always best to keep that old site up and running.

On the other hand, if you’ve been paying to host it, it has some half way decent rank on Google, and gets a reasonable amount of incoming traffic, it would feel wasteful to squander the opportunity reviving that old website represents.

You can benefit from that positive traffic and relatively good Google rank, and possibly your old site can bring new traffic to other sites you want to generate interest in. It may be prudent to hesitate before hitting the delete button, and think about the potential value your old site still holds.

header image courtesy of Mansoor

The post Breathing New Life into an Old Website appeared first on Inspired Magazine.

Introducing “The WebP Manual”

Original Source: https://www.smashingmagazine.com/2018/07/webp-manual/

Introducing “The WebP Manual”

Introducing “The WebP Manual”

Markus Seyfferth

2018-07-24T12:00:00+02:00
2018-07-24T10:53:31+00:00

What’s WebP in the first place? Can we actually use it today? And if yes, how exactly? The role of media in performance, specifically images, is of huge concern. Images are powerful. Engaging visuals evoke visceral feelings. They can provide key information and context to articles, or merely add humorous asides. They do anything for us that plain text just can’t by itself.

But when there’s too much imagery, it can be frustrating for users on slow connections, or run afoul of data plan allowances. In the latter scenario, that can cost users real money. This sort of inadvertent trespass can carry real consequences.

In this eBook, you’ll learn all about WebP: what it’s capable of, how it performs, how to convert images to the format in a variety of ways, and most importantly, how to use it. Of course — the eBook is — and always will be, free for all Smashing Members.

Looking for a sneak peek? Read an excerpt.

84 pages. Written by Jeremy Wagner. Cover Design by Ricardo Gimenes. Available in PDF, Kindle, and ePub formats.

Smashing Book 6

eBook

Free for Members

$14.90Get the eBook

PDF, ePUB, Kindle.

$0.00 $14.90 Free for Members →

…along with 12 webinars and 56 other eBooks.

What’s In The eBook

This guide will encourage you to experiment and see what’s possible with WebP:

WebP Basics
WebP images usually use less disk space when compared to other formats at reasonably comparable visual similarity. Depending on your site’s audience and the browsers they use, this is an opportunity to deliver less data-intensive user experiences for a significant segment of your audience.

Performance
We’ll cover how both lossy and lossless WebP compare to JPEGs and PNGs exported by a number of image encoders.

Converting Images To WebP (Excerpt)
This can be done in a myriad of ways, from something as simple as exporting from your preferred design program, by using Cloudinary and similar services, and even in Node.js-based build systems. Here, we’ll cover all avenues.

Using WebP Images
Because WebP isn’t supported in all browsers just yet, you’ll need to learn how to use it that sites and applications gracefully fall back to established formats when WebP support is lacking. Here, we’ll discuss the many ways you can use WebP responsibly, starting by detecting browser support in the Accept request header.

About The Author

Dan Mall
Jeremy Wagner is a performance-obsessed front-end developer, author and speaker living and working in the frozen wastes of Saint Paul, Minnesota. He is also the author of Web Performance in Action, a web developer’s companion guide for creating fast websites. You can find him on Twitter @malchata, or read his blog of ramblings.

Here’s Why This eBook Is For You

The WebP Manual will get you ready for the new image format that is capable to significantly less data-intensive user experiences for a majority of your audience:

Learn how lossy and lossless WebP compare to JPEGs and PNGs exported by a number of image encoders.
Learn which services and plugins you can use to export or convert images to WebP with your preferred design tool or command line tool.
Learn how to can use WebP in production, and how to implement proper fallbacks for browsers that don’t support WebP just yet.
Learn how to use the full potential of the WebP format. It will substantially improve loading performance for many of your users, customers, and clients, and it will become one of your favorite tools for making websites as lean as possible.

The eBook is free for Smashing Members (you can cancel anytime, of course).

Smashing Book 6

eBook

Free for Members

$14.90Get the eBook

PDF, ePUB, Kindle.

$0.00 $14.90 Free for Members →

…along with 12 webinars and 56 other eBooks.

8 Secrets of the Perfect Link

Original Source: https://www.webdesignerdepot.com/2018/07/8-secrets-of-the-perfect-link/

A few weeks ago a frustrated face appeared around the corner of my desk. “Sorry mate, you don’t do any printing do you?”

“Well yeah, sometimes,” I said.

I have a dedicated desk in a co-working space, we share a printer, and it was this shared printer that was frustrating the face in question: “I’ve been trying for hours to get this bloody thing printed, I’m absolutely desperate, I can’t find the right driver anywhere…”

“I think you just log into the dashboard and download it,” I said. “I think that’s what I did, hold on let me try,” I said, firing up the office dashboard. “You go to printer instructions…”

“Yep, I did that.”

“…and then you click…”

“Oh God!” he wailed. “It’s a link isn’t it.”

Here are the instructions that he’d been struggling with:

An intelligent, professional person, had spent two hours searching for the right driver for a Canon printer, never realizing that the “Download Driver” instruction was a link.

As he slunk back to his workspace, it seemed impolite to enquire as to whether or not he’s color blind, but I’d put good money on it; if he is, that link probably appears mid-grey, blending in with the rest of the text.

Links are arguably the most important element in any document. Without them, the web is just a collection of files stored on the Internet. The perfect link is simple, honest, and usable. Here’s how to design it.

1. A Good Link is Not a Button

…and a good button is not a link.

We frequently misunderstand the role of links on the web. A link describes the relationship between two pieces of data, providing context, and often providing meaning.

Buttons perform actions, links form contextual relationships

A link does not perform an action. The printer driver link above should not be a link, it should be a button; buttons don’t link data, they perform an action.

It’s entirely true that the vast majority of GUIs allow you to tap or click a link in order to access the linked data, but that is simply a shortcut. The primary role of the link is to establish a connection between pieces of data.

Buttons perform actions, links form contextual relationships.

2. A Good Link Clarifies its Purpose

Central to the problem of how a link should be used, is the fact that the anchor element is flexible enough to be used in a number of ways without breaking. A mailto: link for example should not be a link (it’s an action, not a connection between pieces of data) that has escaped deprecation by being really very useful.

We have a whole hierarchy of headings—including the relatively useless <h5></h5> and <h6></h6>—but we have a single anchor element. In an ideal world we’d have multiple anchor elements to give semantic meaning to links, perhaps a <ae></ae> element for external links (data on a different domain) and a <ai></ai> for internal links (data on the same domain). At present the nearest we can get to giving links semantic meaning is using absolute paths for external links and relative paths for internal links.

We can of course apply different styles to different classes of anchor using CSS. It makes sense that to clarify purpose, internal links should be styled in-keeping with the site’s brand, but that external links should be distinct in some way.

In Tim Berners-Lee’s 1997 thoughts on the nature of UI, he states that:

the interface to a universal space should have a certain universal consistency

Certainly users’ understanding of how to use the web has developed since those words were written, but the essential point holds true; users prefer a UI that reflects their wider experience. While there is an argument to say that internal links should be in-keeping with a site’s brand to clarify what they link to, there is an equally valid argument that adhering to the default styles—blue, underlined, system fonts—for external links, not only simplifies an interface, but clarifies that the data being linked to is outwith the current site’s domain.

Whether inconsistency of links causes more confusion than it relieves should be addressed on a case-by-case basis. But in cases where internal links and external links are styled the same, in the interests of usability, it’s the familiar blue, underlined, system font approach that best serves the user.

3. A Good Link is Visited

Thanks to William Gibson-esque metaphors, we have a tendency to conceptualize surfing the web as traveling to different locations. Links are viewed as a gateway to somewhere else, when in fact they are a gateway to somewhen else. Take a look at your browser history. It’s not a map of locations, but a chronological record of events. Links are points in the timeline of our data consumption.

visited links are the low-hanging fruit of UI design

As important as links to future data, are links to past data: visited links. Visited links are important because it is visited links that contextualize our data consumption and highlight (by their elimination) that data that we have yet to consume.

Visited links can be a little crude—ideally a link would be compared against a user’s browser history to determine not just if the document had been visited, but if the document had been updated since the user’s last visit. Despite this, visited links are the low-hanging fruit of UI design—easily styled as a slightly desaturated, less urgent version of an active link—and provide invaluable information to the user about their experience.

4a. A Good Link is Always Blue

The principle formalized by psychology as the Mere Exposure Effect teaches us that the more familiar something is, the more appealing it is.

The default color of a hyperlink in a browser, is blue. Hyperlinks appear to have been established as blue by sheer chance (presumably someone somewhere’s personal preference). The fortuitous decision benefits usability because almost no one has a blue sight deficiency; unlike red and green, we can nearly all see blue.

Whether a learned behavior, or an inherently more usable color, blue links are clicked more.

(Because of this deep association, no text should ever be blue unless it’s a link.)

4b. A Good Link is Rarely Blue

Blue is the most popular color across the board. Blue is also the most common color in UI design, especially among technology and news sites.

The omnipresence of blue raises a challenge for designers: if the primary brand color is blue, should the links in the document also be blue, or does the use of blue in the general design obfuscate the location of links?

Whenever designing with a lot of blue, I’ve found users prefer complementary colors for links; orange, or green for example. However, with the proven effectiveness of blue links, it’s worth edging towards the blue end of the spectrum: reds should edge towards purple, greens towards turquoise.

5. A Good Link is Underlined

The argument for underlining is that, as with the printer driver example, underlining reinforces the color indicator; if a person is color blind, they can still see the underline.

The argument against underlining is that it interrupts the flow of text. Google removed underlined links years ago with no apparent downside—at least not enough of a downside to cause them to reverse the decision. But then Google’s links are blue, the linkiest of all link colors, and less of a problem for the color blind.

If underlining text is genuinely too disruptive, there are two simple alternatives: you can either style a pseudo-underline by applying a dashed or dotted bottom-border to the link which will be visually less impactful, or you can highlight in a different way, such as applying a background color to the link.

(As with the avoidance of blue text, never underline text that isn’t a link; users will conclude that your link is broken long before they realize you made a poor design decision.)

6. A Good Link Stands Out

Links should be identifiable at a glance. Interaction is inconsistent across devices, and relying on scrubbing the page to uncover links is a recipe for user frustration.

Links should be identifiable at a glance

Eye-tracking research suggests that users scan through links, just after titles, to identify the parts of the page most interesting to them. This ability is even more important for screen reader users, who can’t visually scan a page for relevant content, but can (and do) scan through links to identify interesting content.

When treated as bullet points, links describe not only the data that they link to, but the content in which they sit. You wouldn’t link to information on perfume from a paragraph on mountain bikes, so it’s common sense that if there’s a link to mountain bikes, then the paragraph in which it resides will also be about mountain bikes.

7. A Good Link Uses Good Microcopy

If possible, keep links at the end of sentences, or the end of blocks of text; this limits the interruption to the thought process, and creates a less disjointed experience. However, never employ the “more information…” approach.

Running a search on Google for “click here” returns 5,090,000,000 results. A similar search for “read more” returns 17,090,000,000 results. What a waste.

Beyond the evident SEO failures of “read more”, “find out more”, “click here” etc. poorly written links give the impression that the current content is abdicating its authority. You are in effect saying, “this information is shallow, there’s better information elsewhere.”

If a link is designed well enough, it is clear at a glance that it’s a link, and “click here” style instructions are superfluous.

8. A Good Link Facilitates Good UX

It’s essential that links can be easily triggered, regardless of the delivery device; mobile sites need large enough hit areas, speech readers need distinct microcopy.

A link must always keep its promise

Links should follow the reasoned approach of the majority of use-cases. That means that internal links open in the same window, and external links open in a new tab. There are exceptions, a link to a privacy policy for example is an internal link but should be opened in a new tab. Whenever making this choice, ask yourself if the user is likely to need the back button. If so, use a new tab so it can be easily closed returning the user to the previous information.

No link should ever surprise a user, and that includes the type of content you’re linking to. If you’re linking to content that is NSFW, or behind a firewall, consider using the :before or :after pseudo elements to insert an icon next to the link, warning the user of what’s coming.

A link must always keep its promise. That means that when a user clicks, taps, selects, or otherwise triggers a link, they get exactly what they were expecting. And that includes ensuring that links are never, ever broken.

Add Realistic Chalk and Sketch Lettering Effects with Sketch’it – only $5!

Source

p img {display:inline-block; margin-right:10px;}
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body#browserfriendly p, body#podcast p, div#emailbody p{margin:0;}

Exclusive Freebie: 12 Instagram Story Templates

Original Source: https://inspiredm.com/exclusive-freebie-12-instagram-story-templates/

Created by Nice, Very Nice! the Instagram story template pack “Napali” contains 12 high-quality templates. The bundle is a useful tool for influencers, bloggers, marketers, brands, and storytellers aims to help promote e-commerce products, share deals and announcements or attract the attention of the followers. These templates are fully customizable and compatible with Adobe Photoshop and Sketch App.

See the templates live on Instagram here.

Product features

12 Templates for Photoshop and Sketch App.
Document size: 1600×2844px.
High resolution/retina proof.
Download links to the free fonts.
Well ordered layers.
All shapes are vector based.
Pixel perfect shapes.
Easy image placement via smart objects.

How to use the product

Open a file with any template.
Drag&drop new photos, replace the texts.
Save the file.
Upload to your Instagram story.

Download Napali for free from here.

The post Exclusive Freebie: 12 Instagram Story Templates appeared first on Inspired Magazine.

SmartPhoto.js – Simple Responsive Image Viewer Designed for Mobile

Original Source: https://www.hongkiat.com/blog/smartphotojs-mobile-slideshow-plugin/

Responsive image gallery designed specifically to display your website on mobile devices.

The post SmartPhoto.js – Simple Responsive Image Viewer Designed for Mobile appeared first on Hongkiat.

Visit hongkiat.com for full content.

5 Powerful Instagram Features For Businesses

Original Source: https://www.hongkiat.com/blog/instagram-features-for-business/

A list of Instagram features that help boost your business on the plarform.

The post 5 Powerful Instagram Features For Businesses appeared first on Hongkiat.

Visit hongkiat.com for full content.

Graphic Design Inspiration Sources: 5 Ways to Feed Your Creativity

Original Source: http://feedproxy.google.com/~r/Designrfix/~3/4Rnkrwv66dw/graphic-design-inspiration-sources-5-ways-to-feed-your-creativity

When it comes to creating awesome designs, every graphic designer has to start somewhere. One moment your ideas overflow, then suddenly inspiration runs dry. The creativity that pushed you to pursue graphic design gradually weighs heavily on your shoulders. What many of us do not know is that graphic design is a process that takes […]

The post Graphic Design Inspiration Sources: 5 Ways to Feed Your Creativity appeared first on designrfix.com.

3 stunning blood moon images

Original Source: http://feedproxy.google.com/~r/CreativeBloq/~3/8aj1fy9r0vw/3-stunning-blood-moon-images

Are you ready for Friday's blood moon? On Friday 27 July, photographers will be training their lenses on the night sky as they attempt to capture the longest, reddest and most dramatic total lunar eclipse for decades: the eerie phenomenon known as a blood moon.

For over an hour, the moon will turn a vivid orangey-red colour for lucky sky-gazers in the UK, Europe, Africa and Asia – weather permitting, of course. Compared to the flash-in-the-pan occurrence of a total solar eclipse, a dramatic total lunar eclipse such as this is a gift to photograph, provided you have a decent zoom lens.

But if you don't have the photography skills to capture it to your satisfaction, fear not. We've dug out three stunning blood moon images you can download today.

Aside from editorial use, striking, atmospheric moon images such as these are ideal for common design projects ranging from album covers to posters, flyers and more. So read on for our top picks of the very best blood moon images…

01. Blood moon gradient

Blood moon by Danita Delimont

At the start and end of the total lunar eclipse, a beautiful gradient will appear on the blood moon

You may have seen a partial lunar eclipse before: the full moon becomes much duller, and therefore easier to photograph. But it's only during a total lunar eclipse such as the blood moon on 27 July that the moon turns red, as it moves into the darkest part of the Earth's shadow.

It's a similar principle to a sunset being red, because the light has to travel through a lot of atmosphere before reaching our eyes. During a total lunar eclipse, sunlight is bent through the Earth’s atmosphere and onto the moon.

As the moon enters the earth's shadow, the edge takes on a pinky-orangey-brown hue before the whole face gradually turns red, and then fades out again as the eclipse ends. The result is a soft gradient that's captured beautifully in the image above, shot by Danita Delimont in Seattle, USA.

02. Blood moon with landscape

Blood moon with landscape by Darren Robinson

In the UK, the blood moon will be low in the sky – making interesting landscape compositions possible

While a total solar eclipse is only visible for a few fleeting minutes, and from a very specific area of the planet only, a total lunar eclipse can be seen from the entire night side of the planet.

While the blood moon on 27 July 2018 can be seen from Europe, Africa and Asia, it will be in different stages and positions in the night sky. The UK, for instance, will miss the first 20 minutes of totality, and the Blood Moon will already be red when it comes into view at 8:49pm.

The positive side of this is that the blood moon will be low enough in the sky to be captured as part of an interesting composition. In the example above, shot by Darren Robinson in British Columbia, Canada, the silhouettes of trees in the foreground frame the blood moon nicely.

03. Blood moon in close-up

Blood moon in close-up by John Sanford

This final Blood moon image – shot by John Sanford in 1996, and part of the Science Photo Library collection – perfectly captures the moment immediately after the totality phase, with the bright highlight at the top left and stark, moody shadow at the bottom right adding a satisfyingly three-dimensional feel to the image.

This kind of stunning close-up shot demands the ideal combination of high-end photographic equipment, finely-honed creative skills and years of professional experience – not to mention the perfect timing and atmospheric conditions. 

If you fancy your chances at achieving that ideal balance, you'll find top tips to photograph the blood moon over at Digital Camera World. Good luck, enjoy yourself – but if you want premium quality without the effort, all three of the above examples can be found at Getty Images.

Related articles:

5 great Instagram Stories templates for designers4 design tools you never knew you needed6 ways not to get hired as a designer 

How to Select the Right Copywriting Gig on Fiverr for Marketing Copy

Original Source: https://www.sitepoint.com/how-to-select-the-right-copywriting-gig-on-fiverr-for-marketing-copy/

This article was created in partnership with Fiverr. Thank you for supporting the partners who make SitePoint possible.

In this article, we are going to educate SitePoint readers on how to select the right gig on Fiverr for marketing copy.

As a worldwide verified freelancing platform, Fiverr is a 100% safe and productive site where you can buy and sell services. Boasting one of the fastest customer service departments available today, Fiverr's team immediately responds to questions and inquiries for a seamless customer usability experience.

In this guide you will learn:

The top tips for success when shopping around Fiverr
How to select blogging, email, and editing gigs
How to select a marketing copy gig that is right for you
Pros and cons of cheap versus expensive Fiverr writers

The Top Tips for Success When Shopping Around Fiverr

We are going to go over how to select the right gig every time when shopping on Fiverr.

/1. Be realistic about your expectations regarding the price you need to pay for a required writing job. Quality work costs more, even at Fiverr. Although it's still more affordable than any other freelancing marketplace, you're not going to get published on Forbes, or publish a high-quality e-book with custom illustrations, if you don't invest several hundred dollars.

Think of Fiverr as your go-to marketplace where you can always find the most affordable deals on writing services and more. Projects range from short blog post editing that will cost you only a few bucks, to top quality e-book writing services that will cost you several hundred dollars.

/2. Know how to clearly communicate. A good and bad point of Fiverr is that it's a global marketplace with every nationality selling and buying services. That means you need to be able to clearly articulate what it is that you want, in basic English, without the complexities.

If you can't clearly explain what it is that you need, do not try and outsource the project. That's a sign that you need to go back to the drawing board and reevaluate what it is that you need, first and foremost. When approaching a freelancer, you need to have an adept understanding of the task at hand, and the details required to make it happen.

It's ok to be a pain – the writers expect it. Now is the time to be safe, rather than sorry, and get all the information out in the open. It's up to the writer if they want to take on the task or not.

Be comprehensive.

Selecting Blogging, Emailing, and Editing Gigs

Now that you're ready to address your marketing copy, first understand that there are a variety of gigs out there related to content marketing. You can work on a press release, e-mail copy, newsletter, blog, product description, website page, and the list goes on.

For the sake of this piece, we're going to look at the 3 most important marketing copy gigs for our business: blogging, emailing, and editing & proofreading.

1. Blog writing gigs

Blogs are applicable for B2C, B2B, and personal posts, providing brands with an easy way to communicate a message, announcement, or feature to their followers. You want to find a writer that matches your personal style.

Within basic gigs, you can reasonably expect a Fiverr writer to provide 100-300 word blog posts, with titles and references.

When communicating with these writers regarding your blog, we recommend you use the following steps to ensure they have everything they need to write an awesome blog for you:

Your Blog URL: Firstly, send the writer your blog URL. They need to be able to familiarize themselves with your blog tone. Your blog might be informal with a little humor, or it could be incredibly serious and fact-based. Your ghostwriter will know how to take on your tone, but they need the right information first to make it happen.

If you don't have an existing blog, do your best to find at least 1-2 links to other blogs that have the tone you want. Your blog writer is not a mind-reader, and needs some kind of starting point in understanding your overall goal. The more examples you can provide them, the better.

Your Topic: Although blog writers can come up with completely original topics just based on your industry, if you do have a topic in mind, now is the time to communicate it to them (and not after the blog has been written). Let's say you own a social media management company. There is plenty to write on, but where do you want them to begin? Are you looking for more conversions regarding your SEO service? Tell the blog writer you want a blog on the benefits of SEO with a call-to-action at the end pushing the reader to sign up for your SEO services.

Although some of this might seem self-explanatory, be sure to articulate exactly what topic you want if that's your end goal. If not, you can let the blog writer do their thing.

Any Secret Specifications: When we find reliable Fiverr providers, it can be easy to assume they know how to do everything. Ghostwriters can select topics, research them, and write amazing marketing copy for your business. However, they can’t know that your company is only six months old and doesn’t actually provide SEO services (but will in two months). These secret specifications need to be communicated from the onset. It's not fair to surprise them after the entire blog has been crafted.

2. Email copy gigs

Email copy gigs on Fiverr will help you draft one or multiple emails for luring customers and patrons to your website.

Within the basic gigs, providers on Fiverr will vet your platform and draft up one or two emails that you can send to your subscriber list.

If you explore gig add-ons, email writers can write a series of emails, with release dates, so you continue to string on your leads.

3. Editing & proofreading gigs

A variety of editors are able to provide rewrites, proofing for grammar, syntax, spelling, and capitalization, as well as feedback on the copy.

Within the basic gigs, editors will proofread up to 1k or 2k words on your behalf, tracking their changes in a Word document. You can choose to accept or reject the changes, as well as request that a tracked changes and accepted changes document is provided at the end of the order.

How to Select a Marketing Copy Gig That Is Right for You

Now that we've explored the types of marketing copy gigs available to you on Fiverr, we're going to look at 5 steps for selecting the right marketing copy gig. There are many writers and editors available to you through the site, so where do you begin? How do you weed out the faulty providers? Here are our recommendations.

1. Reviews

As a review-based platform, you want to use Fiverr's publicly stated reviews to your advantage. If a gig only has 2 reviews, and one of them is not 5 stars, chances are you're not going to gamble. But if you see a gig with 300 reviews and a 5 star average, you know you're working with a serious provider.

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